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PODCAST

Sound Advice- The Music Industry Podcast

Sound Advice is the podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. We sit down with music business professionals to navigate the complexities of music marketing, making merch, gigs, AI and so much more. Sound Advice was created to democratise access to music business experts by sharing their best tips and tricks on a free-to-access platform, and so far we’ve spoken to industry professionals from BBC Introducing, AWAL, PRS for

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All Episodes

00:29:29

#077: How to Get Funding and Support for Your Music |...

Sound Advice- The Music Industry Podcast ·

2025/10/28

In the last of our series of episodes in collaboration with Help Musicians, I spoke to Liam Hennessy about how the charity is helping UK artists not just survive, but thrive. From career development and funding to health, hearing protection, and wellbeing support, this episode breaks down how Help Musicians is removing barriers and creating real opportunities for those working in music, and how you can take advantage of it.If you like the podcast please give us a 5 star rating wherever you listen,

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00:48:04

#076: The Power of Mentoring in Music | Mike Spearman...

Sound Advice- The Music Industry Podcast ·

2025/10/07

What role can mentoring play in building a sustainable music career? In this episode, we’re joined by Saffie Halke from Help Musicians and Mike Spearman, drummer of Everything Everything and mentor on their Co-Pilot programme. Together, they unpack how mentoring helps artists gain confidence, fill industry knowledge gaps, and build meaningful connections. We discuss what makes a great mentor–mentee relationship, how to prepare for sessions, and what to expect from Help Musicians’ free Co-Pilot

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00:42:37

#075: Music Mental Health Expert's Guide to Touring |...

Sound Advice- The Music Industry Podcast ·

2025/09/09

Touring can be exciting, but behind the curtain it often brings sleep disruption, financial strain, poor diet, and long periods of isolation, all of which take a toll on mental health. In this episode, I’m joined by Grace Meadows of Music Minds Matter, the mental health arm of Help Musicians, to unpack the realities of life on the road before touring season begins this autumn.We discuss why mental health issues are so prevlalent within the creative industries, the work Music Minds Matter are doing

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00:33:28

#074: How Live Recordings Could Be Your Best New...

Sound Advice- The Music Industry Podcast ·

2025/08/12

In this episode, I’m joined by singer-songwriter and music industry professional Ben Hutcheson to explore the power of live recordings for artists. Alongside his own career as a performer, Ben works with Setmixer, a company on a mission to make sure no live show is ever lost, capturing gigs in studio-quality audio within hours of the performance.We talk about how artists can use live recordings to connect with existing fans, create lasting memories, and grow their audience. Ben shares stories from

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00:45:26

#073: Will Your Next Gig Be In Virtual Reality | Phil...

Sound Advice- The Music Industry Podcast ·

2025/07/29

What if a music video didn’t live on a screen, but unfolded around you in real time? In this episode, I speak to Phil Charnock from Draw & Code, a Liverpool-based immersive tech studio, about their groundbreaking AR collaborations with artist like Skepta and local rapper Koj.This episode is all about how emerging technologies are changing the music industry, and whether that's for the better or for the worse. We also dive into the wider potential of augmented reality in music, from live

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00:41:21

#072: The Inner Game of Music | Basil Reynolds (Music...

Sound Advice- The Music Industry Podcast ·

2025/07/15

In this episode, I sit down with music industry coach and UK hip-hop pioneer Basil Reynolds to explore the emotional and mental demands of building a creative career. From his early days on Top of the Pops to helping today’s artists navigate burnout, identity, and purpose, Basil shares powerful insights on resilience, self-worth, and how to thrive in the industry without losing yourself in the process.Find Basil's work here: https://findingthemusicinside.com/Please give us a follow and a 5 star

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00:35:19

#074: Miles Temp on playing Big Weekend and building...

Sound Advice- The Music Industry Podcast ·

2025/07/01

We're back after a brief hiatus to chat with local singer-songwriter Miles Temp, an artist who is picking up real momentum with performances at Sound City and Radio 1 Big Weekend, and praise from the likes of John Kennedy and Jess Iszatt to name just a few. We spoke about his journey in the music industry so far, the Radio 1 Big Weekend experience and what's next for an 18-year-old already making waves in the local scene and beyond.Check out Miles Temp here:

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00:13:49

Sound Advice is Changing.

Sound Advice- The Music Industry Podcast ·

2025/05/27

A short announcement on the future of the podcast.

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00:53:05

#070: The Great Escape 2025 Recap

Sound Advice- The Music Industry Podcast ·

2025/05/22

This epiosde is probably the closest I'll ever come to vlogging...Last week I was lucky enough to be invited down to The Great Escape in Brighton to make the most of the UK's biggest conference and festival combo. In this special episode I'm reporting live from my hotel room to debrief the biggest talking points and trends in the music industry today, plus introduce you to some of the hottest emerging bands in the country right now.I really worked hard on this episode so if you enjoyed it please

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00:21:12

#069: Sound City 2025 Recap

Sound Advice- The Music Industry Podcast ·

2025/05/13

In the first of two music industry conference special, this week I'm recapping what went down at Liverpool's very own Sound City + conference. I debrief some of the best panels of the day, discuss some of the big takeaways and talking points of the music industry in 2025, and share my own experiences being a guest on a panel for the first time.Next week will be a similar thing, I'll be covering The Great Escape conference AND some of the best new artists from the festival, so make sure

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00:42:05

#068: Gender-Based Violence in The Music Industry |...

Sound Advice- The Music Industry Podcast ·

2025/05/07

In this episode, I’m joined by author and academic Dr Rosemary Lucy Hill to discuss her new co-authored work 'Unsilenced', a powerful new book exploring gender-based violence in the popular and live music industries. We talk about how abuse is enabled by structures within the industry, the stories of victims like Ke$ha, and what artists, promoters, and fans can do to create safer, more inclusive spaces in their local music scenes.TW: this episode contains discussions of sexual violence and

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00:25:36

#067: Liverpool's New Record Label | Tom Williamson...

Sound Advice- The Music Industry Podcast ·

2025/04/29

In this episode, I sit down with Tom Williamson, founder of Ripe Records – a new independent label born out of a love for Liverpool’s vibrant music scene. We talk about the realities of launching a label from scratch, what it really takes to support emerging artists, how artists can get noticed by labels, and Tom’s vision for putting Liverpool back on the world music map.If you enjoy the show please tell your musician friends and give us a 5-star rating wherever you're listening from :)Check out

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00:30:02

#066: How to Film Content People Actually Watch |...

Sound Advice- The Music Industry Podcast ·

2025/04/22

This week Sketch Benjamin is back on the show to give you an expert guide on creating video content for TikTok and Instagram that looks great, feels good to create and gets people listening to and talking about your music. We talk about the affordable bits of gear that makes a huge difference to your video quality, how to make sure the algorithm serves your song to people who will love it and unlocking your creativity with video so that making TikTok videos doesn't have to feel like selling

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00:30:15

#065: The Challenges of Freelancing and The State of...

Sound Advice- The Music Industry Podcast ·

2025/04/15

In this week's episode (part 1 of 2) I spoke to local videographer Sketch Benjamin about the challenges of building a freelance career, adapting work to the algorithm and why copyright law is so confusing. A really enjoyable chat that goes on lots of interesting tangents.If you enjoyed the show please give us 5 stars and tell your music friends :)Check out Ben's work here: https://www.instagram.com/sketchbenjamin

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00:39:57

#064: 5 Essential PR Tips to Get Your Music Featured...

Sound Advice- The Music Industry Podcast ·

2025/04/08

Want to get your music featured in the press without hiring a PR team? In this episode, I’m joined by Rachel White – founder of Brick PR and House of DIY – to share 5 essential tips for doing your own PR. From finding your strengths to nailing your key messages and attracting press opportunities, Rachel breaks it all down in a way that’s accessible, affordable, and totally doable for independent artists.Check out more of Rachel's PR resources here: https://houseofdiy.co.uk/resources-musiciansIf

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00:39:17

#063: Astles on building a team and his debut album

Sound Advice- The Music Industry Podcast ·

2025/04/01

This week I sat down with one of the lovliest people in Liverpool's music community, Dan Astles, who releases muswic under his last name. We spoke about finding your path as an artist, working with managers and booking agents, the struggle of giving up creative control and releasing his debut album on vinyl next month.You can listen to Dan's gorgeous new single here: https://ditto.fm/remember-us-astlesAnd buy the vinyl for 'Soundtrack For The 21 Bus Home' here:

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00:34:47

#062: Rethinking Black Music Narratives | Mia...

Sound Advice- The Music Industry Podcast ·

2025/03/25

This week I'm joined by Mia Thornton, the creator of the fantastic new BBC Sounds podcast Instrumental: Black British Trailblazers, which explores the Black artists who have shaped British music in genres often seen as 'white.' In this conversation, we discuss Mia's journey in the northern creative industry, the impact of desirability politics on Black female pop stars, the process of creating Instrumental and loads more. I really enjoyed this conversation, so I hope you do too

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00:24:59

#061: Music's Hidden Mental Health Crisis | Grace...

Sound Advice- The Music Industry Podcast ·

2025/03/18

The music industry is facing a mental health crisis. Research has shown that people working in music are more prone to mental health problems than the general population, with musicians being up to three times more likely to suffer from depression. But why is this the case, and what can be done to change this?This week I spoke to Grace Meadows, music therapist and head of Music Minds Matter, to find out why mental health is such a huge issue in the music industry, the impact freelance work and

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00:30:52

#060: DEEP DIVE- The Superfan Revolution

Sound Advice- The Music Industry Podcast ·

2025/02/26

After a brief hiatus of life getting in the way, we're back with a brand new episode. This week I wanted to discuss what has become a real buzzword in the music industry recently: superfans. I broke down why they've become such a lucrative market, how artists are shifting their strategies towards the top 1% of their fanbase and what you can do to build a die-hard fanbase without exploiting your most loyal supporters.

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00:40:12

#059: The Secret to Unforgettable Live Shows | Tom...

Sound Advice- The Music Industry Podcast ·

2025/02/04

Putting on gigs isn’t just about booking bands—it’s about creating moments that stick with people. In this episode, I sat down with Tom Hardie of Bus Stop Promotions to uncover what makes a local show feel special, the fair way to pay artists and how to sell out your local venues. Whether you're an artist, promoter, or just love live music, this conversation reveals the highs, lows, and behind-the-scenes chaos of independent gig promoting in the heart of Liverpool's local scene.Check out

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