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PODCAST

Retention Chronicles

Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, & more in the Shopify ecosystem. Retention Chronicles is hosted and produced by Mariah Parsons and is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to

business marketing

All Episodes

00:47:25

Trade Show Tactics: How Haley Swank Built Flikr Fire...

Retention Chronicles ·

2025/03/24

In this episode of Retention Chronicles, Mariah Parsons sits down with Haley Swank, Executive VP at Ecom AI and former co-founder of Flikr Fire, to discuss how she helped build and scale a unique DTC and wholesale brand. Haley shares how Flikr Fire’s innovative isopropyl alcohol-powered fireplace went from a garage startup to a booming business, primarily through trade shows rather than traditional DTC marketing. She dives into the challenges of launching a single-product brand, the power of

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00:51:29

Navigating the Financial and Operational Realities of...

Retention Chronicles ·

2025/03/17

Doug Pick, Founder and CEO of DAP Ventures and former CEO of Heroes Earplugs, discussed his journey from starting a $15,000 earplug brand to selling it to a private equity group. He emphasized the importance of branding, product quality, and financial planning in retail. Doug highlighted the challenges of working with big box retailers, including setup costs, promotional expenses, and the impact of store brands. He shared insights on the financial game of retail, the significance of execution, and

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00:49:25

Unlocking the Power of Live Selling Luxury Products...

Retention Chronicles ·

2025/03/10

Mariah Parsons hosts Taylor Hall, the Marketing Manager at Bagphic, a company specializing in pre-loved authentic designer handbags. Taylor discusses her background in B2B marketing and her role at Bagphic, which involves bridging the gap between Japan and the US. She highlights the meticulous process of authenticating luxury items, emphasizing the importance of customer experience and loyalty. Taylor explains their marketing strategy, focusing on lifestyle and live selling, particularly on

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00:50:10

Emotional Branding and Reducing Buyer's Remorse with...

Retention Chronicles ·

2025/03/03

Mariah Parsons hosts Laurier Mandin, President of Graphos and author of "I Need That," on her podcast Retention Chronicles. Laurier discusses his 30-year experience in helping innovators launch physical products, emphasizing the importance of understanding customer needs and emotional connections. He explains the brain model, highlighting the limbic system's role in emotional decisions and the neocortex's analytical bias. Laurier shares strategies for reducing buyer's remorse,

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00:45:26

Making People Curious About Your Ecom Brand with Fun...

Retention Chronicles ·

2025/02/24

Mariah Parsons hosts Raelina Krikston, co-founder of Fun Fact Co, a company specializing in educational trivia games and posters. Raelina shares her background in design and the company's inception, focusing on early childhood education. They discuss their initial product, the Party Mix Trivia deck, which covers diverse topics like space, math, and death, and their expansion into home decor posters. Raelina emphasizes the importance of slow, steady growth and community building. They plan a

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00:50:11

Discussing Retail Distribution and Community...

Retention Chronicles ·

2025/02/17

Mariah Parsons hosts a Retention Chronicles episode with Mara Smith, the founder and CEO of Inspiro Tequila. Mara shares her journey from a corporate lawyer to founding Inspiro Tequila in February 2020, highlighting the challenges of balancing work and life, especially during the pandemic. She discusses the inspiration behind the brand, focusing on female consumers and creating a clean, additive-free tequila. Mara emphasizes the importance of representation and intentionality in funding women-owned

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00:40:50

Sensory Branding For Ecommerce Brands with daph...

Retention Chronicles ·

2025/02/10

Mariah Parsons hosts Daphne Benzaquen, Founder of the E-commerce lifestyle brand daph, inspired by her Peruvian heritage. Daphne started daph eight years ago, learning design and manufacturing herself. The brand has been featured in Forbes and Buzzfeed, and Daphne later founded an agency to help other small brands. Daphne emphasizes the importance of customer experience, using sensory branding like scents, recipes, and playlists to immerse customers in Peruvian culture. She values authenticity,

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00:47:01

Outsourcing vs. In-house Manufacturing for Your...

Retention Chronicles ·

2025/02/03

John Morgan joins Mariah Parsons on Retention Chronicles. John transitioned to e-commerce by co-founding Seed Health, inspired by the microbiome's potential. He later founded Venice Ventures, an incubator for e-commerce, software, and services. John now leads Pelagic, a supply chain service aimed at brand builders. He discussed the challenges of supply chain management, emphasizing the importance of asking hard questions and avoiding over-bundling. John highlighted the impact of tariffs and AI

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00:39:09

Traject Data: How Clean Data Insights Can Transform...

Retention Chronicles ·

2025/01/27

Rochelle Thielen is the dynamic CEO of Traject Data, where she champions the vital role of data aggregation in driving transformative advancements in AI, machine learning, and software development. Obtaining clean, granular data is a major challenge for many companies, as data can be outdated, inconsistent, or siloed across different systems. This makes it difficult to make informed business decisions, especially when using AI and machine learning. Traject Data helps clients set up API feeds to get

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00:42:06

Driving retention via automated social media direct...

Retention Chronicles ·

2025/01/21

On this episode of Retention Chronicles, Mariah Parsons is joined by Nectar Social Co-Founders Misbah Uraizee and Farah Uraizee. Nectar Social is an AI-powered social CX, influencer, and lead gen platform helping brands nurture community and drive more revenue from DMs. They discuss how brands can unlock sales and lower customer acquisition costs (CAC) across platforms like Meta, TikTok Shops and YouTube. Their solution is being used by fashion, food, and beauty brands, including skincare technology

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00:43:31

ChannelEngine: Strategies for Balancing First-Party...

Retention Chronicles ·

2025/01/13

Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, hosts Jordi Vermeeri, VP of Revenue at Channel Engine. They discuss customer retention strategies in e-commerce and how online sellers should navigate online marketplaces like Amazon and Walmart. Jordi explains the shift from traditional ERP systems to marketplace integration, highlighting the importance of both first-party (1P) and third-party (3P) selling models. He notes that 60% of e-commerce sales occur on third-party

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00:54:56

Optoro: Rethinking returns management for ecommerce &...

Retention Chronicles ·

2025/01/06

Casey Chroust, Chief Operating Officer at Optoro, joins Mariah Parsons to discuss the evolution of returns management in retail. He highlighted that returns are a $750 billion problem in the US, emphasizing the need for technology to streamline the process. Chroust noted that high returners often are the best shoppers and advocated for personalized returns policies. He introduced trends like wardrobing and bracketing, where shoppers buy multiple sizes or items with the intention to return. Chroust

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00:37:50

Crowdfunding, Patents, and Customer Loyalty: Lessons...

Retention Chronicles ·

2024/12/16

Mariah Parsons, host of Retention Chronicles, has guest Jill Putnam, the Founder & CEO of Red Sprite Hats, on Retention Chronicles. Jill transitioned from corporate finance to entrepreneurship, driven by the desire for flexibility and control over her time. She developed Red Sprite Hats, which are designed to work with hair that is already in an up-do, and patented the product. Jill successfully crowdfunded on Kickstarter in 2020 to fund inventory and patent costs. Jill emphasizes building

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00:44:56

Rebranding and refining a valuable social media...

Retention Chronicles ·

2024/12/02

Mariah Parsons hosts Rebecca 'Becca' Mijares, Founder of Romp Stomp, a brand that creates easy-to-wear shoes for toddlers. Becca shares her entrepreneurial journey, starting with a crappy website and Facebook ads during the early COVID-19 days. She discusses the rebranding from Memoir Kids to Romp Stomp, emphasizing bold colors and fun designs. Becca highlights the importance of customer feedback, especially via Instagram DMs, and the role of email and SMS marketing in retention. She also mentions

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00:50:02

Victoria Beckham Beauty x SwiftCX: Elevating the...

Retention Chronicles ·

2024/11/25

Leanna Nazzisi, Senior Director of Customer Experience at Victoria Beckham Beauty, and Nino Cavenecia, Co-Founder and CEO of Swift CX join Mariah Parsons, Host of Retention Chronicles. Leanna discusses her journey from customer service to her current role, emphasizing the importance of personalized customer experiences. Nino shares his experience building customer support teams and the founding of Swift CX, which leverages AI to enhance customer service efficiency. They explore the integration of

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00:41:54

Finding initial product testers and educating...

Retention Chronicles ·

2024/11/18

In this episode of Retention Chronicles, Brynn Snyder, CEO and Co-Founder of Slate Flosser, joins Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, to discuss her journey from a multi-business entrepreneur to developing a groundbreaking three-in-one flosser. Snyder shares insights into her life as a mother of five, her entrepreneurial roots, and how personal experiences in her husband's dental practice inspired the creation of Slate. The conversation covers the intricate

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00:47:01

Leveraging Social Media for SMS and Email Growth with...

Retention Chronicles ·

2024/11/11

Jesse Clemmens, Co-Founder & CEO of HiTide, a Shopify solution for growing email and SMS lists through direct message automation. Jesse shares HiTide's journey from helping creators manage messages to focusing on Shopify brands, emphasizing the importance of bridging social media engagement with direct messaging for retention. He highlights that 60% of social followers engaging with posts are not yet subscribed to email or SMS lists, presenting a significant untapped market. Jesse also discusses

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00:44:39

Lissy Skincare's Secrets to Building Loyalty Through...

Retention Chronicles ·

2024/11/04

Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo is joined by Alyssa (Lissy) Kotter, the Founder and CEO of Lissy Skincare, a brand specializing in acne and fungal acne-safe skincare products. Lissy shares her background as an esthetician and her struggles with acne, which led her to create a line of products that cleared her skin. The brand's flagship product, the Mandelic serum, launched in 2022 and has been highly effective. Lissy discusses the challenges of developing

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00:41:42

ShopTalk Fall Chicago Recap: Insights from one of the...

Retention Chronicles ·

2024/10/28

Mariah Parsons recaps the ShopTalk Fall conference in Chicago 2024, highlighting key takeaways and experiences. The conference spanned three days, with Thursday being the busiest due to the main concert by Busta Rhymes. Key themes included the importance of in-person engagement post-pandemic, the role of AI in enhancing consumer experiences, and the growing trend of duping products. Notable sessions featured insights from industry leaders like ThredUp, Lowe's, and Winky Lux. Mariah Parsons also

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00:40:29

Using AI for Growth Marketing and Retention in...

Retention Chronicles ·

2024/10/21

Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo hosts Aneto Okonkwo, Co-Founder & CEO of Remarkable AI, an AI growth marketer for consumer brands. Aneto discusses the importance of marketing, particularly in scaling new companies, and shares insights on customer retention strategies. He highlights the effectiveness of personalized email campaigns, which can yield 50-100 times return on investment per recipient. Aneto also emphasizes the value of engaging with

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