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PODCAST

Retention Chronicles

Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, & more in the Shopify ecosystem. Retention Chronicles is hosted and produced by Mariah Parsons and is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to

business marketing

All Episodes

00:27:39

Raising the Bar: Redefining Ready-to-Drink Cocktails...

Retention Chronicles ·

2026/02/27

In this episode of Retention Chronicles, Mariah sits down with Meredith Mills-Merritt, founder and CEO of The Original Southside, a spirit-based, certified organic ready-to-drink cocktail built to challenge the status quo of the alcohol industry .Meredith shares how a family summer recipe evolved into a fast-growing CPG brand, why the RTD category is more confusing than consumers realize, and how ingredient transparency became her competitive edge. We unpack the difference between malt-based

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00:34:24

Repeat Purchase Rate Talks: Reformulating Nutcase for...

Retention Chronicles ·

2026/02/26

In this episode of Retention Chronicles, Mariah sit down with Jo, founder of Nutcase Milk, to unpack how a late-night craving for better-for-you chocolate milk turned into a fast-growing CPG brand with creator partnerships and a hard-earned product reset .Jo shares how testing the product at her restaurant sparked early demand, how a random Vegas brunch led to VC backing, and how poker connections evolved into partnerships with names like Ninja and Steve Aoki. But the real lesson comes after launch

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00:33:57

LAMIK Beauty: Inviting customers to be a part of your...

Retention Chronicles ·

2025/12/01

In this episode of Retention Chronicles, Mariah sits down with Kim Roxie — founder of LAMIK Beauty — for a deeply inspiring conversation on entrepreneurship, identity, and building a beauty brand that truly sees its customers.Kim shares her 21-year journey from launching a tiny makeup + brow studio in a Houston mall to building LAMIK into a national clean beauty brand distributed through JCPenney, Nordstrom, Hy-Vee, and more. She opens up about the bold decision to close her successful

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00:35:40

Scaling Sweet Success: Inside Spritzal's 11-Year...

Retention Chronicles ·

2025/11/25

In this episode of Retention Chronicles, host Mariah Parsons sits down with Taylor Walker, co-founder of Spritzal Cookie Company, to unpack the 11-year journey of scaling a family recipe into a fast-growing clean-label cookie brand. Taylor shares how Spritzle evolved from rainy Saturday farmer’s markets to mass retail distribution, the pivotal decisions behind SKU reduction, packaging revamps, and transitioning from cottage production to manufacturing partners.They dive into customer acquisition

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00:31:21

Flavor First, Rules Second: Rotten's Strategy Playbook

Retention Chronicles ·

2025/11/13

In this episode, we sit down with Michael, Founder & CEO of Rotten, the better-for-you candy brand that’s rewriting the rules of CPG with bold flavor, unapologetic branding, and an omnichannel strategy built for today’s consumer.Michael shares the unexpected origin story behind Rotten—from his childhood obsession with sour gummies to realizing the “healthy” candy world felt too clinical and joyless. Instead of leaning into the typical wellness aesthetic, he embraced rebellion, nostalgia, and

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00:28:16

How Kuli Kuli Built a Sustainable CPG Brand with...

Retention Chronicles ·

2025/11/04

When Peace Corps volunteer Lisa Curtis felt drained in a rural West African village, local women introduced her to moringa—a nutrient-packed “miracle tree” that would change her life. That moment sparked the creation of Kuli Kuli Foods, now a leading brand bringing climate-smart superfoods to shelves across the U.S.In this episode, Lisa joins host Mariah Parsons to share her journey from discovering moringa to scaling a mission-driven brand found in over 11,000 stores. She breaks down the realities

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00:40:17

Seasoning the Market: How Hoxy Is Bringing Korean...

Retention Chronicles ·

2025/10/28

In this episode of Retention Chronicles, host Mariah Parsons chats with Cheryl Kim, Head of Business Development at Hoxy, a fast-growing Korean-inspired seasoning brand making waves in both online and offline retail. Cheryl shares how Hoxy was born from a decade of importing Korean dry goods and a vision to make authentic Korean flavors accessible and irresistible to American consumers.They dive into the brand’s bold packaging strategy, its Gen Z-friendly aesthetic, and how intentional design

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00:25:06

ShopTalk Fall 2025 Recap: AI, CX, and the Real-Time...

Retention Chronicles ·

2025/09/30

In this solo ShopTalk fall recap, Mariah breaks down the two themes that ruled the floor: AI everywhere and an uncompromising focus on customer experience. From post-purchase retention wins to why real-time analytics actually means to-the-second data, she shares five deeper takeaways you can put to work now. Hear what Wayfair revealed about promo-driven traffic vs. non-promo sales, why the U.S. Polo Assn. is leaning into live-streaming marketplaces, Hydrow’s candid take on “pivots,” and Gary

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00:04:28

Big News: I'm Launching a Brand + What's Next for...

Retention Chronicles ·

2025/09/24

In this special solo episode of Retention Chronicles, your host gets cozy on the couch to share some exciting updates. After a brief podcast pause, the show is back with a fresh direction, more solo episodes, and a big personal milestone: the launch of Haven Nova Swim, a revolutionary swimwear brand featuring a swimsuit you can wear 96 different ways! 🤯Tune in to hear:Why the show is shifting formats (hello, bite-sized solo episodes!)The inspiration behind the new brand and how it reimagines

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00:42:01

Retention Secrets from Mission-Driven Brand Brixy...

Retention Chronicles ·

2025/06/16

Mariah Parsons hosts Jen Brodwick, co-founder of Brixy, a sustainable personal care brand. Jen discusses Brixy's transition from B2B to D2C, leveraging retail and events for customer acquisition. They focus on Instagram for retailer engagement and plan to explore TikTok for D2C growth. Brixy's new magnesium-enriched deodorant is expected to be a top seller. Retention strategies include better segmentation, exclusive bundles, and founder content on TikTok. They also plan to leverage UGC and

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00:37:15

Muddy Bites: Building a Brand Beyond Social Media and...

Retention Chronicles ·

2025/06/09

Mariah Parsons hosts the "Retention Chronicles" podcast, sponsored by Malomo, a shipping update platform praised by Alicia, founder of Midstoppers. Guest Kate Kasch discusses her career in the food industry, from Wrigley to Mars Inc, and her transition to scaling brands like Good Pop and Muddy Bites. Kate highlights the challenges of translating consumer interest into retail distribution, emphasizing the importance of social media presence and retailer relationships. She shares a

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00:12:32

Sweets & Snacks Expo 2025: Trends, Innovations, and...

Retention Chronicles ·

2025/06/03

Mariah Parsons, host of the Retention Chronicles podcast, discusses insights from the 2025 Sweets and Snacks Expo in Indianapolis, highlighting key trends and brand innovations. The Expo featured over 1,000 exhibitors, including 300 newcomers, and attracted 14,500 attendees from 85+ countries. Key trends included nostalgia-driven updates by legacy brands like Hershey and Mars, health-forward snacks with high protein options, multi-sensory experiences with unique textures, and numerous brand

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00:38:04

Trade Shows, Tech, and Transparency: StyleFox’s...

Retention Chronicles ·

2025/06/02

Mariah Parsons hosts the "Retention Chronicles" podcast, sponsored by Malomo, which helps brands enhance post-purchase experiences through branded order tracking. She discusses with Desiree Rabuse, founder of Style Fox, the importance of customer retention and acquisition strategies. Desiree emphasizes the value of being curious and innovative, maintaining personal connections with customers, and leveraging trade shows for brand discovery. She also highlights the significance of

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00:24:42

Beyond the Badge: My First Expo West Experience & the...

Retention Chronicles ·

2025/05/21

In this special midweek drop of Retention Chronicles, Mariah Parsons dives into her first-time experience at Natural Products Expo West 2025—the largest and most influential event in the natural and organic CPG world. From breaking attendance records with over 64,000 attendees to spotlighting emerging brands and game-changing trends, this episode unpacks it all.Tune in as Mariah shares her unfiltered perspective on the overwhelming scale of the event, what it’s like navigating as a first-time

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00:34:55

Zero-Cost PR Hacks: How Small Businesses Can Get...

Retention Chronicles ·

2025/05/19

Mariah Parsons hosts Retention Chronicles podcast, sponsored by Malomo, which helps e-commerce brands enhance their post-purchase experience. She discusses with Mickey Kennedy, founder of Earleases.com, the importance of press releases in building brand credibility and reducing churn. Mickey emphasizes the need for storytelling in press releases and suggests using industry surveys to stand out. He highlights the effectiveness of targeting smaller trade associations for media coverage. Mickey also

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00:30:04

Website Visitor ID Secrets: Boosting E-commerce...

Retention Chronicles ·

2025/05/12

Mariah Parsons hosts a podcast episode with Larry Kim, founder of customers.ai, discussing the importance of accurate website visitor identification. Larry reveals that current data sources, often used by website visitor ID companies, are only 5-30% accurate, leading to significant issues like low conversion rates and spam complaints. He emphasizes the need for brands to test the accuracy of their data providers and suggests strategies to improve email deliverability and brand reputation. Larry also

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00:31:09

How Brands Get Featured in Top Gift Guides Without a...

Retention Chronicles ·

2025/05/05

PR doesn’t have to be a black box—or a budget buster. In this episode of Retention Chronicles, Mariah sits down with Gloria Chou, a former diplomat turned PR coach, to unpack how ecommerce brands can land top-tier media coverage without an agency or huge following. Gloria shares her CPR pitch framework that’s helped thousands of founders get featured in outlets like BuzzFeed, Oprah’s Favorite Things, and Refinery29 using nothing but cold emails.From leveraging seasonal trends to finding the right

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00:32:53

Building a Brand Through Shared Founder & Customer...

Retention Chronicles ·

2025/04/28

Colin McIntosh, founder and CEO of Sheets and Giggles, discussed his journey from being laid off in 2017 to launching a sustainable bedding brand in 2018. Sheets and Giggles, which uses eucalyptus fabric, achieved its first million-dollar month in November 2020. Colin also shared his side project, Sheets Resume, which helps people with resume reviews and AI-driven advice. He emphasized the importance of customer experience, humor, and personalized interactions in retention. Colin highlighted the

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00:36:01

Breaking the Acquisition Trap: Building a Sustainable...

Retention Chronicles ·

2025/04/21

Mariah discusses with Andy Seeley, CEO of Ashworth Strategy, the importance of a seamless post-purchase experience, noting that 84% of shoppers won't return after a bad shipping experience. Andy emphasizes the significance of product quality, community engagement, and ease of use in customer retention. He highlights the need for personalized communication and smooth processes to build brand loyalty. Andy also stresses the importance of continuous improvement and understanding customer needs to

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00:41:26

The Creator Economy: Revolutionizing Ecommerce...

Retention Chronicles ·

2025/04/14

Paige Hope, Founder of Elan Pure, a non-toxic self tanner, shares her journey in launching her e-commerce brand with a background in the influencer technology space. Paige emphasized the importance of community and transparency, noting her brand's growth from 75 to 1,600 affiliates in a year. She discussed the challenges of finding the right manufacturer and the significance of owning the formula. Paige also detailed her retention strategies, including early access to new products, educational

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177 results

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