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PODCAST

Ecommerce Society Podcast

Kerrie A. Fitzgerald

How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast. Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your

business marketing

All Episodes

40:56

I Worked With a Visual Branding Agency For My New...

Ecommerce Society Podcast ·

2024/05/07

In this episode, I share my experience of working with a branding agency to create the visual branding for my new dog poo bag company, Amusejoy Poo Bags. I deep dive into the importance of visual branding in a saturated market and explain why I chose to work with professionals instead of DIYing it. I discuss the process of working with the agency, the importance of clear communication and deadlines, and the level of detail and perfection we achieved. I also highlight the incorporation of my dogs

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39:55

How She Built a Jewelry Business To Last- 20 years in...

Ecommerce Society Podcast ·

2024/04/30

In this insightful episode, we sit down with Julia Winter, the creative force behind the jewelry brand Jewel Ya. As she marks over two decades in the industry. Julia shares her journey from a corporate career to founding and nurturing her own jewelry business. She delves into the challenges of starting from scratch, evolving with the digital age, and maintaining a connection with her customers through email marketing. Julia's story is a testament to perseverance, customer focus, and the importance

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01:06:05

From Neuroscientist to Pet Industry’s Up and Coming...

Ecommerce Society Podcast ·

2024/04/23

In this engaging episode, we dive into the world of Amanda Shaw, the creative force behind The Bark Day Planner, a business dedicated to throwing unforgettable parties for pets. From leaving a promising career in neuroscience to navigating the challenges of a niche business, Amanda shares her inspiring journey, the pivotal moments that shaped her path, and her aspirations for the future. We also explore the impact of media features on her business and the potential of branching into reality

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27:56

BONUS:New Website Audit Service & Balancing Business...

Ecommerce Society Podcast ·

2024/04/18

Grab a website audit https://www.kerriefitzgerald.com/auditIn this bonus episode, Kerrie shares new services that she is offering, specifically focusing on website audits. She explains that she is trimming down her current business and only offering services that are fun for her. Kerrie also discusses her experience with burnout and how it has made her reevaluate her workload. She highlights two areas she excels in: marketing and growth strategy, and website design. She introduces the website

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28:52

Mastering Shopify Websites with Sarah Jansel

Ecommerce Society Podcast ·

2024/04/16

In this episode, we sit down with Sarah Jansel, the owner of Jansel & Co., a company specializing in building and growing standout websites on Shopify and other platforms. Sarah shares her journey from a 20-year corporate career to becoming an entrepreneur, her passion for fashion, and her evolution into a website design guru. Discover the insights and strategies behind creating successful Shopify stores, understanding your customer, and why investing in your website is crucial for your

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14:56

3 Of The Biggest Problems You Are Making In Your...

Ecommerce Society Podcast ·

2024/04/09

Ok listen up my friends, after 8 years of having my own ecommerce and product based businesses, working with 500+ students and clients, I’ve identified 3 main problems most ecomm shop sare facing each and every day. These problems are what is holding you back from growing your business. In this week’s episode of Ecommerce Society podcast I’m breaking down the top 3 biggest problems and bottlenecks that are holding back your business from growth.This episode is brought to you by Mappe- an AI

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42:24

Surprise- I’m Starting a New Product Based Business!...

Ecommerce Society Podcast ·

2024/04/02

I’m starting a new product based business, called Amusejoy Poo bags and I’m sharing all the details about my new business, including why I decided to start a new business and all the dirty details in between. On Instagram you submitted a bunch of questions about my new venture and I’m answering them here. I cover questions such as, why are you starting a dog poop bag business, how much money are you spending on the launch, why dog poop, how are you building this business differently than your

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32:57

How To Sell Your Business: What To Do Before with...

Ecommerce Society Podcast ·

2024/03/26

In this conversation, Christine from The Magnolia Firm shares insights on how to prepare a business for sale. She emphasizes the importance of reputation, reviews, and brand awareness in attracting buyers. Christine also discusses the value of having a team and recurring revenue in a business sale. She provides tips on building systems and standard operating procedures, securing contracts and recurring revenue, and dialing in profit. Christine highlights the need to plan an exit strategy and avoid

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48:48

If you were to start all over again, what would you...

Ecommerce Society Podcast ·

2024/03/19

I started my first product based ecommerce back back in 2016, called The Dapper Dog Box. I made 1.2 million mistakes with that business, despite scaling to from 0-thousands of customers and making hundreds of thousands of dollars in revenue in 2.5 years. In 2019 I sold the business and today, MARCH OF 2024 I am officially starting my next product based business and I cannot wait to share the top 10 things I would do differently next time. Takeaways Takeaways Choose a product with high margins,

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29:24

Should you close your business or should you sell?

Ecommerce Society Podcast ·

2024/03/12

In this episode, Kerrie discusses the option of selling your business instead of closing it. She shares the story of a friend who closed her e-commerce store and explains why she believes selling is a better option. Kerrie emphasizes the value of the assets and systems you have built in your business and how they can be attractive to potential buyers. She also provides resources for selling your business and encourages starting a business with the intent to sell. Kerrie concludes by discussing the

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37:41

7 Ways to Ensure Your Biz' Finances & Quickbooks are...

Ecommerce Society Podcast ·

2024/03/05

Crystalynn Shelton, a QuickBooks expert and CPA, shares valuable insights on using QuickBooks effectively for small businesses. She emphasizes the importance of proper training and avoiding common mistakes in QuickBooks. Crystalynn also provides tips for overcoming the fear of numbers and offers advice for DIY bookkeeping. She highlights the significance of staying on track with QuickBooks and setting up for success in the new year. Additionally, Crystalynn discusses how e-commerce businesses can

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56:16

When to DIY Verse Hiring Out Work In Your Ecommerce...

Ecommerce Society Podcast ·

2024/02/27

In this episode, Kerrie discusses the decision-making process of DIYing versus hiring for various aspects of a business. She highlights the importance of knowing when to DIY and when to hire, considering factors such as time, expertise, and budget. Kerrie explores the pros and cons of both approaches, emphasizing the need for effective communication with service providers and the potential pitfalls of choosing the cheapest option. She shares personal experiences with DIYing a website and investing

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32:49

Creating the #1 Female Entrepreneur Subscription Box...

Ecommerce Society Podcast ·

2024/02/20

In this conversation, Kerrie and Julie discuss Julie's entrepreneurial journey, including her experience starting and selling Sparkle Hustle Grow, an entrepreneurship subscription box. They also explore Julie's current ventures, such as coaching and her new Amazon business. The conversation highlights the importance of pivoting and diversifying revenue streams in entrepreneurship. Julie shares her insights on separating personal identity from brand identity and the value of treating a brand as a

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01:08:08

The Top 5 Ways To Get Your Products Featured In...

Ecommerce Society Podcast ·

2024/02/13

In this episode, Kerrie discusses the opportunity for brand visibility through subscription boxes. She explains what subscription boxes are and how they can be a marketing opportunity rather than just a sales opportunity. Kerrie emphasizes the importance of branding and providing a clear call to action in subscription box products. She also shares tips on finding subscription boxes to pitch to and common mistakes to avoid in the pitching and negotiation process. In this episode, Kerrie shares

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29:04

BONUS {Quick Tip} 2 Ways To Increase Your Average...

Ecommerce Society Podcast ·

2024/02/08

Hey there, fellow e-commerce enthusiasts! 👋 Ready to turbocharge your online business and send your revenue soaring? In this episode, I'm spilling the tea on how to skyrocket your average order value (AOV) and watch those sales numbers dance their way to the top!🚀 Unlocking the Secrets of AOV: Ever wondered how to turn those browsers into buyers and get them to whip out their wallets with gusto? Look no further! I'm dishing out the three sacred keys to fattening up your bottom line: snagging new

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36:01

Pivoting, Evolving & Starting Two New Businesses in 2024

Ecommerce Society Podcast ·

2024/02/06

Say whaaaat- Yes I am starting two new businesses in 2024- one is a SaaS software company that will be a game changer for ecomm brands like you and the second business is a pet business which I am So stoked to share details with you soon. 2024 is the time for me to evolve and take my 8 years of knowledge in the ecommerce space and do something truly EPIC with. In this episode I however, share how scary the unknown is, how much of a beginner I”m feeling like again which can feel scary AF and a whole

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37:31

BONUS: Your 2024 Guide To Google & Yahoo's New...

Ecommerce Society Podcast ·

2024/01/31

Watch the free training video where I walk you through how to set up these changes, along with changes & tutorials from Klaviyo. https://www.kerriefitzgerald.com/blog/new-email-requirements-google-and-yahoo-2024 In this episode of Ecommerce Society podcast, we're diving into the new requirements for Gmail and Yahoo regarding email marketing, emphasizing the importance of email marketing as an owned platform and sales channel. I walk you through the steps to update email marketing with the new

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53:37

From A Pandemic Hobby To Dreaming of a Taylor Swift's...

Ecommerce Society Podcast ·

2024/01/30

In this episode, Maddie McNabb shares her journey of starting a micro bakery specializing in French macarons. She discusses her background in higher education and how she discovered her passion for baking during the pandemic. Maddie talks about the challenges she faced in the early days of her business and the importance of perseverance. She also shares her marketing strategies, including email marketing, PR, and Pinterest. Maddie emphasizes the need for a well-designed website and the value of

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55:30

5 Do’s and Don’ts of Pitching the Media with Amy...

Ecommerce Society Podcast ·

2024/01/23

Welcome to this week’s episode of Ecommerce Society podcast. In this episode we’re serving up the "5 Do's and Don'ts of Pitching the Media" – consider it your PR survival guide with PR pro- Amy Bartko of Chatterbox. . You'll learn how to grab those reporters' attention without stepping on any PR landmines. Plus, they'll reveal the common mistakes people make when pitching their stories, so you can avoid those cringe-worthy blunders. Timing is everything in the world of PR, and they'll share their

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45:23

How to create a marketing, sales and conversion funnel

Ecommerce Society Podcast ·

2024/01/16

Welcome to this week’s episode of the Ecommerce Society podcast. In this episode, I’m diving into the four fierce stages of an e-commerce funnel. First up, it's the "Awareness" stage – think of it as the virtual catwalk where you strut your stuff to grab your audience's attention. Your fabulous products need to dazzle and shine like a superstar! Next, we sashay into the "Interest" stage. This is where you turn those curious onlookers into potential shoppers by showcasing your goods in all their

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