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PODCAST

The Art of the Brand

Third Eye Insights

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the

business marketing

All Episodes

00:17:06

The Caitlin Clark Problem No One Wants to Talk About

The Art of the Brand ·

2025/08/26

In this episode of Art of the Brand, Camille and Phillip unpack the branding disaster unfolding inside the WNBA. Instead of embracing Caitlin Clark—the player driving ticket sales, TV ratings, and cultural conversation—the league and even her peers are tearing her down.This isn’t just bad optics. It’s bad business.We explore:- Why the WNBA is ignoring its Michael Jordan moment- How race, politics, and “wokeness” are infecting the product- The $40 million loss the league hides behind NBA subsidies-

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01:24:41

This Is Why You’re Not Growing

The Art of the Brand ·

2025/08/21

In this episode of Art of the Brand, Camille and Phillip tear apart the myths holding founders back from growing in saturated markets. From ELF’s controversial Matt Rife campaign to Soho House’s collapse after going public, to Peloton’s slow fade into irrelevance, we reveal why comfort is the death of branding—and why controversy, risk, and bold creativity are the only things that scale.We also dive into:The truth behind virality and why safe content never worksWhat founders can learn from Soho

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01:02:40

The Fear of Posting Is Costing You More Than You Realize

The Art of the Brand ·

2025/08/07

This episode of Art of the Brand is a reality check for every founder, creator, and high-performer who's feeling stuck—even when they’re doing everything right.Fresh off a teaching trip to Austria, Camille and Phillip reflect on the lessons learned from working with world-class classical musicians—people who practice 8 hours a day but still feel like they’re not good enough to share their work. We draw parallels between that perfectionism and what’s holding creators, professionals, and business

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01:09:13

The Fitness Industry Is Broken. We’re Building What...

The Art of the Brand ·

2025/07/23

Jenna and Jeff York aren't your typical gym founders—and AVANT isn’t a typical fitness club. In this episode, they reveal how years of business experience, failed models, and personal injury led them to build a premium, personalized fitness and wellness ecosystem.From franchise flops to billion-dollar exits, this isn’t just about workouts. It’s about creating a disruptive, human-first brand that’s scaling across Canada—and aiming global.Apply for membership: avant-club.comFollow on Instagram:

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01:00:16

The Influencer Era Is Over! This Lawsuit Proves It.

The Art of the Brand ·

2025/07/07

In this episode of Art of the Brand, Camille and Phillip dig into the collapse of trust across today’s biggest brands—from the Alo Yoga influencer lawsuit to the bizarre Clear Protein launch by Arrae.T his isn’t just about PR misfires. It’s about what happens when you abandon your brand pillars, forget who you're talking to, and think virality can replace strategy. We also break down Amazon’s quiet monopoly, the new rules of algorithm visibility, and what every founder needs to rethink in 2025

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01:13:23

From Zero to 3.5 Million Followers: Nathan Chan on...

The Art of the Brand ·

2025/06/24

In this episode of The Art of the Brand, Camille Moore sits down with Nathan Chan, the powerhouse behind Foundr—the media brand followed by over 3.5 million entrepreneurs and trusted by names like Richard Branson, Deepak Chopra, and Sara Blakely.Nathan unpacks how he built the #1 skills and content platform for founders—not by chasing clicks, but by building trust, depth, and brand authority. If you're building something from scratch and want it to be the go-to brand in your space, this episode

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00:13:30

Branding vs. Marketing: Why ROI Thinking Is Breaking...

The Art of the Brand ·

2025/06/19

In this episode of Art of the Brand, Camille and Phillip break down one of the most misunderstood topics in business today: the difference between branding and marketing. If you've ever asked, “What’s the ROI on that?”—this episode is for you.We explore:Why branding is an investment, not an expenseThe ROI trap that’s hurting agencies, founders, and creators alikeHow to build a brand people trust (without playing the short game)Why posting for 8 months with no results is the actual path to

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01:38:57

How Pink LaBlonde Built a Global Hair Empire From...

The Art of the Brand ·

2025/06/12

In this episode of Art of the Brand, Camille Moore sits down with Bianca, the powerhouse behind Pink LaBlonde, to talk about building a global salon brand from the ground up. From creating content before “influencer” was a job title to becoming one of the most recognizable names in luxury haircare, Bianca shares her journey, her struggles, and her bold vision for what's next.We unpack:Why stylists need a personal brandHow Marie Anne balances salon, product, and educationThe behind-the-scenes of

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00:50:52

You’re Not Stuck—You’re Just Not Posting: The...

The Art of the Brand ·

2025/06/04

In this episode of Art of the Brand, Camille sits down with personal branding strategist and creator coach Courtney Johnson for a raw, hilarious, and no-BS conversation about what it actually takes to build a brand in 2025.From posting through the cringe, to battling corporate CMO chaos, to the reason your content isn’t landing—Courtney breaks down the mindset, habits, and strategies that turn quiet professionals into undeniable digital brands.We also dive into:Why your first 100 posts matter more

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00:57:51

Google Just Shot God Mode — And It’s Coming for Your...

The Art of the Brand ·

2025/05/30

This week on Art of the Brand, Camille and Phillip go deep on the massive shifts shaping modern marketing—from Google’s groundbreaking Astra AI to the collapse of what we used to call “social media.” If you’re still thinking in terms of likes, trends, or followers—you’re already behind.We cover:Why “social media” is dead and interest media is the new gameHow Google’s Astra AI will completely change consumer discoveryThe biggest branding threat for small businesses in an AI-first futureThe ROI of

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01:03:16

Brand Boss Unfiltered: Why Most Marketing Fails &...

The Art of the Brand ·

2025/05/28

In this powerhouse episode of Art of the Brand, Camille Moore sits down with Bill Harper—aka @BrandBossHQ—for a deep, brutally honest breakdown of what’s really killing modern marketing. From the ROI myth and the TikTok algorithm to the story behind Liquid Death’s billion-dollar brand, Bill brings decades of experience (and a viral tow truck story) to call out the creative collapse happening in boardrooms everywhere.We also unpack the truth about AliExpress, brand erosion, luxury collapse, and why

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01:07:37

Hockey Is Dead: How Corporate Killed the Game |...

The Art of the Brand ·

2025/05/22

In this week’s Art of the Brand, Camille and Phillip take aim at the branding breakdown across sports, TikTok, and traditional institutions like Eurovision. From the lifeless Toronto Maple Leafs experience to Ford dealerships out-creating ad agencies, this episode is packed with real talk on why safe branding fails—and how earned media value (EMV) and authenticity win in today’s algorithm economy.We also dive into viral controversy, Gen Z chaos, and why leadership and brand alignment are

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01:11:38

How Melissa Andre Became the Name in Luxury Weddings....

The Art of the Brand ·

2025/05/20

In this episode of The Art of the Brand, Camille Moore is joined by Melissa Andre of Madco, one of the most sought-after luxury event and wedding planners, known for her work with top-tier clients including Drake, The Weeknd, and some of the most discreet names in fashion and finance.But her rise to the top didn’t happen by chance — it was built through intentional personal branding, a bold point of view, and knowing how to position herself as the only choice for elite events.In this episode, you’ll

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00:56:51

Your Brand’s Too Polite: Why Being Neutral Is Costing...

The Art of the Brand ·

2025/05/16

In this episode of Art of the Brand, Camille and Phillip unpack the full cultural and business storm hitting the marketing world—from AI wiping out agency jobs to personal brands overtaking corporate PR.We break down:Why most legacy TV ads are pure virtue signaling (and why they’re failing)The rise of AI avatars, media manipulation, and what it means for foundersHow Blake Lively’s brand collapsed—and what CEOs can learn from her lawsuit misstepWhat antifragile branding actually looks likeAnd how

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01:03:18

Branding in the Age of Algorithms: Why Strategy Over...

The Art of the Brand ·

2025/05/13

This week on Art of the Brand, Camille Moore and Phillip Millar break down the collapse of conventional marketing—from the fall of Canadian Tire to the rise of digital avatars and AI-edited content. They unpack how risk-averse leadership is killing creativity, why CMOs are being debated as the next CEOs, and how creators can now outmaneuver legacy institutions with scrappy, disruptive content.They also dive into the controversial James Charles comeback, Penn Badgley’s TikTok strategy, and what you

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01:24:03

Dr. Linda’s Ultimate Wellness Routine: Peptides, Skin...

The Art of the Brand ·

2025/05/13

In this episode of Art of the Brand, Camille sits down with Dr. Linda Nyugen—medical aesthetician, wellness expert, and founder of 1Clinic—to unpack the science behind modern beauty. From red light therapy and skin cycling to GLP-1s, exosomes, and her favorite peptide protocols, Dr. Linda shares the exact wellness rituals and biohacking tools she uses to stay energized, ageless, and in demand.This isn’t just another beauty chat—it’s a deep dive into what’s actually working in the longevity space,

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01:05:46

Why Playing It Safe Is Killing Your Brand: Google,...

The Art of the Brand ·

2025/05/05

In this episode of Art of the Brand, Camille and Phillip dissect the crisis of creativity across tech, entertainment, and politics—from Google’s slow collapse into mediocrity, to AI’s branding revolution, to how Black Mirror outplayed everyone with a viral campaign. They also unpack the branding disaster of the Canadian election and explain why founders and marketers playing it safe are losing by default.If you're building a brand, launching content, or trying to stand out in a noisy world, this

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01:12:19

Why Most Influencers Will Fail | Anthony DeLuca on...

The Art of the Brand ·

2025/04/30

In this episode of The Art of the Brand, Camille Moore sits down with Anthony DeLuca — CEO of DeLuca Media Group — to break down the real state of social media, influencer marketing, and why most creators won't survive the next five years.Anthony shares how he took creators from 0 to 1 million followers in months, why traditional brand deal models are broken, and what brands really look for today. They dive deep into the fall of traditional influencer marketing, the future of UGC, why personal

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00:59:21

How Hally Leadbetter Is Changing the Game in Sports...

The Art of the Brand ·

2025/04/23

In this episode of The Art of the Brand, Camille Moore is joined by Hally Leadbetter—co-host of Morning with the Masters, host of On the Tee with Golf Digest, and founder of Better Content Co. Hally is a trailblazer at the intersection of digital influence and traditional sports broadcasting, known for her bold approach to building media that connects with the next generation of athletes and fans. From shaping golf culture to producing content for some of the sport’s most iconic platforms, Hally

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01:27:29

From Augusta to AliExpress: What Golf, Luxury, and...

The Art of the Brand ·

2025/04/22

In this episode of Art of the Brand, Camille and Phillip dissect the branding brilliance behind The Masters and how it became one of the most protected, iconic legacies in sports—without ever selling out. From ceremonial consistency to social strategy, they unpack how Augusta National managed to go viral without compromising its brand integrity.Then, they pivot into luxury’s unraveling as Chinese manufacturers expose the truth behind price tags, raising tough questions about authenticity,

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135 results

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