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PODCAST

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

business marketing

All Episodes

00:18:40

AI-powered contextual Ad targeting

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/21

Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching to analyze entire page content, audio files, and video frames. Modern contextual tools now identify consumer mindset and emotional states to deliver more relevant messaging, while helping brands expand their reach beyond obvious content categories through sophisticated propensity modeling and real-time

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00:05:24

The Crisis Killing Your Creator Marketing ROI

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/19

Creator marketing ROI is in crisis. Joseph Perello, CEO of Props, explains how to transform creator content into a performance channel by blending human storytelling with paid media precision. He reveals why scaling individual creators (rather than expanding creator volume) delivers better results, and demonstrates how owned media can drive measurable business outcomes beyond traditional vanity metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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00:04:21

The Great Podcast Marketing Debate: Demand Creation...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/18

Demand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his expertise on turning creator marketing into a performance channel. He explains why brand-owned content is the new frontier for predictable marketing outcomes, demonstrates how to blend creator authenticity with paid media precision, and reveals techniques for converting podcast listeners into qualified leads without relying on traditional metrics. See Privacy Policy at

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00:04:49

Performance Ads vs Influencers: Smart CMOs Reveal...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/17

Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media precision. His approach transforms creator marketing into a true performance channel by maintaining full accountability for business results rather than chasing viral hits. Perello demonstrates how owned media content delivers authentic engagement while providing the targeting capabilities and measurable outcomes of traditional performance

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00:03:07

CMOs brutal truth to describe Content Marketing in...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/16

Content marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how to transform creator marketing into a performance channel with measurable outcomes. He reveals techniques for achieving 55-65% open rates across client programs and explains why authentically integrated brand content consistently outperforms traditional advertising when paired with precise targeting and clear calls to action.See Privacy Policy at https://art19.com/privacy and

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00:04:27

Data-driven Creative Content Strategy that's...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/15

Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid media precision to drive actionable results.See Privacy Policy at https://art19.com/privacy and California

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00:29:14

Why brand-owned content is marketing’s new frontier

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/14

Traditional ads are failing while marketing budgets shrink. Joe Perello, CEO of Props, explains how to transform creator marketing into a measurable performance channel by hosting authentic content on your own website. His approach blends creator storytelling with paid social distribution, creating efficient retargeting pools that drive conversions while simultaneously improving performance across all marketing channels. The strategy positions brand content as a direct response mechanism, leveraging

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00:04:47

Playbook for using Agile principles to integrate AI...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/27

Integrating AI into your martech stack requires agility. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on agile marketing technology implementation. His playbook emphasizes assembling the right team, setting clear goals, working iteratively to achieve quick wins, and implementing regular retrospectives to continuously improve AI performance and processes. Show NotesConnect With:Greg Kihlström:Website//LinkedInThe MarTech

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00:03:19

One word that describes how most marketing teams are...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/25

Most marketing teams are underutilizing their martech stacks today. Greg Kihlström, principal of The Agile Brand, shares how applying agile principles can maximize the value of existing marketing technology investments. He advocates for fully leveraging platform capabilities rather than using minimal features across multiple tools, which reduces integration costs and improves data accessibility. Kihlström emphasizes the importance of continuous improvement and regularly questioning current

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00:03:34

Do Agile Processes Deliver Better ROI Than...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/24

Agile processes often deliver better ROI than new martech tools. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on implementing agile approaches to marketing technology. He emphasizes establishing good measurement frameworks before adding new tools, creating agreement on success metrics, and developing cyclical workflows that prioritize process improvements over constant technology acquisition. Show NotesConnect With:Greg

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00:18:49

How To Operationalize Marketing Technology Using...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/23

Most marketers use less than half their MarTech stack's capabilities. Greg Kihlström, principal of The Agile Brand, shares how to apply Agile methodologies to maximize technology investments. His approach includes working in two-week sprints to test hypotheses, creating cross-functional squads that break down departmental silos, and measuring success through time-to-value metrics rather than just planning documents. Show NotesConnect With:Greg Kihlström:Website//LinkedInThe MarTech

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00:04:53

Who gets fired first when AI Agents become a reality?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/20

Prepare for AI's impact on advertising roles as technology reshapes the industry with Kevan Yalowitz from Accenture.

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00:05:54

ChatGPT, Claude, and Gemini enter a cage match...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/19

Explore how AI is reshaping advertising's competitive landscape with Kevan Yalowitz from Accenture.

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00:03:43

How will Agentic architecture change how software is...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/17

Understand how agentic AI is transforming software pricing models with Kevan Yalowitz from Accenture.

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00:21:44

The $750 billion AI advertising opportunity

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/16

Explore the $750 billion AI advertising revolution transforming creative production with Kevan Yalowitz from Accenture.

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00:04:06

ABM for B2C: Marketing Genius or Complete Waste of Time?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/13

Explore why ABM for B2C might be a marketing misnomer with Nadia Davis from CaliberMind.

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00:03:39

Should Your CMO Report to Sales? (SaaS Org Chart Debate)

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/12

Debate whether your CMO should report to sales in SaaS organizations with Nadia Davis from CaliberMind.

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00:02:46

The five most important TLA's for B2B marketers today

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/11

Transform failing ABM programs into revenue machines with Nadia Davis from CaliberMind.

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00:03:16

When will AI be able to execute an end-to-end ABM...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/10

Explore the timeline for AI-powered end-to-end ABM campaigns with Nadia Davis from CaliberMind.

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00:22:47

Why ABM Strategies Often Fall Short And How To Fix Them

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/09

ABM strategies often fail due to poor measurement and data unification. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in building effective account-based marketing frameworks from scratch in SMB organizations. She explains how to transform failing ABM programs by aligning sales and marketing KPIs, evolving metrics from reach to revenue over time, and implementing a phased approach that starts with small pilot programs before scaling. Show NotesConnect With:Nadia

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2,207 results

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