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PODCAST

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

business marketing

All Episodes

00:26:52

CMO and Former Meta AI Marketer on AI’s Reality Check

MarTech Podcast ™ // Marketing + Technology =... ·

2025/11/03

Most companies struggle with stale data and delayed dashboards. Noha Rizk, CMO of Incorta and former Global Head of Marketing at Meta AI, explains how live data infrastructure drives real business impact. She details how retail chains optimize inventory waste through real-time promotions, manufacturing companies save hundreds of thousands through live factory floor analytics, and finance teams make faster trading decisions with immediate market data.See Privacy Policy at https://art19.com/privacy

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00:04:59

Which frontier model will win the AI-platform battle?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/25

AI platform selection remains uncertain as frontier models rapidly evolve. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience at GitLab, Cloudflare, and other category-defining companies to discuss navigating the current AI landscape. He argues that context-aware platforms built on top of commodity frontier models will determine competitive advantage, with marketing workflow platforms like Webflow positioning to compete against developer-focused tools like

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00:05:49

The biggest risk of marketers trusting AI

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/24

Marketers risk becoming lazy by blindly trusting AI outputs without critical thinking. Dave Steer, CMO at Webflow, explains how to maintain strategic judgment while leveraging artificial intelligence effectively. He demonstrates creating a custom "chief of staff" GPT trained on company context and decision-making frameworks to challenge thinking rather than replace it. Steer emphasizes treating AI as a strategic partner that asks probing questions instead of a tool that generates mindless

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00:03:45

One universal truth of marketing for B2B Tech companies

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/23

B2B tech marketing requires constant adaptation to survive industry disruption. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience from GitLab, Cloudflare, and other category-defining companies. He explains why successful marketers treat their strategies like stock portfolios with both long-term anchors and rapid pivots. Steer outlines how experimentation frameworks help teams adapt quickly when market conditions shift unexpectedly.See Privacy Policy at

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00:04:50

New line of responsibility between the marketing and...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/22

Marketing teams now handle engineering workflows as AI tools blur traditional boundaries. Dave Steer, CMO at Webflow, explains how marketers are gaining developer superpowers while maintaining distinct responsibilities. He outlines how marketing owns vision creation while engineering ensures reliability and infrastructure. The discussion covers how no-code platforms enable marketers to build technical solutions while preserving the critical need for engineering expertise in enterprise

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00:03:35

The most overhyped AI use case in marketing right now

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/21

Content generation is the most overhyped AI use case in marketing. Dave Steer, CMO at Webflow, argues that marketers are focusing too narrowly on AI as a content creation tool rather than exploring its broader strategic potential. He advocates for building agentic AI workflows that orchestrate customer experiences and automate complex marketing processes. Steer emphasizes creating sophisticated automation systems where marketers become editors of AI output rather than manual content creators.See

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00:33:09

Navigating the AI boom with resilient marketing

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/20

Most marketers treat AI as a copywriting assistant instead of a customer experience transformation tool. Dave Steer is Chief Marketing Officer at Webflow, specializing in AI-driven website personalization and answer engine optimization for enterprise growth. He explains how to structure content for both human visitors and AI crawlers, implement automated multivariate testing at scale, and maintain strategic direction while experimenting with AI-powered optimization tools. See Privacy Policy at

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00:04:08

G2's Most Powerful Secret

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/17

AI is transforming B2B buyer behavior and competitive intelligence strategies. Blue Bowen, Research Principal at G2, explains how sales leaders can leverage marketplace data to understand win-loss patterns and competitor positioning. He discusses G2's market intelligence offering for competitive analysis, G2AI's product discovery interface, and momentum reports that track surging tools in marketing automation. The conversation reveals how review data and switching patterns create competitive

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00:03:09

This AI Trend Is A Lie

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/16

AI sales forecasting promises to predict deal outcomes but fails to account for unique deal complexities. Blue Bowen, Research Principal at G2, explains why revenue intelligence tools that rely on historical data fall short in enterprise sales environments. He discusses how AI struggles with contextual nuances that make each B2B deal distinct and why current forecasting technology remains an imperfect science for predicting sales outcomes.See Privacy Policy at https://art19.com/privacy and

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00:05:04

AI's Most Unexpected Impact

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/15

AI SDRs dominate B2B sales adoption despite mixed reviews. Blue Bowen, Research Principal at G2, reveals surprising findings from their latest AI impact research. The study shows AI sales development representatives lead adoption rates due to pipeline pressure, while AI sales coaching and training tools remain significantly underutilized. Bowen identifies AI-powered revenue forecasting as overhyped, citing the unique complexity of enterprise deals that historical data models struggle to predict

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00:04:26

This metric is costing you money

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/14

Attribution models are failing B2B marketers in today's complex buying journey. Blue Bowen, Research Principal at G2, explains why traditional first-touch and last-touch attribution creates misleading vanity metrics. He recommends using AEO (Answer Engine Optimization) tools like Profound to track LLM visibility and adopting holistic attribution approaches that analyze multiple touchpoint patterns rather than single conversion events. See Privacy Policy at https://art19.com/privacy and California

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00:20:30

It's not AI vs. humans, it's Automation vs....

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/13

B2B buyers now use AI for 60% of software evaluations, fundamentally changing sales dynamics. Blue Bowen, Research Principal at G2, explains how AI is reshaping buyer behavior and what sales teams must adapt to succeed. The discussion covers shifting from SEO to answer engine optimization for LLM visibility, using AI for account prioritization and signal detection, and automating activity capture to improve data quality for better sales forecasting. See Privacy Policy at https://art19.com/privacy

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00:05:40

The future is platforms like Meta being able to...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/04

AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven campaign creation. He outlines a three-category framework for evaluating which marketing functions will be automated, which expensive tasks become viable through AI, and which entirely new opportunities emerge. Schultz emphasizes that creative strategy remains irreplaceable and advises marketers to focus on

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00:03:40

One thing most people don’t understand about Mark...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/03

Most executives misunderstand how Mark Zuckerberg approaches marketing decisions. Alex Schultz, CMO and VP of Analytics at Meta, reveals Zuckerberg's core philosophy of learning from domain experts before making strategic choices. Schultz explains how Zuckerberg brought in creative legend David Droga for Meta's company rebrand and demonstrates the CEO's willingness to acknowledge knowledge gaps. The discussion highlights how executive humility and expert consultation drive better marketing outcomes

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00:04:30

How Meta’s recent AI hiring focus is that impacting...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/02

Meta's AI hiring surge creates company-wide excitement and talent consolidation. Alex Schultz, CMO & VP of Analytics at Meta, explains how the company's aggressive AI talent acquisition strategy affects internal culture and industry dynamics. He discusses the galvanizing effect of high-profile hires like recent AI executives, the public nature of tech talent poaching between major companies, and how Meta's investment in AI infrastructure and talent mirrors professional sports free agency

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00:05:12

First impressions when Apple introduced the App...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/10/01

Apple's iOS 14.5 App Tracking Transparency disrupted digital advertising measurement. Alex Schultz, CMO and VP of Analytics at Meta, shares his candid first reaction to Apple's privacy changes and their strategic impact. He explains how Meta leveraged synthetic data modeling and predictive analytics to recover from reduced tracking capabilities. The conversation covers how privacy constraints forced stronger data science practices and ultimately made Meta's advertising platform more efficient with

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00:06:56

How will features like Google's AI Mode impact how...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/09/30

AI search features are transforming traditional marketing approaches. Alex Schultz, CMO and VP of Analytics at Meta, explains how AI-powered search and chat experiences will reshape digital advertising strategies. He discusses AI engine optimization as the new SEO, the competitive landscape between Google's Gemini and OpenAI's ChatGPT, and Meta's positioning through AI glasses and voice interfaces that integrate real-world context with search capabilities.See Privacy Policy at

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00:26:54

Meta's CMO's playbook for digital marketers

MarTech Podcast ™ // Marketing + Technology =... ·

2025/09/29

Meta's CMO tackles balancing creativity with AI automation. Alex Schultz, CMO and VP of Analytics at Meta, shares his framework for marketing in an AI-first world where nearly 2 million advertisers now use Meta's generative AI ad creation tools. He discusses the "North Star goal" methodology for aligning marketing strategy, explains how to break out of automated campaign optimization traps through active testing and account resets, and outlines why human creativity remains essential even as AI

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00:04:51

One alignment tactic every B2B company should implement

MarTech Podcast ™ // Marketing + Technology =... ·

2025/09/05

Sales and marketing alignment fails when teams optimize for different metrics. Kelly Hopping, CMO of Demandbase, explains how shared pipeline accountability transforms B2B revenue operations. She details moving SDR teams under marketing leadership while aligning both organizations to pipeline metrics instead of separate SQL and closed-won targets. The discussion covers implementing weekly funnel reviews and restructuring compensation models to create true cross-functional partnership.See Privacy

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00:04:30

Most radical organizational structure change that...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/09/04

Balancing short-term demand generation with long-term brand health creates constant budget tension. Kelly Hopping, CMO of Demandbase, explains how enterprise B2B companies maintain pipeline flow without emptying the funnel. She outlines the demand creation versus demand capture framework as a bank account model and demonstrates how modern digital brand marketing can drive immediate conversions through QR codes, form fills, and content CTAs while building trust for high-value software purchases. See

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2,219 results

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