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PODCAST

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

business marketing

All Episodes

00:44:52

The Agentic Evolution according to Salesforce’s CMO

MarTech Podcast ™ // Marketing + Technology =... ·

2026/02/16

AI agents fail because companies lack proper data context and change management. Ariel Kelman is President and Chief Marketing Officer at Salesforce, leading their global marketing organization and AgentForce platform development. He discusses Salesforce's trust-first approach using their Data360 customer data platform to provide AI agents with complete customer context, implementing two-way email campaigns that allow interactive customer engagement, and deploying lead qualification agents that

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00:04:27

One marketing principle that stays constant across...

MarTech Podcast ™ // Marketing + Technology =... ·

2026/02/06

Creative approval workflows create bottlenecks that slow teams down. Christine Royston, CMO at Wrike, explains how AI-powered orchestration eliminates manual handoffs in marketing operations. Her team automated approval routing with role-based permissions and built integrated review systems that keep all feedback centralized within their workflow management platform.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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00:05:34

The biggest mistake in building orchestration workflows

MarTech Podcast ™ // Marketing + Technology =... ·

2026/02/05

Creative teams waste hours on approval bottlenecks and unclear handoffs. Christine Royston, CMO at Wrike, explains how AI-powered workflow orchestration eliminates these friction points. She details automated approval routing systems that clarify roles and responsibilities, plus integration strategies that keep all creative collaboration within a single platform to prevent conflicting feedback loops. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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00:05:52

Top 3 three tools in your marketing tech stack

MarTech Podcast ™ // Marketing + Technology =... ·

2026/02/04

Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how AI-led orchestration streamlines creative collaboration for 20,000+ companies including Airbnb and NVIDIA. She details automated approval routing systems that eliminate confusion over roles and responsibilities, centralized workflow management that keeps all reviews and commentary in one platform, and intelligent task orchestration that automatically routes work to the right people

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00:04:23

One workflow that completely eliminated a painful...

MarTech Podcast ™ // Marketing + Technology =... ·

2026/02/03

Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how workflow management platforms eliminate these friction points through intelligent orchestration. Her team built automated approval routing that assigns specific reviewers based on asset type, sets clear turnaround times, and routes requests to backup approvers when primary contacts are unavailable. The system centralizes all feedback and approvals within a single platform, preventing

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00:39:20

Using AI to build more creative workflows

MarTech Podcast ™ // Marketing + Technology =... ·

2026/02/02

Marketing teams struggle with AI workflow orchestration. Christine Royston, CMO at Wrike, explains how to move beyond task automation to strategic creative collaboration. She discusses building standardized workflows while preserving 15-20% capacity for reactive market opportunities, implementing approval routing systems that eliminate manual handoffs, and using AI for personalization without losing human judgment and brand oversight. See Privacy Policy at https://art19.com/privacy and California

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00:04:32

The marketing tactic everyone's sleeping on right now

MarTech Podcast ™ // Marketing + Technology =... ·

2026/01/23

Direct mail conversion rates outperform email by 3x despite rising postal costs. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses including L'Occitane and SimpliSafe. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, API-triggered mail campaigns based on digital events like cart abandonment, and QR code attribution systems that deliver 5% average conversion rates with personalized landing pages.See Privacy

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00:03:43

Pitch to a 25-year-old performance marketer to get...

MarTech Podcast ™ // Marketing + Technology =... ·

2026/01/22

Performance marketers struggle with direct mail attribution and speed. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven personalized campaigns. The discussion covers AI-powered delivery optimization that automatically selects standard vs. first-class postage based on speed requirements, real-time address verification APIs that prevent undeliverable mail and save millions in wasted sends, and QR code attribution systems with personalized

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00:03:02

One growth tactic that worked in 2015 that will still...

MarTech Podcast ™ // Marketing + Technology =... ·

2026/01/21

Direct mail automation struggles with speed and attribution challenges. Ryan Ferrier is CEO of Lob, the direct mail automation platform used by over 12,000 businesses to modernize physical mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, API-triggered mail pieces that respond to digital events like cart abandonment, and QR code attribution systems that achieve 5% average conversion rates with personalized landing pages. See Privacy

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00:02:47

The most creative piece of direct mail

MarTech Podcast ™ // Marketing + Technology =... ·

2026/01/20

Direct mail conversion rates outperform email by 300%. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses including L'Occitane and SimpliSafe. His team discusses API-triggered mail campaigns that respond to cart abandonment within three days, AI algorithms that optimize postage costs by routing mail through national printer networks, and QR code attribution systems generating 25% conversion rates for personalized landing pages. See Privacy Policy at

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00:33:08

AI Personalization in Direct Mail Campaigns

MarTech Podcast ™ // Marketing + Technology =... ·

2026/01/19

Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, personalized QR codes with custom landing pages achieving 5% average conversion rates, and automated address verification systems that prevent undeliverable mail sends. See Privacy Policy at

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00:12:48

Unique Challenges in Building a Martech Company in 2026

MarTech Podcast ™ // Marketing + Technology =... ·

2026/01/09

MarTech vendors face an 8.6% annual churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how AI disruption is reshaping vendor strategies and market dynamics. He discusses context engineering as the evolution beyond prompt engineering, the shift from deterministic to adaptive AI workflows, and why 2026 will be defined by AI-empowered customers taking control of their buying journeys rather than following traditional marketing

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00:07:52

The Year of Context Engineering

MarTech Podcast ™ // Marketing + Technology =... ·

2026/01/08

Marketing technology stacks are expanding faster than teams can manage them. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how 5,384 martech tools now exist despite 8.6% vendor churn. He discusses context engineering as the evolution beyond prompt engineering, combining structured workflows with LLM capabilities for data analysis and customer service automation. Brinker predicts 2026 will shift power to AI-enabled buyers who bypass traditional sales

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00:09:32

The Rise of AEO in 2026

MarTech Podcast ™ // Marketing + Technology =... ·

2026/01/07

Marketing technology strategy faces unprecedented complexity as AI transforms customer behavior. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how 2026 will shift power from marketers to AI-empowered buyers. He covers context engineering as the evolution beyond prompt engineering, combining deterministic workflows with adaptive LLM capabilities for better data analysis and customer service automation. Brinker predicts orchestration platforms will emerge

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00:11:40

MarTech Insights and Highlights from 2025

MarTech Podcast ™ // Marketing + Technology =... ·

2026/01/06

MarTech faces an 8.6% vendor churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, shares insights on navigating the evolving landscape where AI didn't consolidate MarTech but fragmented it further. He discusses context engineering as the evolution beyond prompt engineering, combining deterministic workflows with LLM capabilities for better data analysis and customer service automation. Brinker predicts 2026 will shift focus from AI for

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00:47:14

Scott Brinker’s 2026 Martech Predictions Unpacked

MarTech Podcast ™ // Marketing + Technology =... ·

2026/01/05

MarTech stack complexity is exploding despite consolidation predictions. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, reveals why AI added 1,200 new vendors while eliminating just as many in 2025. He explains how agentic AI is shifting power from marketers to customers, breaking traditional sales playbooks as buyers use AI agents to research pricing and bypass controlled journeys. Brinker outlines context engineering as the evolution beyond prompt engineering,

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00:06:10

Is Your AI Too Personal?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/12/19

AI personalization crosses the line when customers can't understand why they're receiving specific treatments. Kathryn Rathje, Partner at McKinsey, explains how marketers often expose too much data instead of focusing on relevance. She discusses the value exchange principle for ethical personalization and why context matters more than data volume. The conversation covers dynamic billboard targeting, spectrum-based personalization approaches, and avoiding the "mad libs of data" trap that makes

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00:03:53

The #1 CEO and CMO Red Flag

MarTech Podcast ™ // Marketing + Technology =... ·

2025/12/18

Marketing leadership faces a critical skills gap in data-driven strategy execution. Kathryn Rathje, Partner at McKinsey's Growth, Marketing & Sales Practice, specializes in sustainable growth transformations for consumer brands. She discusses combining quantitative analytics with creative marketing approaches to deliver personalized customer value. The conversation covers data-driven marketing evolution since 2009 and frameworks for making marketing a strategic champion within

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00:05:17

Stop Chasing Shiny Objects and Do This Instead

MarTech Podcast ™ // Marketing + Technology =... ·

2025/12/17

Marketing leaders are falling into shiny object syndrome instead of building systematic growth strategies. Kathryn Rathje, Partner at McKinsey's Growth, Marketing & Sales Practice, explains how to escape the pilot trap that's plaguing marketing organizations. She outlines a framework for rewiring marketing functions around data and AI fundamentals, distinguishes between one-way and two-way strategic decisions, and shares McKinsey's approach to creating scalable personalization workflows that

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00:04:45

The Consultant's Secret Roadmap

MarTech Podcast ™ // Marketing + Technology =... ·

2025/12/16

Marketing leadership struggles to bridge analytical and creative capabilities. Kathryn Rathje, partner at McKinsey's Growth, Marketing & Sales Practice, specializes in data-driven marketing transformations for consumer brands. She outlines how organizations can integrate quantitative analytics with creative strategy to deliver personalized customer value. The discussion covers practical frameworks for combining left-brain data analysis with right-brain creative execution to drive sustainable

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2,245 results

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