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PODCAST

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

business marketing

All Episodes

00:04:51

One alignment tactic every B2B company should implement

MarTech Podcast ™ // Marketing + Technology =... ·

2025/09/05

Sales and marketing alignment fails when teams optimize for different metrics. Kelly Hopping, CMO of Demandbase, explains how shared pipeline accountability transforms B2B revenue operations. She details moving SDR teams under marketing leadership while aligning both organizations to pipeline metrics instead of separate SQL and closed-won targets. The discussion covers implementing weekly funnel reviews and restructuring compensation models to create true cross-functional partnership.See Privacy

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00:04:30

Most radical organizational structure change that...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/09/04

Balancing short-term demand generation with long-term brand health creates constant budget tension. Kelly Hopping, CMO of Demandbase, explains how enterprise B2B companies maintain pipeline flow without emptying the funnel. She outlines the demand creation versus demand capture framework as a bank account model and demonstrates how modern digital brand marketing can drive immediate conversions through QR codes, form fills, and content CTAs while building trust for high-value software purchases. See

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00:04:20

Best tip for a new CMO working with a skeptical...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/09/03

Sales leaders resist marketing initiatives when they don't see immediate pipeline impact. Kelly Hopping, CMO of Demandbase, shares strategies for building trust with skeptical sales teams while maintaining long-term brand health. She explains how to balance demand creation with demand capture using a "bank account" approach and demonstrates how modern brand marketing can drive measurable conversions through QR codes, content CTAs, and digital touchpoints. See Privacy Policy at

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00:03:35

The number one thing marketers do that drives sales...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/09/02

Marketing and sales teams clash over lead quality versus pipeline readiness. Kelly Hopping, CMO of Demandbase, explains why sales teams dismiss marketing's lead generation efforts. She reveals that sales wants fully qualified pipeline with verified budget, timing, and buyer intent rather than raw lead volume. The discussion covers how marketers can shift from vanity metrics like website visitors to pipeline metrics that sales actually values. See Privacy Policy at https://art19.com/privacy and

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00:23:52

Why Marketing wants Sales to love them (and why...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/09/01

Sales and marketing alignment remains elusive despite decades of effort. Kelly Hopping, CMO of Demandbase, shares proven strategies for bridging the costly departmental divide. She outlines three critical alignment tactics: establishing shared pipeline metrics as the universal success measure, restructuring RevOps to report independently from both departments to eliminate territorial data disputes, and implementing AI-powered SDR tools like Reggie for automated follow-up and Nooks for increased

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00:04:56

The biggest budget-burning marketing trend right now

MarTech Podcast ™ // Marketing + Technology =... ·

2025/08/22

Marketing budgets aren't growing but AI investments are essential. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise marketers can fund AI transformation by cutting underperforming programs. He advocates for breaking organizational inertia by eliminating low-ROI sponsorships, ineffective tools, and wasteful staff allocations to create budget space for AI experimentation. Rabin emphasizes using AI's enhanced targeting capabilities to deliver personalized content that

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00:06:08

Which marketing role will be extinct in five years?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/08/21

AI adoption faces organizational resistance despite clear competitive advantages. David Rabin, CMO at Lenovo Solutions & Services Group, explains how marketers can navigate transformation barriers. He identifies "order taker" roles as most vulnerable to AI replacement while emphasizing that adopters versus laggards will determine career survival. Rabin advocates for using AI as a copilot to expand role scope and building agents that work in your style rather than resisting technological

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00:03:56

Which marketing channels to cut when budget gets...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/08/20

Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can overcome organizational barriers blocking AI adoption. The conversation covers three critical implementation strategies: establishing clear ROI frameworks for AI investments, organizing data infrastructure to support AI workflows, and building internal change management processes to shift teams from manual to automated marketing

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00:04:34

The biggest mistake enterprise companies make when...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/08/19

Enterprise companies rush into AI implementation without proper strategy or governance structures. David Rabin, Chief Marketing Officer at Lenovo Solutions & Services Group, explains how to build organizational frameworks that enable successful AI adoption. He discusses establishing AI committees for tool evaluation and marketing governance, organizing data infrastructure including product databases and visual identity systems, and implementing Studio AI for automated marketing toolkit

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00:25:10

How can Marketing lead AI transformation

MarTech Podcast ™ // Marketing + Technology =... ·

2025/08/18

Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can move beyond experimentation to scalable AI adoption. The discussion covers three critical implementation barriers: calculating ROI on untested processes, organizing enterprise data for AI consumption, and developing internal AI deployment capabilities across marketing and IT teams.See Privacy Policy at https://art19.com/privacy and

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00:03:58

Top AI Thought Leaders Marketing Should Know

MarTech Podcast ™ // Marketing + Technology =... ·

2025/08/01

AI agents are revolutionizing marketing automation. Nicholas Holland, Head of AI at HubSpot, shares his expertise on how agentic AI is transforming traditional marketing workflows. He highlights key thought leaders marketers should follow for AI insights, including Matthew Berman's technical yet accessible content and HubSpot's "Marketing Against the Grain" podcast for practical implementation strategies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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00:03:51

Game plan for integrating AI into contextual...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/25

Contextual advertising is evolving with AI integration. Kerel Cooper, CMO at GumGum, shares how advertisers can deliver effective campaigns without relying on personal data. He explains how AI-powered contextual targeting tools can identify relevant content environments, maintain brand safety, and scale advertising efforts across emerging digital platforms while preserving user privacy. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech

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00:03:57

Arguing against the effectiveness of AI in contextual...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/24

AI's role in contextual advertising is under scrutiny. Kerel Cooper, CMO at GumGum, challenges conventional thinking about digital advertising channels and data usage. He explains how contextual targeting works across display, video, and podcast formats without relying on personal data, while sharing insights on why video has become his top channel choice for reaching today's consumers. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech

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00:04:20

Contextual targeting more important than cookie-based...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/22

Cookie deprecation is reshaping digital advertising strategies. Kerel Cooper, CMO at GumGum, explains how contextual targeting delivers effective advertising without relying on personal data. He discusses AI-powered contextual intelligence tools that analyze content for brand safety and suitability, while sharing how marketers can leverage these technologies to maintain campaign performance in a privacy-first digital landscape. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech

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00:18:40

AI-powered contextual Ad targeting

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/21

Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching to analyze entire page content, audio files, and video frames. Modern contextual tools now identify consumer mindset and emotional states to deliver more relevant messaging, while helping brands expand their reach beyond obvious content categories through sophisticated propensity modeling and real-time

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00:05:24

The Crisis Killing Your Creator Marketing ROI

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/19

Creator marketing ROI is in crisis. Joseph Perello, CEO of Props, explains how to transform creator content into a performance channel by blending human storytelling with paid media precision. He reveals why scaling individual creators (rather than expanding creator volume) delivers better results, and demonstrates how owned media can drive measurable business outcomes beyond traditional vanity metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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00:04:21

The Great Podcast Marketing Debate: Demand Creation...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/18

Demand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his expertise on turning creator marketing into a performance channel. He explains why brand-owned content is the new frontier for predictable marketing outcomes, demonstrates how to blend creator authenticity with paid media precision, and reveals techniques for converting podcast listeners into qualified leads without relying on traditional metrics. See Privacy Policy at

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00:04:49

Performance Ads vs Influencers: Smart CMOs Reveal...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/17

Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media precision. His approach transforms creator marketing into a true performance channel by maintaining full accountability for business results rather than chasing viral hits. Perello demonstrates how owned media content delivers authentic engagement while providing the targeting capabilities and measurable outcomes of traditional performance

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00:03:07

CMOs brutal truth to describe Content Marketing in...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/16

Content marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how to transform creator marketing into a performance channel with measurable outcomes. He reveals techniques for achieving 55-65% open rates across client programs and explains why authentically integrated brand content consistently outperforms traditional advertising when paired with precise targeting and clear calls to action.See Privacy Policy at https://art19.com/privacy and

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00:04:27

Data-driven Creative Content Strategy that's...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/15

Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid media precision to drive actionable results.See Privacy Policy at https://art19.com/privacy and California

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2,201 results

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