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PODCAST

Let’s Talk PR & More!

Let’s Talk PR & More, hosted by Sherry Goldman of Goldman Communications Group, features an in-depth conversation with an industry leader sharing their insights and expertise on an aspect of public relations and/or the disciplines and issues that impact public relations. Topics range from the PR industry, best practices, profiles of industry leaders, related industries including the media, marketing, and advertising, and issues that impact communications and PR, such as AI. Let’s Talk PR & More airs

business marketing

All Episodes

27:21

Let's Talk PR & More Show #78: Tommy Means, Mekanism,...

Let’s Talk PR & More! ·

2025/04/28

Sherry Goldman's guest is Tommy Means, founding partner and chief creative officer of Mekanism. Sherry and Tommy discuss creative brand storytelling. Their conversation spans storytelling for emerging media; how to determine a brand's DNA and then apply it to storytelling, PR, advertising, and marketing; and how AI is influencing and changing all aspects of marketing, branding, and communications.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman

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29:02

Let's Talk PR & More Show #76: Neil Brown, The...

Let’s Talk PR & More! ·

2025/04/07

Sherry Goldman's guest is Neil Brown, president of The Poynter Institute. Sherry and Neil have a wide ranging conversation about the state of today's media, the critical role that local media plays, how the media and journalists can combat the growing mistrust in the media and the rise of misinformation and disinformation, and how the public can help ensure the media will always serve us.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications

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29:07

Let's Talk PR & More Show #75: Matt Krayton,...

Let’s Talk PR & More! ·

2025/03/31

Sherry Goldman's guest is Matt Krayton, founder and principal of Publitics. Sherry and Matt discuss the changing landscape for political-related communications and public relations campaigns that are political-adjacent. Their conversation includes effective use of earned media, social media, and influencer endorsements.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public

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29:11

Let's Talk PR & More Show #73: Brian Bohl, Canon USA,...

Let’s Talk PR & More! ·

2025/03/17

Sherry Goldman's guest is Brian Bohl, specialist in the corporate communications department of Canon USA. Sherry and Brian discuss best practices for media relations. Their conversation covers B2B media relations, as well as handling media outreach for sports entities. (Brian handled media relations while for local sports associations and the New York Racing Association.)Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth

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28:46

Let's Talk PR & More Show #72: Lynn Appelbaum,...

Let’s Talk PR & More! ·

2025/03/10

Sherry Goldman's guest is Lynn Appelbaum, professor emerita at the City College of New York and author of the book Classroom to Workplace: Land Your First Marketing Communications Job. Sherry and Lynn discuss practical tips and advice for students and young professionals looking to find their first (or next) job in public relations, advertising, marketing, communications, and related fields. Their conversation covers finding and marketing your personal brand, writing resumes and LinkedIn profiles,

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29:39

Let's Talk PR & More Show #71: Adam Rubin, Commack...

Let’s Talk PR & More! ·

2025/03/03

Sherry Goldman's guest is Adam Rubin, public relations director for the Commack School District on Long Island, NY. Sherry and Adam discuss his career trajectory (from a sports journalist to sports PR pro to heading PR for a school district) and the many aspects of communications that local school districts must do to effectively reach and motivate its diverse constituent groups.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an

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28:00

Let's Talk PR & More Show #65: Simone Sloan, Your...

Let’s Talk PR & More! ·

2025/01/13

Sherry Goldman's guest is Simone Sloan, founder of Your Choice Coach. Sherry and Simone discuss the importance of DE&I in today's corporate environment and what companies can do to foster a more inclusive culture and workplace that will help them attract and retain talent.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that

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28:16

Let's Talk PR & More Show #64: Patrick Aievoli, Rock...

Let’s Talk PR & More! ·

2024/12/16

Sherry Goldman's guest is Patrick Aievoli, author of Rock Paper Pixels: How Our Need to Communicate Created a New Economy, Society and Individual. Sherry and Patrick discuss how AI is changing how we communicate and how the growing speed of quantum computing is influencing our era of information, misinformation, and disinformation.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue

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26:31

Let's Talk PR & More Show #63: Alyssa Peek, Peek...

Let’s Talk PR & More! ·

2024/12/09

Sherry Goldman's guest is Alyssa Peek of Peek Photography, where she specializes in corporate photography and personal branding photography. Sherry and Alyssa discuss best practices for using photography in marketing and social media, how PR pros can 'direct' photographers to ensure the photographers represent their brands and clients effectively, and how to approach being photographed to be your best authentic self.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the

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26:00

Let's Talk PR & More Show #62: Jack Appleman,...

Let’s Talk PR & More! ·

2024/12/02

Sherry Goldman's guest is Jack Appleman, president of Successful Business Writing and author of "10 Steps to Successful Business Writing - 2nd edition." Sherry and Jack discuss how to write effective copy and be an effective and persuasive writer. Their conversation spans tips for effective writing, how to break through writer's block, the 5-step process for editing, and how to use AI as your writing partner.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning

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26:00

Let's Talk PR & More Show #60: Linda Zebian, Muck...

Let’s Talk PR & More! ·

2024/11/11

Sherry Goldman's guest is Linda Zebian, senior director of communications at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's 2024 'State of PR' report. The report and their discussion spans the top concerns of PR pros, the changing work model for PR professionals, how today's evolving media landscape is impacting PR and earned media coverage, as well as issues that impact PR professionals working in both agency and corporate settings.Let’s Talk PR & More!, hosted by Sherry

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26:44

Let's Talk PR & More Show #59 - Norman Pearlstine,...

Let’s Talk PR & More! ·

2024/11/04

Sherry Goldman's guest is Norman Pearlstine, one of the most respected journalists of our time. Norman has been managing editor and executive editor of The Wall Street Journal, executive editor of Forbes, editor in chief of Time Inc., and executive editor of the Los Angeles Times. Sherry and Norman discuss his storied career and the evolution of journalism and the media model, heightened by the rapid integration of new technology. Their conversation also spans the issues of misinformation and

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28:11

Let's Talk PR & More Show #58: Julie Fry, Your Expert...

Let’s Talk PR & More! ·

2024/10/28

Sherry Goldman's guest is Julie Fry, founder of Your Expert Guest. Sherry and Julie discuss podcasts. Their conversation spans the importance of podcasts in PR and thought leadership programs, as well as best practices for pitching podcasts and being a guest on podcasts.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that

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30:16

Let's Talk PR & More Show #57: Grace Leong, Hunter,...

Let’s Talk PR & More! ·

2024/10/21

Sherry Goldman's guest is Grace Leong, CEO of Hunter. Sherry and Grace discuss consumer marketing and the changing ways brands and organizations are using marketing and PR to reach newer generations of consumers, including Gen Z and the emerging Gen Alpha consumers. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects

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29:30

Let's Talk PR & More Show #56: Mike Maynard, Napier...

Let’s Talk PR & More! ·

2024/10/14

Sherry Goldman's guest is Mike Maynard, managing director/CEO of Napier Group. Sherry and Mike discuss the importance of B2B communications, including best practices for creating and implementing B2B PR and media relations campaigns. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR

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28:52

Let's Talk PR & More Show #55: Josh Reynolds, Rob Roy...

Let’s Talk PR & More! ·

2024/10/07

Sherry Goldman's guest is Josh Reynolds, founder and CEO of Rob Roy Consulting, a consulting firm that focuses on persuasive communications and authentic storytelling. Sherry and Josh discuss the relationship between persuasion and storytelling (there is a science behind them), best practices for telling a story with a purpose, and the 3 pillars of persuasive communications. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an

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27:00

Let's Talk PR & More Show #54: Steve Chirello,...

Let’s Talk PR & More! ·

2024/09/30

Sherry Goldman's guest is Steve Chirello, founder of Chirello Advertising. Sherry and Steve discuss best practices for handling integrated communications campaigns (public relations, advertising, marketing) in smaller markets.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR &

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29:04

Let's Talk PR & More Show #53: Kate Finley, Belle...

Let’s Talk PR & More! ·

2024/09/23

Sherry Goldman's guest is Kate Finley, founder of Belle Communication. Sherry and Kate discuss building and fostering a remote culture that fosters teamwork, strong communication, and a work-life balance for employees. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More

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30:00

Let's Talk PR & More Show #52: Tara Baumgarten,...

Let’s Talk PR & More! ·

2024/09/16

Sherry Goldman's guest is Tara Baumgarten, head of public relations and strategic communications at //NKST. Sherry and Tara discuss the important role conferences can play in integrated communications and thought leadership programs. Their discussion includes best practices for outreach to conference organizers and how leaders and organizations can leverage conferences participation. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is

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30:49

Let's Talk PR & More Show #51: Andrew Bergin,...

Let’s Talk PR & More! ·

2024/09/09

Sherry Goldman's guest is Andrew Bergin, founder and managing partner of Speaking Virtually. Sherry and Andy discuss the keys to effective and effortless communication. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and

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84 results

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