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PODCAST

Let’s Talk PR & More!

Let’s Talk PR & More, hosted by Sherry Goldman of Goldman Communications Group, features an in-depth conversation with an industry leader sharing their insights and expertise on an aspect of public relations and/or the disciplines and issues that impact public relations. Topics range from the PR industry, best practices, profiles of industry leaders, related industries including the media, marketing, and advertising, and issues that impact communications and PR, such as AI. Let’s Talk PR & More airs

business marketing

All Episodes

28:00

Let's Talk PR & More Show #107: Jess Garbarino,...

Let’s Talk PR & More! ·

2026/02/02

Sherry Goldman's guest is Jess Garbarino, who leads U.S. internal and external communications for Primark. Sherry and Jess discuss how international fashion retailer Primark uses public relations to build the brand in the U.S., where it had little name recognition when it first entered this market and relies on brick-and-mortar sales instead of e-commerce. Primark's success is attributed to a strategically sound public relations effort that focuses on local and hyper-local media, influencers, and

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28:00

Let's Talk PR & More Show #106: Tara Goodwin, Goodwin...

Let’s Talk PR & More! ·

2026/01/26

Sherry Goldman's guest is Tara Goodwin, founder of Goodwin Consulting and author of Manage the Message, Change the Outcome: An Executive's Guide to Crisis Management. Sherry and Tara discuss best practices for crisis management and crisis communications. The conversation spans practical advice, including ways to create effective crisis plans affordably, the importance of a holding statement, and best practices for using AI in your crisis planning and response. Their conversation also covers key case

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29:11

Let's Talk PR & More Show #104: Amy Rosenberg,...

Let’s Talk PR & More! ·

2025/12/15

Sherry Goldman's guest is Amy Rosenberg, founder and president of Veracity. Sherry and Amy discuss local public relations, which is an important focus for most companies, organizations, and PR campaigns. Their conversation covers the importance of local media relations, what makes a good local story and best practices for leveraging local media to a more national audience. They also discuss the best practices for getting involved on the local level beyond media coverage, such as speaking

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29:00

Let's Talk PR & More Show #103: Samantha Flynn,...

Let’s Talk PR & More! ·

2025/12/08

Sherry Goldman's guest is Samantha Flynn, founder and chief strategy officer of Junipr Public Relations. Sherry and Samantha discuss the changing PR and media landscape and how to adapt PR programs and relationships to this changing landscape. Their conversation includes best practices for making your company or message be a part of the conversation and making a story stick in today's world, as well as how to effectively demonstrate and communicate the value of PR to clients and

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27:03

Let's Talk PR & More Show #102: Sam Waltz on the PR...

Let’s Talk PR & More! ·

2025/12/01

Sherry Goldman's guest is Sam Waltz, strategic PR counselor and founder of SamWaltz.com Strategic Capital & Business Council. Timed with 2025 being the 84th anniversary of Pearl Harbor, Sherry and Sam discuss his Silver Anvil award-winning public relations campaign to vindicate two scapegoated 1941 Pearl Harbor Commanders, Adm. Husband Kimmel and Gen. Walter Short, and restore the reputations. The effort, which was championed by then (then Senator) Joe Biden, earned 3 votes in Congress and

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27:47

Let's Talk PR & More Show #101: Gregg Feistman,...

Let’s Talk PR & More! ·

2025/11/17

Sherry Goldman's guest is Gregg Feistman, professor of practice in public relations at Temple University and co-author of "Raising Social Capital." Sherry and Gregg discuss corporate social responsibility (CSR) and how it is becoming CSA (corporate social advocacy and activism). Their conversation spans what is social capital, why it's importance for brands and companies to make these campaigns centerpieces of their mission and business, how they can implement these efforts in today's political

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29:07

Let's Talk PR & More Show #100: Corey Martin, Allison...

Let’s Talk PR & More! ·

2025/11/10

Sherry Goldman's guest is Corey Martin, managing director of media + influence at Allison Worldwide and co-founder of @RainbowDads. Sherry and Corey discuss the growing influencer economy (now estimated at $10B) and the increasing role of influencers, who increasingly are the center of an integrated marketing campaign. Their conversation spans the key reasons to engage influencers, how influencers can drive earned media strategies and coverage, the growing importance of press influencers, and how

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29:11

Let's Talk PR & More Show #99: Philip Tate, Philip...

Let’s Talk PR & More! ·

2025/11/03

Sherry Goldman's guest is Philip Tate, president of Philip Tate Strategic Communications. Sherry and Philip discuss becoming an independent PR consultant. Their conversation spans considerations for launching an independent consultancy, new business development as a sole practitioner, effective tools for staying current and connected in today's environment, and the challenges and opportunities of being entrepreneurial as vs. part of a larger corporate entity.Let’s Talk PR & More!, hosted by

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29:00

Let's Talk PR & More Show #98: Timothy Penning, Grand...

Let’s Talk PR & More! ·

2025/10/27

Sherry Goldman's guest is Timothy Penning, professor in the school of communications at Grand Valley State University and author of "Public Relations Theory in Practice: Strategic Applications for Professionals." Sherry and Tim discuss how the messaging, strategies, and tactics that public relations, and all communications, professionals do today are actually built on foundations of theory and how understanding specific theories (discussed in a non-complicated and non-school-like manner) can make

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27:16

Let's Talk PR & More Show #92: Patrick Aievoli, Rock...

Let’s Talk PR & More! ·

2025/09/08

Sherry Goldman's guest is Patrick Aievoli, author of Rock Paper Pixels: How Our Need to Communicate Created a New Economy, Society and Individual. Sherry and Patrick discuss the ways AI is changing how we communicate and its impact on information, misinformation and disinformation. They also discuss the changing regulations and environment that impact AI and our use of AI.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an

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28:14

Let's Talk PR & More Show #91: Amy Cosper, Bizee, on...

Let’s Talk PR & More! ·

2025/08/25

Sherry Goldman's guest is Amy Cosper, head of content for Bizee. Sherry and Amy discuss the opportunities and challenges of becoming an entrepreneur. Their conversation covers steps for starting a business and/or consultancy, including business, operational, and communications/marketing efforts.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a

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28:32

Let's Talk PR & More Show #90, Jaci Clement, Fair...

Let’s Talk PR & More! ·

2025/08/18

Sherry Goldman's guest is Jaci Clement, CEO and executive director of the Fair Media Council. Sherry and Jaci discuss the Council's efforts on its key issues of media accountability and media literacy. Their conversation highlights the importance of local media, how it is changing to meet today's economic realities and changing audience engagement, and why local news matters more than ever. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications

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28:00

Let's Talk PR & More Show #89: Jennifer Avril, Warner...

Let’s Talk PR & More! ·

2025/08/11

Sherry Goldman's guest is Jennifer Avril, senior account manager of Warner Communications. Sherry and Jennifer discuss public relations and messaging for environmental and climate tech companies and issues. Their conversation addresses the benefits and challenges of public relations efforts for environmental and climate tech companies and sustainability issues, especially in today's world of rapidly changing regulations and policies and polarized and fragmented target audiences.Let’s Talk PR &

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25:14

Let's Talk PR & More Show #88: Jeff Blumenfeld,...

Let’s Talk PR & More! ·

2025/08/04

Sherry Goldman's guest is Jeff Blumenfeld, founder of Blumenfeld & Associates. Jeff shares how he used his PR and marketing expertise in a most important effort - to save his life! And, now he's using PR to help save others' lives. Sherry and Jeff discuss how Jeff used public relations and marketing to help him find the kidney he needed when he found he needed a kidney transplant. His effort was successful and now he's sharing his story, and simple actionable advice, to help others who might

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25:20

Let's Talk PR & More Show #87: Fay Shapiro,...

Let’s Talk PR & More! ·

2025/07/28

Sherry Goldman's guest is Fay Shapiro, founding publisher of CommPRO.biz. Sherry and Fay discuss the changing public relations industry, including the evolution of tools and resources that PR pros rely on daily and how technology and AI are driving the industry and partners to new areas and opportunities. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or

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27:02

Let's Talk PR & More Show #83: Kourtney Jason,...

Let’s Talk PR & More! ·

2025/06/09

Sherry Goldman's guest is Kourtney Jason, president and co-founder of Pacific & Court. Sherry and Kourtney discuss public relations for books and authors. Their conversation spans developing effective media relations outreach strategies, pitching stories, and using social media to support the media outreach effort and book sales.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue

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25:51

Let's Talk PR & More Show #80: Pam Cronin, Pam Ann...

Let’s Talk PR & More! ·

2025/05/12

Sherry Goldman's guest is Pam Aungst Cronin, owner of Pam Ann Marketing LLC. Sherry and Pam discuss Google analytics - how it works, what it tells us, ways to use the data to improve all aspects of business, and how AI is impacting analytics. The conversation will also offer helpful tips for understanding all search engine and website analytics, not just those provided by the Google. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is

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27:21

Let's Talk PR & More Show #78: Tommy Means, Mekanism,...

Let’s Talk PR & More! ·

2025/04/28

Sherry Goldman's guest is Tommy Means, founding partner and chief creative officer of Mekanism. Sherry and Tommy discuss creative brand storytelling. Their conversation spans storytelling for emerging media; how to determine a brand's DNA and then apply it to storytelling, PR, advertising, and marketing; and how AI is influencing and changing all aspects of marketing, branding, and communications.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman

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29:02

Let's Talk PR & More Show #76: Neil Brown, The...

Let’s Talk PR & More! ·

2025/04/07

Sherry Goldman's guest is Neil Brown, president of The Poynter Institute. Sherry and Neil have a wide ranging conversation about the state of today's media, the critical role that local media plays, how the media and journalists can combat the growing mistrust in the media and the rise of misinformation and disinformation, and how the public can help ensure the media will always serve us.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications

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29:07

Let's Talk PR & More Show #75: Matt Krayton,...

Let’s Talk PR & More! ·

2025/03/31

Sherry Goldman's guest is Matt Krayton, founder and principal of Publitics. Sherry and Matt discuss the changing landscape for political-related communications and public relations campaigns that are political-adjacent. Their conversation includes effective use of earned media, social media, and influencer endorsements.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public

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81 results

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