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PODCAST

The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Ali Haney, AirBnb Host

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real

business marketing

All Episodes

26:00

Branding a Smoky Mountains Airbnb into a Love Story...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/08/20

Is your property living up to its potential? In today’s episode, I’m taking you step-by-step through the process of branding for the Tennessee, Together cabin in Pigeon Forge, TN, an Airbnb for unplugging. I’ll be sharing how together with the property owner and interior design team, I took the property’s biggest drawback and turned it into a brand that attracts dream guests.Time-stamps:Meeting Jessica, the Airbnb host (1:53)The cabin’s major drawbacks (4:57)Turning a drawback into a brand

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07:30

A Birthday Episode With My Son, Emerson

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/08/13

Today’s episode is a special one. It’s a birthday interview with my youngest son, Emerson!Enjoy this short and sweet talk all about his third birthday plans, Jeep obsession, and being the baby in our family.Time-stamps:Get to know Emerson (1:00)Birthday party plans (1:22)What Emerson hopes to get as a birthday gift (2:37)What Emerson wants to be when he grows up (4:11)Does Emerson like being the baby? (5:22)Mentioned in This Episode:Website: brandandmarket.coInstagram:

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17:52

What To Prioritize In Your Marketing

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/08/06

Feel like you just can’t do it all when it comes to your marketing? In today’s episode, I’m talking about the number one thing that you can focus on to keep up with the rapidly changing digital landscape: keyword research.Time-stamps:The one next best step (1:22)Why keyword research is crucial (2:34)Understanding keywords (3:13)Actionable tips to start keyword research (4:44)Instagram now shows up in Google search results (8:43)Focusing on Instagram captions (9:38)Long-tail keywords (10:44)Hashtags

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35:25

Bippity, Boppity, Booked: Using Disney Magic To Book...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/07/30

How can you charm your rental guests into booking again? In today’s episode, I’m talking with former Disney executive and current business owner Vance Morris about applying the magic of Disney theme parks to your client experience. Learn how to systematize the small details, create a consistent elevated experience, and have your guests excited to come back and visit again.Time-stamps:Meet Vance Morris (0:58)Applying the Disney guest experience to your short-term rental (4:54)Elevating your client

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18:54

How I’ve Earned A Perfect 5-Star Rating On My Rental...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/07/23

Is your property rated 5 stars? In today’s episode, I’m sharing the importance of 5-star reviews for your short-term rental, and why they’re not just important on the rental sites. I’m diving into how to ask for 5-star reviews and what to do once the reviews start pouring in.Time-stamps:Why you need to ask for 5-star reviews (1:30)How to ask for a 5-star review (5:53)Co-hosting Services (9:03)What to do with your 5-star reviews (11:38)Reviews aren’t just for marketing (14:14)When you earn less than

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30:25

Google Ads: An Inside Look Into Best Strategies For...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/07/16

Are you an entrepreneur wondering if you should put time and effort into Google Ads? In today’s episode, I’m talking with SEO and Google Ads expert Glenneth Reed. Glenneth shares her reasoning on whether or not Google Ads are worth it for entrepreneurs, plus how to make the most of your time and budget if you do decide to invest.Time-stamps:Meet Glenneth Reed (1:03)Being a certified expert in Google Ads and SEO 2:17)Why Glenneth does NOT recommend Google Ads for relators or short-term rental owners

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31:46

The Dirtiest F-Word In Business: Highlighting My...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/07/09

Are you scared to fail? In today’s episode, I’m getting real with you and unpacking my business failures. Plus, I’m sharing some insight gained from my recent experience at the Sand In My Boots music festival, where acts shared their own stories from before they found success.Time-stamps:Sand In My Boots Music Festival (2:57)“This is the song that changed my life” (4:53)The photography subscription failure (10:48)Airbnb (17:12)The online course failure (18:13)The wedding venue failure

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42:13

How this App Is Changing The Rental Property Game:...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/07/02

What if you could optimize your rental property with just the push of a button? In today’s episode, I’m talking with Matt Sanderson, co-founder of strIQ. We’re diving into how strIQ can help you acquire and optimize your rentals, plus Matt’s own experience with becoming a short-term rental owner and investor.Time-stamps:Meet Matt Sanderson (3:06)An overview of Matt’s rentals (6:02)Reasons to buy a short-term rental (6:51)Using strIQ to acquire properties (9:16)Matt’s own experience buying properties

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26:03

From Wedding Venue Dreams to Airbnb Success: Our...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/06/25

What do you do when your dream property faces 18 zoning restrictions? You pivot.In this episode, I take you behind the scenes of our Kentucky property—originally intended to be a luxury wedding venue and now a thriving short-term rental on the Bourbon Trail. From unexpected zoning drama to interior design choices that tell a brand story, this one’s a ride.I share the real estate misadventures that shaped our approach to short-term rentals, how we branded The Commonwealth with themed rooms inspired

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31:42

SEO for Realtors and Rental Owners: How to Get Found...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/06/18

Want to rank higher on Google without drowning in jargon? This week’s episode is for you. I sat down with Eden from Maven Made Copy—an expert in SEO and blog content strategy—to break down exactly how small businesses, especially those in real estate and short-term rentals, can boost their visibility online.We dive into why search engine optimization matters, what makes a keyword worth chasing, and how to make sure your blog posts aren’t just pretty—they’re powerful. Whether you’ve never heard the

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22:30

Converting Our Starter Home Into a Successful Airbnb

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/06/11

What was it like to become a short-term rental host? In today’s episode, I’m sharing my personal story of converting our former home into a long-term rental and eventually an Airbnb. I’m sharing the horrible conditions of the property after a long-term rental, plus how to successful convert your home into an Airbnb.Time-stamps:Our history in the North Carolina house (1:21)Leaving North Carolina and Hurricane Florence (4:02)A horrific long-term rental experience (6:10)Airbnb (12:00)Converting the

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37:30

Serving Over Selling will Perfect Your Sales...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/06/04

Are you confident in your sales process? In today’s episode, I’m chatting with my new sales coach, Gwen Tinsley. We’re diving into each step of the sales conversation, plus how to focus on serving over selling.Time-stamps:Meet Gwen Tinsley of Grit and Tenacity (1:36)What holds you back from selling confidently (7:46)Learning to sell based on service value (13:25)The complete sales process (16:17)Flodesk (21:04)Viewing selling as serving (23:40)Common misconceptions with sales (28:40)Gwen’s advice to

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22:25

Does My Short-Term Rental Need a Social Media Account?

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/05/28

Let’s talk truth about social media and short-term rentals: is Instagram a brilliant brand builder or just more busy work?In this episode, I unpack how to evaluate whether building a social presence is worth it for your rental property, based on your long-term goals. I share personal lessons from managing “The Commonwealth,” our own rental-turned-brand, and highlight case studies like Bolt Farm Treehouse and Pink Dreams Cottage, who’ve done social media incredibly well.Time-stamps:Considering the

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45:26

Building a Brand That Challenges the Healthcare...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/05/21

Want an inside look at bringing a business to life? In today’s episode, I’m chatting with my clients Lori Webb and Emily Albers about our experience launching their brand new wellness studio, Health House. They share the journey behind the business, plus what it has been like to bring the vision to life through digital marketing.Time-stamps:Lori’s health battle of the last few years (1:06)Emily’s background in Western medicine (5:43)The purpose behind Health House (9:02)Building a team of over

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33:41

Why Morgan Wallen’s Brand Works—and What Small Biz...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/05/14

What business lessons can you learn from Morgan Wallen? In today’s episode, Ali shares some thoughts on one of her all-time favorite music artists and what marketing strategies you can take from his career.Time-stamps:My personal connection to Morgan Wallen’s music (1:10)A little background on Morgan Wallen (10:52)Releasing an immense amount of music in a short time (12:11)Power Hour (16:20)More Than My Hometown Foundation (17:15)The Morgan Wallen launch strategy (20:25)Being relatable while also

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38:38

Business Systems for a Short-Term Rental with Kassie...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/05/07

What does the systems side of your short-term rental business look like? In today’s episode, I’m interviewing online business manager Kassie Layne all about the systems behind a successful rental. She’s sharing key tips for guest communication before, during, and after the stay, plus steps to take on the back-end to manage your rentals smoothly .Time-stamps:How your systems save time and increase profitability (2:02)What short-term rentals owners struggle with the most (4:53)The most important guest

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37:10

Owning Short-Term Rentals as a Couple: The Airbnb...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/04/30

Are you curious about what it’s like to own short-term rentals with your partner? In today’s episode, Ali chats with her husband Caleb about their best Airbnb renter stories, short-term rental experiences, and Caleb’s upcoming birthday plans.Time-stamps:Caleb’s favorite birthday memories (1:36)What Caleb says Ali does for work (4:06)What really is Ali’s name? (5:48)Does Caleb listen to the podcast? (8:36)Reflecting on living in Kentucky (11:30)Brand Strategy Framework Course (21:10)Best Airbnb

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39:55

Interior Design Solutions for Short-Term Rental...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/04/23

Do you know the value of interior design for your short-term rental? In today’s episode, Ali chats with designer Morgan Wise of Morgan Kay Interiors. Morgan shares her advice for rental owners who are looking to make the best impression of their space, balance functionality and aesthetic, and keep up with design trends while on a budget.Time-stamps:Introducing Morgan Wise (1:10)The virtual interior design experience (5:31)Virtual versus in-person design (9:09)Crafting the first impression of your

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19:01

Post Malone’s Country Pivot Is a Masterclass in...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/04/16

What can you learn about marketing from Post Malone? In today’s episode, Ali shares about Post, one of her favorite music artists, and his transition into the country music genre. Plus, she shares how his recent release strategy exemplifies some top marketing hacks for entrepreneurs.Time-stamps:Background on Post Malone (1:05)Releasing three singles pre-release of the albumPower Hour Call (9:06)Collaborating with huge names in the country genre (10:02)Releasing a longer version of the album with

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45:36

How Intentional Brand Photos Can Instantly Elevate...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/04/09

How crucial is brand photography when it comes to the success of your business? In today’s episode, Ali chats with owner of Pilates Barre Lex, Hannah Merideth. Hannah shares the power of brand photography and the impact it has had on establishing her business.Time-stamps:Meet Hannah and hear the story behind Pilates Bar Lex (1:47)Investing in branding photography as part of start-up costs (9:51)The goals behind brand photography (15:45)Making sure to actually use your brand photos (17:58)The

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