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PODCAST

The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Ali Haney, AirBnb Host

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real

business marketing

All Episodes

28:48

90: Pricing Strategies for Short-Term Rentals & Tools...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/04/08

If I’m being honest, this has been a slow booking season. But I’m not going to panic. Listen in to today’s episode as I re-analyze my pricing strategy for my short-term rentals and see what I can learn from my price management tools.Time-stamps:Implementing a dynamic pricing strategy (2:05)Adjusting price settings in PriceLabs (6:07)Far-out and last-minute pricing (10:23)Lodgify (12:30)Learning from the neighborhood data (13:47)Orphan day pricing (19:25)My strategy for when my calendar isn’t full

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32:03

Could a Boutique Hotel Be Your Next Short-Term Rental...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/04/01

Want an inside look at my newest rental project? In today’s episode, I’m sharing the details of a potential project that hits extremely close to home. Spoiler alert: I'm thinking about a boutique hotel for our next short-term rental! Plus, a look at the thought process and considerations we’re making before we even make an offer. Time-stamps:Understanding myself and my business through human design (1:00)Quantum surfing and creating my own luck (7:20)My “boots on the ground” type of podcast

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52:16

Interior Design for Short-Term Rentals with Brianna...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/03/25

Does your rental have “scroll-stopping” interior design? In today’s episode, I’m talking with Brianna of Brianna Michele Designs. We’re diving into her work on my newest short-term rental property, Luna, plus taking a glimpse into her rental design process. Time-stamps:Introducing Brianna of Brianna Michele Interiors (1:33)Brianna’s initial reaction about designing Luna (5:28)Starting from scratch with the brand design process (9:29)The story behind Brianna Michele Interiors (13:58)How

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25:40

Why Brand Strategy Is Important For Your Short-Term...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/03/18

Many short-term rental owners think that I’m referring to logos and colors when I say brand strategy. But in this episode, I’m sharing what it actually is. I’m going page by page through a recent client’s brand strategy document, showing you exactly what a detailed brand strategy includes and what it does for your rental. Time-stamps:Brand overview (1:37)Property tagline (3:15)Mission statement (3:42)Brand values (4:53)Brand descriptors (7:16)Designed tagline (8:58)Guest profile (9:23)Unique value

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26:30

Building a Personal Brand vs. Property Brand for Your...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/03/11

Are you confused on where to start with branding? In today’s episode, I’m diving into two common types of brands: the personal brand and the property brand. I’ll explain what defines each type, key differences to consider, and how the two can actually work together to support your goals as a short-term rental owner. Time-stamps:Defining a personal brand (3:25)Building a personal brand as a short-term rental owner (9:34)Defining a property brand (13:48)Creating content for your property brand

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27:24

Start With Brand Strategy: The Smartest First Step...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/03/04

Is it time to hire a brand designer? In today’s episode, I’m breaking down the importance of having a brand strategy and what hiring a brand designer like myself will do for your property. Plus, I’m sharing my exact timeline recommendation for hiring a brand and interior designer. Time-stamps:Understanding brand strategy (2:51)Brand design before interior design (4:50)Doing the market research (5:20)Understanding your ideal client (8:26)Defining the guest experience (9:36)Naming your property

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47:45

How to Use Market Data to Build a Profitable...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/02/25

What if your short-term rental could outperform the entire market it's in, before your first guest even checks in?In this episode, I sit down with Heather Martini and Emily King, of Data Led Designs, to talk about what it really takes to build a profitable short-term rental in today’s competitive landscape. Heather brings her business intelligence background and Airbnb Superhost experience, while Emily blends luxury marketing expertise with hands-on hosting success. Together, they’re helping

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21:28

Why Every New Short-Term Rental and Airbnb Should...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/02/18

Are you ready to launch your new short-term rental property? Not without a pre-launch waitlist! In today’s episode, I’m breaking down the strategy behind having a short-term rental waitlist before the property officially launches, and how doing so will drive up your bookings. Time-stamps:Stop waiting for it to be perfect (1:56)Understanding what a waitlist is and what it isn’t (5:45)Drive early bookings with your waitlist (8:51)How to build your waitlist (9:51)Short-Term Rental Marketing Quiz

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18:31

Why Now is the Right Time to Implement a Direct...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/02/11

Has your rental income been affected by Airbnb’s service fee update? In today’s episode, I’m sharing the impact that the recent change has had on short-term rental owners, including myself. I’m breaking down the real numbers, plus why right now is the time to implement a direct booking site in response.Time-stamps:Recent changes to Airbnb fees (1:51)How the fees are impacting my properties (5:55)Short-Term Rental Marketing Quiz (10:56)Will all hosts eventually have to pay the larger fee? (11:33)The

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22:22

Social Media Content Planning for Your Short-Term Rental

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/02/04

Do you have a social media plan for your short-term rental? In today’s episode, I’m diving into a few main action steps to take when planning your content. I’ll be chatting about how to pick the right platform, your posting cadence, and what posts will actually make a difference in your bookings.Time-stamps:Does your short-term rental have to be on social media? (1:14)Picking the right platform for your social media content (3:59)Picking a sustainable posting cadence (8:07)Short-Term Rental

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20:33

Ready To Book: Elysian Airbnb Case Study [Part 4]

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/01/28

Is your property ready to book? In today’s episode, I’m taking you behind-the-scenes as we put the final touches on our newest property, Luna (the first property at the Elysian micro-resort). I’m diving into our last items on the to-do list and some unexpected challenges as we approach our opening date.Remember, use code STAY50 to receive $50 off your booking at Luna/Elysian when you book on our direct booking site! Join the Waitlist: brandandmarket.myflodesk.com/elysian-waitlistTime-stamps:Luna’s

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49:45

Creating a Unique Rental Experience Through Boutique...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/01/21

What does it take to create a truly special short-term rental? Maybe you want to create a boutique hotel or even a micro-resort. In today’s episode, I’m talking with property owner Ian Joseph about the development of his hospitality group and West Virginia stays. We also dive into his background in both commercial banking and real estate development, and how he has combined these interests with his love for hosting to create a unique personal brand.Time-stamps:Get to know Ian Joseph (1:37)Investing

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18:41

Here's the Must-Have Tech You Need For Your...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/01/14

Wondering what tech to purchase for your short-term rental? In today’s episode, I’m sharing how three pieces of tech equipment have made huge differences for us in managing our properties. Listen in for my review on the Schlage Smart Locks, cameras from Google Home, and internet services by Starlink.Time-stamps:Schlage Smart Lock (2:15)Google Home (5:28)Lodgify (9:52)Starlink (11:32)Mentioned in This Episode:Schlage Smart Lock: schlage.comGoogle Home: home.google.comGet 20% off your annual

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34:35

A Behind-The-Scenes Look at My 2026 Short-Term Rental...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/01/07

Are you looking for fresh advice for marketing your short-term rental in 2026? In today’s episode, I’m giving you a behind-the-scenes look at how I personally am marketing my properties based on up-to-date market research and knowledge. Listen in for my strategy to increase revenue, referrals, and overall bookings this year.Time-stamps:Analyzing current social media trends (2:58)2026 influencer strategy (8:28)Leveraging local partnerships (12:16)Short-Term Rental Acquisition (15:43)Additional

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31:05

Branding for Your Short-Term Rental: The Homestead at...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/12/31

Is your rental’s branding impacting its success? In today’s episode, I’m giving you a behind-the-scenes look at the brand design of The Homestead at Cunningham Creek. This property is extra special to me, as it belongs to my in-laws. Listen in to hear about our choices regarding the brand theme, design, and the brand visuals for the property.Time-stamps:The story behind the name (2:13)Creating themes through branding (7:55)Understanding our ideal guest avatar (10:39)What differentiates our rental

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42:35

A Look Back on 2025 as a Short-Term Rental Owner and...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/12/24

Happy new year! 2025 was an incredible year of growth and upgrades for my short-term rental properties, as well as my business. In this episode, I’m taking a look back at the most impactful moments of my year and the lessons I’m taking into 2026.Time-stamps:My early 2025 rebrand (1:58)Hiring a podcast producer and a virtual assistant (5:54)Attending Level Up Your Listing (11:20)Beginning to dream again (15:50)Updates on The Commonwealth (17:12)Differentiating myself as a co-host (23:02)Honing in on

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44:36

Building a Short-Term Rental Portfolio Across...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/12/17

Are you wondering what’s possible for you as a short-term rental owner? In today’s episode, I’m talking with real estate investor and property manager Zac Willms. Zac shares his inspiring story from launching a highly-successful glamping resort in Canada to now managing multiple villas in Mexico.If you're ready to expand your short-term rental portfolio, get ready to be inspired by this episode!Time-stamps:Introducing Zac Willms (1:02)Zac’s start with living in and renting a duplex (3:07)A lucky

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36:22

Finding Our Short-Term Rental: Elysian Airbnb Case...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/12/10

Are you curious about what it’s like to bring your rental visions to life? In today’s episode, I’m taking you through the process of closing on our newest rental property: Elysian. Plus, I’m diving into each step we’re currently taking to get the property’s first rental ready for guests.Time-stamps:The unexpected closing story (1:51)Surprise Airbnb reservations (7:36)Bringing the interior design plan to life (10:58)Short-Term Rental Acquisition Checklist (20:18)Realizing how quickly items go out of

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46:54

Owning and Operating Accessory Dwelling Units (ADUs)...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/12/03

Interested in adding an additional unit to your short-term rental property? In today’s episode, I’m talking with Will Brooks, owner and operator of multiple accessory dwelling units (ADUs). Will breaks down his ADU strategy, from zoning laws and unique features to financing and returns on investment.Time-stamps:Will Brooks and understanding ADUs (1:19)The best markets for ADUs (6:23)Dabbling in the mid-term rental market (10:02)Building an ADU on your personal property (12:48)Zoning laws for ADUs

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28:18

Finding Our Short-Term Rental: Elysian Airbnb Case...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/11/26

Are you purchasing your next short-term rental property? In today’s episode, I’m talking through every step of being under contract for our next rental: Elysian, the dome house. I’m sharing what we prioritized in our contract negotiation, our process of hiring an interior designer, plus the new brand identity created just for this property.Time-stamps:Negotiating our offer and contract (1:51)The due diligence period (3:05)Hiring an interior designer (7:42)Co-hosting Services (13:02)Creating the

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