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PODCAST

The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Ali Haney, AirBnb Host

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real

business marketing

All Episodes

18:31

Why Now is the Right Time to Implement a Direct...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/02/11

Has your rental income been affected by Airbnb’s service fee update? In today’s episode, I’m sharing the impact that the recent change has had on short-term rental owners, including myself. I’m breaking down the real numbers, plus why right now is the time to implement a direct booking site in response.Time-stamps:Recent changes to Airbnb fees (1:51)How the fees are impacting my properties (5:55)Short-Term Rental Marketing Quiz (10:56)Will all hosts eventually have to pay the larger fee? (11:33)The

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22:22

Social Media Content Planning for Your Short-Term Rental

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/02/04

Do you have a social media plan for your short-term rental? In today’s episode, I’m diving into a few main action steps to take when planning your content. I’ll be chatting about how to pick the right platform, your posting cadence, and what posts will actually make a difference in your bookings.Time-stamps:Does your short-term rental have to be on social media? (1:14)Picking the right platform for your social media content (3:59)Picking a sustainable posting cadence (8:07)Short-Term Rental

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20:33

Ready To Book: Elysian Airbnb Case Study [Part 4]

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/01/28

Is your property ready to book? In today’s episode, I’m taking you behind-the-scenes as we put the final touches on our newest property, Luna (the first property at the Elysian micro-resort). I’m diving into our last items on the to-do list and some unexpected challenges as we approach our opening date.Remember, use code STAY50 to receive $50 off your booking at Luna/Elysian when you book on our direct booking site! Join the Waitlist: brandandmarket.myflodesk.com/elysian-waitlistTime-stamps:Luna’s

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49:45

Creating a Unique Rental Experience Through Boutique...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/01/21

What does it take to create a truly special short-term rental? Maybe you want to create a boutique hotel or even a micro-resort. In today’s episode, I’m talking with property owner Ian Joseph about the development of his hospitality group and West Virginia stays. We also dive into his background in both commercial banking and real estate development, and how he has combined these interests with his love for hosting to create a unique personal brand.Time-stamps:Get to know Ian Joseph (1:37)Investing

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18:41

Here's the Must-Have Tech You Need For Your...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/01/14

Wondering what tech to purchase for your short-term rental? In today’s episode, I’m sharing how three pieces of tech equipment have made huge differences for us in managing our properties. Listen in for my review on the Schlage Smart Locks, cameras from Google Home, and internet services by Starlink.Time-stamps:Schlage Smart Lock (2:15)Google Home (5:28)Lodgify (9:52)Starlink (11:32)Mentioned in This Episode:Schlage Smart Lock: schlage.comGoogle Home: home.google.comGet 20% off your annual

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34:35

A Behind-The-Scenes Look at My 2026 Short-Term Rental...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2026/01/07

Are you looking for fresh advice for marketing your short-term rental in 2026? In today’s episode, I’m giving you a behind-the-scenes look at how I personally am marketing my properties based on up-to-date market research and knowledge. Listen in for my strategy to increase revenue, referrals, and overall bookings this year.Time-stamps:Analyzing current social media trends (2:58)2026 influencer strategy (8:28)Leveraging local partnerships (12:16)Short-Term Rental Acquisition (15:43)Additional

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31:05

Branding for Your Short-Term Rental: The Homestead at...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/12/31

Is your rental’s branding impacting its success? In today’s episode, I’m giving you a behind-the-scenes look at the brand design of The Homestead at Cunningham Creek. This property is extra special to me, as it belongs to my in-laws. Listen in to hear about our choices regarding the brand theme, design, and the brand visuals for the property.Time-stamps:The story behind the name (2:13)Creating themes through branding (7:55)Understanding our ideal guest avatar (10:39)What differentiates our rental

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42:35

A Look Back on 2025 as a Short-Term Rental Owner and...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/12/24

Happy new year! 2025 was an incredible year of growth and upgrades for my short-term rental properties, as well as my business. In this episode, I’m taking a look back at the most impactful moments of my year and the lessons I’m taking into 2026.Time-stamps:My early 2025 rebrand (1:58)Hiring a podcast producer and a virtual assistant (5:54)Attending Level Up Your Listing (11:20)Beginning to dream again (15:50)Updates on The Commonwealth (17:12)Differentiating myself as a co-host (23:02)Honing in on

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44:36

Building a Short-Term Rental Portfolio Across...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/12/17

Are you wondering what’s possible for you as a short-term rental owner? In today’s episode, I’m talking with real estate investor and property manager Zac Willms. Zac shares his inspiring story from launching a highly-successful glamping resort in Canada to now managing multiple villas in Mexico.If you're ready to expand your short-term rental portfolio, get ready to be inspired by this episode!Time-stamps:Introducing Zac Willms (1:02)Zac’s start with living in and renting a duplex (3:07)A lucky

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36:22

Finding Our Short-Term Rental: Elysian Airbnb Case...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/12/10

Are you curious about what it’s like to bring your rental visions to life? In today’s episode, I’m taking you through the process of closing on our newest rental property: Elysian. Plus, I’m diving into each step we’re currently taking to get the property’s first rental ready for guests.Time-stamps:The unexpected closing story (1:51)Surprise Airbnb reservations (7:36)Bringing the interior design plan to life (10:58)Short-Term Rental Acquisition Checklist (20:18)Realizing how quickly items go out of

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46:54

Owning and Operating Accessory Dwelling Units (ADUs)...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/12/03

Interested in adding an additional unit to your short-term rental property? In today’s episode, I’m talking with Will Brooks, owner and operator of multiple accessory dwelling units (ADUs). Will breaks down his ADU strategy, from zoning laws and unique features to financing and returns on investment.Time-stamps:Will Brooks and understanding ADUs (1:19)The best markets for ADUs (6:23)Dabbling in the mid-term rental market (10:02)Building an ADU on your personal property (12:48)Zoning laws for ADUs

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28:18

Finding Our Short-Term Rental: Elysian Airbnb Case...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/11/26

Are you purchasing your next short-term rental property? In today’s episode, I’m talking through every step of being under contract for our next rental: Elysian, the dome house. I’m sharing what we prioritized in our contract negotiation, our process of hiring an interior designer, plus the new brand identity created just for this property.Time-stamps:Negotiating our offer and contract (1:51)The due diligence period (3:05)Hiring an interior designer (7:42)Co-hosting Services (13:02)Creating the

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40:02

How to Build a Legally Protected Real Estate...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/11/19

Are you taking the right legal steps for your Airbnb property? In today’s episode, I’m talking with real estate attorney and investor Katie Johnson. Katie shares her perspective on setting up your real estate portfolio, utilizing zoning ordinances to your advantage for short-term rentals, and how local communities are legally responding to the Airbnb market.Time-stamps:Meet Katie (0:47)Katie’s short-term rental journey (2:24)Following in a parent’s footsteps and niching down (4:10)Katie’s real

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26:57

Buying for Short‑Term Rental Opportunities: Elysian...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/11/12

Are you thinking about purchasing your next short-term rental property? In today’s episode, I’m talking through every step of the process in finding our next rental: Elysian, the dome house. I’m sharing how I found the property, what expenses I researched beforehand, and how we even ended up staying the night to experience the rental ourselves.Time-stamps:Searching for our next short-term rental (1:53)Finding the Dome House (4:48)Researching the property (8:03)Accessing the P&Ls

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46:04

SEO for Airbnb Owners: Should Your STR Listings Have...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/11/05

Do you have a direct booking site for your Airbnb rental? In today’s episode, I’m joined by Abbey Oslin of Duo Collective to talk about the impact of a direct booking site on your STR rental bookings. Plus, tips for collecting data from your site, growing your domain authority, and promoting the site to your guests.Time-stamps:Meet Abbey Oslin of Duo Collective (0:52)SEO and how it relates to your direct booking site (3:49)Understanding SEO terms: crawling vs. ranking (6:05)Comparing direct booking

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29:17

Ghosts Of Listings Past [An AirBNB Listings Halloween...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/10/29

Happy Halloween! In today’s episode, I’m telling the tale of my past listing mistakes that still haunt me today. Listen in to avoid meeting the same spooky ghosts at your short-term rental!Time-stamps:The spooky story of my first Airbnb (2:02)The ghost of bad listing photos (3:23)The ghost of lacking interior design (6:17)Co-hosting Services (15:11)The ghost of neglected maintenance (16:30)The ghost of forgotten supplies and amenities (19:38)The ghost of lost revenue (21:56)Our haunted Airbnb

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35:34

Booking Your Airbnb For Content Creation with Hannah...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/10/22

Are you looking for more opportunities to book your Airbnb and short-term rental? In today’s episode, I’m joined by Hannah Pobar of the Home Studio List to talk about how the platform connects hosts with production companies, photographers, and content creators. Listen in to get insider tips on how to find success on Home Studio List!Time-stamps:Meet Hannah Pobar of Home Studio List (1:17)Listing your rental on Home Studio List (6:41)From photography to the tech industry (12:22)Co-hosting Services

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25:58

How You Know It’s Time To Hire A Cohost for Your Airbnb

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/10/15

How do you know that it’s time to hire a co-host for your rental? In today’s episode, I’m breaking down some of the most common signs that this might be the best decision for your property. Plus, questions to ask your potential co-host to make sure that they are the best fit for you, your property, and your guests.Time-stamps:Defining a “co-host” (3:27)Typical duties of a co-host (4:19)You dread checking your notifications (9:22)You never have the right supplies on hand (11:05)Your ratings are

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15:10

A Birthday Episode With My Daughter, Huxley

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/10/08

Happy birthday to my daughter, Huxley! Today’s episode is part of a special family tradition of getting to be on the podcast for your birthday. Enjoy this short and sweet chat with Huxley all about her experiences at school, her dreams for the future, and her birthday plans!Time-stamps:Thoughts on school (1:33)Favorite classes, the state fair art show, and making honor roll (2:16)What Huxley wants to be when she grows up (5:06)Huxley’s birthday plans (7:51)Huxley’s future podcast (13:14)Mentioned in

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27:37

Unreasonable Hospitality: Transforming Airbnb Rentals...

The Brand & Market Podcast - Turning Airbnb Listings... ·

2025/10/01

believe hospitality is so much more than a transaction—it’s the heartbeat of creating unforgettable experiences. In today’s episode, I’m sharing the benefits of going above and beyond, as laid out in Will Guidara’s book Unreasonable Hospitality. I’m diving into how you can take the most impactful lessons from the book and apply them to your short-term rental.Time-stamps:The nobility of hospitality (5:04)Adversity is a terrible thing to waste (9:00)Co-hosting Services (12:00)What would you try if

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