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PODCAST

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives. In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive,

business marketing

All Episodes

00:49:24

How Emotional Intelligence B2B ROI Drives 30% Higher...

Predictable B2B Success ·

2025/08/13

Ready to rethink your approach to emotional intelligence and business growth? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Ramiro Velasco, an engineer-turned-entrepreneur and expert in helping brands break into the booming Latin American e-commerce market. Ramiro’s journey from a reluctant leader to co-founder at Goavance is filled with candid insights on why emotions aren’t just “soft skills”—they’re ROI positive and essential for driving team performance,

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00:50:34

Why 95% of Cold Email Deliverability Strategies Fail...

Predictable B2B Success ·

2025/08/05

Ever wondered why your meticulously crafted B2B emails sometimes vanish into the digital ether instead of landing in your prospect’s inbox? In this episode, we speak with Benny Rubin, founder and CEO of Senders, a platform that has mastered the science (and art) of email deliverability and cold outreach. Benny’s journey, which improbably began in the world of music, took a sharp turn into B2B sales and tech entrepreneurship, with his teams generating hundreds of millions in pipeline for

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00:51:59

B2B Customer Journey Mapping Failures Cost 90% of...

Predictable B2B Success ·

2025/07/29

What if the secret to skyrocketing customer loyalty and retention isn’t digital at all, but something you can touch? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Mark Stern, CEO and founder of Custom Box Agency, to unpack how tangible, kinesthetic experiences are transforming the B2B customer journey. After a successful career as a Deloitte strategy consultant, Mark unexpectedly pivoted from corporate life into entrepreneurship, driven by a frustration with the

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00:43:21

Data Driven Business Strategy Mistakes Costing CEOs...

Predictable B2B Success ·

2025/07/22

Are you ready to discover what drives data-fueled growth in today’s dynamic business landscape? In this episode of Predictable B2B Success, Zainulabedin Shah joins host Vinay Koshy for an eye-opening conversation on turning data insights into sustainable revenue and competitive advantage.With over 18 years of experience modernizing analytics for powerhouse brands, leading billion-dollar portfolios, and scaling startups from zero to $70 million in revenue, Zainulabedin shares why he left the

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00:59:11

Product-Led Growth Onboarding: Why Effortless...

Predictable B2B Success ·

2025/07/16

Curious about the secrets behind truly successful product-led growth? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Leo Sadeq, a former biomedical engineer who has transitioned into a product and go-to-market specialist. Leo shares his unconventional journey from engineering to the world of startups, delving into the unexpected catalyst that led to a career pivot. Together, they unpack the real wins and common missteps companies make when trying to craft products

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00:51:03

B2B Demand Generation Strategy: The Silent Psychology...

Predictable B2B Success ·

2025/07/08

What happens when a trained mental health counselor applies therapeutic models to B2B marketing strategy? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Rai Hyde Cornell, CEO and strategic marketing consultant at Cornell Content Marketing, whose unconventional journey from psychology and criminology into marketing has fundamentally changed how they approach demand generation.Discover how Rai harnesses behavioral psychology—borrowed straight from clinical therapy—and

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00:49:31

Sales Training for Entrepreneurs: What Tech Leaders...

Predictable B2B Success ·

2025/07/01

What do world-class persuasion, the secret storytelling power of “Baby Mozart,” and the real reason most B2B startups fail all have in common? In this episode of Predictable B2B Success, we’re joined by Dr. Yaniv Zaid, aka Dr. Persuasion, an economist, attorney, public speaking coach, and the author of 11 bestselling business books, including The 21st Century Sales Bible. Broadcasting from Tel Aviv but consulting with companies worldwide, Dr. Zaid reveals why so many organizations struggle to

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00:44:10

Trust Based Sellings Hidden Betrayal of Early Adopters

Predictable B2B Success ·

2025/06/24

What if the secret to explosive sales growth isn't just about having the best product but about creating genuine trust and joy in every deal you close? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Bob King—seasoned sales expert, author of The Joy of Closing, and former filmmaker—to explore why the traditional, product-centric sales mindset falls short in today's complex B2B landscape. With insights drawn from decades of experience spanning retail, B2B, in-home

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00:52:24

7 Hidden Risks Every AI Customer Support Platform...

Predictable B2B Success ·

2025/06/17

Think customer support is just a cost center? Think again. In this episode of Predictable B2B Success, host Vinay Koshy speaks with James O’Brien, COO of Ducky, a cutting-edge AI-powered customer platform, to challenge the traditional narrative around support teams and explore how artificial intelligence can transform them into engines of sustainable revenue growth.James shares his entrepreneurial journey from Nashville musician to fintech founder to leading an AI startup, revealing

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00:48:51

Marketing Sales Alignment: The 208% Revenue Growth...

Predictable B2B Success ·

2025/06/10

What drives B2B marketing success—and why do so many companies get it wrong? In this episode of Predictable B2B Success, we sit down with Andy Culligan, a straight-talking marketing leader, fractional CMO, and former CRO with a wealth of experience steering SaaS brands through turbulent growth. Andy gets candid about why 79% of marketing leads go nowhere and how the disconnect between sales and marketing is silently draining your revenue potential.Listen as Andy unpacks the real secrets

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00:44:39

The Alliance Process: Sales Prospecting Techniques...

Predictable B2B Success ·

2025/06/03

What if everything you know about B2B sales prospecting is due for a radical rethink? In this episode of Predictable B2B Success, we sit down with Mike LaRusso—a seasoned sales consultant with forty years of in-the-trenches experience and the author of "The Sales Professional Survival Guide: A Blueprint for Tactical Prospecting." Mike is on a mission to disrupt outdated sales mindsets, unpacking why most traditional prospecting methods are less productive than you think and revealing how

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00:57:04

The Founders Journey Crisis CEOs Dont Discuss

Predictable B2B Success ·

2025/05/28

What does it take to build a business that grows beyond your wildest dreams—without losing yourself along the way? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Scott Ritzheimer, CEO of Scale Architects and author of The Founder's Evolution, who has helped launch nearly 20,000 businesses and nonprofits before turning 35. Scott shares the untold story behind rapid, sustainable growth—and the unexpected personal challenges that come with it.You'll hear firsthand

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00:54:29

7 Critical SaaS Monetization Strategies That Prevent...

Predictable B2B Success ·

2025/05/20

What if you discovered that 79% of your company’s top-line revenue could be slipping away, right under your nose, all because of outdated billing and invoicing processes? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Randy Wootton, CEO of Maxio, to dig into one of the most overlooked deal killers and revenue drains in B2B SaaS: broken financial operations.With over 25 years in tech and a history of scaling and exiting firms, Randy brings deep, candid insights

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00:50:16

The Product to Profit Framework: Aligning Product,...

Predictable B2B Success ·

2025/05/13

In this episode of the "Predictable B2B Success" podcast, host Vinay Koshy delves into the dynamic business consulting and growth strategy world with the versatile entrepreneur and finance expert Tim Calise. Tim, renowned for his meteoric achievements, including raising an astounding $325 million for his first hedge fund by age 25, dives deep into his journey and the insightful lessons he learned.Discover Tim's transition from an inquisitive child with a penchant for recreating systems to a

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00:52:02

How to Master B2B Burnout Prevention Scaling Without...

Predictable B2B Success ·

2025/05/07

Have you ever wondered if your drive for success could be holding your business back? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Scott Anderson, serial entrepreneur, author of You’re Not Toast, and founder of Double Dare, to expose the hidden dangers of burnout for high-achieving professionals and founders. Scott shares his raw journey: from launching 10 companies and selling eight to hitting a wall of exhaustion that sleep, weekends, and vacations couldn’t

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00:46:03

B2B Growth Marketing: The Ultimate CEO Playbook for...

Predictable B2B Success ·

2025/04/30

In this episode of Predictable B2B Success, we dive into the mind of a true growth marketing maestro, Jason Shafton. With over two decades of experience scaling giants like Google, Paramount, and Headspace, Jason reveals the secrets behind crafting killer marketing strategies that defy the status quo. From his journey of personal resilience, including the poignant stories of overcoming profound personal challenges, Jason shares how authenticity and vulnerability can transform business

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00:45:38

Top 7 B2B Brand Packaging Strategies to Build Trust...

Predictable B2B Success ·

2025/04/22

Welcome to another episode of the Predictable B2B Success podcast, where we delve into the often overlooked yet powerful catalysts for sustainable revenue growth in the B2B space: packaging and trust. Host Vinay Koshy is joined by Nathan Yeung, founder of Find Your Audience, to explore these crucial elements that can differentiate your brand while navigating the complexities of the B2B market. Nathan brings over a decade of experience in marketing, finance, and management consulting to

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00:48:07

Empathy-Driven B2B Strategies: How Human-Centric...

Predictable B2B Success ·

2025/04/15

Welcome to another insightful episode of the Predictable B2B Success podcast! Join us as Vinay Koshy dives into an engaging conversation with Richard "RJ" Kedziora, the co-founder of Estenda and an innovator in the healthcare technology space. With over three decades of experience in software product design and development, RJ shares his journey from leading university associations to revolutionizing healthcare with data-driven solutions.In this episode, we explore the evolution of healthcare

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00:51:00

Business Systemization Secrets Every CEO Should Know

Predictable B2B Success ·

2025/04/08

In this episode of Predictable B2B Success, host Vinay Koshy welcomes James Brown, the innovative founder of BizTech Guru, to delve into the intricacies of systemization and its pivotal role in transforming businesses. Listen as they unpack the staggering statistics behind businesses with well-documented systems experiencing 280% higher growth and the everyday hurdles companies face when implementing these systems. James shares insights from his rich background in various industries, shedding

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00:50:25

The Startup Scaling Lie VCs Keep Telling Founders

Predictable B2B Success ·

2025/04/01

In this episode of the Predictable B2B Success podcast, we're joined by AJ Rounds, a seasoned entrepreneur and co-founder of RevRoad, a unique venture services firm. With a rich background as a two-time CMO and four-time founder and having experienced three successful exits, AJ brings a wealth of knowledge to the conversation. With host Vinay Koshy, AJ delves into the motivating factors behind starting RevRoad and offers insights into the venture's distinctive approach of combining human

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