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PODCAST

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives. In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive,

business marketing

All Episodes

00:48:51

Marketing Sales Alignment: The 208% Revenue Growth...

Predictable B2B Success ·

2025/06/10

What drives B2B marketing success—and why do so many companies get it wrong? In this episode of Predictable B2B Success, we sit down with Andy Culligan, a straight-talking marketing leader, fractional CMO, and former CRO with a wealth of experience steering SaaS brands through turbulent growth. Andy gets candid about why 79% of marketing leads go nowhere and how the disconnect between sales and marketing is silently draining your revenue potential.Listen as Andy unpacks the real secrets

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00:44:39

The Alliance Process: Sales Prospecting Techniques...

Predictable B2B Success ·

2025/06/03

What if everything you know about B2B sales prospecting is due for a radical rethink? In this episode of Predictable B2B Success, we sit down with Mike LaRusso—a seasoned sales consultant with forty years of in-the-trenches experience and the author of "The Sales Professional Survival Guide: A Blueprint for Tactical Prospecting." Mike is on a mission to disrupt outdated sales mindsets, unpacking why most traditional prospecting methods are less productive than you think and revealing how

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00:57:04

The Founders Journey Crisis CEOs Dont Discuss

Predictable B2B Success ·

2025/05/28

What does it take to build a business that grows beyond your wildest dreams—without losing yourself along the way? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Scott Ritzheimer, CEO of Scale Architects and author of The Founder's Evolution, who has helped launch nearly 20,000 businesses and nonprofits before turning 35. Scott shares the untold story behind rapid, sustainable growth—and the unexpected personal challenges that come with it.You'll hear firsthand

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00:54:29

7 Critical SaaS Monetization Strategies That Prevent...

Predictable B2B Success ·

2025/05/20

What if you discovered that 79% of your company’s top-line revenue could be slipping away, right under your nose, all because of outdated billing and invoicing processes? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Randy Wootton, CEO of Maxio, to dig into one of the most overlooked deal killers and revenue drains in B2B SaaS: broken financial operations.With over 25 years in tech and a history of scaling and exiting firms, Randy brings deep, candid insights

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00:50:16

The Product to Profit Framework: Aligning Product,...

Predictable B2B Success ·

2025/05/13

In this episode of the "Predictable B2B Success" podcast, host Vinay Koshy delves into the dynamic business consulting and growth strategy world with the versatile entrepreneur and finance expert Tim Calise. Tim, renowned for his meteoric achievements, including raising an astounding $325 million for his first hedge fund by age 25, dives deep into his journey and the insightful lessons he learned.Discover Tim's transition from an inquisitive child with a penchant for recreating systems to a

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00:52:02

How to Master B2B Burnout Prevention Scaling Without...

Predictable B2B Success ·

2025/05/07

Have you ever wondered if your drive for success could be holding your business back? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Scott Anderson, serial entrepreneur, author of You’re Not Toast, and founder of Double Dare, to expose the hidden dangers of burnout for high-achieving professionals and founders. Scott shares his raw journey: from launching 10 companies and selling eight to hitting a wall of exhaustion that sleep, weekends, and vacations couldn’t

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00:46:03

B2B Growth Marketing: The Ultimate CEO Playbook for...

Predictable B2B Success ·

2025/04/30

In this episode of Predictable B2B Success, we dive into the mind of a true growth marketing maestro, Jason Shafton. With over two decades of experience scaling giants like Google, Paramount, and Headspace, Jason reveals the secrets behind crafting killer marketing strategies that defy the status quo. From his journey of personal resilience, including the poignant stories of overcoming profound personal challenges, Jason shares how authenticity and vulnerability can transform business

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00:45:38

Top 7 B2B Brand Packaging Strategies to Build Trust...

Predictable B2B Success ·

2025/04/22

Welcome to another episode of the Predictable B2B Success podcast, where we delve into the often overlooked yet powerful catalysts for sustainable revenue growth in the B2B space: packaging and trust. Host Vinay Koshy is joined by Nathan Yeung, founder of Find Your Audience, to explore these crucial elements that can differentiate your brand while navigating the complexities of the B2B market. Nathan brings over a decade of experience in marketing, finance, and management consulting to

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00:48:07

Empathy-Driven B2B Strategies: How Human-Centric...

Predictable B2B Success ·

2025/04/15

Welcome to another insightful episode of the Predictable B2B Success podcast! Join us as Vinay Koshy dives into an engaging conversation with Richard "RJ" Kedziora, the co-founder of Estenda and an innovator in the healthcare technology space. With over three decades of experience in software product design and development, RJ shares his journey from leading university associations to revolutionizing healthcare with data-driven solutions.In this episode, we explore the evolution of healthcare

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00:51:00

Business Systemization Secrets Every CEO Should Know

Predictable B2B Success ·

2025/04/08

In this episode of Predictable B2B Success, host Vinay Koshy welcomes James Brown, the innovative founder of BizTech Guru, to delve into the intricacies of systemization and its pivotal role in transforming businesses. Listen as they unpack the staggering statistics behind businesses with well-documented systems experiencing 280% higher growth and the everyday hurdles companies face when implementing these systems. James shares insights from his rich background in various industries, shedding

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00:50:25

The Startup Scaling Lie VCs Keep Telling Founders

Predictable B2B Success ·

2025/04/01

In this episode of the Predictable B2B Success podcast, we're joined by AJ Rounds, a seasoned entrepreneur and co-founder of RevRoad, a unique venture services firm. With a rich background as a two-time CMO and four-time founder and having experienced three successful exits, AJ brings a wealth of knowledge to the conversation. With host Vinay Koshy, AJ delves into the motivating factors behind starting RevRoad and offers insights into the venture's distinctive approach of combining human

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00:47:09

B2B Loyalty Program Platform: The Secret to...

Predictable B2B Success ·

2025/03/25

Welcome to another episode of Predictable B2B Success, where we explore the evolving world of loyalty programs with Len Covello, Chief Technology Officer at EngagePeople. As a pioneer in reshaping how loyalty programs operate, Len shares fascinating insights into EngagePeople's innovative approach, which allows program members to pay with points at checkout. With over 51 million active members and an annual processing of $400 million, EngagePeople is not just changing the game—it's

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00:51:16

How to Turn a Customer Centric Approach Into Your...

Predictable B2B Success ·

2025/03/18

In this episode of the Predictable B2B Success podcast, host Vinay Koshy sits down with seasoned marketer Martin Pietrzak of Pinch Marketing to unravel the intricacies of business growth in the complex B2B landscape. Imagine a business world where the power doesn't lie merely in expansive reach but in pinpointing precision—where scaling isn't about casting the widest net but understanding and empathizing with the customer's journey. Martin shares his unique journey from a budding artist to a

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00:56:55

3 Keys to Tie B2B Social Media ROI to Real Revenue...

Predictable B2B Success ·

2025/03/11

In this episode of Predictable B2B Success, host Vinay Koshy welcomes Daniel Kushner, CEO and co-founder of Oktopost, a sophisticated social media management and employee advocacy platform. With his rich background as a serial entrepreneur, Kushner dives deep into the intricacies of measuring and monetizing B2B social media to demonstrate its tangible impact on business success. Discover the fascinating story behind Oktopost's inception in 2013, born out of a personal need for better

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00:53:59

5 sales enablement tactics that balance acquisition...

Predictable B2B Success ·

2025/03/04

In this Predictable B2B Success podcast episode, host Vinay Koshy welcomes George Storm, the innovative CEO of Break the Box. With a rich tapestry of experience spanning industries like real estate, SaaS, and insurance, George's journey is one of curiosity and relentless pursuit of authentic connections. As someone who's transitioned from the upper echelons of corporate sales to spearheading his venture, George is no stranger to breaking conventional molds. This episode dives into the burning

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00:42:24

How to scale lead generation with just $50 a month...

Predictable B2B Success ·

2025/02/26

In this episode of Predictable B2B Success, we delve into the fascinating intersection of psychology, automation, and technology with Maxwell Nee, the Chief Revenue Officer of ScoreApp. With a clientele boasting over 6,000 paying clients, including influential names like Chris Do, Jay Shetty, and Ali Abdaal, ScoreApp is revolutionizing lead generation and customer engagement. Maxwell shares his transition from a digital marketing agency owner to a key player in ScoreApp's rapid growth and how

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00:54:29

Scaling Creative Businesses: Data-Backed Strategies...

Predictable B2B Success ·

2025/02/21

In this episode of "Predictable B2B Success," we dive into creative entrepreneurship with Lindsay Scherr Burgess, the founder and Moss Boss of Green Wallscapes. Discover how Lindsay turned an accidental venture into a thriving business that has graced spaces in over 35 states, Canada, and the Caribbean. With a unique fusion of preserved moss, art, and commercial-grade applications, Lindsay has carved a niche in the marketplace, creating lavish expressions of botanical joy. Despite her

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00:56:07

How Cross-Functional Collaboration in Software...

Predictable B2B Success ·

2025/02/18

In this episode of the Predictable B2B Success podcast, host Vinay Koshy invites Alex Natskovich, the innovative head of MEV, a strategic partner in software development, to delve into the art of cultivating robust cross-functional collaboration in business organizations. Did you know companies boasting strong collaborative efforts are five times more successful in achieving their goals? Yet, many businesses find themselves hindered by silos and communication breakdowns, leading to missed

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00:45:50

AI just changed B2B—here’s how to build topical...

Predictable B2B Success ·

2025/02/12

In this riveting episode of Predictable B2B Success, host Vinay Koshy dives deep into the intricate world of content marketing with the brilliant Jeff Coyle, co-founder and chief strategy officer of MarketMuse. Have you ever wondered why, despite having cutting-edge technology like AI at our disposal, many B2B companies still struggle to resonate with their audience and maintain a powerful brand presence? Jeff, with over two decades of expertise in the search industry, is here to shed light on

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00:50:46

The AI integration playbook for revenue growth (in...

Predictable B2B Success ·

2025/02/04

As businesses increasingly harness the power of artificial intelligence, the road from innovation to reliable production is fraught with challenges. In this episode of the Predictable B2B Success podcast, host Vinay Koshy welcomes Brad Micklea, the visionary CEO of Jozu, to unravel the intricacies of AI integration. Jozu, an MLOps collaboration platform, bridges the gap between AI, ML, and app development, promising innovation and predictable revenue growth. While many firms acknowledge AI's

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