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PODCAST

Author’s Edge: Smart visibility, marketing, and publishing strategies for experts and authors

The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies.Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don"t fit your goals.Each week, you’ll get practical guidance and

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All Episodes

7:50

Expert Advice: Stop Hiding Your Credentials and Start...

Author’s Edge: Smart visibility, marketing, and... ·

2025/11/13

Are you unintentionally hiding your credibility? Allison Lane breaks down one of the most common mistakes authors and experts make: minimizing their credentials. Whether you’re a PhD, MD, or sought-after speaker or seasoned leader, the way you introduce yourself shapes how people perceive your authority.Learn how to confidently present your expertise in conversations, media pitches, and online profiles, without feeling arrogant. If you’ve ever said, “You can just call me [first name],” this episode

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22:30

From Invisible to In-Demand: How to Get Visible...

Author’s Edge: Smart visibility, marketing, and... ·

2025/11/11

You don’t need to fake confidence or chase followers to grow your visibility. In this episode, Allison talks with Goldie Chan, author of Personal Branding for Introverts and often called the “Oprah of LinkedIn,” about how to show up online in a way that feels genuine, warm, and sustainable.They discuss the difference between reputation and personal brand, how to communicate your expertise without ego, and why imperfection makes people trust you more. Goldie also shares how introverts can find their

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6:21

How to Plan a Year of Social Media Posts That Grow...

Author’s Edge: Smart visibility, marketing, and... ·

2025/11/06

Most authors overthink what to post on social – or miss the moments that matter. In this episode, Allison Lane shares how to simplify your content planning so your posts actually build visibility instead of draining your time. Allison shares a simple, repeatable system for creating meaningful author marketing content without spending hours online. You’ll learn how to use key calendar dates, personal stories, and built-in visibility hooks to grow your audience and attract new readers – all while

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30:03

From Newsroom to Novel: How Your Career Experience...

Author’s Edge: Smart visibility, marketing, and... ·

2025/11/04

Award-winning journalist and novelist John DeDakis joins host Allison Lane to show how your career, no matter the field, can power your book. From CNN’s breaking news desk to gripping thrillers, John shares how professional expertise makes stories believable, urgent, and unforgettable. Allison and John break down writing techniques for pacing, building suspense, tackling difficult truths, and navigating today’s publishing world.With honesty and wit, they tackle harnessing personal stories, even

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9:33

Stop Overlooking Your Success: Learn How to Track,...

Author’s Edge: Smart visibility, marketing, and... ·

2025/10/30

Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it until someone else pointed it out. In fact, the show is now ranked among the Top 5% of all podcasts worldwide. This episode is both a celebration and a wake-up call for every writer, podcaster, and expert building a platform. If you’re serious about gro...

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27:44

How to Monetize and Turn Your Book into a Six-Figure...

Author’s Edge: Smart visibility, marketing, and... ·

2025/10/28

What if your book wasn't the final product, but the first step to a six-figure business? Many authors pour their hearts into writing and publishing a book, only to struggle with author marketing and visibility, wondering if it will ever lead to a real, lasting income. Allison Lane and Julie Chenell dive into a new path for authors, one where your book becomes a powerful tool for a scalable business, not just a one-time sale.Julie, a digital marketer who built a multi-million dollar business

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8:07

Author Marketing Made Simple: Systems That Save Time...

Author’s Edge: Smart visibility, marketing, and... ·

2025/10/23

Send me a text!How can you get more done? Allison Lane reveals her no-nonsense approach to productivity for authors, leaders, and entrepreneurs who feel overwhelmed by never-ending tasks. She walks through her personal framework for getting everything done without burning out, missing deadlines, or losing precious writing time. With lots of real-life examples, Allison shows how ditching busy work, building repeatable systems, and knowing when (and how) to delegate can totally change your

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25:41

Visibility, Turning Life Into Story, and the New...

Author’s Edge: Smart visibility, marketing, and... ·

2025/10/21

Send me a text!What happens when a bestselling nonfiction author and world-renowned publicist decides to write her first novel? Allison Lane welcomes her client and friend, Arielle Ford, a celebrated author of The Soulmate Secret and Turn Your Mate Into Your Soulmate, and now a novelist with her debut, The Love Thief.Arielle shares how a real-life experience inspired her first novel, what she learned about the steep differences between writing nonfiction and fiction, and why book marketing today

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28:43

Pitch Your Potential: The Secret to Unlocking Your...

Author’s Edge: Smart visibility, marketing, and... ·

2025/10/14

Send me a text!Are you dreaming of a book deal, a keynote speech, or a fellowship but feel like those opportunities are out of reach? What if the secret to getting published and boosting your author visibility has nothing to do with your social media metrics or resume? This episode is all about reverse engineering your author marketing to get chosen for the rooms you belong in. Join host Allison Lane and guest Dr. Vicki Johnson, author of Pitch Your Potential, as they reveal the biggest mistake

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27:04

5 Proven Ways to Land High-Impact Podcast Interviews...

Author’s Edge: Smart visibility, marketing, and... ·

2025/10/07

Send me a text! What if the fastest way to grow your author visibility had nothing to do with social media? Allison Lane is joined by podcast pitching expert Alice Draper, who shares why landing podcast interviews is one of the most effective book promotion strategies for authors. And how you can start pitching yourself even if you don’t have a book yet. If you want to reach more readers, position yourself as an authority, and make podcast guesting part of your book launch strategy, thi...

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28:14

From Corporate Life to Book Coach: Getting Book Deals...

Author’s Edge: Smart visibility, marketing, and... ·

2025/09/30

Send me a text!In this episode of Author’s Edge, host Allison Lane swaps seats and becomes the guest. Interviewed by Victoria Meyer, host of The Chemical Show, Allison shares how her 25+ years in global brand marketing with companies like Unilever, Burt’s Bees, and The Body Shop shaped her approach to helping authors land book deals, launch bestsellers, and build platforms that last. She breaks down everything from the role of a book proposal to the reality of author-led marketing.You’ll discover

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29:32

Getting Ready for Publicity with a Publicist’s...

Author’s Edge: Smart visibility, marketing, and... ·

2025/09/23

Send me a text!Many authors believe a publicist or publisher will guarantee sales, but the truth is, your book’s success depends on you. In this episode of The Author’s Edge, Allison Lane and Marissa Eigenbrood of Smith Publicity share the essential foundations every nonfiction author needs before investing in publicity. From building a platform and creating an author-centered website to choosing the right social media channel, this conversation gives you the tools to set up lasting visibility and

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27:41

How to Recover from Burnout and Reclaim Your Energy...

Author’s Edge: Smart visibility, marketing, and... ·

2025/09/16

Send me a text!Burnout isn’t a personal failure; it’s a signal.Why does your energy crash just when you need it most? … during a book launch, while writing your manuscript, or building your platform. Author and burnout expert Cait Donovan joins Allison to share how we can recognize the hidden drivers of burnout and rebuild our energy without guilt. They explore practical self-care strategies, the neuroscience behind exhaustion, and how to channel frustration into the bold next chapter of your

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35:21

Social Media Success: Conversations Over Content with...

Author’s Edge: Smart visibility, marketing, and... ·

2025/09/09

Send me a text!Feeling overwhelmed by social media, content calendars, and algorithm games? Allison Lane welcomes Brooke Sellas, award-winning business leader and author, to discuss why authentic conversation, not just endless posting, creates a deeper impact for authors, marketers, and thought leaders. Brooke shares tangible ways to lighten your social load, use AI as your creative sous-chef, and build a community that feels connected well before your next book launch.In this episode, Allison and

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46:39

Rewriting Motherhood: Real Stories on Memoir,...

Author’s Edge: Smart visibility, marketing, and... ·

2025/09/02

Send me a text!What happens when you stop performing the “perfect mother” role and start telling the truth? Nicole Graev Lipson shares how writing about the raw, unpolished sides of motherhood not only shaped her memoir but also built a genuine connection with readers.If you’ve ever wondered how to write your personal stories without oversharing, how to get published without a massive platform, or how to promote your book in a way that feels authentic, this conversation is for you. Tune in to

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50:40

Amazon Ads: Choose Keywords + Categories Boost Book...

Author’s Edge: Smart visibility, marketing, and... ·

2025/08/26

Send me a text!What if you could sell more books on Amazon without spending a fortune or wasting hours learning ads? Amazon ads strategist and founder and CEO of AMSPPC.com, Jai Heer, shares the exact steps nonfiction authors can take to boost discoverability, grow book sales, and make their book stand out in a crowded marketplace. You’ll learn how to choose the right keywords, set realistic sales expectations, and run ads that actually work, even if you’ve never touched the Amazon dashboard

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42:01

How to Turn Your Advocacy Into a Book that Demands...

Author’s Edge: Smart visibility, marketing, and... ·

2025/08/19

Send me a text! What if your advocacy work could become the book that shifts the conversation? Allison talks with Meg Stone about transforming advocacy into authorship that drives real change. Meg shares how she turned decades of violence prevention work into a book that calls out false safety advice and redefines empowerment. If you’ve ever wondered how to turn your mission into a message that moves readers and gets publishers to pay attention, this is your roadmap. In this episode, Allison ...

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30:44

How to Become the Go-To Voice in Your Niche Using...

Author’s Edge: Smart visibility, marketing, and... ·

2025/08/12

Send me a text! Think you need a huge audience or perfect setup to make podcasting work for your book? Think again. Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking, brand collaborations, and major press. Whether you’re podcast-curious or already hitting record, we unpack how to turn your voice int...

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51:11

How to Use LinkedIn to Build Your Brand Without...

Author’s Edge: Smart visibility, marketing, and... ·

2025/08/05

Send me a text! Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content. Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you w...

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39:04

Crafting a TEDx Talk That Showcases Your Big Idea...

Author’s Edge: Smart visibility, marketing, and... ·

2025/07/29

Send me a text! What if one short talk could launch your book, amplify your message, and land you media coverage? In this episode, we’ll explain exactly how to get selected for TEDx, how to pitch your idea, and how to use a TEDx talk to grow your visibility and book sales. Allison Lane sits down with Anna Goldsmith, executive producer of TEDxPortsmouth, one of the largest and most successful TEDx events in the country, to reverse-engineer the path to the red circle. If you're an a...

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110 results

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