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PODCAST

Author"s Edge: Smart strategies for book marketing, publishing, and visibility that actually work

The Author’s Edge is the go-to podcast for authors ready to learn to turn their ideas into bestselling books, build platforms that reflect their authority, and grow lasting visibility.Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works in publishing and platform growth.Each week, you’ll get practical guidance and straight talk from the people who move the needle including Daniel Murray of The Marketing Millennials,

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All Episodes

42:01

How to Turn Your Advocacy Into a Book that Demands...

Author"s Edge: Smart strategies for book marketing,... ·

2025/08/19

Send me a text! What if your advocacy work could become the book that shifts the conversation? Allison talks with Meg Stone about transforming advocacy into authorship that drives real change. Meg shares how she turned decades of violence prevention work into a book that calls out false safety advice and redefines empowerment. If you’ve ever wondered how to turn your mission into a message that moves readers and gets publishers to pay attention, this is your roadmap. In this episode, Allison ...

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30:44

How to Become the Go-To Voice in Your Niche Using...

Author"s Edge: Smart strategies for book marketing,... ·

2025/08/12

Send me a text! Think you need a huge audience or perfect setup to make podcasting work for your book? Think again. Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking, brand collaborations, and major press. Whether you’re podcast-curious or already hitting record, we unpack how to turn your voice int...

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51:11

How to Use LinkedIn to Build Your Brand Without...

Author"s Edge: Smart strategies for book marketing,... ·

2025/08/05

Send me a text! Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content. Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you w...

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39:04

Crafting a TEDx Talk That Showcases Your Big Idea...

Author"s Edge: Smart strategies for book marketing,... ·

2025/07/29

Send me a text! What if one short talk could launch your book, amplify your message, and land you media coverage? In this episode, we’ll explain exactly how to get selected for TEDx, how to pitch your idea, and how to use a TEDx talk to grow your visibility and book sales. Allison Lane sits down with Anna Goldsmith, executive producer of TEDxPortsmouth, one of the largest and most successful TEDx events in the country, to reverse-engineer the path to the red circle. If you're an a...

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36:59

Burnout-Proof Your Visibility: Energy, Focus, and...

Author"s Edge: Smart strategies for book marketing,... ·

2025/07/22

Send me a text! Are your book goals being crushed by burnout or brain fog? What if the missing piece isn’t time management—but biology? In this episode, Dr. Partha Nandi, bestselling author, physician, and host of the syndicated show Ask Dr. Nandi, reveals how energy, focus, and health directly fuel long-term author success. Your energy, not your platform, might be the real reason your book isn’t done. Whether you're writing, pitching, launching, or speaking—this episode breaks down the five ...

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38:56

How to Turn Life Experience Into a Book Deal (at Any...

Author"s Edge: Smart strategies for book marketing,... ·

2025/07/15

Send me a text! Is it ever too late to write your book and get published? Lori Hellis proves it’s not. Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a successful book launch, a thriving YouTube channel, and a dedicated readership. You’ll hear how she reverse-engineered her author marketing strategy, secured a publishing deal fast, and built visibility without waiting for permission. If you...

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45:37

How to Write Emails that Turn Subscribers into Book...

Author"s Edge: Smart strategies for book marketing,... ·

2025/07/08

Send me a text! Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does. Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can create authentic connections, build visibility, and launch successful books using email. From simple campaign tips to turning subscribers into buyers, this episode is your roadmap to author email marketing without overwhelm. What You’ll Lear...

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34:49

How to Create 6 Months of Content with Valerie Morris...

Author"s Edge: Smart strategies for book marketing,... ·

2025/07/03

Send me a text! What if your book isn’t the brand… you are? Allison Lane sat down with Valerie Morris, marketing strategist and author visibility expert, to break down how to earn trust, build credibility, and get noticed by readers and publishers. From cutting through noisy online advice to choosing visibility tactics that actually fit your life, Valerie shares proven strategies that will help you show up, get seen, and stay sane. If you’ve ever felt overwhelmed trying to market ...

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46:06

How to Know You’re Ready to Speak Even If You Don’t...

Author"s Edge: Smart strategies for book marketing,... ·

2025/06/17

Send me a text! Think you need more credentials or a polished pitch before you start speaking? Think again. Allison Lane sits down with speaker mentor and bestselling author Aleya Harris to uncover the real reason accomplished authors still feel like they’re not ready to be on stage. Spoiler: it has nothing to do with qualifications and everything to do with permission. This is your call to stop waiting, start showing up, and realize that your story is more than enough. If you’ve ...

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31:19

From Zero to a Million Followers on LinkedIn: Daniel...

Author"s Edge: Smart strategies for book marketing,... ·

2025/06/10

Send me a text! What if your most valuable book marketing asset isn’t your manuscript but your audience? Allison Lane sits with Daniel Murray, creator of ‘The Marketing Millennials,’ shares how he built a LinkedIn following of over 1 million by focusing on connection over perfection. We dive into the author marketing strategies that actually work, especially when you’re short on time and budget. If you want to find your readers and keep them coming back, this is a must-listen. Wha...

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33:52

How to Land a TEDx Talk by Owning Your Story with...

Author"s Edge: Smart strategies for book marketing,... ·

2025/06/03

Send me a text! What if the only thing standing between you and massive author visibility was the belief that you're not ready yet? Allison Lane is joined by Ashley Stahl, TED and TEDx speaker coach, bestselling author, and founder of Wise Whisper Agency to dismantle the myths about readiness, career pivots, and what it takes to get your message seen. If you’ve ever felt stuck wondering when to launch your book, start your podcast, or finally pitch that stage, you’ll find your fire here...

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43:56

How to Grow Your Email List Before Publishing Your...

Author"s Edge: Smart strategies for book marketing,... ·

2025/05/27

Send me a text! Is your email list ready to help you launch your book… or are you waiting until you're "ready?" A visibility and list-building coach, Tracy Beavers joins Allison Lane to break down what most authors get wrong about email marketing. Spoiler: the best time to start is yesterday. You’ll hear why relying on social media is risky, how to build trust with readers before your book is out, and how to make list-building feel less like a chore and more like a creative extension of...

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52:10

How to Craft a Query Letter Agents Can’t Ignore with...

Author"s Edge: Smart strategies for book marketing,... ·

2025/05/20

Send me a text! What makes a literary agent say “yes” to your book pitch in under 30 seconds? Allison Lane sits with Sam Hiyate, founder of The Rights Factory, to demystify how to write a compelling query letter, position your book in today’s market, and avoid the most common author mistakes. If you've been wondering how to land an agent or make your book proposal unskippable, this is your masterclass in reverse engineering your author marketing. Hit play now because the publishin...

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40:09

Your Life Is the Platform: Write the Book That Builds...

Author"s Edge: Smart strategies for book marketing,... ·

2025/05/06

Send me a text! Your real life is your best marketing plan if you know how to use it. Allison Lane and award-winning author and physician Dr. Mimi Zieman break down what it really looks like to build your author platform from lived experience … not guesswork. From treating frozen limbs on Everest to launching her memoir at 60+, Dr. Zieman shares how to stop waiting, start marketing smart, and reframe success on your terms. If you’ve been putting off your book - or second-guessing whether your...

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42:03

How to Avoid the Publishing Mistake That Kills Book...

Author"s Edge: Smart strategies for book marketing,... ·

2025/04/29

Send me a text! What if your book doesn’t fly off the shelves just because it’s published? Allison Lane dives into the truth about book marketing myths with editor and author Terry Whalin. From breaking down publisher expectations to showing you how to reverse-engineer your author strategy, this episode gives you the clarity and tools to stop spinning and start selling. Whether you’ve just launched your first book or have a shelf full of titles, don’t miss this straight talk on building...

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44:38

How to Build Visibility and Grow Your Platform with...

Author"s Edge: Smart strategies for book marketing,... ·

2025/04/22

Send me a text! What if your book launch isn’t over, it’s just getting started? Allison Lane sits down with digital marketing expert Rich Brooks to unravel the myths around visibility, author platforms, and the outdated tactics holding authors back. Whether you’re writing your book, launching it, or trying to breathe life back into it post-pub, this conversation breaks down the essential steps to get discovered in today’s noisy digital world. You’ll learn how to reverse-engineer y...

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39:36

How 3 Simple Profile Tweaks Skyrocket Your Visibility...

Author"s Edge: Smart strategies for book marketing,... ·

2025/04/15

Send me a text! Is your LinkedIn profile helping you get published or quietly holding you back? Allison Lane sits with LinkedIn expert Brenda Meller to break down the three profile tweaks that instantly boost your visibility and authority online. Whether you're writing your first book, planning a launch, or looking to grow your platform, this episode will show you how to position yourself as a credible expert and attract the right opportunities. Discover how to make LinkedIn work ...

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49:20

How to Write Button Copy that Converts Book Sales...

Author"s Edge: Smart strategies for book marketing,... ·

2025/04/08

Send me a text! Is the language on your website or email buttons quietly sabotaging your book sales? Allison Lane sits down with behavioral marketing expert Nancy Harhut and breaks down exactly why “Submit” doesn’t work and what to say instead. Discover how small tweaks in your button copy can drive real results, boost reader engagement, and increase conversions. If you’re building your author platform, planning a book launch, or writing your sales page, this conversation is a mastercla...

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46:35

How to Build a Million-Dollar Business with Ann...

Author"s Edge: Smart strategies for book marketing,... ·

2025/04/01

Send me a text! What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger? Allison Lane sits down with marketing strategist Ann Carden to uncover how authors can reverse engineer success by building a business around their book. Whether you're writing, launching, or already published, this conversation will shift how you think about book promotion strategies and author visibility. It’...

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42:49

The Perfectionist’s Dilemma: How We Overcome...

Author"s Edge: Smart strategies for book marketing,... ·

2025/03/25

Send me a text! Have you ever told yourself, “I’ll write my book when I feel ready” or “Who am I to write this?” If so, you’re not alone. High achievers often struggle with self-doubt, perfectionism, and the fear of putting their ideas into the world, especially when it comes to publishing a book. Allison Lane sits down with Dr. Tara Cousineau, clinical psychologist and author of "The Perfectionist Dilemma," to discuss how perfectionism holds authors back and what you can do to finally take a...

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94 results

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