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PODCAST

Author"s Edge: Smart strategies for book marketing, publishing, and visibility that actually work

The Author’s Edge is the go-to podcast for authors ready to learn to turn their ideas into bestselling books, build platforms that reflect their authority, and grow lasting visibility.Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works in publishing and platform growth.Each week, you’ll get practical guidance and straight talk from the people who move the needle including Daniel Murray of The Marketing Millennials,

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All Episodes

8:00

Allison’s Easy Formula to Write a Strong Review in...

Author"s Edge: Smart strategies for book marketing,... ·

2025/11/27

What if supporting your favorite books and podcasts took only three minutes?Allison Lane breaks down a simple method for writing reviews that boost discoverability, drive author visibility, and help more readers find the work you love. You will learn how online reviews influence algorithms, how they support book launches, and why this tiny habit is one of the most effective ways you can support the creators you appreciate. Listen in and try the method yourself.Featured Topics:How reviews impact

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14:05

Your On-Ramp to Get Noticed in 2026

Author"s Edge: Smart strategies for book marketing,... ·

2025/11/25

Ready to expand your impact and stop being the best-kept secret? Allison Lane cuts through vague goals and New Year’s resolution fatigue to offer a smarter, practical roadmap for authors and experts. If you want to write a book, reach a bigger audience, or land better speaking gigs, 2026 starts now, and it starts with clear steps, focused tactics, and easy, strengths-based strategies.Allison explains why most resolutions don’t work, why you never actually have “more time,” and how to create momentum

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6:16

How to Instantly Strengthen Your Message and Remove...

Author"s Edge: Smart strategies for book marketing,... ·

2025/11/20

Strong writing builds trust. But the best message can lose power when it’s cluttered with hesitation words.Allison Lane breaks down the tiny edits that make a big difference in how publishers, media, and readers perceive you. You’ll learn how to remove vague or filler words that water down your authority, and replace them with clear, confident language that connects.Key takeaways:The hesitation words that weaken your messageClarity boosts your confidence and credibilityA quick editing exercise to

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9:46

How to Hook Readers, Agents, and Gatekeepers With...

Author"s Edge: Smart strategies for book marketing,... ·

2025/11/18

If your book pitch sounds more like your resume than a reason to read, this episode is for you. Most authors, speakers, and consultants make the same mistake: They lead with credentials, context, and passion, and lose the listener before they ever get to the point.Allison Lane shares how to turn your pitch into an authority-building tool that opens doors to book deals, media opportunities, and speaking invitations. You’ll learn how to communicate your message in one clear, compelling line, so

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7:50

Expert Advice: Stop Hiding Your Credentials and Start...

Author"s Edge: Smart strategies for book marketing,... ·

2025/11/13

Are you unintentionally hiding your credibility? Allison Lane breaks down one of the most common mistakes authors and experts make: minimizing their credentials. Whether you’re a PhD, MD, or sought-after speaker or seasoned leader, the way you introduce yourself shapes how people perceive your authority.Learn how to confidently present your expertise in conversations, media pitches, and online profiles, without feeling arrogant. If you’ve ever said, “You can just call me [first name],” this episode

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22:30

From Invisible to In-Demand: How to Get Visible...

Author"s Edge: Smart strategies for book marketing,... ·

2025/11/11

You don’t need to fake confidence or chase followers to grow your visibility. In this episode, Allison talks with Goldie Chan, author of Personal Branding for Introverts and often called the “Oprah of LinkedIn,” about how to show up online in a way that feels genuine, warm, and sustainable.They discuss the difference between reputation and personal brand, how to communicate your expertise without ego, and why imperfection makes people trust you more. Goldie also shares how introverts can find their

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6:21

How to Plan a Year of Social Media Posts That Grow...

Author"s Edge: Smart strategies for book marketing,... ·

2025/11/06

Most authors overthink what to post on social – or miss the moments that matter. In this episode, Allison Lane shares how to simplify your content planning so your posts actually build visibility instead of draining your time. Allison shares a simple, repeatable system for creating meaningful author marketing content without spending hours online. You’ll learn how to use key calendar dates, personal stories, and built-in visibility hooks to grow your audience and attract new readers – all while

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30:03

From Newsroom to Novel: How Your Career Experience...

Author"s Edge: Smart strategies for book marketing,... ·

2025/11/04

Award-winning journalist and novelist John DeDakis joins host Allison Lane to show how your career, no matter the field, can power your book. From CNN’s breaking news desk to gripping thrillers, John shares how professional expertise makes stories believable, urgent, and unforgettable. Allison and John break down writing techniques for pacing, building suspense, tackling difficult truths, and navigating today’s publishing world.With honesty and wit, they tackle harnessing personal stories, even

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9:33

Stop Overlooking Your Success: Learn How to Track,...

Author"s Edge: Smart strategies for book marketing,... ·

2025/10/30

Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it until someone else pointed it out. In fact, the show is now ranked among the Top 5% of all podcasts worldwide. This episode is both a celebration and a wake-up call for every writer, podcaster, and expert building a platform. If you’re serious about gro...

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27:44

How to Monetize and Turn Your Book into a Six-Figure...

Author"s Edge: Smart strategies for book marketing,... ·

2025/10/28

What if your book wasn't the final product, but the first step to a six-figure business? Many authors pour their hearts into writing and publishing a book, only to struggle with author marketing and visibility, wondering if it will ever lead to a real, lasting income. Allison Lane and Julie Chenell dive into a new path for authors, one where your book becomes a powerful tool for a scalable business, not just a one-time sale.Julie, a digital marketer who built a multi-million dollar business

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8:07

Author Marketing Made Simple: Systems That Save Time...

Author"s Edge: Smart strategies for book marketing,... ·

2025/10/23

Send me a text!How can you get more done? Allison Lane reveals her no-nonsense approach to productivity for authors, leaders, and entrepreneurs who feel overwhelmed by never-ending tasks. She walks through her personal framework for getting everything done without burning out, missing deadlines, or losing precious writing time. With lots of real-life examples, Allison shows how ditching busy work, building repeatable systems, and knowing when (and how) to delegate can totally change your

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25:41

Visibility, Turning Life Into Story, and the New...

Author"s Edge: Smart strategies for book marketing,... ·

2025/10/21

Send me a text!What happens when a bestselling nonfiction author and world-renowned publicist decides to write her first novel? Allison Lane welcomes her client and friend, Arielle Ford, a celebrated author of The Soulmate Secret and Turn Your Mate Into Your Soulmate, and now a novelist with her debut, The Love Thief.Arielle shares how a real-life experience inspired her first novel, what she learned about the steep differences between writing nonfiction and fiction, and why book marketing today

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28:43

Pitch Your Potential: The Secret to Unlocking Your...

Author"s Edge: Smart strategies for book marketing,... ·

2025/10/14

Send me a text!Are you dreaming of a book deal, a keynote speech, or a fellowship but feel like those opportunities are out of reach? What if the secret to getting published and boosting your author visibility has nothing to do with your social media metrics or resume? This episode is all about reverse engineering your author marketing to get chosen for the rooms you belong in. Join host Allison Lane and guest Dr. Vicki Johnson, author of Pitch Your Potential, as they reveal the biggest mistake

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27:04

5 Proven Ways to Land High-Impact Podcast Interviews...

Author"s Edge: Smart strategies for book marketing,... ·

2025/10/07

Send me a text! What if the fastest way to grow your author visibility had nothing to do with social media? Allison Lane is joined by podcast pitching expert Alice Draper, who shares why landing podcast interviews is one of the most effective book promotion strategies for authors. And how you can start pitching yourself even if you don’t have a book yet. If you want to reach more readers, position yourself as an authority, and make podcast guesting part of your book launch strategy, thi...

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28:14

From Corporate Life to Book Coach: Getting Book Deals...

Author"s Edge: Smart strategies for book marketing,... ·

2025/09/30

Send me a text!In this episode of Author’s Edge, host Allison Lane swaps seats and becomes the guest. Interviewed by Victoria Meyer, host of The Chemical Show, Allison shares how her 25+ years in global brand marketing with companies like Unilever, Burt’s Bees, and The Body Shop shaped her approach to helping authors land book deals, launch bestsellers, and build platforms that last. She breaks down everything from the role of a book proposal to the reality of author-led marketing.You’ll discover

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29:32

Getting Ready for Publicity with a Publicist’s...

Author"s Edge: Smart strategies for book marketing,... ·

2025/09/23

Send me a text!Many authors believe a publicist or publisher will guarantee sales, but the truth is, your book’s success depends on you. In this episode of The Author’s Edge, Allison Lane and Marissa Eigenbrood of Smith Publicity share the essential foundations every nonfiction author needs before investing in publicity. From building a platform and creating an author-centered website to choosing the right social media channel, this conversation gives you the tools to set up lasting visibility and

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27:41

How to Recover from Burnout and Reclaim Your Energy...

Author"s Edge: Smart strategies for book marketing,... ·

2025/09/16

Send me a text!Burnout isn’t a personal failure; it’s a signal.Why does your energy crash just when you need it most? … during a book launch, while writing your manuscript, or building your platform. Author and burnout expert Cait Donovan joins Allison to share how we can recognize the hidden drivers of burnout and rebuild our energy without guilt. They explore practical self-care strategies, the neuroscience behind exhaustion, and how to channel frustration into the bold next chapter of your

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35:21

Social Media Success: Conversations Over Content with...

Author"s Edge: Smart strategies for book marketing,... ·

2025/09/09

Send me a text!Feeling overwhelmed by social media, content calendars, and algorithm games? Allison Lane welcomes Brooke Sellas, award-winning business leader and author, to discuss why authentic conversation, not just endless posting, creates a deeper impact for authors, marketers, and thought leaders. Brooke shares tangible ways to lighten your social load, use AI as your creative sous-chef, and build a community that feels connected well before your next book launch.In this episode, Allison and

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46:39

Rewriting Motherhood: Real Stories on Memoir,...

Author"s Edge: Smart strategies for book marketing,... ·

2025/09/02

Send me a text!What happens when you stop performing the “perfect mother” role and start telling the truth? Nicole Graev Lipson shares how writing about the raw, unpolished sides of motherhood not only shaped her memoir but also built a genuine connection with readers.If you’ve ever wondered how to write your personal stories without oversharing, how to get published without a massive platform, or how to promote your book in a way that feels authentic, this conversation is for you. Tune in to

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50:40

Amazon Ads: Choose Keywords + Categories Boost Book...

Author"s Edge: Smart strategies for book marketing,... ·

2025/08/26

Send me a text!What if you could sell more books on Amazon without spending a fortune or wasting hours learning ads? Amazon ads strategist and founder and CEO of AMSPPC.com, Jai Heer, shares the exact steps nonfiction authors can take to boost discoverability, grow book sales, and make their book stand out in a crowded marketplace. You’ll learn how to choose the right keywords, set realistic sales expectations, and run ads that actually work, even if you’ve never touched the Amazon dashboard

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94 results

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