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PODCAST

Author’s Edge: Smart visibility, marketing, and publishing strategies for experts ready to lead

The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies.Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don"t fit your goals.Each week, you’ll get practical guidance and

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All Episodes

29:12

How to Get Booked to Speak Without Being Famous with...

Author’s Edge: Smart visibility, marketing, and... ·

2026/01/06

In this episode of The Author’s Edge, Allison Lane sits down with Cam Beaudoin, founder of The Frequent Speaker, to talk about the one thing that gets people picked for stages faster than polish or fame. Clarity. Cam books speakers and works with event planners every day, so he breaks down what actually matters when someone is choosing a speaker. He also shares a practical way to build credibility, even if you think you do not have enough clout yet. Resources: Essential Author Bio Package (fr...

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6:51

Domain Decisions: Start the Year by Claiming Your...

Author’s Edge: Smart visibility, marketing, and... ·

2026/01/01

Welcome back to the Author's Edge with your host, Allison Lane. In this episode, we tackle the common paralysis many face at the start of the year by focusing on one critical, manageable action: securing your website domain. Learn the importance of grabbing your domain name early, even if you're not ready to launch your website yet. Allison shares valuable tips, including focusing on your name, considering alternative domain extensions, and avoiding the trap of buying unnecessary domains. Tun...

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25:18

How to Turn Your Book Into Lasting Revenue Streams...

Author’s Edge: Smart visibility, marketing, and... ·

2025/12/23

You launched the book. Now what?! In this episode of the Author's Edge, host Allison Lane talks with content strategist Karlyn Ankrom about what actually makes a book keep working after launch. Not for vanity. For legacy. And for revenue. If you’re an expert, professor, physician, leader, or author, you’re going to get the same predictable asks. Can I pick your brain? Can I ask you a quick question? Do you have a resource? This conversation shows you how to prepare for that attention. And how...

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8:09

What to Post on Social When You're Afraid to Post...

Author’s Edge: Smart visibility, marketing, and... ·

2025/12/18

If posting on LinkedIn feels risky, this short episode is for you.Allison Lane breaks down what to share when you don’t want to repost company news, sound self-congratulatory, or get an awkward call from your boss, comms team, or the provost.In this episode, Allison explains a simple, safe shift: strong content doesn’t have to stay inside your industry.Some of the most valuable posts come from applying outside ideas to your world in a thoughtful way.Get Allison's free resource "7 Shifts to

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24:52

How AI Helps Experts Amplify Their Message and Grow...

Author’s Edge: Smart visibility, marketing, and... ·

2025/12/16

What if the thing holding you back from visibility isn't a lack of skill but a lack of clarity about your own brilliance? In this conversation with Allison Lane and Dr. Angela Mulrooney, they break down why highly accomplished experts freeze when they try to talk about their work, and how AI can serve as a clarity tool rather than a threat. They explore how to own your genius, how to choose what to be known for, and how to use AI to streamline your author marketing so you can write your book,

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8:15

3 Rookie Mistakes Authors Make on Podcast Interviews...

Author’s Edge: Smart visibility, marketing, and... ·

2025/12/11

Are you unintentionally hurting your author visibility every time you join a podcast interview? Most authors think podcasting is audio only, but today’s publishing and book promotion landscape runs on video clips, YouTube episodes, and marketing snippets pulled directly from your interview. If you don’t prepare, you lose opportunities before you even say a word.In this quick episode, you’ll learn simple, inexpensive upgrades that instantly improve how you look, sound, and show up as the expert you

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24:54

Ditch Predictable Book Events: Modern Book Marketing...

Author’s Edge: Smart visibility, marketing, and... ·

2025/12/09

Launching a book should be an adventure, not a chore. Allison Lane sits down with marketing expert and memoirist Deb Miller, author of Forget the Fairy Tale and Find Your Happiness. Deb reveals how she transformed traditional, predictable author events into memorable, community-building celebrations. From hosting theatrical readings with student actors to offering free beer at the local pub and partnering with her sorority and universities, Deb proves that fresh ideas spark engagement a...

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11:11

Mastering Author Interviews: The 2 Key Questions...

Author’s Edge: Smart visibility, marketing, and... ·

2025/12/04

In this episode of Author's Edge, host Allison Lane emphasizes the importance of mastering two key questions that are crucial for every author: 'What is your book about?' and 'How long did it take to write?' Allison explains how to answer these questions succinctly to build visibility and authority, offering tips on reframing responses to turn dull interview moments into engaging conversations. She also highlights the value of clarity in communication and shares her free

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26:36

Social Media For Authors: Smarter Posting and Genuine...

Author’s Edge: Smart visibility, marketing, and... ·

2025/12/02

Social media can feel overwhelming and chaotic, especially for authors building their own audience. Social media expert Katie Brinkley joins Allison Lane to break down the madness and share real, practical advice -- what actually works on social platforms, how to reach the people you want (even if they don’t know you yet), and how to simplify your approach without burning out. If posting feels like a grind, you’ll leave with a new attitude about content, real community-building tips, and clear steps

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8:00

Allison’s Easy Formula to Write a Strong Review in...

Author’s Edge: Smart visibility, marketing, and... ·

2025/11/27

What if supporting your favorite books and podcasts took only three minutes?Allison Lane breaks down a simple method for writing reviews that boost discoverability, drive author visibility, and help more readers find the work you love. You will learn how online reviews influence algorithms, how they support book launches, and why this tiny habit is one of the most effective ways you can support the creators you appreciate. Listen in and try the method yourself.Featured Topics:How reviews impact

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14:05

Your On-Ramp to Get Noticed in 2026

Author’s Edge: Smart visibility, marketing, and... ·

2025/11/25

Ready to expand your impact and stop being the best-kept secret? Allison Lane cuts through vague goals and New Year’s resolution fatigue to offer a smarter, practical roadmap for authors and experts. If you want to write a book, reach a bigger audience, or land better speaking gigs, 2026 starts now, and it starts with clear steps, focused tactics, and easy, strengths-based strategies.Allison explains why most resolutions don’t work, why you never actually have “more time,” and how to create momentum

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6:16

How to Instantly Strengthen Your Message and Remove...

Author’s Edge: Smart visibility, marketing, and... ·

2025/11/20

Strong writing builds trust. But the best message can lose power when it’s cluttered with hesitation words.Allison Lane breaks down the tiny edits that make a big difference in how publishers, media, and readers perceive you. You’ll learn how to remove vague or filler words that water down your authority, and replace them with clear, confident language that connects.Key takeaways:The hesitation words that weaken your messageClarity boosts your confidence and credibilityA quick editing exercise to

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9:46

How to Hook Readers, Agents, and Gatekeepers With...

Author’s Edge: Smart visibility, marketing, and... ·

2025/11/18

If your book pitch sounds more like your resume than a reason to read, this episode is for you. Most authors, speakers, and consultants make the same mistake: They lead with credentials, context, and passion, and lose the listener before they ever get to the point.Allison Lane shares how to turn your pitch into an authority-building tool that opens doors to book deals, media opportunities, and speaking invitations. You’ll learn how to communicate your message in one clear, compelling line, so

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7:50

Expert Advice: Stop Hiding Your Credentials and Start...

Author’s Edge: Smart visibility, marketing, and... ·

2025/11/13

Are you unintentionally hiding your credibility? Allison Lane breaks down one of the most common mistakes authors and experts make: minimizing their credentials. Whether you’re a PhD, MD, or sought-after speaker or seasoned leader, the way you introduce yourself shapes how people perceive your authority.Learn how to confidently present your expertise in conversations, media pitches, and online profiles, without feeling arrogant. If you’ve ever said, “You can just call me [first name],” this episode

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22:30

From Invisible to In-Demand: How to Get Visible...

Author’s Edge: Smart visibility, marketing, and... ·

2025/11/11

You don’t need to fake confidence or chase followers to grow your visibility. In this episode, Allison talks with Goldie Chan, author of Personal Branding for Introverts and often called the “Oprah of LinkedIn,” about how to show up online in a way that feels genuine, warm, and sustainable.They discuss the difference between reputation and personal brand, how to communicate your expertise without ego, and why imperfection makes people trust you more. Goldie also shares how introverts can find their

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6:21

How to Plan a Year of Social Media Posts That Grow...

Author’s Edge: Smart visibility, marketing, and... ·

2025/11/06

Most authors overthink what to post on social – or miss the moments that matter. In this episode, Allison Lane shares how to simplify your content planning so your posts actually build visibility instead of draining your time. Allison shares a simple, repeatable system for creating meaningful author marketing content without spending hours online. You’ll learn how to use key calendar dates, personal stories, and built-in visibility hooks to grow your audience and attract new readers – all while

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30:03

From Newsroom to Novel: How Your Career Experience...

Author’s Edge: Smart visibility, marketing, and... ·

2025/11/04

Award-winning journalist and novelist John DeDakis joins host Allison Lane to show how your career, no matter the field, can power your book. From CNN’s breaking news desk to gripping thrillers, John shares how professional expertise makes stories believable, urgent, and unforgettable. Allison and John break down writing techniques for pacing, building suspense, tackling difficult truths, and navigating today’s publishing world.With honesty and wit, they tackle harnessing personal stories, even

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9:33

Stop Overlooking Your Success: Learn How to Track,...

Author’s Edge: Smart visibility, marketing, and... ·

2025/10/30

Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it until someone else pointed it out. In fact, the show is now ranked among the Top 5% of all podcasts worldwide. This episode is both a celebration and a wake-up call for every writer, podcaster, and expert building a platform. If you’re serious about gro...

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27:44

How to Monetize and Turn Your Book into a Six-Figure...

Author’s Edge: Smart visibility, marketing, and... ·

2025/10/28

What if your book wasn't the final product, but the first step to a six-figure business? Many authors pour their hearts into writing and publishing a book, only to struggle with author marketing and visibility, wondering if it will ever lead to a real, lasting income. Allison Lane and Julie Chenell dive into a new path for authors, one where your book becomes a powerful tool for a scalable business, not just a one-time sale.Julie, a digital marketer who built a multi-million dollar business

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8:07

Author Marketing Made Simple: Systems That Save Time...

Author’s Edge: Smart visibility, marketing, and... ·

2025/10/23

Send me a text!How can you get more done? Allison Lane reveals her no-nonsense approach to productivity for authors, leaders, and entrepreneurs who feel overwhelmed by never-ending tasks. She walks through her personal framework for getting everything done without burning out, missing deadlines, or losing precious writing time. With lots of real-life examples, Allison shows how ditching busy work, building repeatable systems, and knowing when (and how) to delegate can totally change your

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103 results

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