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PODCAST

Empire Secrets of Digital Marketing with Mariana Henninger

Think digital marketing and entrepreneurship... but FUN as heck!I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?!Come along on my online business journey as I build Brandmagnetic.com... I"m your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn

business marketing

All Episodes

18:15

Offers, Funnels, and Friends: The Non-Negotiables for...

Empire Secrets of Digital Marketing with Mariana... ·

2025/07/10

Text me! You know those weeks where everything just feels... ok, no great? Sales, eh. Content, eh. Inbox, a digital hellscape. So I did what any emotionally stable entrepreneur would do: I considered the giant $100 Hulken bag I’ve been stalking for two years and spiraled into deep life reevaluation. Somewhere between lugging groceries and my emotions, I landed on the 3 things that actually get my business back on track. In this episode: 📌 How to regain the spark with your offers 📌 A

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16:50

Want to Be Unforgettable In Your Digital Marketing?...

Empire Secrets of Digital Marketing with Mariana... ·

2025/07/03

Text me! I recorded this episode while packing for a trip to Paris – this is one of the most important shifts I want you to make in your marketing. We’re talking about why your origin story isn’t doing what you think it’s doing… and the smarter, more powerful way to use your story to create emotional connection (and get remembered). In this episode: 📌 Why your origin stories are a waste of space 📌 The story structure I teach instead (and why connecting with your audience is not about you)

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21:22

Why Your Business Feels Off & A Deep Dive On...

Empire Secrets of Digital Marketing with Mariana... ·

2025/06/26

Text me! Ever had everyone chime in with advice — and then one person comes along that asks ONE simple question,, but that one thing rearranges your brain? That was Caryn Gillen for me. We were in a peer mastermind pod when I brought something vulnerable to the group. Most people (lovingly!) poured in advice. Caryn then asked, “What if you did none of those things, and focused on your one thing instead? That one moment helped me recalibrate how I want to lead, show up, and trust myself.&nbs...

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15:54

Behind the Scenes of My Quietest (and Boldest)...

Empire Secrets of Digital Marketing with Mariana... ·

2025/06/19

Text me! This is one of those episodes I recorded just for me but I have a feeling it might hit for you too. I'm in the middle of a huge transition — and even though I’ve been in business for years, this feels like the early-days chaos I never actually experienced (but have seen so many others go through). In this one, I’m talking through: 📌 What I’m learning from Alex Hormozi, Panda Express, and my own brain 📌 Why I’m pausing my most successful program 📌 The uncomfortable truth about

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16:44

Why The 10x Mindset Is Messier Than You Think (How My...

Empire Secrets of Digital Marketing with Mariana... ·

2025/06/12

Text me! In this week’s solo riff, I’m packing up my camera gear and heading out for a client shoot — but first, flipping on the mic to share more of what I’ve been working on behind the scenes right now at Brandmagnetic. The way my new sharpening focus is actually playing out, how I’ve had to rewire my mindset, and the moment I realized I’d trained myself a little too well to avoid distractions (!)… even the ones I now need to embrace. Inside this one: ➡ What 10x actually looks like ...

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19:57

Behind The Scenes Of A Business Shift I Didn't See...

Empire Secrets of Digital Marketing with Mariana... ·

2025/06/05

Text me! In this episode of Empire Diaries, I’m talking about something that’s been bubbling under the surface for weeks—and finally broke through like a loud, clear bell thanks to something Chat said to me. It’s the kind of episode that feels a little scary to record. But it’s also the most me I’ve felt in a long time. Here’s the gist: I’m making a shift, a pretty big one. I’m moving away from something I could scale… and choosing instead to follow the work that lights me up the most right...

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37:33

The Surprising Truth About Influence And Leadership...

Empire Secrets of Digital Marketing with Mariana... ·

2025/05/29

Text me! What if the best leadership strategy isn’t about strategy at all? In this episode, I sit down with Dr. William Attaway, a seasoned leadership coach who’s spent the last 30 years helping high-performers lead without losing themselves in the process. It’s not a TED Talk or a laundry list of hacks. It’s a conversation about what it really means to lead — with integrity, with intention, and from the inside out. But with a LOT of practical advice too (and laughs). Here’s what we g...

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15:55

Why I’m Scaling Back My Digital Marketing to Go...

Empire Secrets of Digital Marketing with Mariana... ·

2025/05/22

Text me! his week’s episode is a little all over the place—in the best way. I’m talking about the shift I’ve been feeling in my business, the AI-generated content wave that’s making everything sound the same, and why I’m walking away from strategies that just don’t feel like me anymore. Here’s what I get into: 📌 Why I’m doing less—and getting better results. I’m taking an intentional pause on the pre-launch marathons for now, no more building the thing while promoting the thing. 📌 The real

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33:26

Booked in 4 Hours: The Power of a Tiny Video | Ep. 91

Empire Secrets of Digital Marketing with Mariana... ·

2025/05/15

Text me! If your brand story sounds like a slow walk through your childhood or your “why,” this episode will be your loving wake-up call. In this deep-dive with Xue Bravo on the Life and Business podcast, I untangle the very real difference between a brand story and an origin story and why most people get it completely backward. I’m breaking down how the right story, told the right way, collapses the trust timeline, shortens the sales cycle, and makes people say “yes” before you even ...

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35:48

Conviction Marketing and the 3 Content Types You...

Empire Secrets of Digital Marketing with Mariana... ·

2025/05/08

Text me! In this episode, multi-8 figure founder and advisor Kelly Roach and I sit down to talk about something we both care deeply about: building a business that scales but doesn’t feel like it’s steamrolling your soul in the process. We’re talking about conviction marketing, human-first funnels, and how to grow without relying on tired tactics or chasing trends. 📌 Why conviction marketing hits different. Kelly breaks down the 3 types of content you need (and which one most people ...

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15:27

The Offer That Built My Business—And Why I’m Letting...

Empire Secrets of Digital Marketing with Mariana... ·

2025/05/01

Text me! This one’s personal. After running the Brand Videos Accelerator for years — and watching it help amazing business owners bring their message to life — I’ve decided: this is the last round I’ll ever run it. This episode is a full behind-the-scenes of the decision, what led to it, and what I’m stepping into next. (Spoiler: it feels really right and I’m so excited to be welcoming the last and BEST round right now!) Here’s what I share: 📌 Why I’m sunsetting Brand Videos Accelerat...

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111:34

How To Accelerate Trust With Cold Audiences in Under...

Empire Secrets of Digital Marketing with Mariana... ·

2025/04/25

Text me! We’re always told trust takes 6–12 months to build. But honestly? That’s old advice. In this episode, I’m breaking down how you can make a cold audience trust you way faster—and why it doesn’t take a million posts, endless DMs, or a perfectly polished funnel. Here’s what we get into: How to create a ‘trust moment’ that hits instantly. No gimmicks. Just a real story, told the right way. Why most marketing feels invisible right now—and how to stand out. Hint: it’s not about being lo...

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22:07

When Trust Is Low and Everyone’s Selling, Do THIS |...

Empire Secrets of Digital Marketing with Mariana... ·

2025/04/17

Text me! This episode is basically my “enough is enough” moment. The online space is loud, trust is low, and let’s be honest—people are tired of feeling like a number in someone’s sales funnel. So I’m sharing what I’ve been seeing, what I know isn’t working anymore, and what I believe is the future of marketing that actually feels good—for both you and your audience. This one’s part pep talk, part wake-up call, and part love letter to anyone who wants to scale with soul. Here’s what I g...

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17:10

What Is The Real ROI Of A Brand Video? (Case Studies)...

Empire Secrets of Digital Marketing with Mariana... ·

2025/04/10

Text me! So here’s the question I’ve been getting a lot lately: Is a brand video really worth it? And in this episode, I’m walking you through the actual ROI—the stuff that doesn’t just sound good on paper, but shows up in client wins, launch numbers, and those “holy sh*t, it’s working” moments. This isn’t theory. These are real case studies from my own business and from clients who’ve used their brand video to build trust fast—and create a ripple effect that lasts way longer than one sales c...

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15:55

Why “faster marketing” is a scam and how to...

Empire Secrets of Digital Marketing with Mariana... ·

2025/04/03

Text me! I got yet another email this week from a total stranger that touched my heart. He’d only JUST downloaded my freebie, watched my Brand Video, and—despite swearing off new programs—wrote: “Your funnel pulled me in… but it’s how you make me feel seen that’s rare.” He’s intrigued about joining the next round of the Brand Video Accelerator (doors open April 22). In this episode, I’m spilling: 🔥 Why your “I hate how I look on video” fear is holding you back – and how to fight it 🔥 How a

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16:48

The Four Trust Triggers in Digital Marketing That...

Empire Secrets of Digital Marketing with Mariana... ·

2025/03/27

Text me! The other day I got this wild email I got from a total stranger. It completely made my day. 🥲 Shannon—a coach I’ve never met—watched my Brand Video and wrote me this novel about how it made her feel seen, understood, and just about ready to work with me. Cold lead? More like instant soulmates. In this episode, I’m spilling: ✨ How a 3-minute video replaced 6 months of “grinding” on social media (RIP guilt trips on days I don’t have time to post) ✨ Why your “I’m not consistent” panic

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15:09

Why Your Digital Marketing Efforts Feel Like a Leaky...

Empire Secrets of Digital Marketing with Mariana... ·

2025/03/20

Text me! You’re doing all the right things—getting people onto your list, showing up, staying visible… and yet, people are still falling off. They’re unsubscribing, disengaging, or just ghosting before they ever buy. Today, we’re talking about the “leaky bucket” problem—the hidden reason why so many business owners struggle to convert leads into loyal, paying clients. In this episode, I cover: >> A major reason why your people unsubscribe (it’s not just inbox overload) >...

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23:43

From Cushy Job At NBC To CEO: Two Years In And The...

Empire Secrets of Digital Marketing with Mariana... ·

2025/03/13

Text me! Two years into running my business, I’ve been reflecting on a big question: I’m incredibly PASSIONATE about what I do and I absolutely love what I do! But would I do this all over again if I knew how hard it would be? One of the biggest revelations I’ve had since leaving my job at NBC to start Brandmagnetic is – entrepreneurship is not for everyone and it’s definitely NOT for the faint of heart. I’ve stopped telling people that “anyone can build an online business!”... I honestly be...

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13:14

The 4 Trust Triggers in Digital Marketing: How to...

Empire Secrets of Digital Marketing with Mariana... ·

2025/03/06

Text me! Ever wonder why some people buy from you instantly while others hesitate forever? It’s not about having the best offer. It’s about trust—and most people are not building it the right way. In this episode, I break down the 4 Trust Triggers—the four key things your audience needs to feel before they’ll ever say yes to you. When you get these four things right, selling becomes so much easier—no more convincing, no more feeling salesy, just people wanting to work with you. Oh, and hea...

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27:26

Empire Diaries Birthday Edition: The 3 Things That...

Empire Secrets of Digital Marketing with Mariana... ·

2025/02/27

Text me! So, it’s my birthday. 🎉 And instead of following the original podcast schedule, I wanted to hit record and share a raw, unfiltered look at what’s been going on behind the scenes in my business—because a LOT has been shifting lately. In this episode, I’m diving into: ✨ How finding the right people has completely changed my business ✨The biggest shift in my messaging (and why it’s already paying off) ✨ Why I postponed my launch—and what’s coming next ✨ What it actually takes to build

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