PODCAST

Duct Tape Marketing

All Episodes

Outgrow Your Competition: The Proactive Sales System...

Duct Tape Marketing ·

2025/07/10

Outgrow Your Competition: The Proactive Sales System with Alex Goldfayn written by John Jantsch read more at Duct Tape MarketingListen to the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Alex Goldfayn, bestselling author and CEO of the Revenue Growth Consultancy. They dive into his new book, Outgrow: How to Expand Market Share and Outsell Your Competition, discussing why proactive outreach is the key to consistent […]

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The Four Conversations: Blair Enns on Leading,...

Duct Tape Marketing ·

2025/06/26

The Four Conversations: Blair Enns on Leading, Pricing, and Selling Expertise written by John Jantsch read more at Duct Tape MarketingListen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Blair Enns, founder of Win Without Pitching and a leading authority on selling creative and consulting expertise. Blair shares insights from his new book, The Four Conversations, which distills decades of agency wisdom into a clear roadmap […]

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How AI Is Revolutionizing PR and SEO: Real-World...

Duct Tape Marketing ·

2025/06/25

How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io and ChatRank.ai, to break down the evolving relationship between AI, public relations, and SEO. Jon shares how AI is shifting the landscape for marketers, agencies, and entrepreneurs, moving effective

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The Future of Local SEO in the Age of AI with David...

Duct Tape Marketing ·

2025/06/12

The Future of Local SEO in the Age of AI with David Hunter written by John Jantsch read more at Duct Tape MarketingListen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews David Hunter, CEO of Local Falcon and Epic Web Studios, to explore the rapidly evolving landscape of local SEO. With over 15 years in digital marketing, David brings a grounded and tactical perspective on how businesses […]

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From Rankings to Relevance: How One Remodeling...

Duct Tape Marketing ·

2025/06/11

From Rankings to Relevance: How One Remodeling Contractor Is Winning in the Age of AI Search written by John Jantsch read more at Duct Tape Marketing TL;DR (Too Long; Didn’t Read) In this post, I use the example of a home remodeling business to give context, but this really applies to just about any business trying evolve with AI. Search is changing; keyword rankings alone don’t drive leads anymore. Remodelers should focus on overall visibility, trust, and answering real homeowner questions

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Why AI Is Reshaping Every Stage of the Buyer’s Journey

Duct Tape Marketing ·

2025/06/11

Why AI Is Reshaping Every Stage of the Buyer’s Journey written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Overview In this solo episode of the Duct Tape Marketing Podcast, marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey. He revisits the foundational concept of the Marketing Hourglass and explores how every stage—from awareness to referral—requires fresh thinking in a world […]

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How AI Is Rewiring the B2B Buyer Journey—And What...

Duct Tape Marketing ·

2025/06/05

How AI Is Rewiring the B2B Buyer Journey—And What Smart Marketers Should Do About It written by John Jantsch read more at Duct Tape MarketingTable of Contents Introduction: The AI Tsunami in B2B Marketing The Marketing Hourglass: A Quick Refresher How AI Is Transforming Every Stage of the Buyer Journey Know: Getting Discovered in an AI World Like: Building Genuine Engagement, Not Digital Noise Trust: Earning Confidence Before the First Call Try & Buy: Frictionless, Personalized Experiences

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Why It’s Time to Retire the Idea of Retirement with...

Duct Tape Marketing ·

2025/06/05

Why It’s Time to Retire the Idea of Retirement with Derek Coburn written by John Jantsch read more at Duct Tape Marketing Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Derek Coburn — seasoned financial advisor, entrepreneur, and author — to challenge the traditional notion of retirement. With insights from his new book, Let’s Retire Retirement, Derek outlines why the current retirement model is outdated and how […]

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How The Nova Method Is Redefining PR and Brand Trust...

Duct Tape Marketing ·

2025/06/05

How The Nova Method Is Redefining PR and Brand Trust in the Age of AI written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: In this episode of the Duct Tape Marketing Podcast, I interviewed Christine Perkett, a veteran entrepreneur and marketing communications expert with nearly 30 years in the field. Christine is the co-founder and CEO of The Nova Method, a PR and communications firm grounded in what she calls an “audience-first […]

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AI Ethics in Marketing: Why Strategy and...

Duct Tape Marketing ·

2025/05/22

AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand written by John Jantsch read more at Duct Tape MarketingListen to the episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Paul Chaney, a veteran digital marketer and publisher of the AI Marketing Ethics Digest. As artificial intelligence becomes central to marketing, Paul makes the case for why ethics and strategy must lead the conversation—not just the […]

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The Anti-Agency Model: A Bold New Future for...

Duct Tape Marketing ·

2025/05/21

The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay written by John Jantsch read more at Duct Tape Marketing Listen now: Episode Summary In this game-changing episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Sara Nay, CEO of Duct Tape Marketing, to discuss what they’re calling the Anti-Agency Model. With over 15 years of collaboration, Sara and John unpack the reasons traditional marketing agency models are struggling—and why a […]

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The Ultimate Buyer’s Guide for Transitioning to...

Duct Tape Marketing ·

2025/05/16

The Ultimate Buyer’s Guide for Transitioning to Fractional CMO Services written by John Jantsch read more at Duct Tape MarketingTable of Contents Introduction Understanding the Fractional CMO Model Top Fractional CMO Training Providers Program Comparison Table Framework Comparisons The 4 CMO Models Decision-Making Tips Implementation Essentials Making the Final Decision Conclusion Additional Resources Introduction: The Growing Fractional CMO Landscape The fractional CMO model offers high-level

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Why Tiny Experiments Might Be the Key to Sustainable...

Duct Tape Marketing ·

2025/05/15

Why Tiny Experiments Might Be the Key to Sustainable Success written by John Jantsch read more at Duct Tape Marketing Why Tiny Experiments Are the Antidote to Goal Obsession with Anne-Laure Le Cunff Host: John Jantsch | Guest: Anne-Laure Le Cunff Book: Tiny Experiments: How to Live Freely in a Goal-Obsessed World Website: NessLabs.com In this episode of the Duct Tape Marketing Podcast, John Jantsch talks with neuroscientist, writer, and entrepreneur Anne-Laure Le Cunff about […]

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Human Connection Is a Growth Tactic

Duct Tape Marketing ·

2025/05/14

Human Connection Is a Growth Tactic written by John Jantsch read more at Duct Tape MarketingThe Duct Tape Marketing Podcast with Johnathan Grzybowski In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Grabowski, co-founder and Chief Marketing Officer at Penji, a leading on-demand design platform offering unlimited design services. Jonathan shares how Penji scaled from a small agency to a 500-person organization by centering its approach on […]

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5 Ways Google Search Console Can Help Your SEO Strategy

Duct Tape Marketing ·

2025/05/01

5 Ways Google Search Console Can Help Your SEO Strategy written by Jarret Redding read more at Duct Tape MarketingThe Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch, founder of Duct Tape Marketing, in a solo episode where I dig into one of the most misunderstood and underutilized SEO tools: Google Search Console. While many marketers chase rankings and expensive tools, they […]

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Outsmarting AI: Secrets to Human-Centered Marketing

Duct Tape Marketing ·

2025/04/30

Outsmarting AI: Secrets to Human-Centered Marketing written by Jarret Redding read more at Duct Tape MarketingThe Duct Tape Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast, I interviewed Mark Schaefer, futurist, bestselling author, and marketing strategist, about his new book Audacious: How Humans Win in an AI Marketing World. Mark is a thought leader in digital and content marketing, and in this conversation, he […]

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How to Think Strategically About AI Tools

Duct Tape Marketing ·

2025/04/24

How to Think Strategically About AI Tools written by Jarret Redding read more at Duct Tape MarketingThe Duct Tape Marketing Podcast with Dan Sanchez In this episode of the Duct Tape Marketing Podcast, I interviewed Dan Sanchez, an AI marketer, consultant, and the creator behind AI-Driven Marketer. Dan has a deep passion for exploring how artificial intelligence can be used not just for automation, but as a co-pilot in crafting better […]

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Build Trust by Saying What Others Won’t

Duct Tape Marketing ·

2025/04/23

Build Trust by Saying What Others Won’t written by Jarret Redding read more at Duct Tape MarketingThe Duct Tape Marketing Podcast with Marcus Sheridan In this episode of the Duct Tape Marketing Podcast, I interviewed Marcus Sheridan, renowned speaker, author of They Ask, You Answer, and a leading voice in the world of content marketing and business transparency. Marcus built the most visited swimming pool website in the world and has […]

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How Small Businesses Can Use AI (Without the Hype or...

Duct Tape Marketing ·

2025/04/16

How Small Businesses Can Use AI (Without the Hype or Overwhelm) written by John Jantsch read more at Duct Tape MarketingCut the Noise: A Practical AI Guide for Small Business Owners AI is everywhere, and if you’re a small business owner, you’re probably wondering: “How do I actually make this work for my business without adding complexity or draining my budget?” Here’s a quick checklist. You’re not alone. Many small businesses are stuck between the […]

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Win by Focusing on Your Core Users

Duct Tape Marketing ·

2025/04/16

Win by Focusing on Your Core Users written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Shane Murphy-Reuter In this episode of the Duct Tape Marketing Podcast, I interviewed Shane Murphy-Reuter, President of Go-To-Market at Calendly. Calendly, best known for revolutionizing scheduling software, is now redefining its space by expanding deeper into relationship management and SMB tools without losing sight of its core value: simplifying […]

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153 results