PODCAST

Duct Tape Marketing

All Episodes

10 Questions to Ask Before You Hire a Marketing...

Duct Tape Marketing ·

2025/11/06

10 Questions to Ask Before You Hire a Marketing Agency, Consultant, or Fractional CMO written by Sara Nay read more at Duct Tape MarketingBy Sara Nay, CEO at Duct Tape Marketing If you’re hiring a marketing agency or fractional CMO, these 10 questions will help you evaluate their priorities, processes, and how they treat clients before signing any contract. Recently, I spoke with two small business owners who reminded me why this topic matters. One is locked into […]

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Trust, Storytelling, and the Future of Brands

Duct Tape Marketing ·

2025/10/30

Trust, Storytelling, and the Future of Brands written by John Jantsch read more at Duct Tape MarketingListen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Ernie Ross—global brand strategist, founder of Ross Rethink, and creator of the Intangence methodology. Ernie’s new book, “Intangence: How Human Connection Creates Value,” explores why the most valuable assets in business and life are intangible: trust, […]

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Why Hope Is a Leadership Strategy

Duct Tape Marketing ·

2025/10/30

Why Hope Is a Leadership Strategy written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Dr. Julia Garcia, psychologist, speaker, and author of “The Five Habits of Hope.” Julia shares how hope isn’t just a feeling—it’s a set of practical habits that anyone can build to move from survival to thriving. Drawing […]

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The Human Side of AI Branding

Duct Tape Marketing ·

2025/10/27

The Human Side of AI Branding written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Mark Kingsley, renowned brand strategist, consultant, and author of “Brands in the Age of AI.” Mark shares how AI is reshaping the landscape of branding—putting pressure on brands to act ethically, think humanely, and redefine the meaning […]

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Your Google Business Profile Is the Secret to Local SEO

Duct Tape Marketing ·

2025/10/22

Your Google Business Profile Is the Secret to Local SEO written by John Jantsch read more at Duct Tape MarketingListen to the full episode: Overview On this solo episode of the Duct Tape Marketing Podcast, John Jantsch shares why it’s time for every business—especially local businesses—to rethink their approach to “rented land” platforms like Google Business Profile. John explains why Google no longer wants users to leave their ecosystem, how your Google Business Profile […]

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How to Build Your AI Team, Task by Task

Duct Tape Marketing ·

2025/10/16

How to Build Your AI Team, Task by Task written by John Jantsch read more at Duct Tape MarketingListen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Ava Gutierrez, founder of ThinkWithAI.com and a leading educator and consultant on practical AI adoption for business leaders. With a background in behavioral science and communication, Ava demystifies how AI can be integrated into business workflows, […]

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Turning Values Into Action

Duct Tape Marketing ·

2025/10/15

Turning Values Into Action written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes back bestselling author, keynote speaker, and Acceleration Partners founder Robert Glazer. Robert’s new book, “The Compass Within,” explores how to identify, clarify, and truly live your core values—in leadership and life. Robert shares why most people and […]

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How to Turn a Moment Into Momentum

Duct Tape Marketing ·

2025/10/10

How to Turn a Moment Into Momentum written by John Jantsch read more at Duct Tape MarketingListen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Don Yaeger, New York Times bestselling author, leadership expert, and speaker. Don’s new book, “The New Science of Momentum,” challenges the myth that momentum is just luck or a sports cliché. Instead, Don shares a research-backed, practical […]

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How Books Can Shape Success

Duct Tape Marketing ·

2025/10/08

How Books Can Shape Success written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Todd Sattersten, publishing veteran, business book expert, and CEO of Bard Press. Todd’s new book, “100 Books for Work and Life,” distills a lifetime of reading and curation into a guide for anyone seeking wisdom, growth, and […]

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7 Steps to a Complete Visibility Audit

Duct Tape Marketing ·

2025/10/02

7 Steps to a Complete Visibility Audit written by John Jantsch read more at Duct Tape MarketingListen to the full episode: Overview On this solo episode of the Duct Tape Marketing Podcast, John Jantsch tackles the evolving world of SEO—and why it’s time to focus less on “rankings” and more on holistic digital visibility. John walks through a practical step-by-step visibility audit, highlighting the key areas every business must review: from […]

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How to Turn LinkedIn into a B2B Lead Machine –...

Duct Tape Marketing ·

2025/10/01

How to Turn LinkedIn into a B2B Lead Machine – Anthony Blatner Explains written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Anthony Blatner, founder of Speedwork Social—a leading LinkedIn ads agency specializing in helping B2B companies generate high-quality leads and close enterprise deals. Anthony shares his insights on what makes LinkedIn ads uniquely valuable for B2B marketers,

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From The Vault: How to Stay Visible in the AI Search Era

Duct Tape Marketing ·

2025/09/19

From The Vault: How to Stay Visible in the AI Search Era written by John Jantsch read more at Duct Tape MarketingListen to the full episode: Episode Summary Back from the vault! In this rerun of the Duct Tape Marketing Podcast, I revisit a solo episode where I—John Jantsch—explore a topic that continues to reshape the foundation of online marketing: search visibility in an era dominated by AI search, zero-click results, and evolving Google behaviors. Search […]

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Building a Business That Runs Without You

Duct Tape Marketing ·

2025/09/17

Building a Business That Runs Without You written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Dr. Sabrina Starling, founder of Tap the Potential, business growth expert, and creator of the Four Week Vacation™ model. Sabrina shares her hard-won lessons on succession planning, letting go, and building a company that can truly run […]

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Why Thought Leadership is the New PR

Duct Tape Marketing ·

2025/09/11

Why Thought Leadership is the New PR written by John Jantsch read more at Duct Tape MarketingListen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Amy Rosenberg—seasoned PR strategist, agency founder, and author of “A Practical Guide to Public Relations for Businesses, Nonprofits, and PR Leaders.” Amy demystifies today’s PR landscape, explains why digital PR is now vital for Google and AI […]

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Building Resilience at Any Age with Lynn Smith

Duct Tape Marketing ·

2025/09/10

Building Resilience at Any Age with Lynn Smith written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Lynn Smith—nationally recognized TV news anchor, keynote speaker, media consultant, and founder of Rylan Media. Lynn shares the inspiration and story behind her new children’s book, “Just Keep Going,” a beautifully illustrated fable that offers a […]

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The Long-Haul Leader with Chris Ducker

Duct Tape Marketing ·

2025/07/24

The Long-Haul Leader with Chris Ducker written by John Jantsch read more at Duct Tape MarketingListen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Chris Ducker, serial entrepreneur, bestselling author, and founder of Youpreneur. Chris shares lessons from his new book, “The Long-Haul Leader: How to Lead and Win in the Long Game of Business,” and explains why sustainable success requires […]

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Marketing That Connects and Converts

Duct Tape Marketing ·

2025/07/23

Marketing That Connects and Converts written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Talia Wolf, internationally recognized conversion optimization expert, keynote speaker, and founder of GetUplift. Talia shares insights from her new book, “Emotional Targeting: When Hearts Boost Sales, Own the Market,” and explains how brands can dramatically improve […]

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Helping Stakeholders Help Themselves

Duct Tape Marketing ·

2025/07/17

Helping Stakeholders Help Themselves written by John Jantsch read more at Duct Tape MarketingListen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch talks with Bill Shander, information designer, data communications expert, and founder of Beehive Media. Bill shares insights from his new book, “Stakeholder Whispering: Uncover What People Need Before Doing What They Ask.” The conversation covers how to turn […]

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SEO’s Next Era: Manick Bhan on AI, Content Strategy,...

Duct Tape Marketing ·

2025/07/16

SEO’s Next Era: Manick Bhan on AI, Content Strategy, and Building a Brand That Lasts written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Manick Ban, founder and CTO of Search Atlas—a next-generation SEO and content marketing platform. Manick shares his journey from building RankPay to scaling Search Atlas, and explains why the future of SEO depends on actionable insights, platform

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The Website Is No Longer the Marketing Hub: How AI Is...

Duct Tape Marketing ·

2025/07/14

The Website Is No Longer the Marketing Hub: How AI Is Reshaping Customer Journeys written by John Jantsch read more at Duct Tape Marketing Marketing has shifted. Your website is no longer the central hub of your customer’s journey. AI-powered assistants, chatbots, and large language models are now curating content and guiding buyer behavior in ways your site never touches. If you’re not structuring content for AI visibility or building assets that live beyond your domain, you’re falling

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153 results