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PODCAST

Alt Marketing School

Weekly audio classes straight in your earbuds (or headphones, if you are ol" school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

business marketing

All Episodes

7:57

EP 240 - Bitesize: Email Personalisation that Matters

Alt Marketing School ·

2025/06/23

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ This short episode taken from our conversation with Yuval Ackerman dives into ethical email marketing and why segmenting your audience really matters. You'll get practical tips to level up your marketing and build stronger connections with your subscribers. Plus, we'll point you toward some helpful resources to sharpen your skills along the way. ABOUT OUR TEACHER

en

10:54

EP 239 - Bitesize: Unlocking Growth on TikTok

Alt Marketing School ·

2025/06/16

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this episode, we're kicking off a series of short episodes all about effective marketing strategies, with a special focus on TikTok. We chat about practical growth strategies, how to create content that resonates, and why paying attention to your analytics really matters for TikTok success. ABOUT OUR TEACHER Penny Walker (@BarBrusa_Social) specialises in tea...

en

46:12

EP 238 - The Marketing Skills Gap: Generalist or...

Alt Marketing School ·

2025/06/09

Join Michelle Boland, MBA, as she shares her insights on being a generalist marketer in today's fast-paced world. From her time in agencies to leading big marketing teams, Michelle breaks down why being versatile matters - even when everyone's talking about specialising. ABOUT YOUR TEACHER With over 20 years broad marketing experience, Michelle is the marketing muscle needed to grow any business. With B2B, B2C and D2C experience all in her back pocket, her creativity is only...

en

46:41

EP 237 - Roundtable Discussion: Is Marketing Broken?

Alt Marketing School ·

2025/06/02

Wondering why marketing feels more overwhelming than ever? You’re not alone. In this episode, Fab, Becca, Emma, and Lea unpack the new challenges facing marketers—from unrealistic job expectations to the emotional toll of constant “doing.” They also reveal how communication and setting boundaries can make all the difference. Tune in for actionable tips and refreshingly honest stories every marketer needs to hear. ABOUT YOUR CO-HOST Becca Holloway is an award-winning social media consultant wi...

en

30:56

EP 236 - Behind the Campaign with Ruth Lee from...

Alt Marketing School ·

2025/05/26

We’re shining the spotlight on Ruth Lee, Senior Director at Citypress, as we dive into the strategies, and lessons from her career. In this episode, Ruth shares her journey from graduate hire to senior leadership, her approach to integrating purpose into campaigns, and her secrets to building cohesive teams that thrive. Ruth will be back with a workshop for Summer School 🏫 If you haven’t already, join us for a full Summer of free recorded classes - grab your free ticket ABOUT YOUR TEACHER

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35:42

EP 235 - Behind the Campaign with Charlie Terry from...

Alt Marketing School ·

2025/05/19

Dive into the world of digital marketing with Charlie Terry from CEEK Marketing. Discover how his journey from hospitality to founding multiple agencies shaped his approach to omnichannel campaigns, client management, and agency growth. Fab and Charlie discuss the evolution of marketing, the importance of diverse skill sets in agencies, and the challenges of growing a marketing agency. ABOUT YOUR TEACHER Charlie Terry, is the founder of multiple London-based companies, including CEEK Ma...

en

53:16

EP 234 - Stop Sleeping on Paid Content with Amy Cook

Alt Marketing School ·

2025/05/12

In this episode, Fab sits down with Amy Cook, founder of Mango and Wild, to demystify all things paid advertising. Whether you're a total ads newbie or want to sharpen your PPC skills, they cover everything from budget-friendly campaign tips to busting common advertising myths. Amy shares her no-nonsense approach to making ads and SEO more accessible, practical, and fun! Tune in for straight-talking insights, relatable stories (pregnancy pillow ads, anyone?), and actionable advice to help you...

en

52:09

EP 233 - Behind the Scenes of Atomicon and How to...

Alt Marketing School ·

2025/05/05

Join Fab as she chats with Andrew and Pete about their journey with Atomicon - from how they first teamed up to the ups and downs of running events during the pandemic. They dive into what makes events truly special, sharing their insights on building community and learning from attendee feedback. The duo opens up about the nitty-gritty of launching successful events, from keeping the energy high during launch to making sure everything runs smoothly for attendees. ABOUT YOUR TEACHERS An...

en

40:34

EP 232 - Building a Thriving 1k+ Gen Z Community

Alt Marketing School ·

2025/04/28

Carolyn from Word Tonic and Fab will be discussing anything and everything related to marketing to GEN-Z. Learn how to create authentic and meaningful connections that resonate with GEN-Z values and the power of building communities. ABOUT OUR TEACHER Carolyn is a 24-year-old copywriter and introvert who just so happens to have built a community of 1,000 global Gen-Z copywriters called Word Tonic. Her mission is simple: to help other young people like her break into advertising in a more a...

en

37:17

EP 231 - How to Pivot Your Marketing During a...

Alt Marketing School ·

2025/04/21

In this episode, Fab and Jess chat about marketing during tough economic times. They explore real challenges marketers are facing today, how to adjust your message to what your audience really needs right now, and why understanding your customers' decision-making process is so important. They dive into how education plays a role in purchasing decisions, fresh approaches to sales, and what market research is telling us. Plus, they share their own recent experiences with launches, showing...

en

56:38

EP 230 - The Power of Inclusive Communication with...

Alt Marketing School ·

2025/04/14

Join Fab and Emily Horton as they dive into a chat about making communication more inclusive and Emily's journey from journalism to activism. They talk about creating spaces where people feel safe to give feedback, why slow and steady wins the race in business, and how to stop overthinking and start doing. ABOUT OUR TEACHER Emily is the founder of More Diverse Voices. With a combined 10 years experience in PR, journalism and social innovation, Emily has worked in busy newsrooms, bustlin...

en

48:02

EP 229 - Why the Smartest Brands Use Data in their...

Alt Marketing School ·

2025/04/07

Join Inge Hunter and Fab as they dive into a world where data meets marketing. They chat about smart ways to use data in social media, how AI is changing the game, and why emotional content still matters. You'll hear their take on breaking down complex data for clients, navigating today's crowded marketing landscape, and their thoughts on bringing more respect to the marketing profession. ABOUT OUR TEACHER Inge Hunter is a leading voice in digital marketing and the founder of Clue Content, a ...

en

40:00

EP 228 - The Truth about Short Form Content in 2025

Alt Marketing School ·

2025/03/31

Join Fab and Becca as they chat about the world of short-form video content and why it matters for today's marketing. They get real about the common struggles people face when making videos, how to find your own unique style, and why it's worth trying different formats. They also talk about making the leap to freelancing and how to make those popular day-in-the-life videos work for you. You'll get practical tips for creating videos that grab attention, plus some smart ideas about using ...

en

31:13

EP 227 - How Two Women Started a CoWorking Revolution

Alt Marketing School ·

2025/03/24

Join Fab as she chats with Penni Pickering about bringing people together in meaningful ways. They dive into how Cowork Crew came to be, share some great tips for making networking events feel less awkward, and talk about why having a strong community is so important for freelancers and business owners. You'll hear practical advice on hosting your own events, plus insights on how working alongside others can boost both your business and your mindset. ABOUT OUR CO-HOST Penni is one half of the...

en

39:28

EP 226 - What We'd Do if We Had to Start Over in...

Alt Marketing School ·

2025/03/17

In this episode, Fab and Emma chat about their marketing journey and what they wish they knew when starting out. They also dig into what's really going on with social media right now - especially all the changes with Instagram and TikTok - and how marketers can stay on top of their game without losing sight of what matters. ABOUT OUR CO-HOST 💛 Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital. Find out more about Emma on social TikTo...

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30:36

EP 225 - Unlocking the Power of Values in Marketing

Alt Marketing School ·

2025/03/10

Join our free class 🎟️ 3 Ways to Turn Your Values into Action: click here In this sneak peek of our new short course “Craft a Values-Driven Brand” , Fab and Ashlee explore the significance of values in marketing, emphasising how they shape messaging, client experiences, and overall marketing strategies. They discuss the challenges of articulating and applying values, the importance of creativity and curiosity, and the need for incremental changes in aligning business practices with core...

en

52:48

EP 224 - Crafting Email Campaigns That Get Opened

Alt Marketing School ·

2025/03/03

From teaching kids in China to teaching businesses how to sell through email—Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing business, why niching down was a game-changer, and how AI is shaking up the copywriting world. ABOUT OUR CO-HOST Alex Thompson is an email marketing copywriter and strategist, who has recently launched his new email marketing agency. He left a 4-year career in...

en

35:20

EP 223 - Beyond Content Pillars: The Attract, Warm,...

Alt Marketing School ·

2025/02/24

*NEW* Value-Driven marketing course now inside our all-access pass: click here Join Fab Giovanetti and the ever-sassy Jess Bruno as they dive into a content strategy that's all about blending the classical marketing funnel with a fresh perspective. With a sprinkle of sass and a touch unhinged, Fab and Jess explore the layers of goals, audience understanding, and the evolving nature of content pillars and funnels. Discover how to make your content truly impactful by focusing on attract, warm, ...

en

43:39

EP 222 - Spilling the Beans about Meta’s Marketing...

Alt Marketing School ·

2025/02/17

Join Fab and Becca as they break down the key takeaways from a recent Meta marketing summit. They chat about how AI is shaking things up in marketing, smart ways to reach your audience, and why everyone's hooked on Reels these days. Plus, they tackle the real challenges marketers face in today's fast-paced digital world and share Meta's latest insights on what makes ads work, helping you build clearer, more flexible marketing strategies. ABOUT OUR CO-HOST Becca Holloway is an award-winning so...

en

49:14

EP 221 - Building Sustainable Growth in Your...

Alt Marketing School ·

2025/02/10

Fab teams up with the brilliant Shannon Matson from Social Bungalow to crack the code on scaling, systems, and delegation. Whether you're an entrepreneur, freelancer, or consultant-in-the-making, this one’s packed with game-changing insights on crafting your signature offer, pricing it right, and knowing exactly when to level up. Shannon—who went from corporate marketing pro to running a powerhouse strategy company—shares her secrets to building seamless systems that grow your business withou...

en

307 results

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