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PODCAST

Alt Marketing School

Weekly audio classes straight in your earbuds (or headphones, if you are ol" school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

business marketing

All Episodes

27:22

EP 259 - How to Make Your Marketing More Accessible...

Alt Marketing School ·

2025/11/03

Katherine Lewis unpacks how to create marketing that works for everyone and why inclusive design leads to better results across the board. ccessibility advocate Katherine Lewis to explore how brands can create content and campaigns that include all audiences. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Get a free taster class at: amschool.click/accelerator ABOUT OUR TEACHER 💛 Katherine(she/her) is an accessibility consultant and inclusive business

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10:09

EP 258 - Shameless Plug: Mastering Black Friday &...

Alt Marketing School ·

2025/10/27

Join our Black Friday & holiday season strategy deep dive: click here Access the Seasonal campaign planner: click here Join Fab as we chat about turning Black Friday from a chaotic last-minute scramble into something you can actually plan for. We'll look at how to set up a proper two-month runway, craft personalised offers that make sense, and build genuine connections with your community, without just slashing prices. This episode is full of practical tips to help you make the most ...

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46:54

EP 257 - Mastering Multi-Launch Strategies with Julia...

Alt Marketing School ·

2025/10/20

Join Julia Saxena, General Manager at Forte Labs, as she walks you through the ins and outs of managing multiple product launches. Drawing from her experience with everything from self-paced courses to memberships, books, and live cohorts, Julia shows you how to make each launch more successful than the last. You'll learn practical ways to juggle multiple launches, keep your audience excited, and maintain momentum across different channels. ABOUT YOUR TEACHER Julia Saxena is the General Manag...

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56:05

EP 256 - Chenell Basilio on How Top Newsletter...

Alt Marketing School ·

2025/10/13

Join us for a chat with Chenell Basilio, founder of Growth in Reverse, as she shares her journey into email marketing and newsletter growth. Drawing from her hands-on experience and research of successful newsletters, Chenell breaks down what really works when it comes to building an engaged audience. Perfect for both beginners and experienced marketers looking to level up their newsletter game. ABOUT YOUR TEACHER Chenell is the founder of Growth In Reverse, a newsletter and podcast where she...

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52:39

EP 255 - Discovering Your Zone of Genius & Unlock...

Alt Marketing School ·

2025/10/06

Join Victoria Cumberbatch as she breaks down the Zone of Genius - your secret weapon for personal and professional growth. She walks us through how finding your genius can help you feel more fulfilled and successful in your work. Victoria gets real about her own journey and shares some handy tips to help you figure out where your genius truly lies. Listen in to learn how to match your work with what you're naturally great at, and create positive changes for a more energized and productive lif...

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23:00

EP 254 - How to Build a Sustainable Marketing...

Alt Marketing School ·

2025/09/29

Liana Fricker joins Fab to explore what it really means to build sustainability into your marketing, from daily practices to long-term business impact. This episode is a must-listen for founders, freelancers, and teams ready to embed purpose into every campaign. 🎙️ This conversation was originally recorded as part of the Ethical & Sustainable Marketing Accelerator. 🎓 Access a free taster class at: amschool.click/accelerator ABOUT OUR TEACHER 💛 Liana is Founder of Inspiration Space – a

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54:48

EP 253 - 5 Ways to Build a Marketing Career Aligned...

Alt Marketing School ·

2025/09/22

Join us for a down-to-earth chat with Mercy Abel, a marketer who's passionate about values-driven work. She'll share her journey of staying true to her values while navigating the marketing world. From her work with Unlocked to her experiences with mentorship, Mercy opens up about making choices that feel right both personally and professionally. Whether you're new to marketing or looking to reconnect with what matters most to you, this session will help you think about how to bring your auth...

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27:02

EP 252 - Making Your Marketing More Sustainable with...

Alt Marketing School ·

2025/09/15

James Gill shares practical steps to reduce the environmental impact of your marketing, without sacrificing performance. A grounded take on sustainability that actually works. Whether you're just starting out or looking to refine your sustainable approach, this episode will give you real, actionable ideas you can start using today. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Grab your free taster class at: amschool.click/accelerator ABOUT OUR

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8:32

EP 251 - Shameless Plug: What’s Working in Email...

Alt Marketing School ·

2025/09/08

Join our email marketing deep dive: click here In this bonus episode, Fab chats about email marketing and how it's changing in 2025. We’ walk you through common mistakes to avoid and why email is still such a valuable channel for your business. You'll learn practical tactics like micro-segmentation, focused newsletters, and working with creators to make your emails more effective. RESOURCES ✍️ Deep dive session: click here All-access pass: click here Support the show CONNECT ...

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33:21

EP 250 - Accessible Marketing & Neurodiversity in...

Alt Marketing School ·

2025/09/01

What does accessible marketing actually look like in practice? Tania Gerard breaks it down — sharing how to create campaigns that include neurodiverse audiences and reflect the full spectrum of human experience. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Get a free taster class at: amschool.click/accelerator ABOUT OUR TEACHER 💛 Tania Gerard is an accessible marketing consultant, neurodiversity trainer, and founder of Tania Gerard Digital UK. With

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41:31

EP 249 - Funding 101: Understanding Your Options for...

Alt Marketing School ·

2025/08/25

Let's dive into the world of business funding with Fran Spooner. She walks us through everything from bootstrapping to angel investors, venture capital, crowdfunding, and loans. Whether you're thinking about getting external funding or growing your business on your own, Fran offers a straightforward guide to help you understand your options, evaluate what's best for you, and avoid common pitfalls. Ready to make smart decisions about funding your business? This episode will give you the insigh...

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8:42

Shameless Plug: 5 Questions That Will Transform Your...

Alt Marketing School ·

2025/08/21

Join our next strategy planning session: click here In this episode, Fab talks about why asking 5 reflective questions is so important for your marketing strategy. She points out that instead of chasing new tools or trends, marketers should really focus on understanding their audience and taking a good look at their own practices. Fab shares some really powerful questions that can help marketers get clarity and improve their strategies. She also invites listeners to join a strategy plan...

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30:21

EP 248 - Building Inclusive Networks & Events with...

Alt Marketing School ·

2025/08/18

Event strategist and talent connector Lauralee Whyte shares her frameworks for building inclusive, values-led networks, and why visibility means nothing without belonging. Learn how to build diverse, inclusive networks that go beyond tokenism. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Explore the full experience and access a free taster class at: amschool.click/accelerator ABOUT OUR TEACHER 💛 For nearly a decade, Lauralee has been at the heart of

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41:21

EP 247 - The Psychology of High-Converting Quizzes...

Alt Marketing School ·

2025/08/11

Meet Maxwell Nee, Chief Revenue Officer at ScoreApp, as he walks you through Scorecard Marketing - a clever way to mix quizzes with data to get quality leads. Maxwell breaks down the psychology of warm leads, shows you how to ask questions that get results, and explains how using personalised insights can boost your marketing game. You'll learn how to build lead-generation tools that actually work and drive up those conversion rates, whether you're running solo or managing a small team. ABOUT...

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9:33

EP 246 - Bitesize: How to Protect your Zone of Genius

Alt Marketing School ·

2025/08/04

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this final snippet, Shannon Matson, CEO of Social Bungalow, shares practical strategies for scaling marketing businesses. She talks about why systems and processes matter, how to delegate effectively, and ways to create a better environment for your clients. ABOUT OUR TEACHER Shannon Matson is the CEO and Founder of The Social Bungalow, an education and

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8:51

EP 245 - Bitesize: The Role of Systems in Copywriting

Alt Marketing School ·

2025/07/28

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this throwback snippet, Dan Nelken talks about how important structure is for being creative, especially when writing copy. He shows us how using prompts and techniques can help you get past that dreaded blank page and boost your creativity. ABOUT OUR TEACHER Dan Nelken is the author of the international best-selling book "A Self-Help Guide for Copywriters,"

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7:32

EP 244 - Bitesize: Cultural Sensitivity in Marketing

Alt Marketing School ·

2025/07/21

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this episode, Fab brings back a snippet from her chat with Ange Lyons about brand associations and why cultural sensitivity matters so much in marketing today. The conversation gets into how thoughtful branding helps build trust and credibility - something every marketer needs to understand. ABOUT OUR TEACHER Angela Lyons is a brand and marketing graphic designer

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9:49

EP 243 - Bitesize: Challenging the Norm of Marketing...

Alt Marketing School ·

2025/07/14

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this short throwback, Fab chats with Joe Burns, head of strategy at Quality Meets Creative. They talk about strategies that actually make a difference - ones that transform organisations, shake up competitive landscapes, and improve consumer experiences. Joe encourages marketers to question the status quo and try new approaches rather than just following the

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8:35

EP 242 - Bitesize: Mastering Your Brand's Voice

Alt Marketing School ·

2025/07/07

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this throwback, Fab and Nick chat about brand voice, highlighting how authenticity and humour can help you connect with your audience. They look at how brands can show their personality through tone and messaging, with plenty of real-world examples to make it clear. ABOUT OUR TEACHER Nick Parker is a writer and brand voice expert who helps brands find their

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8:24

EP 241 - Bitesize: Mastering SOPs for Marketing Success

Alt Marketing School ·

2025/06/30

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this short episode, Bethan Wright breaks down why SOPs (Standard Operating Procedures) are so crucial for social media managers. She explains how they help you scale your business and keep your client experience consistent across the board. She also dives into how templates can streamline your workflow and free up your schedule. ABOUT OUR TEACHER Bethan Wright is

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307 results

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