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PODCAST

S.O.B. (Small Owned Business) Marketing

The Seasoned Marketer

Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away

business marketing

All Episodes

36:09

Mastering AI Prompts for Marketing (How to Talk to...

S.O.B. (Small Owned Business) Marketing ·

2025/07/24

ChatGPT has quickly become a staple in the list of tools small business owners are using to handle their marketing. But are you using it to its full potential?In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing how small business owners can use ChatGPT to enhance their marketing efforts. We also talk about the importance of crafting specific and detailed prompts to get the best results from AI tools. Do you use ChatGPT for your marketing? How do you

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01:05:33

Shocking Marketing Statistics Your Small Business...

S.O.B. (Small Owned Business) Marketing ·

2025/07/17

Did you know email marketing has an average 3600% ROI?In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing marketing statistics that small business owners should know. From website design to user-generated content, we discuss why these statistics matter to small business owners and how to use the information to your advantage. Which marketing statistic surprised you the most? Let us know in the comments! Have a question you want answered on the S.O.B

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40:34

Debunking Marketing Myths: Stop Believing These...

S.O.B. (Small Owned Business) Marketing ·

2025/07/10

There are common marketing truths that all small business owners should live by, and there are marketing MYTHS we should all leave behind. Let’s talk about them!In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are revisiting past marketing myths Vivian debunked in a 2019 YouTube video. We touch on the relevance of these myths today, why they are myths, and provide insights on how small business owners can navigate their marketing effectively. Which marketing myth

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40:13

Marketing Fireworks: Small Tweaks for Big Impact on...

S.O.B. (Small Owned Business) Marketing ·

2025/07/03

You don’t need a massive marketing overhaul to get explosive results.In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we’re sharing the small, realistic tweaks that can seriously spark your marketing without setting your sanity on fire. Because let’s be honest—ain’t nobody got time for 18-step funnels and buzzwordy fluff. These are tiny changes with big potential, and they’re all things we actually do ourselves. Try out one (or more) of these marketing tweaks and let

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39:02

OTT Advertising: What Is It & How Can It Grow Your...

S.O.B. (Small Owned Business) Marketing ·

2025/06/26

What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me?This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing OTT advertising, what it is, its benefits, and why you should consider it for your small business marketing. Are you considering creating a Netflix ad, or maybe an ad on Spotify? Let us know in the comments! Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at

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31:23

The Power of Repetition in Small Business Marketing

S.O.B. (Small Owned Business) Marketing ·

2025/06/19

Small business owners, if you feel like you are constantly repeating the same messages in your marketing - good! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are talking about repetition and why it is NOT annoying, but instead plays an important role in marketing. Reinforcing messaging, building brand awareness, and encouraging customer action are just a few ways repetition can help your marketing. Have you noticed repetition within your small business’s

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33:27

What Is Customer Journey and Why It Matters For Your...

S.O.B. (Small Owned Business) Marketing ·

2025/06/12

Customer journey has a big impact on your small business - but have you ever taken a second to think about it or map it out?Get your compass out, fellow cartographers. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are here to help small businesses learn and map out customer journey. We discuss the differences between the customer journey and the marketing funnel, as well as how understanding the customer journey can lead to improved satisfaction, loyalty, and

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44:25

The S.O.B. One Person Marketing Survival Guide

S.O.B. (Small Owned Business) Marketing ·

2025/06/05

As a small business owner handling their marketing on their own, it can be hard to know where to even begin.This week on the Small Owned Business (S.O.B.) Marketing podcast, we are sharing a comprehensive survival guide for those handling their marketing strategy on their own. This guide covers understanding your target audience, setting clear marketing goals, prioritizing tasks, organizing efforts, leveraging low-hanging fruit, finding helpful resources, and the importance of self-care. As

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38:46

How to Get Out of a Creative Funk With Your Marketing

S.O.B. (Small Owned Business) Marketing ·

2025/05/29

Sometimes you’re just not feeling creative, and it can be difficult to continue with your marketing efforts when you’re in a funk.This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing the challenges small business owners face in maintaining their marketing efforts, especially during periods of low creativity or motivation. We share practical tips for overcoming these challenges, including seeking inspiration from outside one's industry, repurposing existing

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01:02:54

Handling Rejection as a Small Business w/ Special...

S.O.B. (Small Owned Business) Marketing ·

2025/05/22

Handling Criticism as a Small Business Owner w/ Special Guest Revisionist Studio As a small business owner, our businesses are our pride and joy. To be rejected from an opportunity or critiqued for our brand - it can hurt.In this special episode of the Small Owned Business (S.O.B.) Marketing podcast, we talk with Caroline Clark from Revisionist Studio about handling rejection. While we do focus our conversation around rejections from artisan markets and craft fairs, this conversation is a must

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33:22

What Small Business's Need To Know About Google's New...

S.O.B. (Small Owned Business) Marketing ·

2025/05/15

Google’s latest update can actually help your small business be seen!This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I talk about Google’s latest update, the short video tab. Google is now pulling video content from social media platforms to display on the results page. We discuss the importance of video marketing, why this new tab is a game changer for small businesses using video in their marketing, and what to focus on in your content creation if you want to be

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50:33

Attracting Customers To Your Small Business | Part 2:...

S.O.B. (Small Owned Business) Marketing ·

2025/05/08

Welcome to Part 2 of our two part series - attracting customers.This week on the Small Owned Business (S.O.B.) Marketing podcast we are focusing on returning customers. We discuss strategies small businesses can use for retaining repeat customers and building brand loyalty. Join us as we discuss the importance of personalization, relationship nurturing, and building community for your repeat customers. If you haven’t watched Part 1, we suggest you watch that first:

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55:25

Attracting Customers To Your Small Business | Part 1:...

S.O.B. (Small Owned Business) Marketing ·

2025/05/01

As a small business, you deal with two different kinds of customers: new and returning.This week’s episode of the Small Owned Business (S.O.B.) Marketing podcast is the first of a two-part series on customer attraction. In part 1 we are focusing on attracting new customers, the importance of visibility, and positive first impressions. We also cover effective marketing strategies, the power of storytelling, brand awareness, and customer engagement. Join us next week for part 2, where we explore

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44:05

How to Handle Negative Publicity as a Small Business

S.O.B. (Small Owned Business) Marketing ·

2025/04/24

Hopefully your small business is never hit with controversy - but it can happen and we want you to be prepared.This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing how to handle negative publicity and why it is important to take it seriously. We discuss the event that inspired this episode and how important it is to assess situations carefully, respond thoughtfully, and create a proactive PR crisis plan to maintain a good brand reputation. Have you heard

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36:01

Marketing Resources Small Businesses Need To Know About

S.O.B. (Small Owned Business) Marketing ·

2025/04/17

Here at the Small Owned Business (S.O.B.) Marketing podcast, we are all about giving small business owners all the resources and tools they may need to succeed in their marketing.This week on the podcast we are discussing marketing resource hubs we believe small business owners should be aware of and consider using. Know a marketing resource we didn’t mention? Share it with us in the comments or on social media! PLEASE FOLLOW AND LEAVE A 5 STAR REVIEW! ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨

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36:54

Marketing Red Flags Small Businesses Need To AVOID

S.O.B. (Small Owned Business) Marketing ·

2025/04/10

This is your intervention, small business owners! If you are currently doing ANY of these marketing red flags - we are here to help.This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing our biggest red flags that we see in marketing. These common mistakes could be hurting your small business more than you think. Join us as we discuss why each of these red flags are problems, how to avoid them, and how to grow your small business! Don’t like one of our takes? Let

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50:28

The WORST Marketing Advice We Found on Reddit

S.O.B. (Small Owned Business) Marketing ·

2025/04/03

Not all marketing advice out there is good.This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing bad marketing advice we found on Reddit. Join us as we share the worst marketing advice we found, what makes it bad, and what you should do INSTEAD of following these crazy tips. Have you heard some crazy marketing advice? Or have an opinion on a tip we shared in this episode? Let us know in the comments! We want to hear from you S.O.B.s. PLEASE REMEMBER TO FOLLOW

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01:03:38

What Every Seller Needs To Know: Craft Fairs vs....

S.O.B. (Small Owned Business) Marketing ·

2025/03/27

Marketing your small business at a craft fair is VERY different from marketing your business in retail (in a boutique or store).In this episode of the S.O.B. Marketing podcast, we talk with special guest Gretchen (Crafted From Faith) about the differences (and similarities) between retail marketing and marketing at craft fairs and vendor markets. Understanding what works best for each situation will help you reach your target audience - no matter the scenario. Where to find Crafted From

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35:06

Would You Rather Game: Small Business Marketing Edition

S.O.B. (Small Owned Business) Marketing ·

2025/03/20

Cue the gameshow music! 🎶This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are playing “Would You Rather” with marketing prompts.We explore marketing scenarios that a small business may face, such as choosing between mastering one social media platform or spreading efforts across multiple, slow growth versus going viral, and the effectiveness of influencer marketing versus building a loyal community. Let us know in the comments if you agree with other decisions -

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43:50

What Is Brand Reputation and Why It Matters For Your...

S.O.B. (Small Owned Business) Marketing ·

2025/03/13

As an S.O.B. (small owned business), you want an upstanding brand reputation - but what even is brand reputation? In this week’s episode of the S.O.B. Marketing podcast, Vivian and I are talking about what brand reputation is, why it’s important for your small business, and how you can go about managing it for your brand. We want all you S.O.B.s to have a strong brand reputation - so check out this episode and go be the BEST S.O.B. you can be! PLEASE REMEMBER TO LEAVE A REVIEW AND FOLLOW! Looking

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