x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

S.O.B. (Small Owned Business) Marketing

The Seasoned Marketer

Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away

business marketing

All Episodes

30:33

Building A Marketing Budget You’ll ACTUALLY Use in 2026

S.O.B. (Small Owned Business) Marketing ·

2025/12/11

A key part of planning out your small business’s marketing for 2026? Creating a marketing budget. Marketing budgets are not just about spending money, but about strategically investing in your small business’s growth, and ensuring marketing remains a priority. So don’t skip this episode!This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing budgets, why they are important, and the different types of marketing budgets that are available for you as a

en

33:25

5 Important Questions For Your Small Business's...

S.O.B. (Small Owned Business) Marketing ·

2025/12/04

As 2025 comes to an end, we want all you SOBs (small owned businesses) to feel prepared and ready for the new year. Taking the time to review your marketing in 2025 is a great way to start 2026 off right.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing 5 questions small businesses should be asking themselves during their year end review. We want to equip our listeners with actionable insights so you can prioritize and prepare your marketing strategies

en

37:07

Thanksgiving Reflections: Marketing Lessons From...

S.O.B. (Small Owned Business) Marketing ·

2025/11/27

Happy Thanksgiving you S.O.B.s! This week we wanted to take a second to say we are thankful for all of you, and to spotlight some of our favorite small businesses that are killing the marketing game. We list some takeaways we think all small business owners can learn from these small businesses - so don’t skip this episode!Information on the small businesses we talk about in this episode can be found in the Related Content section. Want to support this podcast? You can do so at

en

28:55

Introducing Omnichannel Marketing and Its Importance...

S.O.B. (Small Owned Business) Marketing ·

2025/11/20

Omnichannel marketing has become a popular marketing keyword in the past couple of years - but what does it actually mean and should you care as a small business owner?This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing what an omnichannel marketing strategy is and how it can help small businesses. We define this customer-centric marketing strategy, talk about the many benefits implementing this strategy can bring (like customer loyalty and retention), and

en

39:43

Live Shopping: What You Need To Know As a Small Business

S.O.B. (Small Owned Business) Marketing ·

2025/11/13

Live shopping, the future of retail and a great example of the new trend “shoppertainment”.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the emerging trend of live shopping, how it is growing, and the importance of engaging audiences through entertainment as a business. We delve into the platforms available for live shopping, essential preparations needed for successful live shopping events, the need for consistency and experimentation in this new

en

39:27

Is Podcasting Right for Your Small Business?

S.O.B. (Small Owned Business) Marketing ·

2025/11/06

Podcasting can be an effective marketing tool for businesses, but is it right for YOUR small business?This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the relevance and effectiveness of podcasting as a marketing tool for small businesses. We talk about the benefits of podcasting, including building authority, creating community, and enhancing SEO. We also address the challenges of podcasting, such as the need for consistency and the potential costs

en

37:19

Astonishing Marketing Myths And Legends

S.O.B. (Small Owned Business) Marketing ·

2025/10/30

Marketing myths, legends, and fails, oh my! Happy Halloween you S.O.B.s. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing various marketing myths, mishaps, and stories we’ve heard over the years. Though many of these stories are simply legends, the lessons behind the stories remain important. We hope you enjoy this light hearted and our wigs. Go be the best S.O.B.s you can be! PLEASE REMEMBER TO LIKE AND SUBSCRIBE! Looking for a community of other

en

39:00

Unlocking Holiday Market Sales: Strategies for Small...

S.O.B. (Small Owned Business) Marketing ·

2025/10/23

It’s every small business owners favorite time of year: holiday market season! Consumers are heading out to spend money and buy presents for loved ones. Here’s some tips for increasing your holiday market sales this season.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I not only discuss basic vendor market tips, but also share how to adapt your marketing strategies to align with the festive spirit and consumer behavior during this peak shopping season. MARKETING

en

41:44

SEO Is Changing in 2026: New SEO Terms You Need To Know

S.O.B. (Small Owned Business) Marketing ·

2025/10/16

SEO (Search Engine Optimization) as we know it has been evolving largely due to AI.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO terms like AEO (answer engine optimization), GEO (generative engine optimization), and SEO (search EVERYWHERE optimization). We also mention how these new SEO terms highlight the changing landscape of being found online and what small businesses can do to stay competitive in the marketing world, especially as AI

en

35:09

The TRUTH About "Best Of" Awards (Are They Worth It?)

S.O.B. (Small Owned Business) Marketing ·

2025/10/09

We’re the best marketing podcast of 2025 according to Vivian-Chelsea Publications. And this week we’re diving into the TRUTH about “Best Of” awards.This week on the S.O.B. (Small Owned Business) Marketing podcast, we’re pulling back the curtain and discussing the reality of these “Best Of” awards. We talk about the appeal of these recognitions, their potential impact on sales, as well as the underlying motivations and costs associated with them. This week’s Marketing HOT TAKE: do you think “Best

en

43:09

What’s Your Marketing Personality? (And How It...

S.O.B. (Small Owned Business) Marketing ·

2025/10/02

Marketing is closer to an art than it is a science, which means your personality has an effect on your small business’s marketing.In this episode of the S.O.B. (Small Owned Business) Marketing podcast, we’re discussing marketing personalities and how each individual has a unique approach to marketing. Specifically, we are discussing the result options for our Marketing Personality quiz, marketing channels we recommend for each, and a pro tip to keep in mind. Take the Marketing Personality Quiz

en

36:51

Mastering Holiday Marketing in 2025 for Small Businesses

S.O.B. (Small Owned Business) Marketing ·

2025/09/25

Holiday season marketing - NOW is the time to start planning as a small business owner.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of early planning for holiday marketing. We list out key dates such as Black Friday (and even Thanksgiving!), the need to strategize marketing efforts well in advance, and we discuss some specific tips you can use in your holiday season marketing. Vivian did the work for you and created a free Holiday

en

39:31

5 Steps to Starting Email Marketing as a Small...

S.O.B. (Small Owned Business) Marketing ·

2025/09/18

Email marketing is one of the most effective marketing strategies, but it is constantly overlooked.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the essential steps for small business owners to effectively implement email marketing. Think of this episode as a roadmap! We are providing you with actionable steps to begin and build your email marketing strategy and ultimately drive business growth. Try out Flodesk:

en

36:01

Are Google Ads Still Relevant in 2025?

S.O.B. (Small Owned Business) Marketing ·

2025/09/11

With the rise of AI in search, there is a lot of talk as to whether Google Ads are still relevant and worth the time as a business owner. Our answer? Yes, Google Ads are still relevant and worth your time as a small business. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the ongoing relevance of Google Ads, especially in light of the rise of AI tools like ChatGPT. We discuss the strategic advantages of using Google Ads, why AI is not as dominating as

en

33:33

Community Sponsorships: A Hidden Gem in Small...

S.O.B. (Small Owned Business) Marketing ·

2025/09/04

Being an active member in your community can help small businesses build stronger connections with their target audience, and community sponsorships are a great way to build that connection. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing community sponsorships, and how they can help small businesses enhance visibility, build community relationships, and improve brand reputation. We also talk about how sponsorships can be tailored to fit various budgets,

en

01:00:38

Marketing Lessons for Small Businesses from the Adult...

S.O.B. (Small Owned Business) Marketing ·

2025/08/28

Many of the marketing strategies and tips Vivian and I share have been perfected by those in the “spicy” or adult industry. This week on the S.O.B. (Small Owned Business) Marketing podcast, we are talking with Lucy Banks, former OnlyFans content creator and founder of Million Billion Media. Our conversation explores marketing strategies, audience connection, the importance of email marketing, and how small business owners can learn from OnlyFans creators. Lucy shares with us her insights on

en

44:29

How to Handle Negative Reviews of Your Small Business

S.O.B. (Small Owned Business) Marketing ·

2025/08/21

Receiving a negative review of your small business can feel debilitating, but crafting the right response can make a huge difference.This week on the Small Owned Business (S.O.B.) Marketing podcast Vivian and I are discussing the critical role reviews play for small businesses. We explore how to effectively respond to both positive and negative reviews, emphasize the importance of maintaining professionalism, and a talk about how to reply with a measured approach. We also mention strategies

en

49:17

The Power of Brand Storytelling (with Special Guest...

S.O.B. (Small Owned Business) Marketing ·

2025/08/14

When your small business has the ability to share a story with your target audience, that’s when you can build a loyal community.This week on the Small Owned Business (S.O.B.) Marketing podcast we have a special guest! Arielle Moody, the founder of the suncare brand Mama Sol, joined us to discuss how storytelling helped grow her brand to impressive heights in 2 years. Arielle shares her journey of creating a safe and effective sunscreen for mothers, and how emphasizing the importance of community,

en

37:16

3 Essential Do's and Don'ts for Websites in 2025

S.O.B. (Small Owned Business) Marketing ·

2025/08/07

Does your small business have a website? We’re hoping the answer is yes! This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing essential do’s and don’ts for small business websites in 2025. Websites are extremely important for credibility, and allow you to be in control. We talk effective website design, including prioritizing user experience, implementing SEO strategies, and tracking website performance. We also discuss common pitfalls to avoid, such as

en

37:21

Putting Clickbait Marketing On Trial (Is It Still...

S.O.B. (Small Owned Business) Marketing ·

2025/07/31

Clickbait - the much hated marketing strategy. If clickbait marketing is hated so much, why is it still around? In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are putting clickbait on trial and discussing its effectiveness as a marketing strategy. We list potential benefits and drawbacks, the ethics behind clickbait, and how you can strategically attract the right audience WITHOUT misleading them. What are your feelings on clickbait marketing? Is it an effective

en

93 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...