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PODCAST

S.O.B. (Small Owned Business) Marketing

The Seasoned Marketer

Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away

business marketing

All Episodes

47:46

Social Media Marketing: 2026 Platform Updates You...

S.O.B. (Small Owned Business) Marketing ·

2026/04/09

Social media marketing can be difficult to stay on top of, especially due to the constant changes and updates across platforms.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are sharing recent social media updates across Facebook, Instagram, and TikTok. These updates are as of April 2026. Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review! Looking for a community of other

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35:51

Lore Marketing: Building Stories That Resonate

S.O.B. (Small Owned Business) Marketing ·

2026/04/02

Want to tap into your small business’s lore? Wondering what lore is? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are explaining what lore marketing is and how small businesses can use it to their advantage, connecting with customers and fostering loyalty. Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review! Looking for a community of other S.O.B.s handling their marketing

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38:40

Why Perfectionism is Hurting Your Business’s Marketing

S.O.B. (Small Owned Business) Marketing ·

2026/03/26

Most small business owners struggle with perfectionism—waiting for everything to be "just right" before they post, promote, or even start marketing. But what if your pursuit of perfection is actually holding your business back more than you realize?This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are uncovering how perfectionism in marketing leads to paralysis, missed opportunities, and the myth that your content has to be flawless to succeed. Want to support this

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25:28

Lessons in Small Business Marketing: Short-Term vs....

S.O.B. (Small Owned Business) Marketing ·

2026/03/19

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the critical differences between short-term and long-term marketing strategies, why they matter, and how they can help you achieve sustainable growth and customer loyalty.Marketing HOT TAKE: Marketing strategies are versatile and can be both long-term and/or short-term, based on your goals. Disagree? Let’s talk about it in the comments! Want to support this podcast? You can do so at

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32:41

Google - Your New Marketing BFF? (New AI Tools You...

S.O.B. (Small Owned Business) Marketing ·

2026/03/12

Today we are bringing you SOB’s two new Google AI tools that can help your small business. Notebook LM and Google Opal can help small business owners leverage AI for content creation, organization, and app development. Marketing HOT TAKE: Google is NOT going away and is still relevant for businesses. Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review! Looking for a community of other S.O.B.s handling

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48:42

50 Creative Marketing Ideas To Grow Your Small Business

S.O.B. (Small Owned Business) Marketing ·

2026/03/05

Breathe new life into your marketing with these 50 marketing ideas and strategies for your small business!This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are speed running through 50 different marketing ideas, from leveraging your “free real estate” to using affiliate and loyalty programs. Have a marketing idea you love that we didn’t mention? Share it in the comments! We don’t gatekeep around here. Want to support this podcast? You can do so at

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29:52

Is Cold Calling Dead? (Marketing Advice For Small...

S.O.B. (Small Owned Business) Marketing ·

2026/02/26

Cold calling is dead…sort of. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing cold calling, specifically its relevance in modern marketing strategies. We define cold calling, analyze its effectiveness, and emphasize the importance of strategic approaches to cold calling. Marketing HOT TAKE: No one actually answers phone calls anymore. Disagree? Let us know in the comments! Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing

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32:00

SWOT Analysis: Is It Actually Useful For Small...

S.O.B. (Small Owned Business) Marketing ·

2026/02/19

Creating a SWOT analysis for your small business can be super beneficial, as it helps with strategic planning and decision-making in your marketing. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing SWOT analysis: what it stands for, how to create one, and how often you should conduct one for your small business. SWOT Analysis Free Download: https://www.TheSeasonedMarketer.com/SWOT Want to support this podcast? You can do so at

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51:44

The Art of Commission Work (w/ Special Guest Southern...

S.O.B. (Small Owned Business) Marketing ·

2026/02/12

If you’re a small business owner or artist looking to get into commission/ custom work then this week’s episode of the S.O.B. (Small Owned Business) Marketing podcast is for you!We have JessC from Southern Curiosities on the podcast to talk with us about what she has learned over the years on how to navigate the complexities of custom commissions. Learn where to find Southern Curiosities in our Related Content section down below. Want to support this podcast? You can do so at

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27:23

How To Prepare For Tax Season As A Small Business

S.O.B. (Small Owned Business) Marketing ·

2026/02/05

As a small business owner, it can difficult to navigate your business’s taxes, let alone your personal taxes.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can prepare for tax season throughout the year, AND what they can do during tax season to make the process go by smoothly. “Marketing” HOT TAKE: I personally like having paper copies of my taxes. Yes, this isn’t necessarily marketing centric - but it’s related to our topic

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32:16

New and Improved Google Ads in 2026

S.O.B. (Small Owned Business) Marketing ·

2026/01/29

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how Google Ads are not only still relevant, but how it has recently changed thanks to AI and a change in the consumer mindset. Even if you’re not ready to spend money on Google Ads, we want you SOBs to play around with the platform and maybe even build an ad campaign. Experimenting can help you prepare for future campaigns for your small business! This week’s Marketing HOT TAKE: Sometimes all you need is

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30:29

How To Use National Days In Your Small Business's...

S.O.B. (Small Owned Business) Marketing ·

2026/01/22

Social media marketing can sometimes feel like a never-ending cycle of coming up with content, which is why so many profiles now post about “national days”. But does posting about National Polka Dot Day help or hurt your small business’s branding? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can use national days strategically in their social media marketing, and how using national days as content can also go wrong and dilute your

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43:06

Text Marketing: An Introduction for Small Businesses

S.O.B. (Small Owned Business) Marketing ·

2026/01/15

Thinking about sending texts to your customers in 2026 as a small business? Watch this episode first!This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing text (SMS) marketing. We talk in depth about how to get started with text marketing, building a text list, and best practices. Part of our discussion explores the intimacy of text communication, which is why this week’s MARKETING HOT TAKE is: it’s very easy to become spam when using text marketing

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24:44

How To Grow Your Small Business's Email List in 2026

S.O.B. (Small Owned Business) Marketing ·

2026/01/08

If you’re a small business owner who wants to get serious about email marketing in 2026 - this is the episode for you! (And the podcast for you, Vivian and I LOVE email marketing, and we have multiple episodes on the topic.)This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing email marketing, specifically how small businesses can grow their email lists. We emphasize the importance of consent, the need for compelling reasons for customers to join, and the

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40:16

Essential Marketing Analytics Small Businesses Need...

S.O.B. (Small Owned Business) Marketing ·

2026/01/01

In 2026 we want all you S.O.B.s (small owned businesses) to track your marketing progress and focus on these 3 key analytics.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of Return on Investment (ROI), Customer Lifetime Value (CLV), and Customer Acquisition Cost (CAC), 3 marketing analytics every small business owner needs to track in 2026. We’re sharing why these marketing analytics are important, how they can be compared to one

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32:10

The Marketing Guessing Game | S.O.B. Marketing 2025...

S.O.B. (Small Owned Business) Marketing ·

2025/12/25

Happy holidays you S.O.B.s! Vivian and I elected to spend even more time with each other and the rest of our family this year, so we did not record a new episode for this week. Instead, we’re sharing last year’s holiday episode again.It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! We invited our parents to join the show for a hilarious trip down marketing memory lane. We shared some of our funniest, most cringe-worthy marketing stories from over the years—but we

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26:11

How To Create A Marketing Plan You’ll ACTUALLY Use in...

S.O.B. (Small Owned Business) Marketing ·

2025/12/18

Marketing plans are known for being lengthy and rigid, but they don’t have to be. Vivian created a modern marketing plan designed to be flexible and functional, and we want to share it with you, small business owners!This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing plans, why your small business needs one, and walking you through OUR marketing plan process step-by-step. DOWNLOAD OUR MARKETING PLAN TEMPLATE HERE:

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30:33

Building A Marketing Budget You’ll ACTUALLY Use in 2026

S.O.B. (Small Owned Business) Marketing ·

2025/12/11

A key part of planning out your small business’s marketing for 2026? Creating a marketing budget. Marketing budgets are not just about spending money, but about strategically investing in your small business’s growth, and ensuring marketing remains a priority. So don’t skip this episode!This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing budgets, why they are important, and the different types of marketing budgets that are available for you as a

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33:25

5 Important Questions For Your Small Business's...

S.O.B. (Small Owned Business) Marketing ·

2025/12/04

As 2025 comes to an end, we want all you SOBs (small owned businesses) to feel prepared and ready for the new year. Taking the time to review your marketing in 2025 is a great way to start 2026 off right.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing 5 questions small businesses should be asking themselves during their year end review. We want to equip our listeners with actionable insights so you can prioritize and prepare your marketing strategies

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37:07

Thanksgiving Reflections: Marketing Lessons From...

S.O.B. (Small Owned Business) Marketing ·

2025/11/27

Happy Thanksgiving you S.O.B.s! This week we wanted to take a second to say we are thankful for all of you, and to spotlight some of our favorite small businesses that are killing the marketing game. We list some takeaways we think all small business owners can learn from these small businesses - so don’t skip this episode!Information on the small businesses we talk about in this episode can be found in the Related Content section. Want to support this podcast? You can do so at

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