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PODCAST

S.O.B. (Small Owned Business) Marketing

The Seasoned Marketer

Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away

business marketing

All Episodes

32:16

New and Improved Google Ads in 2026

S.O.B. (Small Owned Business) Marketing ·

2026/01/29

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how Google Ads are not only still relevant, but how it has recently changed thanks to AI and a change in the consumer mindset. Even if you’re not ready to spend money on Google Ads, we want you SOBs to play around with the platform and maybe even build an ad campaign. Experimenting can help you prepare for future campaigns for your small business! This week’s Marketing HOT TAKE: Sometimes all you need is

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30:29

How To Use National Days In Your Small Business's...

S.O.B. (Small Owned Business) Marketing ·

2026/01/22

Social media marketing can sometimes feel like a never-ending cycle of coming up with content, which is why so many profiles now post about “national days”. But does posting about National Polka Dot Day help or hurt your small business’s branding? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can use national days strategically in their social media marketing, and how using national days as content can also go wrong and dilute your

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43:06

Text Marketing: An Introduction for Small Businesses

S.O.B. (Small Owned Business) Marketing ·

2026/01/15

Thinking about sending texts to your customers in 2026 as a small business? Watch this episode first!This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing text (SMS) marketing. We talk in depth about how to get started with text marketing, building a text list, and best practices. Part of our discussion explores the intimacy of text communication, which is why this week’s MARKETING HOT TAKE is: it’s very easy to become spam when using text marketing

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24:44

How To Grow Your Small Business's Email List in 2026

S.O.B. (Small Owned Business) Marketing ·

2026/01/08

If you’re a small business owner who wants to get serious about email marketing in 2026 - this is the episode for you! (And the podcast for you, Vivian and I LOVE email marketing, and we have multiple episodes on the topic.)This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing email marketing, specifically how small businesses can grow their email lists. We emphasize the importance of consent, the need for compelling reasons for customers to join, and the

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40:16

Essential Marketing Analytics Small Businesses Need...

S.O.B. (Small Owned Business) Marketing ·

2026/01/01

In 2026 we want all you S.O.B.s (small owned businesses) to track your marketing progress and focus on these 3 key analytics.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of Return on Investment (ROI), Customer Lifetime Value (CLV), and Customer Acquisition Cost (CAC), 3 marketing analytics every small business owner needs to track in 2026. We’re sharing why these marketing analytics are important, how they can be compared to one

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32:10

The Marketing Guessing Game | S.O.B. Marketing 2025...

S.O.B. (Small Owned Business) Marketing ·

2025/12/25

Happy holidays you S.O.B.s! Vivian and I elected to spend even more time with each other and the rest of our family this year, so we did not record a new episode for this week. Instead, we’re sharing last year’s holiday episode again.It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! We invited our parents to join the show for a hilarious trip down marketing memory lane. We shared some of our funniest, most cringe-worthy marketing stories from over the years—but we

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26:11

How To Create A Marketing Plan You’ll ACTUALLY Use in...

S.O.B. (Small Owned Business) Marketing ·

2025/12/18

Marketing plans are known for being lengthy and rigid, but they don’t have to be. Vivian created a modern marketing plan designed to be flexible and functional, and we want to share it with you, small business owners!This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing plans, why your small business needs one, and walking you through OUR marketing plan process step-by-step. DOWNLOAD OUR MARKETING PLAN TEMPLATE HERE:

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30:33

Building A Marketing Budget You’ll ACTUALLY Use in 2026

S.O.B. (Small Owned Business) Marketing ·

2025/12/11

A key part of planning out your small business’s marketing for 2026? Creating a marketing budget. Marketing budgets are not just about spending money, but about strategically investing in your small business’s growth, and ensuring marketing remains a priority. So don’t skip this episode!This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing budgets, why they are important, and the different types of marketing budgets that are available for you as a

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33:25

5 Important Questions For Your Small Business's...

S.O.B. (Small Owned Business) Marketing ·

2025/12/04

As 2025 comes to an end, we want all you SOBs (small owned businesses) to feel prepared and ready for the new year. Taking the time to review your marketing in 2025 is a great way to start 2026 off right.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing 5 questions small businesses should be asking themselves during their year end review. We want to equip our listeners with actionable insights so you can prioritize and prepare your marketing strategies

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37:07

Thanksgiving Reflections: Marketing Lessons From...

S.O.B. (Small Owned Business) Marketing ·

2025/11/27

Happy Thanksgiving you S.O.B.s! This week we wanted to take a second to say we are thankful for all of you, and to spotlight some of our favorite small businesses that are killing the marketing game. We list some takeaways we think all small business owners can learn from these small businesses - so don’t skip this episode!Information on the small businesses we talk about in this episode can be found in the Related Content section. Want to support this podcast? You can do so at

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28:55

Introducing Omnichannel Marketing and Its Importance...

S.O.B. (Small Owned Business) Marketing ·

2025/11/20

Omnichannel marketing has become a popular marketing keyword in the past couple of years - but what does it actually mean and should you care as a small business owner?This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing what an omnichannel marketing strategy is and how it can help small businesses. We define this customer-centric marketing strategy, talk about the many benefits implementing this strategy can bring (like customer loyalty and retention), and

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39:43

Live Shopping: What You Need To Know As a Small Business

S.O.B. (Small Owned Business) Marketing ·

2025/11/13

Live shopping, the future of retail and a great example of the new trend “shoppertainment”.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the emerging trend of live shopping, how it is growing, and the importance of engaging audiences through entertainment as a business. We delve into the platforms available for live shopping, essential preparations needed for successful live shopping events, the need for consistency and experimentation in this new

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39:27

Is Podcasting Right for Your Small Business?

S.O.B. (Small Owned Business) Marketing ·

2025/11/06

Podcasting can be an effective marketing tool for businesses, but is it right for YOUR small business?This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the relevance and effectiveness of podcasting as a marketing tool for small businesses. We talk about the benefits of podcasting, including building authority, creating community, and enhancing SEO. We also address the challenges of podcasting, such as the need for consistency and the potential costs

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37:19

Astonishing Marketing Myths And Legends

S.O.B. (Small Owned Business) Marketing ·

2025/10/30

Marketing myths, legends, and fails, oh my! Happy Halloween you S.O.B.s. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing various marketing myths, mishaps, and stories we’ve heard over the years. Though many of these stories are simply legends, the lessons behind the stories remain important. We hope you enjoy this light hearted and our wigs. Go be the best S.O.B.s you can be! PLEASE REMEMBER TO LIKE AND SUBSCRIBE! Looking for a community of other

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39:00

Unlocking Holiday Market Sales: Strategies for Small...

S.O.B. (Small Owned Business) Marketing ·

2025/10/23

It’s every small business owners favorite time of year: holiday market season! Consumers are heading out to spend money and buy presents for loved ones. Here’s some tips for increasing your holiday market sales this season.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I not only discuss basic vendor market tips, but also share how to adapt your marketing strategies to align with the festive spirit and consumer behavior during this peak shopping season. MARKETING

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41:44

SEO Is Changing in 2026: New SEO Terms You Need To Know

S.O.B. (Small Owned Business) Marketing ·

2025/10/16

SEO (Search Engine Optimization) as we know it has been evolving largely due to AI.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO terms like AEO (answer engine optimization), GEO (generative engine optimization), and SEO (search EVERYWHERE optimization). We also mention how these new SEO terms highlight the changing landscape of being found online and what small businesses can do to stay competitive in the marketing world, especially as AI

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35:09

The TRUTH About "Best Of" Awards (Are They Worth It?)

S.O.B. (Small Owned Business) Marketing ·

2025/10/09

We’re the best marketing podcast of 2025 according to Vivian-Chelsea Publications. And this week we’re diving into the TRUTH about “Best Of” awards.This week on the S.O.B. (Small Owned Business) Marketing podcast, we’re pulling back the curtain and discussing the reality of these “Best Of” awards. We talk about the appeal of these recognitions, their potential impact on sales, as well as the underlying motivations and costs associated with them. This week’s Marketing HOT TAKE: do you think “Best

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43:09

What’s Your Marketing Personality? (And How It...

S.O.B. (Small Owned Business) Marketing ·

2025/10/02

Marketing is closer to an art than it is a science, which means your personality has an effect on your small business’s marketing.In this episode of the S.O.B. (Small Owned Business) Marketing podcast, we’re discussing marketing personalities and how each individual has a unique approach to marketing. Specifically, we are discussing the result options for our Marketing Personality quiz, marketing channels we recommend for each, and a pro tip to keep in mind. Take the Marketing Personality Quiz

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36:51

Mastering Holiday Marketing in 2025 for Small Businesses

S.O.B. (Small Owned Business) Marketing ·

2025/09/25

Holiday season marketing - NOW is the time to start planning as a small business owner.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of early planning for holiday marketing. We list out key dates such as Black Friday (and even Thanksgiving!), the need to strategize marketing efforts well in advance, and we discuss some specific tips you can use in your holiday season marketing. Vivian did the work for you and created a free Holiday

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39:31

5 Steps to Starting Email Marketing as a Small...

S.O.B. (Small Owned Business) Marketing ·

2025/09/18

Email marketing is one of the most effective marketing strategies, but it is constantly overlooked.This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the essential steps for small business owners to effectively implement email marketing. Think of this episode as a roadmap! We are providing you with actionable steps to begin and build your email marketing strategy and ultimately drive business growth. Try out Flodesk:

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