Gutsiest Brands

In today's episode, Jess Gaedeke CRO at GutCheck, a former Leader at Nielsen, sits down with Brandon Larson, current Director of Brand Strategy and Communications at Microsoft.  Brandon’s Bio: Brandon describes his career as brand strategist as working “at the intersection of strategy, technology, and psychology” which enables him to make an impact by pairing the digital experience with an understanding of human behavior. Brandon has helped to transform some of the world’s leading companies as

Jess Gaedeke, CRO of GutCheck, former Leader at Nielsen and Designalytics fan speaks with Lauren Wang, the founder and CEO of The Flex Company, a company who aims to help people with periods.  After Lauren spent 15 years suffering from infections from menstrual products, she decided to change the status quo, not just for herself, but for menstruators everywhere. She set out to create period products that were more innovative, sustainable, and made for the 21st century. Lauren’s Bio  Lauren

Jess Gaedeke, GutCheck CRO and San Francisco 49ers superfan, speaks with serial entrepreneur Kristin Luck, Founder of ScaleHouse, President of ESOMAR, and ‘cat with 13 lives’, about scaling businesses, empathetic entrepreneurship, the benefit of female investing representation in male-dominated industries - like porn - and procuring silverware from Denny’s!You’re going to laugh a lot and learn a lot in this wild conversation with Kristin Luck, who was once fired from Dari Mart before going on to

Jess Gaedeke, CRO of GutCheck, former Leader at Nielsen and Designalytics, and current turtleneck aficionado, speaks with Karen Howland, the Managing Director at CircleUp Equity, an investment platform powered by technology, to discuss what it takes to have guts in business. In this unique episode we take a look at how an innovative investment firm is using a blend of technology and human experience to help entrepreneurs stand behind their bold ideas and pioneer new paths. Jess and Karen show how

Rob Wengel the CEO of GutCheck, founder of Experience Innovation, and iced tea drinker extraordinaire sits down with Craig Dubitsky, Chief Innovation Strategist at Colgate-Palmolive, the founder of Hello Products and likely the friendliest guy you’ll ever meet. In this inaugural episode, Craig and Rob take a spirited and fast-paced look at the importance of being human-centric in designing and marketing everyday products.From how Method soap was launched through to the reason why his favorite book