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PODCAST

Gutsiest Brands

GutCheck A Toluna Company

The Gutsiest Brands podcast is a show dedicated to truly understanding how bold, empathetic, and pioneering brands find their way in a hyper-competitive world.In every episode we speak to a different innovative brand leader to learn about what makes them successful, what brands they think are gutsy, and to learn a little bit about who they really are.

business marketing

All Episodes

39:26

Tiny Wins with Rochelle Wainer, Ph.D.

Gutsiest Brands ·

2023/10/05

In today’s episode, the doctor is in, Jess Gaedeke sits down to chat with Rochelle Wainer, the Senior Vice President of Global Insights & Analytics for Kids 2 where she works with brands such as Ingenuity, Bright Starts, and Baby Einstein. Rochelle has a Ph.D. in Child Developmental Psychology and more than 25 years of experience with retail channels and brands including Mattel and PepsiCo. She has a history of developing actionable consumer and shopper insights and a passion for child

en-US

30:31

Listen, Learn, and Take Action with Attica Jaques

Gutsiest Brands ·

2023/09/07

Welcome to season two of the Gutsiest Brands podcast! We are back with more guts and more brands, and we are delighted to bring you a new collection of engaging stories and lessons from some of the world’s leading brands and brand leaders. In today’s episode, Jess Gaedeke sits down to chat with Attica Jaques, a brand marketing leader who has worked with some of the gutsiest brands in the business. Attica has worked for global icons like Google, Under Armour, Gap, and PRADA. Listen in while Jess

en-US

1:11

Season 2 Teaser

Gutsiest Brands ·

2023/09/05

This season we’re back with more guts and more brands, and are delighted to bring you a new collection of engaging stories and lessons from some of the world’s leading brands and brand leaders. Subscribe to Gutsiest Brands and tune in every 3 weeks to hear a new interview with a dynamic guest.Season two kicks off Thursday, August 31st with the brilliant Attica Jaques, a brand marketing leader who has worked at global icons such as Google, Under Armour, Gap, and PRADA. For a little inspiration

en-US

35:26

Permission to Evolve with Miguel Garcia Castillo...

Gutsiest Brands ·

2023/04/20

In today’s episode GutCheck’s CRO Jess Gaedeke sits down to chat with Miguel Garcia Castillo, named one of Forbes The Next 1000 in 2021. He’s also the founder and principal at c/olabworks an independent venture and brand studio specialized in emerging categories and cultural trends. Listen in while Jess and Miguel discuss what’s important to Gen Z, how market research plays an essential role in his business, and his role in helping founders and brands evolve, change, and improve. Miguel’s Bio Miguel

en-US

56:15

Authenticity Always Wins with Grace Jeon (JUST Goods,...

Gutsiest Brands ·

2023/03/30

In today’s episode GutCheck’s CEO Rob Wengel sits down with Grace Jeon the founding CEO of JUST Goods, Inc, Jaden Smith’s eco-friendly company, former SVP of FIJI Water, current Head of New Ventures at KeepCool, a company dedicated to protecting the environment through reusable shopping bags, and an advisor for SRVE and Sweetwater Energy. Listen in while Grace walks us through her journey of taking amazing ideas and bringing them to life during her experience navigating the waters of two major

en-US

43:39

Tell Me More About That with Rob Volpe (Ignite 360)

Gutsiest Brands ·

2023/03/09

In today’s episode GutCheck’s CRO Jess Gaedeke sits down to chat with Rob Volpe, the CEO of Ignite 360, a market research company founded on the principles of curiosity and empathy. Listen in while Jess and Rob discuss how incorporating empathy into their core offerings helped Ignite 360’s clients break through and genuinely connect with their consumers, how leaning into innovation even in uncertain economic times is essential, and how to have more than just a transactional relationship with your

en-US

36:58

Life is Hard, Eat a Cookie with Anouck Gotlib...

Gutsiest Brands ·

2023/02/15

In today’s episode GutCheck CEO Rob Wengel sits down with Anouk Gotlib, the CEO of Belgian boys to discuss how she went from a career in fashion design to CEO of a tasty treat and breakfast company, how one plane ride changed her life, and how truly understanding how your audience feels about your product can help change your trajectory. Anouck’s Bio Anouck Gotlib, CEO of Belgian Boys, is on a mission to turn up the happy - one sweet treat and delicious breakfast at a time. Launched in 2015, Belgian

en-US

48:24

Embrace the Tension with Sudha Ranganathan (LinkedIn)

Gutsiest Brands ·

2023/01/25

On this week’s episode, GutCheck’s CRO Jess Gaedeke had the chance to speak with Sudha Ranganathan, the Director of Product Marketing on the Talent Solutions business at LinkedIn. Listen in while Jess and Sudha discuss the importance of compassionate leadership, why making room for internal mobility is essential, and what exactly the recipe for a great leader is. Kick back and enjoy another episode of the Gutsiest Brands podcast. Sudha’s Bio: Sudha has 17+ years of experience in marketing

en-US

39:48

When Signs Become Signals with Frédéric-Charles Petit...

Gutsiest Brands ·

2023/01/12

In today’s episode GutCheck’s CEO Rob Wengel and Toluna’s CEO Frédéric -Charles Petit discuss the history of Toluna, how Frédéric tackles innovation, and how he tells the difference between a sign and a signal. Frédéric’s Bio: Frédéric’s mission is to revolutionize the way brands and consumers engage with one another, with the ultimate objective of transforming the market research industry into a real-time, mass market, and social experience. Today, Toluna helps companies anywhere in the world make

en-US

41:01

The Anti-Silver Bullet with Angie Tebbe (Rae Wellness)

Gutsiest Brands ·

2022/12/28

In today’s episode, GutCheck’s CRO Jess Gaedeke speaks with Angie Tebbe (Teh-bee), the co-founder and CEO of Rae Wellness. Jess and Angie discuss her transition into the wellness world and why Angie thinks you could call her a “Chief Listening Officer”. Take a listen to learn all about Angie, Rae Wellness, and how Angie associates Drake with entrepreneurship. Angie’s Bio Angie Tebbe is the co-founder and CEO of Rae Wellness. A fruitful 13-year career at one of the world's most recognizable

en-US

62:21

Creativity in Constraints with Todd Kaplan (PepsiCo)

Gutsiest Brands ·

2022/11/30

In today’s episode, GutCheck’s CRO Jess Gaedeke chats with Todd Kaplan, the CMO of PepsiCo. They discuss Pepsi’s empathetic strategy, the bold moves Pepsi has made with their initiatives, and how Todd never accepts that something can’t be done. Todd’s Bio: Todd Kaplan is Pepsi’s Chief Marketing Officer, overseeing marketing for the Pepsi brand in North America, where he is responsible for all creative communications, brand strategy, product innovation, and commercial execution across the entire

en-US

60:17

Unicorn Brand with Tracey Halama (Vital Proteins)

Gutsiest Brands ·

2022/11/16

In today’s episode, Gutcheck’s CRO Jess Gaedeke speaks with Tracey Warner Halama, the CEO of Vital Proteins. Listen in as they discuss building a brand using digital tactics, how leveraging personal experience can help you keep a consumer perspective, how being in the right place at the right time helped Vital Proteins create a brand-new category and why having strong female leadership is important. Tracey’s Bio: Tracey Warner Halama currently serves as the CEO of Vital Proteins, overseeing the

en-US

66:07

She Deserves More with Orion Brown (BlackTravelBox)

Gutsiest Brands ·

2022/11/02

GutCheck’s CRO Jess Gaedeke, a former Leader at Nielsen, had the chance to speak with Orion Brown, the Found and & CEO BlackTravelBox, a premium clean beauty targeting women of color. Orion is a brand strategy consultant with over fifteen years experience leading cross-functional teams across multiple industries. She combined her expansive expertise of consumer insights, brand strategy, and product and packaging innovation with her passion for travel, to create a product line that truly impacts

en-US

46:37

Sail Away with Ellen Bradley (National Marine...

Gutsiest Brands ·

2022/10/12

In today’s episode GutCheck CEO Rob Wengel sits down to chat with Ellen Bradley, the Chief Brand Officer and SVP Marketing & Communications for National Marine Manufacturers Association, the leading trade association for the North American recreational boating industry. Listen in while Rob and Ellen discuss how she found her way from a degree in journalism to manning the helm in the boating industry and how she tackles selling a lifestyle versus a product. Ellen’s Bio: Ellen Bradley is the Chief

en-US

45:53

Live the Brand with Todd Smith (Traeger Grills)

Gutsiest Brands ·

2022/09/21

On today’s episode, GutCheck CRO Jess Gaedeke speaks with and Todd Smith, Chief Marketing Officer at Traeger Grills. Jess and Todd discuss Traeger’s fascinating campaigns that put consumers in the driver seat, how inclusivity plays a role in marketing, and why Todd feels like he can relate to Forrest Gump. Todd’s Bio Todd Smith is the Chief Marketing Officer at Traeger Grills and former Chief Marketing Officer at EXOS and Group Brand Director, vitaminwater/glaceau at The Coca-Cola Company. Traeger

en-US

35:22

Light Bulb Moment with Irena Todd (Fresh Monster)

Gutsiest Brands ·

2022/08/31

Jess Gaedeke, CRO of GutCheck, a former Leader at Nielsen, speaks with Irena Todd, the CO-CEO and CO-Founder of Fresh Monster. Fresh Monster was born out of the belief that there shouldn’t be tradeoffs when it comes to keeping kids clean. Their natural plant-based products are designed and formulated for kids. In today’s episode, Jess and Irena dig into to exactly what it takes to build a brand, and spoiler, it takes a village, from women supporting women, to a work environment that empowers parents

en-US

55:41

Live Together with Paul Howarth (Pansensic)

Gutsiest Brands ·

2022/08/10

In this episode, Rob Wengel the CEO of GutCheck, sits down with Paul Howarth, CEO at Akuman & Pansensic. Paul, who one might call a “non-marketing CEO”, dives into his belief that the perseverance of personal struggle can lead to improved human understanding which can help us unlock innovation in new and exciting way. Paul’s Bio Through his company, Pansensic, Paul helps clients understand and gain insights into their qualitative information. This includes the analysis of feedback, complaints,

en-US

68:30

The METAIL Economy with Joel Bines (AlixPartners)

Gutsiest Brands ·

2022/07/20

In today’s episode GutCheck CEO and Springsteen superfan, Rob Wengel sits down to chat with Joel Bines. Let's listen as Rob and Joel discuss The METAIL Economy, and dig into what the me-centric consumer revolution actually is. We’ll learn what kind of changes brands need to make in order to thrive in this revolution. Joel’s Bio: Joel Bines is managing director and co-head of the global Retail practice at the business consulting firm AlixPartners. He is widely regarded as one of the world’s

en-US

70:37

A Story Behind Every Number with Nick Graham and...

Gutsiest Brands ·

2022/06/29

In today’s episode we learn what it really means to be a strong leader, what the “Empathy Illusion” is, and we discuss fantastic marketing campaigns such as the groundbreaking and memorable Oreo campaign and the innovative and clever way Cadbury India leveraged AI to help hundreds of local businesses. Nick’s Bio: Nick is the Global Head of Insights & Analytics for Mondelēz International, Inc. (makers of brands such as Oreo, Cadbury Dairy Milk, LU, Milka, Toblerone, Sour Patch Kids and Trident)

en-US

39:02

Holding the Door Wide Open with Denise Woodard...

Gutsiest Brands ·

2022/06/08

Jess Gaedeke, CRO of GutCheck, a former Leader at Nielsen, speaks with Denise Woodard, the founder and CEO of Partake Foods. In this episode, Denise talks all about the non-glamorous side of starting a business, about being the first black woman to raise $1M for a food and beverage company, and the steps she’s taking to ensure the door is help open for other people of color who are interested in the food and beverage industry. Denise’s Bio Denise is the Founder and CEO of Partake Foods, a natural

en-US

25 results

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