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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

24:35

344 - Why No One’s Clicking Your Emails (And How to...

Marketing With Laryssa ·

2025/07/28

Episode #344 – Why No One’s Clicking Your Emails (And How to Fix It) You spend time crafting your email campaigns—writing thoughtful copy, choosing the perfect images, maybe even adding a discount code—and then... nothing. The open rate is fine, but barely anyone clicks. And you’re left wondering, “Is email marketing even worth it anymore?” In this episode, I’m digging into what’s really going on when your email click-through rates are low—and what you can do about it. Whether you’ve been

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29:52

343 - Do You Really Have to Be the Face of Your...

Marketing With Laryssa ·

2025/07/21

Episode #343 – Do You Really Have to Be the Face of Your Jewelry Brand? You’ve probably heard it before: People buy from people. But what if you’re not someone who loves being on camera, taking selfies, or sharing your personal life on social? Is it still possible to grow your jewelry brand without becoming a full-time influencer? In this episode, I’m talking about why visibility matters more than ever in 2025—and how to show up in your marketing without losing your boundaries or your sanity. I’ll

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22:22

342 - Is Blogging Dead in 2025? Not If You Know This

Marketing With Laryssa ·

2025/07/14

Episode #342 – Is Blogging Dead in 2025? Not If You Know This If you’ve ever looked at your blog tab and cringed—or wondered if it’s even worth keeping in the age of AI—this episode is for you. In this one, we’re unpacking whether blogging still matters in 2025, how it’s changed, and what it can actually do for your jewelry brand. Spoiler alert: it’s not about clicks anymore. I’ll walk you through how to shift your mindset, reclaim your voice, and turn even the dustiest blog into a powerhouse of

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25:16

341 - The Real Cost of Quick-Fix Marketing

Marketing With Laryssa ·

2025/06/30

Episode #341 – The Real Cost of Quick-Fix Marketing If you’ve ever felt tempted by a “growth hack,” a viral trick, or a plug-and-play marketing solution… this episode is for you. In this one, we’re unpacking why “quick fixes” are often more harmful than helpful—and what actually works when it comes to building sustainable momentum in your jewelry business. I’ll walk you through how to spot red flags, shift your mindset, and take practical steps that respect your time, energy, and creative vision

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26:57

340 - The Marketing Unicorn Myth (And What Works...

Marketing With Laryssa ·

2025/06/23

If you’ve ever felt like marketing your jewelry brand is just too much for one person—you’re not alone. In this episode, I’m talking about the unrealistic expectations so many jewelry entrepreneurs place on themselves (or their first hires) when it comes to marketing. We’ll explore how to set yourself up for success with a more sustainable, human approach to getting the support you need—without burning out or feeling like you’re constantly behind. Whether you’re managing everything solo or thinking

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17:33

339 - Smarter Jewelry Email Marketing Starts With...

Marketing With Laryssa ·

2025/06/16

What if you could get more results from your email marketing—without sending more emails? In this episode, I’m breaking down simple, effective segmentation tips that every jewelry brand can use to send smarter, more personal messages—and finally see the engagement and sales you’ve been missing. Whether you’re DIY-ing your marketing or have a small but mighty team behind you, you’ll walk away with practical strategies you can implement right away. 💡 You’ll learn: ✨ Why segmentation isn’t just for

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17:38

338 - What a Jewelry Marketing Agency Actually Does...

Marketing With Laryssa ·

2025/06/09

Ever wonder what it really takes to support a growing jewelry brand through marketing? In this episode, I’m pulling back the curtain on what it’s like to run Joy Joya—how we support clients, why email marketing is our anchor, and what a typical day looks like when you’re juggling strategy, storytelling, systems, and service. Whether you run a jewelry brand or a service-based business of your own, this episode offers a relatable, real-world look at the hustle and heart behind the work. 💡 You’ll

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21:17

337 - Build Your Jewelry Business on Your Own Terms:...

Marketing With Laryssa ·

2025/06/02

Episode #337 – Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels So many jewelry business owners pour time and energy into marketing without realizing that where they sell is shaping everything—from what’s possible to how they connect with customers. In this episode, I’m breaking down the difference between marketplaces and proprietary sales channels, how each one impacts your marketing strategy, and what it really takes to build a business on your own terms. 💡

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16:53

336 - Let Go of Your Marketing Baggage and Grow With...

Marketing With Laryssa ·

2025/05/19

Episode #336 – Let Go of Your Marketing Baggage and Grow With Confidence So many jewelry business owners come to marketing weighed down by past experiences, assumptions, and limiting beliefs—and it’s no wonder they’re feeling stuck. In this episode, I’m breaking down the five most common types of “marketing baggage” I see, and showing you how to let go of what’s no longer serving you—so you can move forward with clarity, confidence, and real connection. Marketing isn’t about tricks or trends—it’s

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17:27

335 - The Tiny Email Tweak That Skyrockets Clicks +...

Marketing With Laryssa ·

2025/05/12

Episode #335 – The Tiny Email Tweak That Skyrockets Clicks + Sales There’s one surprisingly common mistake that jewelry brands make in their email marketing—and it’s costing you clicks, engagement, and sales. In this episode, I break down the single most overlooked element in your emails and show you how to fix it fast. If you want subscribers to actually take action, this one's for you. Even small design tweaks can lead to major results. I’ll walk you through how to improve your email

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21:16

334 - Cause-Based Marketing That Actually Feels...

Marketing With Laryssa ·

2025/05/05

Thinking about tying your jewelry brand to a cause—or already doing it, but not sure it’s really landing? In this episode, I’m sharing how to make cause-based marketing feel like a natural, authentic extension of your brand, not just a checkbox or trend. If you want your impact to mean something (and resonate with your customers), don’t miss this one. Whether you're starting from scratch or looking to elevate an existing initiative, these five lessons will help you approach cause-based marketing in

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17:29

333 - 5 Lessons From 9 Years in Business (That I Wish...

Marketing With Laryssa ·

2025/04/28

🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: https://myjoydeck.com/mothers-day If you want to grow your jewelry business without burning out, second-guessing yourself, or doing all the things just to keep up—this episode is for you. To celebrate Joy Joya’s 9th anniversary, I’m sharing five hard-earned lessons that I wish someone had

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18:03

332 - Why You Don’t Have to Listen to Every Marketing...

Marketing With Laryssa ·

2025/04/21

Episode #332 – Why You Don’t Have to Listen to Every Marketing Tip 🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: https://myjoydeck.com/mothers-day You’re at a party, just casually mentioning your jewelry business, and someone jumps in with, “You should totally be doing TikTok.” Or maybe your cousin thinks you need Facebook ads, or your

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20:19

331 - Why Cleaning Your Email List Will Actually Help...

Marketing With Laryssa ·

2025/04/14

Episode #331 – Why Cleaning Your Email List Will Actually Help You Sell More Jewelry 🎁 Bonus: Be sure to grab my FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s packed with a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Get it at https://myjoydeck.com/mothers-day You’ve probably been told that growing your email list is the name of the game. But what if I told you that keeping too many people on your list—especially the ones who never open or

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22:18

330 - A Jewelry Brand’s Guide to Authentic Mother’s...

Marketing With Laryssa ·

2025/04/07

Episode #330 – A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing 🎁 Bonus: I’m sharing a FREE “Mother’s Day Jewelry Marketing Toolkit” to help you put everything from this episode into action. It includes a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Grab it at https://myjoydeck.com/mothers-day You already know Mother’s Day can be a big moment for jewelry brands—it’s a time when people are looking for meaningful gifts. But what if it hasn’t

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22:44

329 - Why Beautiful Marketing Isn’t Enough (And What...

Marketing With Laryssa ·

2025/03/31

Episode #329 – Why Beautiful Marketing Isn’t Enough (And What to Do Instead) You know how much thought and care goes into designing a beautiful piece of jewelry—every detail matters. But when it comes to designing your marketing—especially on platforms like email or your website—focusing only on how things look can actually hold you back. This episode is all about finding the balance between aesthetics and function in your marketing. We’ll talk about why design that works is just as important as

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30:50

328 - 5 Must-Have Email Automations for Jewelry Brands

Marketing With Laryssa ·

2025/03/24

Episode #328 – 5 Must-Have Email Automations for Jewelry Brands Ever wonder what happens between someone discovering your jewelry and actually making a purchase? Maybe they signed up for your emails but never came back, browsed your site and left, or even added something to their cart—only to disappear. That’s where email automations come in. From the first welcome email to post-purchase follow-ups and customer winbacks, these behind-the-scenes messages do the heavy lifting to turn window shoppers

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20:16

327 - The Psychology Behind Impulse Purchases (And...

Marketing With Laryssa ·

2025/03/17

Episode #327 – The Psychology Behind Impulse Purchases (And How to Use It for Jewelry Marketing!) Have you ever wished your customers would see your jewelry, fall in love, and hit "Buy Now" without hesitation? You might think, “But my jewelry is expensive—who impulse-buys a $2,000 ring?” And while high-ticket purchases do take more consideration, you can still leverage impulse-buying psychology to spark excitement, reduce friction, and create an easier path to checkout. In this episode, I’ll walk

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18:31

326 - How to Track Competitors Without Losing Your...

Marketing With Laryssa ·

2025/03/10

Episode #326 – How to Track Competitors Without Losing Your Jewelry Brand Identity Ever feel like every jewelry brand is doing the same thing on social media? Or maybe you’re watching a competitor absolutely crush it and wondering—should I be doing that too? Keeping an eye on your competitors can be a smart strategy… but there’s a fine line between learning and straight-up copying. In this episode, I’m breaking down the right way to analyze your competition so you can stay inspired without falling

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28:47

325 - Turn Your Jewelry Story into a Timeless Legacy

Marketing With Laryssa ·

2025/03/03

Episode #325 – Turn Your Jewelry Story into a Timeless Legacy Ever wondered why some brands feel destined for greatness while others struggle to stand out? In this episode, we’re diving into the power of your origin story—how a narrative filled with transformation and myth can transform your jewelry brand—and why setting clear boundaries is essential for protecting your time and value. Whether you're passionate about your craft or just starting out, learn how to harness your personal journey to

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373 results

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