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PODCAST

Let"s Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

business marketing

All Episodes

20:51

The Ford Motor Company Celebrates 120 Years of Loyal...

Let"s Talk Loyalty ·

2025/07/22

Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. As Ford Motor Company celebrates120 years of innovation, we’re bringing back one of our standout conversations — this time withBeth Leverton, Director of Rewards, Loyalty & CX at the Ford Motor Company.Originally recorded after the Comarch User Group conference in Poland, this episode dives into what it takes to build customer loyalty for a global giant that operates

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39:32

American Airlines C-Suite Insights: Loyalty &...

Let"s Talk Loyalty ·

2025/07/17

Join us as Heather Garbodin, Chief Customer Officer at American Airlines, reveals how the airline is reshaping customer loyalty beyond traditional rewards programs. From enhancing digital tools to elevating premium experiences, Heather shares how data-driven insights and cross-team collaboration are driving initiatives that make travel easier, more personalized, and truly seamless across the OneWorld alliance.Discover how small operational changes—like improved boarding processes and reduced

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46:35

ebucks Rewards Celebrates 25 Years as a World Leader...

Let"s Talk Loyalty ·

2025/07/15

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.eBucks Rewards is truly an exceptional programme as you’ll hear so we're delighted to welcome Pieter Woodhatch - CEO of eBucks Rewards in South Africa as today's guestOwned and operated by First National Bank, it is one of South Africa's leading rewards programmes which has now been rewarding banking customers for 25 years!Pieter today explains how members can earn eBucks while doing

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49:29

Fueling Loyalty: How ADNOC Is Redefining Convenience...

Let"s Talk Loyalty ·

2025/07/10

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In this episode Bill Hanifin, CEO Wise Marketer Group, speaks with recognized industry figure Deepak Pradhan, Head of Loyalty Program & CRM at ADNOC Distribution.This conversation will share a vision for the future of convenience and fuel retailing and will surely create “store envy” among many retailers. The state of the art at ADNOC is incredible.Listen as we dig into how ADNOC is

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39:41

Developing a game changing, zero liability points...

Let"s Talk Loyalty ·

2025/07/08

Matt Zimmerman, a loyalty professional with years of experience across hospitality, gamingand travel.Matt’sloyalty journey began for with sheer persistence—after two years of consistentlycalling, they finally secured a role as a Loyalty Analyst at Albertsons (the U.S. equivalent ofWoolworths). From there, the moved into the fast-paced world of Caesars casinos, followedby several loyalty consulting roles that honed their strategic expertise. A move to Australiaopened new opportunities, including

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52:10

Cadillac Fairview Is A Curator Of Mall Moments That...

Let"s Talk Loyalty ·

2025/07/03

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In this episode of the Wiser Loyalty podcast series,AaronDauphinee, the CMO of Wise Marketer Group, talks with the VP of Marketing at Cadillac Fairview, Craig Flannagan.Craig is one a senior marketing executive that has successfully stitched his customer and community marketing savvy across IBM and Microsoft into curating customer experiences at Canada's premier commercial real estateagent

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31:02

The Four Dimensions of Loyalty: Insights from Ogilvy...

Let"s Talk Loyalty ·

2025/07/01

In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships.The conversation explores his favourite book and loyalty programmes, key highlights and learnings from the initiatives he has led, and an in-depth look at Ogilvy

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34:28

Scooter’s Coffee: Brewing Success in the US Coffee...

Let"s Talk Loyalty ·

2025/06/26

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years ago and now operates over 800 locations in 29 states in the US.Mitch is responsible for driving success for digital, loyalty, customer activation and owned social media strategies

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48:06

Puntos Palacio: una estrategia holística de lealtad...

Let"s Talk Loyalty ·

2025/06/24

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional,Esther Subias Hernandez. Exploraremos cómoPuntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas, comunidades vibrantes y una profunda personalización basada en la data, elevando la relación con sus clientes a un nivelTotalmente Palacio.¡Prepárense para descubrir los secretos

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31:22

Flying High with Kris+: Growing Singapore Airlines’...

Let"s Talk Loyalty ·

2025/06/19

Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian consumers and anchor the Singapore Airline brand.Hosted by Carly Neubauer This episode is sponsored by ComarchShow Notes:1) Udhara De Silva2) Singapore Airlines3) KrisFlyer4)

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44:52

From Treats to Trust: Insights from Pets at Home (#678)

Let"s Talk Loyalty ·

2025/06/17

In this episode, Charlie Hills is delighted to interview Madeline Shaw, the Marketing Director of Pets at Home.Madeline and her team develop and deliver the Pets Club programme for Pets at Home, the UK’s leading pet care business. The company is dedicated to providing the best products, services, and advice to support pet owners throughout their pet care journey.In this conversation, we’ll learn about Madeline’s favourite books, her career highlights, key learnings from the programmes she’s worked

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28:27

Azul Airlines (Brazil) - Global Innovations in...

Let"s Talk Loyalty ·

2025/06/12

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today's episode features Raffael Fappiano Neto, the Product Manager for Loyalty at Azul Airlines.Founded in 2008, Azul Airlines is now the largest airline in Brazil in terms of number of flights and cities served, and in 2020, they won the award for best airline in the world by TripAdvisor Travellers' Choice.Raffael is responsible for Airline Products and Loyalty Projects at Azul Airlines,

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36:40

Circle K's Pokémon Go Partnership - An Award-Winning...

Let"s Talk Loyalty ·

2025/06/10

Today we are re-publishing back one of our most popular episodesas our planned episode has been delayed for technical reasons and ow also available to watch onwww.Loyalty.TV and listen on Let's Talk Loyalty Today’s conversation featuresCircle K, one of the world’s leading convenience and fuel retail businesses, operating over14,200 stores in 26 countries.In this episode, we explore how Circle K launched acutting-edge global conceptpowered bygamification, strategic partnerships, and technology– all

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40:00

Inside Decathlon Membership: Loyalty Insights with...

Let"s Talk Loyalty ·

2025/06/05

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In this episode Charlie Hills interviews Pablo Sardina, the Global Loyalty Senior Product Manager for Decathlon Membership. Pablo is a Growth and CX Expert in Sports Retail, focused on loyalty and relational models.He has spent the last 7 years dedicated to drive digital products business value by delivering the optimal marketing strategy, including customer insights gathering, go to

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33:05

Paula Thomas, Oprah of Loyalty wins The 2025...

Let"s Talk Loyalty ·

2025/06/03

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today’s episode is hosted by Amanda Cromhout, featuring a special guest – our very own Paula Thomas.In this conversation, Paula shares the inspiring origin story ofLet’s Talk Loyalty– from spotting a gap in the market to launching the industry’s first podcast dedicated to loyalty, and eventually expanding intoLoyalty TV.Now over five years old,Let’s Talk Loyaltyhas evolved into a powerful

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40:03

ENOC (UAE Fuel Programme) Grows With Travel,...

Let"s Talk Loyalty ·

2025/05/29

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today we welcome a new guest host – Joanna Witsch - who has been on the show a few times as one of our expert guests.Joanna Witsch is hosting today's episode which features one of Comarch’s most loyal clients - Emirates National Oil Company (ENOC).Her guest is Suryaveer Singh who is the Head of Loyalty CRM and Data at ENOC (more often simply known as Suri).Suri was previously on the show in

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36:13

Hadie Perkas: Connecting the Loyalty Industry Through...

Let"s Talk Loyalty ·

2025/05/27

Hadie Perkas is an inspiring entrepreneur with a career starting in recruitment, before founding The Gift Club & The European Loyalty Association. Hadie is known for her business drive, while identifying gaps in the market. The communities she builds empowers businesses to build connections lasting relationships. The latest exciting news from the ELA is the launch of the Jobs Board, matching experienced loyalty professionals with job opportunities in the industry.Hosted by Carly Neubauer Show

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40:49

Launching Shoppers Drug Mart's Optimum: Learnings...

Let"s Talk Loyalty ·

2025/05/22

In the latestWiser Loyaltypodcast,AaronDauphinee of the Wise Marketer Group, speaks with industry loyalty operations expert,NadineRubin.Nadineshares her thoughts on the characteristics and skills needed to be successful in loyalty operations after a 25+ year career in the industry.She also shares her vast experience, in particular while launching the Shoppers Drug Mart Optimum program in Canada as an alternative to coalition loyalty models that were dominating the market.Nadinedoes a compare and

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51:32

Pasaporte, el programa de lealtad de Despegar (#670)

Let"s Talk Loyalty ·

2025/05/20

Today's episode of Let's Talk Loyalty & Loyalty TV is in Spanish. Descubre las estrategias de lealtad que están marcando la pauta en el sector viajes online en nuestro nuevo episodio de Let's Talk Loyalty/Recibimos a Alex Sánchez, líder del programa Pasaporte de Despegar y con una valiosa trayectoria en Club Premier. Alex nos comparte cómo Despegar fideliza a sus usuarios a través de beneficiostangibles como la acumulación de puntos y su innovadora tarjeta Invex.En esta conversación,

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35:13

Bank of America's Preferred Rewards Program (#669)

Let"s Talk Loyalty ·

2025/05/15

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.I’m delighted to be today meeting with another Fortune 500 brand as we meet with Bank of America, one the world's largest banks.According to its latest annual report, Bank of America now serves approximately 69 million consumer and small business clients, and surpassed$100 billion in revenue in 2024, with net income in excess of $27 BILLION.As part of the bank’s celebrations for the ten

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191 results

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