x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Passle CMO Series Podcast

The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.

business marketing

All Episodes

20:08

Episode 176 - Julie Mortimer of Mills & Reeve on The...

Passle CMO Series Podcast ·

2025/07/22

As major infrastructure initiatives like CRM become more essential, many firms find themselves struggling to get projects off the ground. From securing stakeholder buy-in to selecting the right technology and navigating complex security requirements, launching a CRM can feel overwhelming. But with the right strategic approach, it doesn’t have to be.In today’s episode, Charles Cousins is joined by Julie Mortimer, Director of Marketing at Mills & Reeve, for a practical deep dive into how to

en

40:18

CMO Series Live Special: The AI Revolution and What...

Passle CMO Series Podcast ·

2025/07/09

On Thursday, June 5th, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed sessions led by senior marketing leaders and managing partners. Today, we are revisiting one of the standout sessions of the day, which explored the way AI is reshaping the landscape for legal marketing and business development. Moderated by Sam Page, we heard from: Jen Leonard, Founder & Principal at Creative Lawyers, Darth Vaughn, Associate General Counsel & Managing Director, Policy and

en

20:28

Episode 175 - Richard Meneghello of Fisher Phillips...

Passle CMO Series Podcast ·

2025/07/01

Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but also supports business development and client engagement?On this episode of the CMO Series Podcast, James Barclay is joined by Richard Meneghello, Chief Content Officer at Fisher Phillips, to explore what it takes to get lawyers writing, and why close collaboration with marketing

en

27:23

Episode 174 - Jason Levin of Ready, Set, Launch, LLC...

Passle CMO Series Podcast ·

2025/06/18

Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to cross-sell effectively, leaving them wondering how they can get their lawyers over the cross-selling barriers. The key to that is building real human connection. On today's episode of the CMO Series Podcast, Charlie Knight is joined by Jason Levin, Founder of Ready Set Launch and

en

46:09

CMO Series Live Special: How Law Firm Leaders Use...

Passle CMO Series Podcast ·

2025/06/12

In this special edition of the CMO Series Podcast, we revisit one of the standout sessions from last week’s CMO Series Live in New York. This episode explores how managing partners and senior leaders are using thought leadership to strengthen client relationships, drive business development, and leave a lasting impact in the digital space.This session was moderated by our very own Alistair Bone, who was joined on stage by: Jeff Greenbaum, Managing Partner of Frankfurt Kurnit Klein & Selz Simon

en

20:00

RE-RELEASE: Gina Connell on How to Bring Your Firm on...

Passle CMO Series Podcast ·

2025/06/02

AI is quickly being adopted and used to keep firms ahead of the curve, yet many firms struggle to do this effectively and get the most out of AI. However, the key question many firms ask is ‘How do we bring the whole firm along the journey of using AI?’In today’s re-release episode, Gina Connell, Chief Marketing Officer at B P Collins, discusses the practical and strategic approaches to navigating the journey of AI within a firm. Gina breaks down how she led the charge of the firm’s AI policy, how

en

29:11

Episode 173 - Laura Klysz of Simmons & Simmons on The...

Passle CMO Series Podcast ·

2025/05/27

For law firms to truly stand out, creativity in storytelling is essential. It’s what humanises the brand and helps build stronger, more meaningful relationships with clients and prospects.On today’s episode of the CMO Series Podcast, Alistair Bone is joined by Laura Klysz, Chief Marketing Officer at Simmons & Simmons, who recently led the firm to a Drum Award nomination for their standout campaign, The Year Ahead 2025. Laura shares how storytelling has become a powerful foundation of her legal

en

16:22

Episode 172 - Nicholas Barrows of Trowers & Hamlins...

Passle CMO Series Podcast ·

2025/05/20

AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for human creativity? In today’s episode of the CMO Series Podcast, Charles Cousins is joined by Nicholas Barrows, Director of Marketing at Trowers & Hamlins, to discuss the evolution of AI, data and creativity in marketing and business development. Nicholas shares his insights on how AI is transforming the professional industry, the journey of their data-driven

en

39:14

Episode 11 - CMO Series Digital Masterclass: Chris...

Passle CMO Series Podcast ·

2025/05/12

Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise and scale thought leadership.In this episode of CMO Series Digital Masterclass, Will Eke speaks with Chris Yates, Digital Marketing Manager at Bristows, where over 150 authors have published 900+ insights, driving more than 330,000 views. Chris shares how Bristows has reimagined

en

23:05

RE-RELEASE: Tracey Whyte on Getting The Most Out of...

Passle CMO Series Podcast ·

2025/05/07

AI is being leveraged in professional services marketing at a rapid rate, yet there are limited examples of successful adoption. In this episode of the CMO Series Podcast re-release series, Tracey Whyte, Director of Business Development and Marketing at Piper Alderman, speaks with Charles Cousins to share practical tips on the applications of AI that she has been using to drive the firm in the market. She also shares the challenges that come with applying AI and how she's navigating them. Key

en

31:31

RE-RELEASE: Joe Green & Monica Rodriguez Kuniyoshi...

Passle CMO Series Podcast ·

2025/04/29

We're revisiting standout episodes from the CMO Series Podcast exploring the role of AI in reshaping professional services marketing. In this second episode of the series, we look back at an unforgettable session from the CMO Series Live held in New York. Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, took to the stage to discuss integrating generative AI into their team's expertise. They cover: How they are leveraging AI The

en

39:11

RE-RELEASE: Alison Arjoon and Luke Ferrandino on...

Passle CMO Series Podcast ·

2025/04/23

We’re revisiting standout episodes of the CMO Series Podcast to explore how AI is reshaping professional services marketing. We’ll hear insights directly from industry leaders on the best approaches to integrating AI into your firm and the efficiencies they are seeing.In this special episode, we look back at a memorable session from the CMO Series Live held in New York. Alison Arjoon, the Chief Marketing and Business Development Officer at Fragomen, and Luke Ferrandino, who was the CMO at Paul

en

30:47

Episode 171 - Wendy Bernero of Yate Collaborative on...

Passle CMO Series Podcast ·

2025/04/16

Every law firm strives to achieve year-on-year profitable revenue growth. As the industry continues to grow more competitive, firms are looking at how to drive sustainable, organic growth by focusing on client value delivery.On today's episode of the CMO Series Podcast, James Barclay is joined by Wendy Bernero, Founder and Strategic Advisor at Yate Collaborative, who has over 30 years of experience in legal marketing and held Chief roles in firms including Baker McKenzie. Wendy discusses insights

en

25:16

Episode 10 - CMO Series Digital Masterclass: Gareth...

Passle CMO Series Podcast ·

2025/04/08

Top-tier client experience is essential for law firms to stand out in a busy market. By prioritising usability and aligning with client needs, firms can showcase expertise, simplify engagement, and build trust, driving inquiries and conversions in a digital-first landscape.In this episode of CMO Series Digital Masterclass, Charlie Knight is joined by Gareth Osborne, Managing Director at MRM UK, and John Riley, Head of Strategy. Together, they delve into the critical role of client experience,

en

22:28

Episode 170 - Paige Pierce and Tiffani Mowry on...

Passle CMO Series Podcast ·

2025/04/02

In smaller to mid-sized firms, the marketing function can sometimes fall on the shoulders of just one person. In today’s episode of the CMO Series Podcast, Alistair Bone talks with not one but two solo marketers - Paige Pierce, Business Development & Marketing Manager at Ray Quinney & Nebeker, and Tiffani Mowry, Marketing and Attorney Recruiting Coordinator at Crowley Fleck. They discuss their insights, secrets and strategies to succeeding as a solo legal marketer. Alistair, Paige and

en

43:55

CMO Series Rainmakers: EP3 - Brinsley Dresden and...

Passle CMO Series Podcast ·

2025/03/27

Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the experts and lawyers themselves.In today's episode of CMO Series Rainmakers, Olivia Backon is joined by two of the foremost voices in advertising and marketing law - Brinsley Dresden and Geraint Lloyd-Taylor, Partners and Co-Heads of Advertising & Marketing at Lewis Silkin. Brinsley and Geraint are renowned for their engaging and insightful thought leadership

en

07:27

CMO Series Live 2025: An Exclusive Preview with...

Passle CMO Series Podcast ·

2025/03/25

CMO Series Live is back! After a hugely successful sell-out CMO Series Live last year in New York, we have decided to return for a second year running. This year, CMO Series Live is set to be bigger and better, with another stellar lineup of speakers covering the hottest topics in legal marketing, from AI to cross-selling. On today’s episode of the CMO Series Podcast, Natsaha Sandamas joins us to share an exclusive look at what to expect from CMO Series Live 2025. Natasha and Charlie cover: An

en

19:49

Episode 169 - Ian Ribald of Ballard Spahr on Taking a...

Passle CMO Series Podcast ·

2025/03/18

Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of client goals.In today’s episode of the CMO Series Podcast, Will Eke is joined by Ian Ribald, Chief Marketing and Business Development Officer at Ballard Spahr, to discuss how legal teams can benefit hugely from taking a more holistic approach to their marketing and business development efforts. Ian and Will cover: What Ian hopes to bring to his role and the surprises he's

en

27:14

CMO Series REPRESENTS - Part 2: Accelerating Gender...

Passle CMO Series Podcast ·

2025/03/06

In our second special episode to mark International Women's Day 2025, we catch up with inspiring women who are paving the way in professional services marketing and business development. They share their top tips for firms looking to accelerate action and promote equality within their organizations.Our incredible guests discuss the importance of transparent paths to promotion, the significant impact of leading by example, and why creating a safe space for authenticity is crucial to fostering

en

27:35

CMO Series REPRESENTS - Part 1: Accelerating Gender...

Passle CMO Series Podcast ·

2025/03/04

To celebrate International Women's Day 2025, we’re proud to present a special two-part edition of CMO Series REPRESENTS, where we spotlight the women at the forefront of driving gender equality in professional services marketing and business development.We’re privileged to feature insights from influential women who share their personal journeys, the challenges they've faced, and the steps needed to accelerate gender equality in the industry. In part one, our guests delve into the significance of

en

207 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...