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PODCAST

Passle CMO Series Podcast

The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector. Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market. Produced by Passle, the platform behind the Thought Leadership Suite and CrossPitch AI, built to power thought leadership and cross-selling for the world’s leading

business marketing

All Episodes

21:00

Episode 197 - Tricia Weener of Linklaters on The...

Passle CMO Series Podcast ·

2026/04/07

High-performing teams are the difference between steady progress and real growth in professional services marketing and BD. Performance doesn’t happen by accident, it’s built, shaped and led.In the latest CMO Series Podcast, Will Eke is joined by Tricia Weener, Global Chief Marketing and Business Development Officer at Linklaters, who has built a career spanning entrepreneurial ventures, scale-ups and global organisations. That breadth gives her a sharp perspective on what “high performance”

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22:24

Episode 196 - Vanessa Crocetto of Butzel on How...

Passle CMO Series Podcast ·

2026/03/31

Client experience is fast becoming a key driver of long-term growth for law firms that want to deliver real value, build lasting client relationships and stand out in the market.On today’s new episode of the CMO Series Podcast, Charles Cousins joins Vanessa Crocetto, who recently became Butzel’s first Chief Experience Officer, after more than a decade leading the marketing and business development department. Vanessa now focuses on how clients experience the firm day to day, reflecting the firm’s

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29:37

Episode 195 - Alexis Gray on BD Enablement That Helps...

Passle CMO Series Podcast ·

2026/03/25

Firms cannot afford to fall at the final hurdle. BD must work alongside fee earners to equip them with greater confidence to win and grow client relationships themselves.On this latest episode of the Passle CMO Series Podcast, Charles Cousins is joined by Alexis Gray, who has held senior marketing and BD leadership roles at PwC, Grant Thornton, Bond Dickinson and The Berkeley Partnership, as well as spending a decade running a successful marketing and BD consultancy. Alexis joins us to share her

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20:59

Episode 194 - Kimberly Rennick of Thompson Coburn on...

Passle CMO Series Podcast ·

2026/03/18

The most effective legal marketing today is designed to be useful, not just visible. Firms that are seeing real results are building targeted campaigns that connect insight directly to client need and, ultimately, to revenue.In today's episode of the CMO Series, Will Eke is joined by Kimberly Rennick, Chief Business Development and Marketing Officer at Thompson Coburn, to explore how bespoke, timely initiatives can become powerful business development engines. Kim shares how Thompson Coburn turned

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20:39

Episode 13 - CMO Series Digital Masterclass: Ryan...

Passle CMO Series Podcast ·

2026/03/11

The smartest PR strategy for law firms isn’t creating more content, it’s repurposing existing expertise and turning that powerful thought leadership into media opportunities.In today’s episode of CMO Series Digital Masterclass, Yasmin Zand sits down with Ryan Evans, Director of Public Relations and Communications at Jones Walker, to learn all about how to grow a world-class PR pipeline. In this conversation, he shares the PR success gained from a small Passle pilot in 2022, the steps they took to

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18:22

CMO Series REPRESENTS: International Women’s Day 2026...

Passle CMO Series Podcast ·

2026/03/05

To mark International Women’s Day 2026, Part two of our special episode of CMO Series REPRESENTS brings together senior leaders from across the legal sector to focus on one thing. How firms turn intent into action for women in law.The conversation centres on advocacy and access, who is in the room when decisions are made, who gets named in the room when they are not there, and who is given real exposure to clients, leadership and opportunity. Our guests discuss how progress doesn’t happen by

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25:29

CMO Series REPRESENTS: International Women’s Day 2026...

Passle CMO Series Podcast ·

2026/03/04

To mark International Women’s Day 2026, CMO Series REPRESENTS returns with a powerful conversation on leadership, equity and action in legal marketing. In part one of this special edition, we bring together senior marketing and business development leaders from across the profession to explore how firms can build a true culture of giving to gain, where collaboration, sponsorship and shared success aren’t slogans, but strategic choices. From approaching equality as a business issue, to active

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16:46

Rainmakers: EP7 - Laurie Burlingame of Morse on...

Passle CMO Series Podcast ·

2026/02/25

Building that long-term leverage can be difficult with short bursts of visibility. You need to consistently show up, make yourself known, and build relationships before you need them.In today’s CMO Series Rainmakers episode, we are joined by Laurie Burlingame, a Corporate Partner at Morse, who shares her grounded view on what rainmaking really looks like in this current legal market as proactive networking becomes more crucial than ever. With a background that spans science, an MBA in finance and

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22:07

CMO Series EP 193: Doug Gold on the Business Case for...

Passle CMO Series Podcast ·

2026/02/19

In this episode of the CMO Series podcast, we're joined by Doug Gold, Chief Operating Officer at Mitchell Silberberg and Knupp to explore what that means in practice. Doug shares his career journey and what first bought wellbeing into focus at MSK, and he'll also talk about how the wellness program got off the ground, the realities of building internal support around it and getting it going. Charles and Doug discuss the impact of the program on individuals and firm culture. The results that have

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26:05

Episode 192 - Aubrey Bishai of Vinson & Elkins on Why...

Passle CMO Series Podcast ·

2026/02/05

True innovation in law firms goes beyond AI. It's rooted in humanity, with the people and process creating true client value.On today’s episode of the CMO Series Podcast, Will Eke is joined by Aubrey Bishai, Chief Innovation Officer at Vinson & Elkins, to explore the true meaning of innovation and the evolving client expectations around AI. Aubrey joins us to unpack how the firm’s unique leadership structure really works in practice. Aubrey shares insights into how she decides what’s worth

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18:06

Episode 191 - Patrick Johnson of Honigman on...

Passle CMO Series Podcast ·

2026/01/28

Most law firms pitch a lot. Far fewer pitch well. And that gap represents one of the biggest missed growth opportunities in the legal market.In the latest episode of the CMO Series Podcast, Charles Cousins is joined by Patrick Johnson, Chief Business Development & Marketing Officer at Honigman, to explore the importance of culture and client-centric storytelling in pitches. After a month in his role, and previous experience spanning multiple law firms and time at McKinsey, Patrick offers a

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23:30

Rainmakers: EP6 - Mona Dajani of Baker Botts on...

Passle CMO Series Podcast ·

2026/01/21

Building a book of business isn’t about being perfect or staying invisible, it’s about being consistently authentic and recognizable long before clients even need you.On today’s episode of CMO Series Rainmakers, we’re joined by someone who has redefined what it means to build a book of business in Big Law. Mona Dajani, Partner and the Global Co-Chair of the Energy, Infrastructure and Hydrogen teams and Co-Chair of the Baker Botts Energy sector worldwide, has spent more than 25 years carving out a

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27:15

Episode 190 - Vanessa Torres and Mark Kesslen of...

Passle CMO Series Podcast ·

2026/01/14

A consistent client experience doesn’t start with clients. It begins with strong internal alignment throughout the firm, built on trust, collaboration, and a proactive culture.In this episode of the CMO Series Podcast, we’re diving into one firm’s bold growth journey. Lowenstein Sandler has set its sights on expanding from 400 to 700 lawyers in just five years. But behind that ambition lies a bigger story, where marketing, business development, and firm leadership come together to deliver a

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20:57

Rainmakers: EP5 - Tom Whittaker of Burges Salmon on...

Passle CMO Series Podcast ·

2026/01/07

Standing out in a crowded market increasingly depends on carving out a clear niche and owning it with confidence.In this episode of CMO Series Rainmakers, Sarah Strachan is joined by Tom Whittaker, Director and Head of AI (Advisory) at Burges Salmon, to explore how lawyers can build authority by becoming the go-to voice in an emerging area. Tom shares how an early interest in writing evolved into a focused thought leadership strategy, positioning him at the forefront of AI regulation long before

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22:30

Episode 189 - Kathryn Whitaker of Burr & Forman on...

Passle CMO Series Podcast ·

2025/12/17

Law firms are no longer operating in a period of stability; they require momentum. Marketing leaders are expected to evolve alongside the business, retrofitting strategy around lateral growth, proving value through data, and guiding attorneys who are neither new nor at the top. In this episode of the CMO Series Podcast, we’re joined by Kathryn Whitaker, Chief Marketing Officer at Burr & Forman, to explore how her leadership and strategic approach have adapted since her first appearance on the

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22:54

Episode 188 - Charlotte Eberlein of Thomson Snell &...

Passle CMO Series Podcast ·

2025/12/09

What does it take to modernise a 450-year-old law firm without losing the legacy that makes it iconic? Charlotte Eberlein, Head of Marketing and Business Development at Thomson Snell & Passmore, has spent over a decade answering that question in real-time. She has built a business development culture from the ground up, brought PR in-house, and helped the firm deliver big law impact on a regional budget. In this episode of the CMO Series Podcast, Charlotte joins Will Eke to talk through that

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28:16

Episode 187 - Lean & Mean: Driving BD in a Mid-Sized...

Passle CMO Series Podcast ·

2025/12/02

Driving business development in a mid-sized regional firm is rarely about large budgets. It’s about sharp strategy, creativity and the ability to make every action count. In this episode of the CMO Series Podcast, Kelley Goes, Member and Chief Marketing and Business Development Officer at Jackson Kelly, joins Alex Haidar to share how her unconventional career path has shaped her bold, practical approach to legal marketing and BD.Kelley’s journey began as a litigator at Akin Gump, moving into public

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21:15

CMO Series Podcast Thanksgiving 2025: Celebrating...

Passle CMO Series Podcast ·

2025/11/26

For this year’s Thanksgiving edition of the CMO Series Podcast, we bring together an outstanding group of legal marketing leaders to reflect on the people and practices that have shaped their careers. What emerges is a clear and compelling message about the importance of trust, collaboration and shared generosity in building strong marketing teams and firm cultures.Thank you to our special guests for sharing their insights: Angela Pandolfo Roy, Chief Marketing Officer at Gibbons, Maura Brandt,

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22:18

Episode 186 - Jocelyn Brumbaugh of Builden Partners...

Passle CMO Series Podcast ·

2025/11/18

If you’re a law firm marketer, you know the pressure of balancing attorney demands, limited resources, and the need to stay genuinely strategic. The job is more than execution. It requires sharp prioritization and a steady, trusted voice over time.In this episode of the CMO Series Podcast, Alex Haidar talks with Jocelyn Brumbaugh, Founder of Builden Partners and legal marketing leader with experience at firms such as Foley & Lardner, Baker McKenzie, and Citadel. She shares practical,

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12:17

CMO Series Live Special: Connor Kinnear on...

Passle CMO Series Podcast ·

2025/11/11

Most law firm CMOs agree that cross-selling is the fastest and most cost-effective way to grow law firm revenue. Yet, our latest research shows that 84% of law firms are missing out on these opportunities.The biggest barriers to cross-selling success are awareness and trust. Lawyers need the confidence to refer work which requires trust across teams, and they need visibility into the full scope of the firm’s expertise so they know what their colleagues actually do. That’s where CrossPitch AI comes

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223 results

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