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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

25:12

464 - How I Reconciled My Relationship with My...

Brand You Personal Branding ·

2025/05/29

Watch this talk on YouTube » Entrepreneurs and high achievers like to talk a lot about how to rewrite their life story, especially in the context of their external accomplishments. I've found that growth more happens in the unseen moments - the times of pain, heartache, and the decisions we face that require courage, forgiveness, and presence. When I got the call that my dad was dying, I knew I had to share this story—our story. This is a talk I gave at Growth Now Summit Live, and with special

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05:18

A personal update...

Brand You Personal Branding ·

2025/05/20

There's been a lot going on lately, so I thought I'd pop in and give you an update. Sorry I've been missing my podcasts...

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30:43

463 - Persuasion for One-Person Brands - Lessons from...

Brand You Personal Branding ·

2025/04/29

If you’re a solopreneur, you already wear every hat: marketing, sales, content, client delivery. But there’s one skill that ties it all together –– persuasion. In this episode, I sit down with Ellin Sidell, Fortune 500 leader-turned-author of The Influence Advantage. In this episode, you’ll discover: Why persuasion is a skill you can master—even if you're introverted or uncomfortable with sales How Ellen got her boss to complete her overdue review using nothing but humor and a fake invoice (true

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41:09

462 - Rich Relationships - How to Create a...

Brand You Personal Branding ·

2025/04/22

Want to build a network that actually works for you — without faking extroversion or burning out? Today, Selena Soo joins me to talk about what it really takes to build a million-dollar network in today’s world. From defining your inner circle to learning how to ask for help, this conversation is packed with practical wisdom and hard-won insight. Why introverts can often be great relationship builders—and how Selena leveraged this to create a thriving network The 3-phase framework of building Rich

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50:32

461 - Why Being Nice is Keeping Your Clients from...

Brand You Personal Branding ·

2025/04/15

Jay Ferrugia has spent over 25 years transforming lives through strength — but not just in the gym. In this episode, we dive into the mindset, discipline, and raw honesty it takes to create real results in any field. Jay shares why playing nice often holds your clients back, how to build trust without people-pleasing, and why authenticity isn’t a brand strategy — it’s a lifestyle. Whether you’re in fitness, business, or the expert space, this conversation will challenge the way you lead and deliver

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32:35

460 - 6 Mindset Shifts that Helped Me Build and Sell...

Brand You Personal Branding ·

2025/04/08

Heidi DeCoux is an entrepreneur, tech innovator, and financial literacy advocate. Heidi has successfully built and scaled four businesses with 50%+ profit margins and sold three of them, one of which resulted in a 7-figure exit. In this conversation, Heidi shares some of the most important principles for success. Her latest adventure is launching the tech startup, Cashflowy.ai — a bookkeeping, client invoicing, and cash-flow management smart AI software for small businesses that eliminates the need

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12:55

459 - If You're a Coach Scared of AI, Listen to This...

Brand You Personal Branding ·

2025/04/01

🧰 Get my book, You Are the Brand: https://amzn.to/40Ntc2O If you're a coach worried that AI is replacing human connection or will steal your clients, this is for you. There are two perspectives to what I'm sharing: From me to you, coach to coach: These are five reasons AI cannot replace you as a coach. From you to your clients: Use and adapt these points in your marketing to show why coaching can't be replaced by AI. This will help you position yourself stronger in your market—without giving away

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12:59

458 - The Harsh Truth About AI Taking Over Coaching...

Brand You Personal Branding ·

2025/03/25

AI isn’t coming — it’s already here, reshaping the coaching, consulting, and expert industry at a speed that’s catching many off guard. In this episode, I share an unfiltered look at how AI is changing the personal brand space and what you must do right now to stay relevant, trusted, and in demand. This isn’t a tech tutorial — it’s a wake-up call. You don’t need to fear AI… but you do need a plan. 0:57 - Connection is the differentiator 2:25 - The viral AI YouTuber who lost my trust 5:07 - The

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29:08

457 - 5 Big Mistakes When Trying to Monetize with a...

Brand You Personal Branding ·

2025/03/18

Turning your expertise into real income doesn’t require a massive audience—yet so many people get stuck believing they need one. In this episode, I break down the five biggest mistakes people make when trying to monetize their skills, and I’ll share the simple shifts that can unlock your true earning potential. 0:50 - The single biggest mistake: pricing too low from the start 1:50 - The "traffic from hell" model for pricing 6:08 - Success Hack: always assume people want to work with you 10:05 -

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24:04

456 - 92% of Solopreneurs We Surveyed Said This… And...

Brand You Personal Branding ·

2025/03/04

Robby Fowler is back to join me on the show and we've got some interesting insights to share. During a recent launch, we surveyed solopreneurs—coaches, consultants, and service-based experts—and 92% admitted to making a critical mistake that’s keeping them from consistent clients and revenue. The good news? Once you fix this, everything changes. In this episode, we break down: What 92% of solopreneurs are missing—and why it’s costing them clients. The biggest myth about growing your brand (and what

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34:41

455: Behind-the-Scenes of My Private Talk in Uganda -...

Brand You Personal Branding ·

2025/02/25

In this episode, I’m bringing you a rare, behind-the-scenes leadership talk I gave for Ugandan Water Project, covering life transitions, unlearning old beliefs, and how asking better questions leads to better answers. If you’ve ever found yourself wondering What am I going to do with my life?, this episode will challenge you to rethink success, identity, and purpose. I share the pivotal moments that shaped my journey—from the expectations placed on me by my culture and faith, to my personal turning

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22:59

454: Why I Went to Uganda and What it Revealed About...

Brand You Personal Branding ·

2025/02/18

What happens when you step outside your comfort zone and immerse yourself in something bigger than yourself? Fresh from a great trip to Uganda, I’m grappling with deep questions about work, meaning, and the unexpected ways life pulls us forward. This episode is a raw, unfiltered reflection on what I experienced—and how it’s shifting my perspective. 🔹 The real reason I said yes to this trip after years of saying no 🔹 How doing work on the ground changed my relationship with my own expertise 🔹 The

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46:38

453: Why successful people feel empty after achieving...

Brand You Personal Branding ·

2025/02/11

Today I talk with James Beng Lee to rethink success. Whether it’s hitting a financial goal, publishing books, or building a business, many people reach a point where they ask: What now? James has worked with top performers across various industries and has seen firsthand how success can often feel hollow when it’s not defined correctly. We discuss the phases when people start questioning their definition of success, how the fear of not enough keeps us stuck in achievement cycles, and why true

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32:55

452: Never-before-told personal stories that shaped...

Brand You Personal Branding ·

2025/02/04

In this episode, my friend Nick Cavuoto flips the script and puts me in the hot seat. We cover everything from my childhood dreams of becoming a comic book artist to the lessons I’ve learned from my parents, my entrepreneurial journey, and why books have become my personal legacy. I also open up about my relationship with my father—how we went nearly a decade without speaking, the wild stories from his past (including an actual CIA job offer!), and how reconnecting with him shifted my perspective

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37:46

451: Building a Unicorn Team to Make Big Things...

Brand You Personal Branding ·

2025/01/28

If you’ve ever felt stuck doing everything yourself, this episode is for you. In this episode I sit down with Jen Kem to talk about her new book, Unicorn Team, and how it changed the way I think about building a team, managing ideas, and stepping into my own role as a leader. We share the hard truths about why working harder isn’t the answer and the mindset shifts that make all the difference. Why your next level requires a mindset shift from “donkey work” to “unicorn thinking” How to identify the

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14:10

450: Life Beyond Business - Why I’m Taking a...

Brand You Personal Branding ·

2025/01/21

In this episode, I open up about my decision to travel to Uganda—a trip that’s less about adventure and more about reconnecting with what truly matters. After more than a decade in an industry that glorifies success and appearances, I’ve found myself searching for deeper meaning and alignment in life and work. This journey represents a step away from “life as usual” and into the unknown. Why a decade of success left me craving something deeper—and how I’m answering that call. The surprising lesson

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37:04

449: The Director’s Cut of My Book: A Fresh Look at...

Brand You Personal Branding ·

2025/01/14

What if you could breathe new life into your book and connect with readers in a fresh, personal way? In this episode, I share a simple but powerful strategy I’ve started using: creating a “director’s cut” of your book. This approach not only gives your book a second life but also doubles as a standout marketing strategy on YouTube. Tune in to hear why this works, how I approached it for You Are the Brand, and how you can easily create your own director’s cut. What You’ll Learn: Why YouTube is the

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24:01

448: 7 Lessons from a Decade in Full-Time Business...

Brand You Personal Branding ·

2025/01/07

In this first episode of 2025, I reflect on a decade of being in business full-time (I went full time in August of 2015). This is an honest look at what it truly takes to build a life and business that align with your values. Whether you're just starting out or a seasoned entrepreneur, I hope these stories and insights will inspire you to live and work with greater intention. The 7 Lessons: Pain Pushes Until the Vision Pulls Honor Your Convictions and Make Decisions You'll be Proud of Later Sh*t

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18:01

447: How I Matched My Day Job Income—and Left...

Brand You Personal Branding ·

2024/12/03

If you’re dreaming about leaving your 9-to-5 to build a business, but you’re unsure where to start, I get it. Nearly 10 years ago, I was in your shoes—working long hours as a CMO, feeling unfulfilled, and wondering how I could create a life on my terms. In this episode, I’m sharing exactly how I made the leap to full-time entrepreneurship, including the hard lessons I learned along the way and the strategies that worked. If you’re ready to start making moves toward freedom, this episode will give

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09:12

446: What Pro Wrestling Taught Me About Breaking the...

Brand You Personal Branding ·

2024/11/26

In this episode, we explore the drawbacks of hustle culture and the importance of integrating rest into our lives for sustainability. Through my experience with professional wrestling, I learned how relentless work without breaks can lead to burnout. The episode encourages listeners to rethink their approach to work by simulating urgent scenarios to practice delegation and task management. By prioritizing relationships and commitments that truly matter, the episode advocates for a balanced lifestyle

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487 results

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