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PODCAST

From Overlooked to Fully Booked ®

What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales. So how can we reverse this scenario? Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on

business marketing

All Episodes

18:03

S2 EP 25: Stop trying to grow your audience like it's...

From Overlooked to Fully Booked ® ·

2025/06/20

Are you tired of shouting into the void? Creating content consistently, using trending techniques, yet watching your audience growth completely plateau while competitors effortlessly attract hundreds of new followers monthly?You're not alone, and you're not doing anything wrong. The problem is that most audience growth advice treats symptoms rather than addressing the foundational issues that drive sustainable growth.We're not after trends and quick fixes in our quest to grow sustainable

en

21:12

S2 EP24: An Email Marketing Masterclass with Erika...

From Overlooked to Fully Booked ® ·

2025/06/13

In this weeks episode I sat down with Erika Robinson, the UK GM of Constant Contact, and honestly, this chat is packed with actionable email marketing gold.If you've been wondering whether email marketing is still worth your time in 2025, this episode will put those doubts to rest once and for all. Erika dropped some seriously impressive stats including a £36 return for every £1 you spend on email marketing. That's FAR more than the average social media ROI.Erica got into the nitty-gritty details

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22:25

S2 EP23: Why Working Alone is Holding Your Business...

From Overlooked to Fully Booked ® ·

2025/06/06

If you're sitting at your desk, wrestling with the same business challenges week after week, wondering why progress feels so slow despite all your hard work, this episode is exactly what you need!I'm diving deep into something that could completely transform your business trajectory - the power of group programmes and masterminds. During my career I've learned that the most successful entrepreneurs aren't the smartest ones working alone. They're the ones who've mastered the art of surrounding

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17:52

S2 Ep22 - Five Proven Strategies to Boost Your Summer...

From Overlooked to Fully Booked ® ·

2025/05/23

In this week's episode I'm sharing five proven strategies to not only survive the summer months but actually boost your revenue during what can typically be a slower period for many businesses.Drawing from my own experience transforming my seasonal dance company's finances and creating consistent income for that, as well as for my marketing business, I walk you through actionable approaches that have worked for both me and my clients.You'll discover how to implement consistent revenue streams

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17:20

S2 EP21 - Turn Your Marketing Into Money

From Overlooked to Fully Booked ® ·

2025/05/16

In this episode of 'From Overlooked to Fully Booked', I tackle the common frustration I hear from so many of you: "I'm posting consistently, I'm showing up on all the right platforms, so why am I not making sales?"This disconnect between marketing effort and actual revenue is something I've helped hundreds of business owners overcome. The truth is, creating content for the sake of content isn't enough. There's a world of difference between content that engages and content that actually generates

en

18:34

S2 EP20: Unlocking the Secrets of High-Converting...

From Overlooked to Fully Booked ® ·

2025/05/09

Would you believe that some lead magnets convert at a measly 2-3% while others achieve a more impressive 40-50% or even higher? It's true, and I've seen it first hand after creating hundreds of lead magnets throughout my career for my own businesses and those of my clients.What makes the difference isn't fancy design, technical complexity, or even the volume of information you provide. The secret lies in something much simpler but often harder to achieve: matching your audience's pain points

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20:12

S2 EP19: 8 Proven Strategies to Convert Social Media...

From Overlooked to Fully Booked ® ·

2025/05/02

In this episode, I'm covering a crucial (and lucrative) element of digital marketing: converting your social media followers into email subscribers. While social media followers represent potential, having email subscribers allows you to control the relationship, something that's increasingly valuable in today's algorithm-driven landscape.This episode was inspired by my recent interview with style strategist Samantha Harmon (Episode 17), who lost her Instagram account and has never been able to get

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34:19

S2 EP18: From YouTube to a book deal & the big AI...

From Overlooked to Fully Booked ® ·

2025/04/25

I had such an insightful conversation with Phil Pallen on the podcast this week! If you've been struggling to create sustainable content or wondering how to leverage your personal brand effectively, this episode is definitely for you.Phil has branded over 400 people and companies in his 15-year career and has successfully transitioned from pure client work to becoming a content creator with his own book deal and a partnership Adobe.We dive into Phil's counterintuitive approach to content creation

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32:14

S2 EP17: Conquering LinkedIn: From Zero to 20K...

From Overlooked to Fully Booked ® ·

2025/04/18

I had such a brilliant chat with Samantha Harman on the podcast this week! If you've been hesitant to use LinkedIn for your business because "it's not for your industry", then this episode will completely change your perspective.Samantha has built an audience of over 20,000 LinkedIn followers as a personal stylist (yes, you read that right!) and grown an 8,000+ subscriber newsletter in just 52 editions by completely ignoring what people in her industry "should" be doing.We dive into how she's

en

27:21

S2 EP16: Put Your Confidence Jacket On with Kirsty Hulse

From Overlooked to Fully Booked ® ·

2025/04/11

I had such a brilliant chat with Kirsty Hulse on the podcast this week! If you're looking for practical ways to build your confidence as a business owner, this episode is gold. Kirsty shared how she accidentally became an entrepreneur (winning Virgin Atlantic as her first client!) and how she's built her confidence through small daily habits rather than grand gestures.What I love most about our conversation is how refreshingly honest Kirsty is about the realities of running a business. She

en

18:53

S2 EP14: 5 Essential Strategies to build a Powerful...

From Overlooked to Fully Booked ® ·

2025/04/04

Building a personal brand doesn't happen overnight - it takes strategy, consistency, and a bit of courage to put yourself out there! This is exactly what I'm unpacking in this week's episode.Today, I'm sharing the five building blocks you need to create a personal brand that makes you stand out and gets you noticed by your ideal clients. Think about the last time you hired someone - did you go with the faceless company or the person who felt familiar, whose content resonated with you? For most of

en

14:38

S2 EP14: How To Add 1,000 Email Subscribers Without...

From Overlooked to Fully Booked ® ·

2025/03/28

Email marketing is absolutely one of my favourite strategies, because of the results it achieves. Which is why I'm so excited to share part 2 of this special series with you! After sharing my first five list-building strategies last week, I'm diving into five more effective approaches that leverage relationships and existing content to help you reach your first (or next) 1,000 subscribers without spending a penny on ads.In this episode, I'm showing you exactly how to use strategic content

en

15:46

S2 EP13: How To Add 1,000 Email Subscribers Without...

From Overlooked to Fully Booked ® ·

2025/03/21

📧 Want to know which digital marketing asset I'd save if I could only have one? My email list! In this episode, I'm sharing five proven strategies to find your first, or next, 1,000 subscribers without spending a penny on ads.You'll discover how email marketing delivers an astonishing £42 return for every £1 spent, and how to create lead magnets that actually convert in 2025.What You'll Learn:Why lead magnets need to solve ONE specific problem preciselyHow email mini-courses achieve 50-60% open

en

18:15

S2 EP 12: From Likes to Leads: The Content Strategy...

From Overlooked to Fully Booked ® ·

2025/03/14

In this episode, I tackle one of the most frustrating challenges I hear from smart, hardworking business owners - they're consistently creating content, showing up on all the right platforms, but their phone isn't pinging with enquiries and their inbox remains stubbornly empty!I'm sharing my step-by-step framework that bridges the critical gap between content that merely gets engagement and content that actively generates qualified leads. This isn't about creating more content; it's about creating

en

17:00

S2 E11: This is what's stopping your sales

From Overlooked to Fully Booked ® ·

2025/03/07

In this action packed episode of 'From Overlooked to Fully Booked', I tackle the frustrating "implementation gap", which is the chasm between marketing knowledge and action. I reveal why successful business owners aren't necessarily marketing geniuses, but consistent implementers who take action even when they don't feel like it. I share many of the key and practical strategies that I use in my business like "No Call Tuesdays" and discuss my BRIGHT Framework®, a systematic approach to marketing that

en

20:56

S2 E10 - Five Zero-Cost Lead Generation Strategies...

From Overlooked to Fully Booked ® ·

2025/02/28

I generated hundreds of qualified leads last year without spending a penny on advertising. In this value-packed episode, I'm pulling back the curtain on five powerful lead generation strategies that cost nothing but deliver serious results.After nearly 30 years in marketing, I've discovered that the most effective lead generation rarely requires a big budget—just creativity, consistency, and genuine value. These aren't theoretical ideas; they're battle-tested approaches I've used to grow my own

en

13:04

S2 E9: Make sales inevitable during your next launch

From Overlooked to Fully Booked ® ·

2025/02/21

Ready to Transform Your Launch Game?Ever wondered what REALLY happens behind a successful product launch? Dive into this episode where I pull back the curtain on the real-world challenges and victories of launching - sharing honest insights and key learnings from my own latest launch.You'll discover:The "Early Bird" strategy that can make or break your salesWhy flexibility isn't just relevant to yoga (and how it saved my launch)The secret sauce that turns casual browsers into eager buyersAn

en

10:17

S2 EP 8: Explode your visibility using free challenges

From Overlooked to Fully Booked ® ·

2025/02/14

In this episode, I share my insights from having hosted lots of free challenges to help boost followers and sell my signature products. I detail the preparation, marketing strategies, and the importance of organic marketing. I discuss why you need to be thorough with your planning, understand your audience needs and leverage community support help to create a successful challenge.During this podcast I discuss Lisa Johnson's Race to Recurring Revenue Challenge which I will be taking part in later

en

11:41

S2 EP7: 5 Proven Strategies to Get Your Business...

From Overlooked to Fully Booked ® ·

2025/02/07

In today's episode of From Overlooked to Fully Booked, I tackle a common challenge faced by service-based business owners: the gap between understanding what needs to be done and consistently taking action to get it done. I share five proven strategies that have not only moved things forward in my own business but have also helped countless clients move from being overlooked to becoming fully booked.I deliver practical, actionable steps that you can implement immediately. From defining crystal-clear

en

12:05

S2 EP6: Marketing not working? Do this! In...

From Overlooked to Fully Booked ® ·

2025/01/31

In today's episode, which is brought to you in partnership with Adobe Express, I give you some easy to implement tips that will show you how to streamline your marketing so that you can spend less time, yet make more sales. I discuss why consistency is so important as well as how to effectively engage with your audience through social media. I cover how to audit your online presence, create a baseline of content, and leverage my favourite tool, Adobe Express, for efficient content creation. Listen

en

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