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PODCAST

From Overlooked to Fully Booked ®

What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales. So how can we reverse this scenario? Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on

business marketing

All Episodes

09:13

How I Plan My Year (And a Free Tool to Help You Plan...

From Overlooked to Fully Booked ® ·

2026/01/09

January planning can feel like writing a wish list that never survives February. You set the goals, create the spreadsheet, then watch real life slowly erode every intention you had.This episode shares the 5-step framework that's replaced vague annual planning with something that actually sticks. From choosing one single-minded focus to blocking your non-negotiables before anyone else claims your calendar.Plus, there's a free spreadsheet to map it all out yourself.📚 Resources Mentioned• Free

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06:35

S2 EP52: Your First Week Back (And How To Make It...

From Overlooked to Fully Booked ® ·

2026/01/02

Your first week back after the break isn't like any other week - it's a statement of intent.In this episode, Niki shares three intentional actions to help you start 2026 with clarity and purpose, rather than drowning in your inbox and reacting to everyone else's priorities.You'll discover:Why your first week sets the tone for your entire quarterHow to turn 2025 reflections into your first Q1 priorityThe one-priority approach that cuts through false urgencyHow to protect planning time before the

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09:23

S2 EP51: Reflecting on the Year That Was (Before You...

From Overlooked to Fully Booked ® ·

2025/12/26

Before you map out your 2026 goals, there's something more valuable than a fresh planner and a clean slate. It's the insights from the year you've just lived through, sitting there, ready to be reviewed and learnt from.In this Boxing Day episode, I'm sharing three reflection questions designed for the quiet days between Christmas and New Year. These aren't complicated frameworks or lengthy exercises, but simple prompts to sit with while the world slows down.Whether you're curled up with a cuppa or

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10:55

S2 EP50: How to Actually Switch Off This Christmas...

From Overlooked to Fully Booked ® ·

2025/12/19

Your best work in 2026 starts with how well you rest this Christmas. In this episode, I'm sharing four practical strategies to help you genuinely switch off over the festive period, and why protecting your rest is one of the smartest business decisions you can make.Rest isn't the opposite of ambition. It's what fuels it. Your capacity for brilliant work depends entirely on your capacity for genuine recovery. But switching off doesn't happen by accident, it requires the same intentional planning.This

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11:14

S2 EP49: How to Get a Client Before Christmas

From Overlooked to Fully Booked ® ·

2025/12/12

Think December is too late to sign new clients? Think again. In this episode, I share four proven tactics to get a client before Christmas. These aren't complicated strategies requiring weeks of setup - they're actions you can take in a few minutes this week which will lead directly to sales conversations.You'll discover why reaching out to past enquiries is your fastest path to December revenue, how a simple check-in with previous clients can unlock unexpected opportunities, and the exact message

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11:50

S2 EP48: Why Community Is The Missing Piece (And...

From Overlooked to Fully Booked ® ·

2025/12/05

In today's episode I discuss the distinction between an audience and a community and how a real community fosters connections, support, and accountability, which are essential for business growth. The episode is packed with tips on how to spot meaningful community and how to avoid hosts who are just looking for another stripe notification. As a podcast listener I also give you a sneak pre sale peak at my membership 'The Marketing Insiders Club.'📚 Resources MentionedThe Marketing Insiders Club -

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09:43

S2 EP47: Why Most Memberships Fail Their Members (And...

From Overlooked to Fully Booked ® ·

2025/11/28

Memberships are everywhere right now. Every coach, consultant and course creator seems to have one. The promise always seems appealing: ongoing support, community, regular content, accountability. But the reality is often very different.In this episode, I'm talking honestly about what's broken in the membership model, what needs to change as we head into 2026, and four critical questions to ask before joining any membership, questions that will save you from wasting money on memberships that look

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12:34

S2 EP46: Why Free Challenges Are Still My Secret...

From Overlooked to Fully Booked ® ·

2025/11/21

Are free challenges outdated? Absolutely not, but they've evolved dramatically since 2019.After running around a dozen challenges over the years, I can confirm they remain the single most reliable way to bring in brilliant clients and keep those Stripe notifications pinging. Not social media. Not paid ads. Challenges.In this episode, I'm sharing what's changed about challenges since I started running them, what still works brilliantly, and why I'm hosting another one in December (even though they're

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10:45

S2 EP45: 3 Ways To Make More Money Without Getting...

From Overlooked to Fully Booked ® ·

2025/11/14

Most business owners think they need more clients to make more money. But what if I told you that's completely backwards?In this episode, I revealing three practical strategies to increase your revenue using the relationships and expertise you already have. No new lead generation required, no complicated funnels, just straightforward approaches that work.I share the conversation starters I use with clients, why most female entrepreneurs are undercharging (and how to fix it immediately), and the

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16:04

S2 EP44: Simple tips you need to know to Launch Like...

From Overlooked to Fully Booked ® ·

2025/11/07

In this episode, I'm sharing the three launching principles which transformed what for a multitude of reasons could have been one of my most difficult launches into one of my most successful. Launching in 2025 works completely differently than it did even a couple of years ago and I'll be going into detail about what is working right now in this episode.My launch succeeded because I'd been quietly building momentum for months through my weekly free marketing clinic Marketing Mondays. I'd been

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26:04

S2 EP43: From £0 to Fully Booked in 6 months with...

From Overlooked to Fully Booked ® ·

2025/10/31

What does it really take to go from launching your business to being fully booked in just six months? In today's episode, I'm joined by Lydia Hawkridge, a fractional COO who did exactly what so many of us dream about - she launched in January and was fully booked by June. But here's what makes this conversation different: Lydia shares the reality behind those headlines, including making £0 in January and the year of terror in the run up to launching her business.You'll discover why Lydia said yes to

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14:23

EP42: The Magic of Getting in the Right Rooms

From Overlooked to Fully Booked ® ·

2025/10/24

In today's episode, I dive into why in-person events remain one of the most powerful business growth strategies in 2025, even as everyone becomes increasingly obsessed with digital marketing. I explain why real human connections still outperform digital interactions when it comes to building meaningful business relationships, and how to make the most of these opportunities yourself.I reveal the three key advantages of in-person events: the instant positioning effect, the quality of relationships

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46:46

S2 EP41: Getting Visible AF with Matt Hall

From Overlooked to Fully Booked ® ·

2025/10/17

I've been investing heavily in my business this year, and so has today's guest, Matt Hall. So I wanted to sit down with him and ask the practical questions: Where's the money actually going? How do you decide what's worth it? What happens when it doesn't work out?One of Matt's revenue streams is a membership with around 250 members. But it took four years of hovering around 60-70 members before he figured out what needed to change.We talk about his checklist for deciding who to work with (and why he

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33:50

S2 EP40: How to Rebuild Your Business Visibility...

From Overlooked to Fully Booked ® ·

2025/10/10

Have you ever taken time away from your business and worried nobody would remember you when you came back? That fear became a reality for today's guest, Sooz Young.In 2020, Sooz Young lost every client except one when COVID hit her thriving tech training business. Then came a cancer diagnosis that kept her offline for two years. When she finally returned, ready to rebuild, she faced a devastating realisation: nobody knew who she was anymore. Two years of invisibility had erased the visibility she'd

en

20:09

S2 EP39: (Part 9): Marketing That Gets Results: Stop...

From Overlooked to Fully Booked ® ·

2025/10/03

Stop creating content. Seriously. The businesses going from overlooked to fully booked aren't creating content at all - they're building something entirely different. This episode reveals why identical businesses doing the exact same marketing activities get completely different results, and it has nothing to do with working harder or posting more.In today's episode I'm sharing the fundamental shift that transforms exhausting content creation into effortless momentum building. You'll discover the

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19:35

S2 EP38: (Part 9): Marketing That Gets Results: Right...

From Overlooked to Fully Booked ® ·

2025/09/19

Your most valuable content could be completely missing the mark. That brilliant post explaining exactly how to solve your audience's biggest problem might be driving away the very people who are ready to pay you to solve it. That inspirational case study showcasing your amazing results might be invisible to people who don't even know they need help yet.In this episode, I reveal why treating your entire audience as one unified group is sabotaging your content strategy. I break down the four distinct

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19:43

S2 EP37: (Part 8): Marketing That Gets Results: The...

From Overlooked to Fully Booked ® ·

2025/09/12

Most business owners are brilliant at creating content but terrible at monitoring whether it's actually working. I see entrepreneurs spending hours crafting perfect posts and planning content calendars, but they never step back to check if any of this effort is driving results.In this episode, I share a simple 5-minute weekly monitoring system that catches 90% of marketing problems before they become serious disasters. You'll discover how to spot early warning signs, prevent small issues from

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20:44

S2 EP36: (Part 7): Marketing That Gets Results: How...

From Overlooked to Fully Booked ® ·

2025/09/05

Something happened to me on Facebook recently that perfectly illustrates everything that's wrong with how people try to convert followers into clients. I received such an awful sales approach that it became the perfect case study for what NOT to do when trying to build genuine business relationships.In this episode, I break down why spammy tactics damage relationships before they even start, and share the authentic approach that actually works for converting engaged followers into paying clients

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18:28

S2 EP35: (Part 6): Marketing That Gets Results: The...

From Overlooked to Fully Booked ® ·

2025/08/29

You've built your email list, subscribers are flowing in, and you're feeling quite pleased with yourself. Then newsletter day arrives, you sit down to write, and panic sets in: "What do I actually write when I'm not selling anything?"Most business owners fall into one of two deadly traps: sending random tips that feel like filler content, or only emailing during launches (training subscribers to expect sales pitches). Both approaches kill relationships faster than you can say "unsubscribe."I reveal

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17:58

S2 EP34: (Part 5): Marketing That Gets Results: Why...

From Overlooked to Fully Booked ® ·

2025/08/22

You've just spent two hours crafting brilliant content. You research, write, edit, polish, then hit publish with excitement ... and then nothing. Your content disappears while someone else's "random" post gets hundreds of comments. Sound familiar?In this episode, I reveal the psychology behind why some content stops people dead in their tracks while other content quickly becomes invisible. Creating the most engaging content isn't about being clever or creative - it's about understanding how our

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