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PODCAST

From Overlooked to Fully Booked ®

What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales. So how can we reverse this scenario? Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on

business marketing

All Episodes

10:45

S2 EP45: 3 Ways To Make More Money Without Getting...

From Overlooked to Fully Booked ® ·

2025/11/14

Most business owners think they need more clients to make more money. But what if I told you that's completely backwards?In this episode, I revealing three practical strategies to increase your revenue using the relationships and expertise you already have. No new lead generation required, no complicated funnels, just straightforward approaches that work.I share the conversation starters I use with clients, why most female entrepreneurs are undercharging (and how to fix it immediately), and the

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16:04

S2 EP44: Simple tips you need to know to Launch Like...

From Overlooked to Fully Booked ® ·

2025/11/07

In this episode, I'm sharing the three launching principles which transformed what for a multitude of reasons could have been one of my most difficult launches into one of my most successful. Launching in 2025 works completely differently than it did even a couple of years ago and I'll be going into detail about what is working right now in this episode.My launch succeeded because I'd been quietly building momentum for months through my weekly free marketing clinic Marketing Mondays. I'd been

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26:04

S2 EP43: From £0 to Fully Booked in 6 months with...

From Overlooked to Fully Booked ® ·

2025/10/31

What does it really take to go from launching your business to being fully booked in just six months? In today's episode, I'm joined by Lydia Hawkridge, a fractional COO who did exactly what so many of us dream about - she launched in January and was fully booked by June. But here's what makes this conversation different: Lydia shares the reality behind those headlines, including making £0 in January and the year of terror in the run up to launching her business.You'll discover why Lydia said yes to

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14:23

EP42: The Magic of Getting in the Right Rooms

From Overlooked to Fully Booked ® ·

2025/10/24

In today's episode, I dive into why in-person events remain one of the most powerful business growth strategies in 2025, even as everyone becomes increasingly obsessed with digital marketing. I explain why real human connections still outperform digital interactions when it comes to building meaningful business relationships, and how to make the most of these opportunities yourself.I reveal the three key advantages of in-person events: the instant positioning effect, the quality of relationships

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46:46

S2 EP41: Getting Visible AF with Matt Hall

From Overlooked to Fully Booked ® ·

2025/10/17

I've been investing heavily in my business this year, and so has today's guest, Matt Hall. So I wanted to sit down with him and ask the practical questions: Where's the money actually going? How do you decide what's worth it? What happens when it doesn't work out?One of Matt's revenue streams is a membership with around 250 members. But it took four years of hovering around 60-70 members before he figured out what needed to change.We talk about his checklist for deciding who to work with (and why he

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33:50

S2 EP40: How to Rebuild Your Business Visibility...

From Overlooked to Fully Booked ® ·

2025/10/10

Have you ever taken time away from your business and worried nobody would remember you when you came back? That fear became a reality for today's guest, Sooz Young.In 2020, Sooz Young lost every client except one when COVID hit her thriving tech training business. Then came a cancer diagnosis that kept her offline for two years. When she finally returned, ready to rebuild, she faced a devastating realisation: nobody knew who she was anymore. Two years of invisibility had erased the visibility she'd

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20:09

S2 EP39: (Part 9): Marketing That Gets Results: Stop...

From Overlooked to Fully Booked ® ·

2025/10/03

Stop creating content. Seriously. The businesses going from overlooked to fully booked aren't creating content at all - they're building something entirely different. This episode reveals why identical businesses doing the exact same marketing activities get completely different results, and it has nothing to do with working harder or posting more.In today's episode I'm sharing the fundamental shift that transforms exhausting content creation into effortless momentum building. You'll discover the

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19:35

S2 EP38: (Part 9): Marketing That Gets Results: Right...

From Overlooked to Fully Booked ® ·

2025/09/19

Your most valuable content could be completely missing the mark. That brilliant post explaining exactly how to solve your audience's biggest problem might be driving away the very people who are ready to pay you to solve it. That inspirational case study showcasing your amazing results might be invisible to people who don't even know they need help yet.In this episode, I reveal why treating your entire audience as one unified group is sabotaging your content strategy. I break down the four distinct

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19:43

S2 EP37: (Part 8): Marketing That Gets Results: The...

From Overlooked to Fully Booked ® ·

2025/09/12

Most business owners are brilliant at creating content but terrible at monitoring whether it's actually working. I see entrepreneurs spending hours crafting perfect posts and planning content calendars, but they never step back to check if any of this effort is driving results.In this episode, I share a simple 5-minute weekly monitoring system that catches 90% of marketing problems before they become serious disasters. You'll discover how to spot early warning signs, prevent small issues from

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20:44

S2 EP36: (Part 7): Marketing That Gets Results: How...

From Overlooked to Fully Booked ® ·

2025/09/05

Something happened to me on Facebook recently that perfectly illustrates everything that's wrong with how people try to convert followers into clients. I received such an awful sales approach that it became the perfect case study for what NOT to do when trying to build genuine business relationships.In this episode, I break down why spammy tactics damage relationships before they even start, and share the authentic approach that actually works for converting engaged followers into paying clients

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18:28

S2 EP35: (Part 6): Marketing That Gets Results: The...

From Overlooked to Fully Booked ® ·

2025/08/29

You've built your email list, subscribers are flowing in, and you're feeling quite pleased with yourself. Then newsletter day arrives, you sit down to write, and panic sets in: "What do I actually write when I'm not selling anything?"Most business owners fall into one of two deadly traps: sending random tips that feel like filler content, or only emailing during launches (training subscribers to expect sales pitches). Both approaches kill relationships faster than you can say "unsubscribe."I reveal

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17:58

S2 EP34: (Part 5): Marketing That Gets Results: Why...

From Overlooked to Fully Booked ® ·

2025/08/22

You've just spent two hours crafting brilliant content. You research, write, edit, polish, then hit publish with excitement ... and then nothing. Your content disappears while someone else's "random" post gets hundreds of comments. Sound familiar?In this episode, I reveal the psychology behind why some content stops people dead in their tracks while other content quickly becomes invisible. Creating the most engaging content isn't about being clever or creative - it's about understanding how our

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14:25

S2 EP33: (Part 4): Marketing That Gets Results:...

From Overlooked to Fully Booked ® ·

2025/08/15

Are you tired of creating content that feels like you're starting from scratch every single time? In this episode, I reveal the strategic content batching system that transforms scattered, chaotic posting into connected marketing that builds authority and drives results.I share the exact methodology successful entrepreneurs use to create content that works together instead of competing against itself - turning content creation from a stressful scramble into a strategic advantage. You'll discover the

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14:44

S2 EP32: How to Make Your Marketing Work While You Sleep

From Overlooked to Fully Booked ® ·

2025/08/08

Ever wondered why some businesses seem to grow effortlessly while others struggle despite working just as hard? In this episode, I reveal why your marketing might feel like you're starting from scratch every month - and how to change that.I walk you through the three stages every successful business goes through: the frustrating foundation stage where you're doing all the work with little visible return, the momentum stage where your audience starts saying "I see you everywhere," and the ultimate

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19:49

S2 EP31: From Scattered Posting to Connected Marketing

From Overlooked to Fully Booked ® ·

2025/08/01

Are you posting everywhere and getting nowhere? If your Instagram posts get no engagement, your emails go unopened, and your LinkedIn posts are met with silence, you're stuck in scattered marketing - and it's not working.In this episode, I reveal why posting on every platform can actually weaken your authority, as well as draining your energy, and confusing your audience. More importantly, I share the exact framework for transforming scattered posting into integrated multi-channel marketing that

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15:01

S2 EP30: How to Build a Marketing Routine That...

From Overlooked to Fully Booked ® ·

2025/07/25

Are you stuck in the feast-or-famine marketing cycle? Feeling overwhelmed trying to keep up with what you successful entrepreneurs doing? In this episode, I tackle a question that came up recently during Marketing Mondays: "How do I build a marketing routine that I can actually stick to?"I share why most marketing routines fail (hint: you're comparing your chapter 1 to someone else's chapter 20) and my 3-tiered approach that lets you start where you're at and scale strategically. You'll discover the

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21:50

S2 EP28: (Part 4): Audience Growth Part 4 - Building...

From Overlooked to Fully Booked ® ·

2025/07/18

Struggling with slow audience growth despite consistent posting? You're not alone. In this special bonus episode of our audience growth series, I reveal 10 simple but powerful changes you can make TODAY to rapidly multiply your audience growth - no complicated systems or massive budgets required.Discover why trying to attract everyone actually attracts no one, how to create "saveable moments" that people bookmark and share, and the psychology behind why most content gets likes but doesn't grow your

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21:15

S2 EP28: (Part 4): Audience Growth Part 4 - Growth...

From Overlooked to Fully Booked ® ·

2025/07/11

Are you exhausted from being the only person doing all the audience building work in your business? In this final episode of our audience growth series I'm sharing how to transition from manual effort to automated systems that attract, engage, and convert your ideal clients even when you're not actively working on your business.The entrepreneurs who achieve sustainable long-term audience growth aren't the ones working hardest on their content every single day. They're the ones who've built smart

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23:31

S2 EP27: Why Your Content Isn't Growing Your Audience...

From Overlooked to Fully Booked ® ·

2025/07/04

Feeling like you're talking to the same small circle of people week after week? You're putting loads of effort into your content, but it's not reaching the hundreds and thousands of people who could benefit from it. In this episode, I'm sharing the exact visibility and distribution strategies I'm using right now to reach new audiences - from platform-specific tactics to strategic networking approaches that get you noticed by more of the right people.You'll discover why LinkedIn's authentic

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19:29

S2 EP26: Why Your Viral Content Isn't Growing Your...

From Overlooked to Fully Booked ® ·

2025/06/27

Are you creating content that gets loads of engagement but struggles to convert viewers into followers and customers? You're not alone! After working with hundreds of entrepreneurs, I've discovered there's a massive difference between content that simply entertains and content that actually grows your business.In this week's episode, I'm sharing my updated content framework that's working brilliantly in 2025. You'll discover the psychology behind content that makes people hit the follow button, why

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