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PODCAST

Marketing For Learning®

Marketing for Learning

The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Hinchcliffe and Hannah Clark, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk

education

All Episodes

39:28

Ep 106 - The Role Of Internal Comms In Marketing For...

Marketing For Learning® ·

2024/11/15

When we mutter the phrase "internal comms" to many of our clients, we see them shudder. "Do we have to get them involved? They're always a blocker to our plans!" We've heard it all before...So in this ep, Ash and Han address why internal comms *must* be involved in your marketing for learning initiatives, and how to make the whole thing smoother. Happy listening guys! LINKS: Internal comms, friend or foe?

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43:02

Ep 105 - Sunday Surgery With AMICULUM - Doing More...

Marketing For Learning® ·

2024/10/27

Welcome to the 2nd edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han. In this session Vesta Charleshouse, Learning Coordinator at AMICULUM (and marketing for learning masterclass alumni!) joins Han to discuss getting more from what she has with her marketing approaches. From casting the net wider with influencers, to using MailChimp

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10:37

Ep 104 - Making Movements In L&D

Marketing For Learning® ·

2024/10/18

Inspired by a chat with Laura Overton at World of Learning, Han is here this week to talk to you about making 'movements' in L&D, alongside your marketing efforts. And it's all about relinquishing control and enabling your people to do it themselves!LINKS: Han's LinkedIn The Influencer Marketing Episode

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15:58

Ep 103 - Small And Mighty: Why Marketing For Learning...

Marketing For Learning® ·

2024/10/11

Hot off the back of World of Learning, Han is here to set the record straight: Marketing for Learning is for ALL businesses, no matter your size! You have an L&D team? Fab. Now think about marketing. Simples. Links: Han's LinkedIn Our personas ebook

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17:27

Ep 102 - James Blunt's PR Stunt

Marketing For Learning® ·

2024/10/04

James Blunt is a musician who knows how to get attention. In this episode Ash examines why his latest PR stunt is a masterclass in marketing and virality. SHOW NOTES James' video on X Marketing Masterclass info

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01:03:06

Ep 101 - Sunday Surgery With Sky: What's In A Name?

Marketing For Learning® ·

2024/09/29

Welcome to the first edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han. In this first session Louise Donnelly, Senior Learning Manager and Stephen Clark, Learning Technologies Manager bring a challenge our gals have seen time and time again: "We're building a thing, what do we call it?" So, what's in a name? Let's explore, shall

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37:32

Ep 100 - The Best Of The Marketing For Learning Podcast

Marketing For Learning® ·

2024/09/20

WOWZERS. Episode ONE HUNDRED. We can't quite believe we've hit this milestone. So to mark the occasion, Han has handpicked the best bits from all 100 episodes, to share with you today. From campaigns to mindset - this episode covers it all. So grab a glass of fizz! - or a brew if you'd prefer - and share the next 30ish minutes with us as we toast 100 episodes of the Marketing for Learning® podcast.LINKS: Han's LinkedIn Ash's LinkedIn Full episodes: Beyond Bums On Seats: Solving The Engagement

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10:37

Ep 99 - Market Research Tips For L&D

Marketing For Learning® ·

2024/09/13

Coming at you LIVE from LEARNING LIVE 2024... Ash and Han discuss one topic that has come up numerous times during this event: Market Research. No, it's not a sexy topic. But it's critical for your marketing for learning® success. So in this bitesized episode, we tell you how and why research is so important in L&D.LINKS: Our latest ebook Han's LinkedIn Ash's LinkedIn

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14:31

Ep 98 - The Bandwagon Effect

Marketing For Learning® ·

2024/09/06

Why do things go viral? How come humans seem to want to do something just because everyone else is? It's because of the psychological phenomenon called 'the bandwagon effect'. Ash explores with you what the bandwagon effect is, and how we can start to use this cognitive, unconscious bias to our advantage in marketing for learning®. NOTES & LINKS: What is the bandwagon effect? Ep 13 - L'Oreal's learning culture with Caroline Fitzpatrick Ep 56 - Leveraging FOMO for impact Ashley's

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51:25

Ep 97 - Every Day Is A School Day: Comparing School...

Marketing For Learning® ·

2024/08/30

In this ep, Han is joined by Sam Goodman, L&D Manager at ITPEnergised. Sam is a teacher, who has transitioned over to L&D – and for that reason he has a super interesting take on engagement at all stages of the learning experience. This episode covers a range of topics, including: Contextualising learning for your audience The power of humility in learning and marketing How a marketing mindset will help L&Ders And as Han promised in the ep, here's the link to the Learner Personas

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18:18

Ep 96 - When Learning Incentives Backfire

Marketing For Learning® ·

2024/08/23

Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about:The cobra effect The pitfalls of incentivising learning When you can use competitions or incentives (but Han is still reluctant!) LINKS: Han's Linkedin The AIDAL episode of the podcast And a lil' shout out to Tom McDowall and his podcast, Instructional Design Tips

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22:21

Ep 95 - From Ads To Action: Inspiration For L&D

Marketing For Learning® ·

2024/08/16

Ever struggle to find inspiration for your marketing for learning efforts? 🤔 Well in this episode Han's going to help you put a stop to that. For 17 hours she took note of all of the adverts she saw, and now in this episode, she's translating them into inspiration for YOUR marketing for learning campaigns. Ain't she great?!LINKS: Han's LinkedIn profile Grace Beverley's Podcast, Working Hard, Hardly Working Boot's latest TV advert

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15:15

Ep 94 - Bounce Rate: What Is It And Why It's Important

Marketing For Learning® ·

2024/08/09

Want to better understand what in the heckiddy heck your people are doing on your learning platforms? Then you need to start monitoring bounce rate. Ashley tells all in this short, exploratory episode! Ashley's LinkedIn Google Analytics

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09:03

Ep 93 - Why Marketing Won't (Always) Create Impact...

Marketing For Learning® ·

2024/08/02

No, Han hasn't had a complete leave of her senses while Ash is away. But she really does think there are some instances where marketing won't help L&D... particularly if:Your learning experience is pants You haven't changed your thinking You aren't thinking long-term! So if you want to know the pitfalls to avoid, this ep is for you. Happy listening! 🍍

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10:07

Ep 92 - Say Whattttt? Getting Learning Communications...

Marketing For Learning® ·

2024/07/26

What if we told you that we have one, really easy trick to make your learning land better with your audience? Well you're in luck. Because that's exactly what Han's bringing to the podcast today. And it's all about terminology. If you want to get them to walk the walk, you've gotta talk their talk. LINKS: Han's LinkedIn 4 P's Podcast

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21:56

Ep 91 - Beyond Bums On Seats: Solving The Engagement...

Marketing For Learning® ·

2024/07/19

The question of the day: Why is engagement still L&D's biggest challenge? Well it's no surprise that Han's got an opinion on this topic and she's here to give her two cents (including the fact she doesn't think marketing for learning® is the sole solution to the engagement challenge).

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14:50

Ep 90 - The Pinocchio Effect - How Visible Gains Can...

Marketing For Learning® ·

2024/07/12

Every time Pinocchio lied, his nose got longer. The outputs and impact of his lie was immediate. And although that stopped Pinocchio lying, might bringing the outputs and impact of learning into the immediate term make people learn MORE? Han thinks so, and in this episode, she explains why.LINKS: Han’s LinkedIn Seth Godin’s newsletter about the Pinocchio protocol. Choice Hacking

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12:00

Ep 89: Creating Demand For Learning: A New...

Marketing For Learning® ·

2024/07/05

It's story time with Han this week, as she lets us in on a client conversation that really got her cogs turning. In this bite sized ep, Han delves into demand generation, and how it might help all L&Ders (and stakeholders!) think differently about marketing for learning®.

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10:24

Ep 88 - Do You Eat Your Own Dog Food?

Marketing For Learning® ·

2024/06/28

Has Han lost the plot? Or should L&D really be eating dog food?OK. She doesn't mean it literally, but eating your own dog food means using your product or service in the way a user would use it. And that means that L&D need to start learning – using the platforms and services we want our people to use. This bitesized episode will help you understand why using your own learning products helps L&D teams: Market their offering accurately and authentically Improve empathy with their

en

14:52

Ep 87 - Insider Tips For Award Winning Campaigns

Marketing For Learning® ·

2024/06/21

Have you heard the news? We won the Awareness Campaign of the Year award at the British Training Awards with our friends at Capgemini University! 🎉 But no, this isn’t a pod of us blowing our own trumpet – Han’s letting you in on the secrets that made this campaign so, SO impactful. IncludingWhy getting marketing involved from programme inception is so important How learner personas were key to success The difference long-term planning made to this project So, get this pod in your ear’oles to

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131 results

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