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PODCAST

Marketing For Learning®

Marketing for Learning

The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Hinchcliffe and Hannah Clark, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk

education

All Episodes

37:32

Ep 124 - Marketing in Org Chaos: Campaigns That...

Marketing For Learning® ·

2025/09/26

Marketing in learning isn’t just about flashy emails or poster campaigns. It’s about trust, visibility, and staying human, especially when the ground is shifting under our feet. In this episode, Ashley Hinchcliffe and Hannah Clark unpack why silence is the enemy of People functions, and how to keep your audiences engaged when uncertainty, redundancies, and AI-fuelled upheaval dominate the workplace. From K-pop obsessions to bluntly honest bank ads, they explore what makes campaigns stick in 2025,

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64:34

Ep 123 - The 8 Levers of Edtech Transformation - Lori...

Marketing For Learning® ·

2025/09/05

This isn’t your average EdTech chinwag. In this special episode of the Marketing for Learning podcast, Ashley is joined by Lori Niles-Hofmann (author of The 8 Levers of EdTech Transformation) and Dr. Serena Gonsalves-Fersch (Global Head of Talent at SoftwareOne) for a no-fluff, no-slides-needed conversation about what really makes EdTech work — and what makes people quietly nope out of your platform.Together, the trio unpacks: The 8 levers of effective EdTech transformation The “leavers” - ie,

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20:51

S2:E7 – Stop The Chaos: Make The People Impact Loop...

Marketing For Learning® ·

2025/08/01

L&D doesn’t need more content. Or more dashboards. Or more chaos.It needs structure. Strategy. And a system that actually works. In this final episode of Series 2, Han brings it all together — showing how every part of the People Impact Loop® helps you stop reacting and start delivering real, measurable change. You’ll learn: Why understanding your audience is the first, and most important, step How alignment and experience design unlock real relevance And why marketing and measurement aren’t

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53:10

S2:E6 - Proof Beats Completions With Nelson Sivalingam

Marketing For Learning® ·

2025/07/25

L&D knows measurement matters.But when the pressure’s on to “prove impact,” most teams default to what’s easy, not what’s meaningful. In this episode, we’re joined by Nelson Sivalingam to unpack how learning functions can shift from reporting activity to demonstrating real business value. We explore: Why traditional learning metrics fall short How to connect learning with performance and behaviour change What it takes to embed measurement into the entire learning process, not just the

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43:25

S2:E5 - Avoid The Void: The Real Work Behind Learning...

Marketing For Learning® ·

2025/07/18

Most L&D “campaigns” are a poster, an email, and… silence.This episode calls time on one-and-done launches — and digs into what it really takes to build marketing for learning® campaigns that cut through the noise and drive action. You’ll learn: Why real campaigns don’t end at launch How to apply multi-channel, audience-first thinking to internal comms What L&D can steal from politics, brand marketing and behavioural science If your initiatives start strong and fizzle fast, this episode

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58:16

S2:E4 - The Future Of Learning Experience Design With...

Marketing For Learning® ·

2025/07/11

Learning isn’t broken because people are lazy. It’s broken because the experience is.In this episode, we’re joined by Tom McDowall to talk about why most learning still feels like a chore, and how to change it. We get into: Why more content ≠ more impact How to design frictionless, user-led learning journeys And what L&D can learn from UX, product, and service design This one’s for anyone sick of seeing learning dumped on a platform and called a solution. Because if the experience sucks, the

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44:26

S2:E3 - Your Learners Are People. Start Treating Them...

Marketing For Learning® ·

2025/07/04

Too many L&D teams are building content for “learners” — not people.In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them. They unpack: Why “employees” and “learners” aren’t real personas How to ask the right people the right questions (and avoid confirmation bias) What to do with audience research once you’ve got it — and how to avoid building

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43:51

S2:E2 - We Are Not Content Factories, We're Change...

Marketing For Learning® ·

2025/06/27

This week, Han’s joined by the brilliant Heather Burright — and they’re cutting straight to the core of what’s holding L&D back.Spoiler: it’s not a lack of content. It’s a lack of curiosity. This episode covers: What it really means to identify root problems — and why content alone doesn’t drive change How to build trust with stakeholders (so you can disagree and still stay in the room) Why asking better questions leads to better learning — and better outcomes This is a must-listen for

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01:04:00

S2: E1 - Unlocking The People Impact Loop®

Marketing For Learning® ·

2025/06/20

Most L&D teams are stuck in a cycle of activity. Not impact.In this episode, your fav duo are back to rip into the status quo — and dig deeper into the People Impact Loop®: a no-fluff framework that helps People functions stop shouting into the void and start making measurable change. We’re talking: Why “aligning to business goals” isn’t optional (and how to actually do it) Why your learners are subscribers — and should be treated like it How long-term thinking beats one-off learning blasts,

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45:24

S1:E6 - Introducing The People Impact Loop™

Marketing For Learning® ·

2025/04/03

Drum roll please... 🥁🥁🥁After lots of speculation and guessing, it's time for you to meet the People Impact Loop™. You've got the potential. You've got the passion. Yet you are still undervalued and constantly fighting for relevance. The issue isn’t effort or ideas – it’s the lack of a system that makes their work essential. For decades, the same challenges have persisted: low engagement, leadership buy-in struggles, and initiatives that fail to gain traction. And now, at last, the People Impact

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58:16

S1E5: Marketing for Learning®: Turning a Great...

Marketing For Learning® ·

2025/03/06

You’ve built an amazing learning product - now what? In this episode, Ashley and Hannah break down why marketing isn’t just a bolt-on to learning but a fundamental part of making it successful. They dive into how positioning, messaging, and audience research can transform a learning experience from nice to have to unmissable. Expect insights on emotional triggers, behavioural science, multi-channel campaigns, and why generic messaging just won’t cut it. Plus, plenty of playful banter, pineapple

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49:39

S1:E4: The Technology Trap: Why Tools Won’t Fix A...

Marketing For Learning® ·

2025/02/19

Your favourite duo is back to discuss a contentious topic in L&D: The Technology Trap. Of course, we all know technology is a critical tool in forward thinking L&D teams, but can it solve all of our issues? (Shock horror, Ash and Han don't think so!) In this episode we discuss: The importance of understanding the user experience and the need for root cause analysis to understand engagement challenges. Why audience centricity is key for future-proofing your L&D function. The

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54:18

S1:E3: Transforming Employee Experience Through...

Marketing For Learning® ·

2025/02/12

In this fantastic ep, Ash and Georgie Cooke dive into the crucial link between employee experience and L&D, covering everything from culture and management to learning opportunities. They explore why audience insights matter, how to personalise learning, and the necessity of aligning L&D with business goals. The conversation also tackles blended learning, accessibility, and the challenges of measuring impact, urging L&D to rethink success beyond just engagement metrics.Links: Georgie

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38:39

S1:E2 - Engaging Stakeholders: The Secret to Proving...

Marketing For Learning® ·

2025/01/29

In the second episode of our series "From Training to Transformation: Redefining L&D’s Role" Ash and Han delve into the critical role of stakeholders in transforming L&D from a cost centre to a strategic business partner.This ep is jam-packed with practical tips and insights including: Why it is critically important for L&D to align to the business goals. How you can engage with senior leaders and find out the crucial insights needed for success. The power of shifting from a

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57:08

S1:E1: From Data to Impact: Redefining L&D’s Value...

Marketing For Learning® ·

2025/01/22

New Series! From Training To Transformation: Redefining L&D’s Role. We're so excited to announce our new multi-episode podcast series on L&D transformation. Our first episode kicks off with Derek Mitchell, Analytics Partner at Novo Nordisk. In this episode Derek discusses the critical role of data in L&D. He emphasises using data to proactively identify training needs, personalise communications, and measure the impact of learning initiatives. He also highlights the importance of

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45:56

Ep 109 - Merry Marketing! Our 2024 Reflections

Marketing For Learning® ·

2024/12/13

Grab your tissues... because this is the final time you'll hear from Ash & Han in 2024! 😢 But indulge us in an episode of reflections on the crazy year that was 2024. From their personal highlights (did they mention 2 weddings & a baby?!), they also share their highlights from L&D in 2024, and look ahead to a very exciting 2025. See you on the other side, our dear Marketing For Learning friends 🍍

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21:40

Ep 108 - 2025 L&D Trends: Why 'Audience First' Should...

Marketing For Learning® ·

2024/12/06

What are the big L&D trends of 2025? Well we don't know... but Han asked Chat GPT, and unsurprisingly she didn't like it's answer. So in this episode Han discusses the 'trends' we see year after year, and what she thinks should be the trend of 2025.

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02:44

🍍 10% Off Our Strategic Marketing Course 🍍

Marketing For Learning® ·

2024/12/02

For all you lifelong, lucky listeners we're giving you 10% off our new 'Strategic Marketing for L&D Leaders' course, which kicks off on March 5th, 2025. It's our Masterclass, but it's getting a facelift and a much bigger emphasis on strategic marketing. Lots more information on our website if you want it. If you want a 10% off voucher, just message Ash on LinkedIn and tell her you want to join the #PineappleArmy. We'll do the rest! P.S. Sorry for the weird promo - normal service resumes next

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02:44

🍍 10% Off Our Strategic Marketing Course 🍍

Marketing For Learning® ·

2024/11/29

For all you lifelong, lucky listeners we're giving you 10% off our new 'Strategic Marketing for L&D Leaders' course, which kicks off on March 5th, 2025. It's our Masterclass, but it's getting a facelift and a much bigger emphasis on strategic marketing. Lots more information on our website if you want it. If you want a 10% off voucher, just message Ash on LinkedIn and tell her you want to join the #PineappleArmy. We'll do the rest! P.S. Sorry for the weird promo - normal service resumes next

en

17:26

Ep 107 - Proving L&D's Value: Why You Have To Ditch...

Marketing For Learning® ·

2024/11/22

Does everybody just know the value of L&D? That's what most learning professionals seem to think. And shock... Han disagrees. It's time L&D stopped assuming everybody knows our value... now is the time to prove it. In this episode, Han is going to cover: The danger of assumptions. Why data is your best friend. Why it's time to own our craft and align with the business goals. If you’re ready to step up, take ownership, and do something different. This is the ep for you. Happy listening

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131 results

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