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PODCAST

The Social Strategist

Michelle Gifford

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

business

All Episodes

07:10

The Case for Working Motherhood

The Social Strategist ·

2025/09/05

My friends, it's time we combine the work of motherhood AND our businesses. In this short episode, I'm talking about how being a mother and a businesswoman have both shaped me into the woman I am today, plus how you can get over that mom guilt. Subscribe to my Substack HERE Grow the Gram registration is OPEN! Sign up HERE Please leave a rating and review! It means so much.

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26:35

Women Built Modern Marketing- It’s Time We Said It...

The Social Strategist ·

2025/09/05

It's time we said it: women have BUILT modern marketing through personal branding. Through connection, community, and content, we have changed the game of social media and it only gets better from here! How can you contribute? Let's talk about it in this episode! Grow the Gram registration is OPEN! Sign up HERE Please leave a rating and review! It means so much.

en

05:59

What if You Don’t Have a 10 Year Dream?

The Social Strategist ·

2025/09/05

Don't let the idea of a 10 year dream overwhelm you, my friend! In this episode, we're focusing on the small things and how small goals can take us to BIG things. Grow the Gram is OPEN! Sign up HERE Please leave a rating and review! It means so much.

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19:02

Stop Using God as Your Excuse: Faith, Money, and the...

The Social Strategist ·

2025/09/05

This is your sign to stop using God as an excuse in your business. In this episode, we're talking about the crossover between faith and ambition and how to not feel guilty about making money. Grow the Gram is OPEN! Sign up HERE Hurry, this offer won't last long! Download the FREE HEART framework PDF HERE Please leave a rating and review! It means so much.

en

04:25

Finding Your Cheerleading Squad

The Social Strategist ·

2025/09/05

Feeling a bit lonely in your personal business journey? In this episode, we're talking personal cheerleading squads and how to find support where you might least expect it. Grow the Gram is OPEN! Sign up HERE Download the FREE HEART framework PDF HERE Please leave a rating and review! It means so much.

en

20:37

The 6 P's of Your Marketing Plan

The Social Strategist ·

2025/09/05

This episode is for those of you that are tired, unsure, and second-guessing about your businesses. We're talking the 6 P's for creating meaningful and successful content that also leave you feeling fulfilled. Grow the Gram reopens June 18th! Sign up HERE Sign up for my FREE Momentum Masterclass on June 18th HERE Download the FREE HEART framework PDF HERE Please leave a rating and review! It means so much.

en

05:10

What if Your Yes Is the Way?

The Social Strategist ·

2025/09/05

The big question today: what if your business isn't hindering your motherhood ... but is actually enhancing it? In this episode, we're talking about the POSITIVE influence that owning a business can have on our kids. Sign up for my FREE Momentum Masterclass also on June 18th HERE Grow the Gram reopens June 18th! Sign up HERE Download the FREE HEART framework PDF HERE Please leave a rating and review! It means so much.

en

21:23

The Case for All In

The Social Strategist ·

2025/09/05

Are you feeling guilty about splitting your time between your business and motherhood? Well this episode is the case for you going ALL in! Today we are taking the leap and finding the perfect balance. Grow the Gram reopens June 18th! Sign up HERE Sign up for my FREE Momentum Masterclass also on June 18th HERE Download the FREE HEART framework PDF HERE Please leave a rating and review! It means so much.

en

06:01

I Can't Believe They Said That! What To Do With...

The Social Strategist ·

2025/09/05

So I got some negative reviews this week 😬 In this episode, we're talking how to deal with negative comments and handling feedback. Grow the Gram reopens June 18th! Sign up HERE Sign up for my FREE Momentum Masterclass also on June 18th HERE Download the FREE HEART framework PDF HERE Please leave a rating and review! It means so much.

en

24:08

The Instagram Strategy No One Listens to (except the...

The Social Strategist ·

2025/09/05

It's time for the the hard-hitting Instagram strategy that only the SMART people use! In this episode, we're talking about the challenges of being a personality-led brand. Plus which Instagram-specific things YOU should focus on in order to grow your business. Grow the Gram reopens June 18th! Sign up HERE Sign up for my FREE Momentum Masterclass also on June 18th HERE Download the FREE HEART framework PDF HERE Please leave a rating and review! It means so much.

en

05:03

Facing the Real Fear (about that time I made my...

The Social Strategist ·

2025/09/05

It's time for your weekly kick in the pants episode! Today let's find out what's really holding you back and how you can overcome it. Download the FREE HEART framework PDF HERE Grow the Gram reopens June 18th! Sign up HERE To listen to old Social Strategist episodes click HERE Please leave a rating and review! It means so much.

en

27:14

Is It Time to Blow Up the Business? How to Know When...

The Social Strategist ·

2025/09/03

HUGE business changes are underway over here! Tune in to this episode to find out what the heck is going on PLUS how to know if it's time to make changes in your business. We're talking letting go of team members, setting new goals, and putting money in the right place. Download the FREE HEART framework PDF HERE Grow the Gram Sign up HERE Please leave a rating and review! It means so much.

en

12:43

The Life Cycle of Your Business: Why Changing Isn't...

The Social Strategist ·

2025/09/03

Have you ever felt embarrassed because your business changes so much? Then this episode is for you, my friend! In this episode, we're discussing the 6 phases of growth in a business to find out where you're at and why it's worth it. Download the FREE HEART framework PDF HERE Grow the Gram Sign up HERE Please leave a rating and review! It means so much.

en

15:53

How to Market with HEART (not hype)

The Social Strategist ·

2025/09/03

It's time to market your business with HEART! In this episode, we're learning about my new HEART marketing framework to help you reshape your business to reach its greatest potential. This is a season specifically focused on female personality led brands. Download the FREE HEART framework HERE Grow the Gram reopens in June! Sign up HERE To listen to old Social Strategist episodes click HERE Please leave a rating and review! It means so much.

en

09:08

Ep 45 The Social Strategist Podcast Final Episode!!

The Social Strategist ·

2025/05/22

Hi podcast friends! Big news ... we're launching a NEW PODCAST! That's right, The Social Strategist Podcast is no more. I am niching down and starting The Michelle Gifford Podcast. Here we'll be focusing on personality-led women-owned businesses. I'd love for you to come join us! Just search "The Michelle Gifford Podcast" and you'll find it. The first 3 episodes were JUST uploaded, so go check them out!

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33:22

Ep 44 Take Back Your Brain with Kara Loewentheil

The Social Strategist ·

2025/04/01

Calling all female business owners! This episode is for YOU! Today we're chatting with Kara Loewentheil to find out how to reprogram your brain as a woman entrepreneur. (plus! all of the mindset changes to make that you probably don't even think about.) Follow Kara on Instagram HERE Check out her website HERE And listen to her podcast, specifically about the Thought Ladder HERE! Come hang out with me on Instagram! Sign up for my FREE weekly trending audio emails HERE. Get my FREE B-Roll

en

15:15

Ep 43 From No Strategy to Viral Reels with Alexa...

The Social Strategist ·

2025/03/25

In case you needed proof that having a good strategy really is the key to success ... in this episode we're interviewing Alexa Zurcher from Pippi Post to hear more about her story. Plus, how she made her HUGE decisions to jump into business growth! Grow the Gram presale is OPEN!! Save $200 by joining, but HURRY! This offer ends March 26th! Follow Pippi Post on Instagram HERE! Come hang out with me on Instagram! Sign up for my FREE weekly trending audio emails HERE. Get my FREE B-Roll

en

23:40

Ep 42 Can THAT Niche Really Grow on Instagram? with...

The Social Strategist ·

2025/03/20

Can that niche of a niche REALLY grow on Instagram? In this episode, we find out! Crystal Joyce started as a software engineer AND an accountant. But can you guess what she's up to now? Through Grow the Gram, she's been able to grow her business using Instagram and you can too! Grow the Gram presale is open TODAY!! Save $200 by joining Grow the Gram BEFORE March 26th! Follow Crystal on Instagram HERE or anywhere else @MrsShippie and visit her website HERE! Come hang out with me on Instagram!

en

27:49

Ep 41 From Food Network Star to Legacy Brand with...

The Social Strategist ·

2025/03/18

You're in for a treat today my friends! In this episode, we're chatting with Kelsey Nixon to find out how she went from being a Food Network star to a successful brand owner. Plus, we learn about the rewards and challenges of making that shift. Grow the Gram reopens in TWO DAYS!! Save $200 by joining Grow the Gram BEFORE March 26th! Doors open March 20th for presale pricing ... set your alarms! Follow Kelsey on Instagram HERE and visit her website HERE! It's not too late to join The (FREE)

en

30:04

Ep 40 300 Followers to 120k Followers in 1 Year with...

The Social Strategist ·

2025/03/15

I'm in the mood for some Grow the Gram success stories! In this episode, we hear from Katie Vogel who went from 300 followers to over 120,000 in less than a year using Grow the Gram. Grow the Gram is back and better than ever! Save $200 by joining Grow the Gram BEFORE March 26th! Doors open March 20th for presale pricing ... set your alarms!! Follow Katie on Instagram HERE Follow THIS Instagram for the FREE stories challenge starting March 17th Come hang out with me on Instagram!

en

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