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A Well-Designed Business® | Interior Design Business Podcast

In today"s world being a talented interior designer isn"t enough to ensure that you have a profitable and successful business. Design school curricula doesn"t always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and

business design

All Episodes

84:59

1213: Overheard: Being a Great Interior Designer...

A Well-Designed Business® | Interior Design Business... ·

2026/07/28

Today with Kathleen Reynolds & Lauren Vallario:Being a great interior designer and being a great CEO are not the same skill set, and Kathleen Reynolds and Lauren Vallario both learned that the hard way. Kathleen has run Kathleen Reynolds Interiors in Greenville, South Carolina for eighteen years. Lauren has run Lauren Vallario Designs in Stamford, Connecticut for over ten. Both built real, busy firms. Neither one had actually learned how to run a business until they got coaching. Kathleen carried

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59:46

1212: Megan Reilly: SHOWing Up at WestEdge Design...

A Well-Designed Business® | Interior Design Business... ·

2026/07/24

Today with Megan Reilly:Today with Megan Reilly, co-founder and owner of WestEdge Design Fair, LuAnn dives into why designers at every level should stop treating trade shows as shopping trips and start using them as real business development tools. Megan has spent her career on every side of the industry event world, from the Merchandise Mart to Marketing Director of NeoCon and the Architectural Digest Home Design Show, to launching her own show on the West Coast in 2013, and she and LuAnn get

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61:42

1211: Camia Brown: Keeping a Business Alive Through...

A Well-Designed Business® | Interior Design Business... ·

2026/07/21

Today with Camia Brown: In the space of about a year and a half, Camia Brown lost her grandmother, lost her mother, lost a contractor she relied on for most of her projects to suicide, and went through the end of a relationship she thought was headed toward marriage. At the time, she had 15 active projects running, an office, and a team of four. This wasn't a business on the back burner. It was live, growing, and it didn't pause for any of what she was carrying. Camia Brown built Camia Brown

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48:37

1210: What Would Lu Do: The Discount Lie

A Well-Designed Business® | Interior Design Business... ·

2026/07/17

Today With LuAnn Nigara: Somewhere on a coaching call this week, a designer told LuAnn the same story she hears constantly: her client is insisting on seeing the invoice, certain she's entitled to know what that ten thousand dollar sofa actually cost. It feels reasonable in the moment. It isn't, and in this episode LuAnn walks through exactly why, using the same standard your clients already apply to a restaurant, and to a national retailer like Restoration Hardware, without ever questioning it

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94:10

1209: Jude Charles: The Reason Clients Choose One...

A Well-Designed Business® | Interior Design Business... ·

2026/07/14

Today with Jude Charles: My guest today has interviewed over one hundred homeowners after they hired an interior designer, and he asks every single one of them the same two questions. Why did you choose this designer? And what would your life look like if you hadn't? Jude Charles is back on A Well-Designed Business for his fifth appearance, and this time we get into what he has learned after three years fully immersed in the interior design industry. He has produced more than twenty docuseries for

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64:56

1208: Kate Ahl: Your Designs Might Already Be on...

A Well-Designed Business® | Interior Design Business... ·

2026/07/10

Today with Kate Ahl: Today with Kate Ahl, founder of Simple Pin Media and a 12-year Pinterest marketing veteran, we are talking about where Pinterest stands right now in 2026 — and why it might be the smartest marketing move interior designers aren't making. Kate has managed over a thousand Pinterest accounts, her team has been with her between five and eleven years, and last year she became a verified Pinterest educator working directly with Pinterest itself. She knows this platform at a level

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62:07

1207: Arianne Bellizaire & Ben Johnston: The Talent...

A Well-Designed Business® | Interior Design Business... ·

2026/07/07

Today with Arianne Bellizaire & Ben Johnston: Do we still need to be talking about diversity in our industry? Yes. A thousand times yes. It is so incredibly easy for us to operate inside our comfortable, familiar bubbles and assume that if the door is wide open for us, it must be open for everyone else. But when we don't do the real work, when we overlook the lack of diversity and allow designers of color to face barriers to entry, we are missing out on incredible perspectives and top-tier

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80:20

1206: SPONSORED SHOW: Dezign Assist: Kylie Ponton,...

A Well-Designed Business® | Interior Design Business... ·

2026/07/03

Today with Dezign Assist: Kylie Ponton, Corri English: Today with Corri English, founder and principal designer of Music City Interiors, and Kylie Ponton, principal and CEO of Ponton Interiors, we are talking about what it actually looks like to bring qualified virtual support into your design firm at any stage of business. Corri is eighteen months into building her Nashville-based studio and already navigating the kind of capacity challenges that come with early success. Kylie has fifteen years

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18:47

1205: BEST OF SHOW: Eric Ross: His Process for...

A Well-Designed Business® | Interior Design Business... ·

2026/06/30

Welcome to our special bonus show! Today, as promised, we will be sharing our conversation with Eric Ross about his business philosophy, his process for selling accessories, and the way he manages his reveal install day. Eric’s process is unique and very unusual. Be sure to listen in, to hear what he has to share. Eric has been a professional decorator for more than twenty years. Although his preferred design style is traditional, he listens to his clients, to help them discover what they love, and

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65:50

1204: BEST OF SHOW: Eric Ross: Operating His Design...

A Well-Designed Business® | Interior Design Business... ·

2026/06/26

Welcome! Today, Eric Ross joins us on the show. Eric is a charming southern gentleman and a well-experienced design professional. He is also a seasoned businessman who has figured out how to run his firm in a unique way that really works for him. In today’s episode, he describes how he runs his private interior design studio like a retail store. He explains that he no longer feels the need to change, apologize or adjust the way he works to conform to a client’s expectations. Eric knows himself well,

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70:20

1203: Madelaine Mayer: The Interior Designer Who...

A Well-Designed Business® | Interior Design Business... ·

2026/06/23

Today with Madelaine Mayer: Today with Madelaine Mayer, licensed architect, certified interior designer, and founder of ADROIT Architecture & Interior Design in New York City, we are getting into what it really means to bet on yourself when everything you have built says you should stay put. Madelaine spent nearly 20 years in commercial and institutional architecture before making the leap to interior design — and the story of how she got there, and what kept her tethered so long, is one a lot of

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61:17

1202: In Good Company: CEO Conversations with Kate...

A Well-Designed Business® | Interior Design Business... ·

2026/06/19

Today With Kate O’Hara:Today on In Good Company: CEO Conversations with Kate O’Hara, we’re discussing diversifying your revenue—how to expand your business without losing focus on what’s already working. Kate O’Hara, CEO and Creative Director of O’Hara Interiors, joins me to unpack what it really looks like to grow beyond design. We talk about service expansion—adding furnishings to construction, or vice versa—opening a second location, stepping into commercial, and what to know before diving

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56:23

1201: The Boardroom for Creatives Is Open. Here's Why...

A Well-Designed Business® | Interior Design Business... ·

2026/06/16

Today with LuAnn Nigara:The Boardroom for Creatives Is Open. Here's Why I Built It. After nine years and over 1,400 episodes of bringing the best voices and the most qualified experts to this community, LuAnn built something new. In this episode she tells the full story, the heartfelt emails she couldn't answer the way they deserved, the Instagram DM that crystallized the problem, and the interview with Corey Damon Jenkins that made everything click into place. She also goes behind the

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66:26

1200: SPONSORED SHOW: Mr. Steam: Optimize Wellness...

A Well-Designed Business® | Interior Design Business... ·

2026/06/12

Today with William Kauker and Dawn DiGregorio of Mr. Steam:We all know that wellness-focused design is steadily trending. And in today’s sponsored show, we’re talking about what exactly that means in terms of bathroom design, and how you can be ahead of the cutting-edge to meet clients before they even know what they’re looking for. My guests today, William Kauker and Dawn DiGregorio of Mr. Steam, join the show to talk about how steam showers can change the game for your clients. They talk about

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73:00

1199: Jasmine Roth: Say No to the Small Things So You...

A Well-Designed Business® | Interior Design Business... ·

2026/06/09

Today with Jasmine Roth:We all want to stand out and get noticed in our businesses…but sometimes we get so caught up in trying to do what we’re “supposed” to do or put out what we think people are looking for that we forget the most important thing—loving what we do and committing to who we are as people and business owners. My guest today, Jasmine Roth, host of HGTV's hit shows and the upcoming series Roast My Rental, joins the show to share her journey to her high-profile career. Jasmine

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84:02

1198: Isabel Ladd: Build a Business that Matches...

A Well-Designed Business® | Interior Design Business... ·

2026/06/05

Today with Isabel Ladd:Today with Isabel Ladd, self-taught interior designer and unapologetic maximalist, we are getting into what it actually looks like to build a business entirely on your own terms. Isabel is a 2026 High Point Market Authority Style Spotter, a Kips Bay and House Beautiful Whole Home Showhouse alum, and someone who has spent 11 years in business deliberately engineering her client process so that by the time someone works with her, it's a love match — for both of them. Isabel

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104:34

1197: Jason Saft: The Systems, Standards, and...

A Well-Designed Business® | Interior Design Business... ·

2026/06/02

Today with Jason Saft:Today with Jason Saft, founder of Staged To Sell Home and one of the most recognized names in luxury staging. Jason has built a business staging multi-million dollar properties across New York City — the kind of apartments and townhouses that were stuck on the market for years until he came in and transformed them into spaces that sell in weeks. With over 20 years in real estate and interiors, a 24,000 square foot warehouse of curated inventory, and a team of 15, Jason

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80:20

1196: OVERHEARD: How to Build a Referral Pipeline...

A Well-Designed Business® | Interior Design Business... ·

2026/05/29

Today with Janelle Photopoulos, Amy Peltier and Liz Walton: Today we're continuing our referral marketing series with three more designers who transformed their businesses by working with Stacey Brown Randall. Liz Walton shares how she went from throwing spaghetti at the wall to systematically generating referrals, and she's now more profitable while working less. Amy Peltier reveals her brutal boot camp of calling 40 people per week when she moved cross-country, and the consistency lessons that

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67:59

1195: BEST OF SHOW: Campbell Minister: Building a...

A Well-Designed Business® | Interior Design Business... ·

2026/05/26

Today With Campbell Minister:Welcome to a Well-Designed Business. Building a referral-led business isn’t always easy. It takes commitment, dedication, integrity, and accountability. Most of all, it takes the ability to navigate speed bumps and navigate challenges. My guest today, Campbell Minister, knows what it takes to do all of those things. She has created clear processes, learned how to set up proactive client expectations, and built strong relationships that bring referrals and repeat

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62:10

1194: Zach Perez & Zach Keenan: Automate Tedious...

A Well-Designed Business® | Interior Design Business... ·

2026/05/22

Today With Zach Keenan and Zach Perez:Are you spending more time checking boxes in your project management software than you are actually designing? We all love the idea of technology making our lives easier, but even with tools and systems, we still end up taking a lot of time out of our day to make them work for us. But what if you could fully and seamlessly automate your most annoying, time-consuming tasks…like searching for a specific receipt in a cluttered drive, manually logging site-visit

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