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PODCAST

A Well-Designed Business® | Interior Design Business Podcast

In today"s world being a talented interior designer isn"t enough to ensure that you have a profitable and successful business. Design school curricula doesn"t always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and

business design

All Episodes

31:30

1167: What Would Lu Do?: When Your Business Starts...

A Well-Designed Business® | Interior Design Business... ·

2026/02/17

Today With LuAnn Nigara:When your business starts working, everything changes. In Part Four of the 10-Year Birthday Series, LuAnn shares the shift that happens when success creates complexity — and why growth without structure leads to burnout. What began as one microphone and one clear promise eventually became something bigger. More responsibility. More demand. More opportunity. And with that came a critical realization: You don’t scale by saying yes to everything.You scale by designing

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83:04

1166: BEST OF SHOW: Marie Flanigan: Leveraging...

A Well-Designed Business® | Interior Design Business... ·

2026/02/13

Today with Marie Flanigan:Welcome to A Well-Designed Business®. Today, I’m thrilled to have Marie Flanigan back on the show. Marie has more than a decade of experience as a thriving designer, one whose list of accolades goes on for days. In today’s episode, Marie is answering questions from listeners about how to make big decisions in your business— how to attract the clients and projects you truly desire, how to strategically market, how to handle client expectations, and more! LuAnn and Marie

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79:32

1165: Megan Dahle: A Four-Part Framework for Making...

A Well-Designed Business® | Interior Design Business... ·

2026/02/10

Today With Megan Dahle:If your books are clean but your decisions still feel heavy, this episode is for you. My guest today, Megan Dahle, is a fractional CFO for creative business owners, and she has a unique way of helping entrepreneurs understand what their numbers are actually telling them without shame, overwhelm, or judgment. In this conversation, Megan shares her four-part framework for looking at your business numbers in a way that supports better decisions, calmer leadership, and

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27:38

1164: WWLD: When Responsibility Became Stewardship

A Well-Designed Business® | Interior Design Business... ·

2026/02/06

Today With LuAnn Nigara:In Part Three of the A Well-Designed Business 10-Year Birthday Series, LuAnn moves the story forward into the phase almost no one prepares you for. The moment when hustle stops being the solution. Not because the work disappears. But because the work changes. By this point, the podcast no longer depended on LuAnn doing everything herself. It depended on something else entirely. Stewardship. In this episode, LuAnn shares what happens when stepping out of the weeds

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67:37

1163: BEST OF SHOW: Sarah Magness: Practical...

A Well-Designed Business® | Interior Design Business... ·

2026/02/03

Today with Sarah MagnessWelcome to today’s episode! We’re really glad to have Sarah Magness, of Magness Design, with us today. Eight years ago, Sarah hatched as a ‘baby designer’ and launched right into the luxury market. Today she talks to us about the real-life experience she gained during this time, before opening her own firm. She also talks about the “New Heights” program at Marymount that she came to spearhead through her involvement with the Institute of Classical Architecture and Art

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57:11

1162: WWLD: When Consistency Became a Responsibility

A Well-Designed Business® | Interior Design Business... ·

2026/01/30

Today With LuAnn Nigara:In Part Two of the A Well-Designed Business® 10-Year Birthday Series, LuAnn picks up where the story left off last week. The decision to start the podcast had been made.The show had launched.And then something else happened. It started working. In this episode, LuAnn shares what it actually looks like when consistency turns into responsibility, and when momentum begins to apply real pressure. Not the kind of pressure that comes from chaos or hustle, but the kind that

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53:34

1161: BEST OF SHOW: Kae Whitaker : Get New Clients...

A Well-Designed Business® | Interior Design Business... ·

2026/01/27

Today with Kae WhitakerWelcome to another episode of A Well-Designed Business. Everyone can start doing their happy dance today because we have Kae Whitaker on the show! After doing her really great series all about Facebook, LuAnn was considering doing another series, about landing pages, click funnels, email responders etc. She was out there, in Podcast Land, listening and looking out for the right person to have on the show- someone who could really relate to you, as Designers, as well as

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35:04

1160: WWLD: Before the Podcast, The Decision No One Saw

A Well-Designed Business® | Interior Design Business... ·

2026/01/23

Today With LuAnn Nigara: Ten years ago, A Well-Designed Business® didn’t exist. There were no downloads. No sponsors. No audience. There was just a decision. In this first episode of a four-part anniversary series, LuAnn takes you behind the scenes to the moment before the podcast, before the brand, before this became a business. She walks you through what her life and work actually looked like in 2015, running a successful, $2M business that depended almost entirely on two people. Herself and

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88:56

1159: Overheard: The CEO Mindset Every Interior...

A Well-Designed Business® | Interior Design Business... ·

2026/01/20

Today With Katy Cassaw, Kat Benson, Heather Peterson and Jillian Richey:In this Overheard episode of A Well-Designed Business, I sit down with four powerhouse designers — Heather Peterson, Jillian Richey Echevarria, and Katy Cassaw and Kat Benson of Nest Interiors — to talk about what it really means to step into the CEO seat. Each of these women has worked with business coach Desi Creswell to move from creative chaos to confident leadership. Together, we dig into the mindset shifts that make it

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55:47

1158: BEST OF SHOW: Vanessa DeLeon: Triple D: Drive-...

A Well-Designed Business® | Interior Design Business... ·

2026/01/16

Today with Vanessa DeLeonToday on the show we have a brilliant and when I say brilliant I really mean it, brilliant business woman: Vanessa DeLeon. Vanessa has starred on several television shows on some big television networks such as NBC, Bravo, HGTV and DIY Network. She has also been in several magazines such as TIME, Cosmopolitan etc. and on top of that she is a spokesperson! Wow! Talk about impressive resume! Please stay tuned to hear all of her great advice and her shared

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73:04

1157: In Good Company: CEO Conversations with Kate...

A Well-Designed Business® | Interior Design Business... ·

2026/01/13

Today With Kate O’Hara:Today on A Well Designed Business, Kate O'Hara from O'Hara Interiors reveals her framework for positioning your design business to attract the clients you actually want: entry-level clients need you to be discoverable, mid-tier clients need you to be distinct, and elite clients need you to be discreet. Kate explains the reality that many designers appear to work with one type of client but actually serve different clients 80-90% of the time. She breaks down how each tier

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64:36

1156: BEST OF SHOW: Susan Brunstrum: Practical Advice...

A Well-Designed Business® | Interior Design Business... ·

2026/01/08

Susan is founder and principal of award-winning Sweet Peas Design, which she launched 13 years ago in the Chicago suburb of Libertyville as a one-woman firm. Today Sweet Peas Design is a full-service studio with a staff of six in downtown Libertyville and a branch office in Chicago. She and her team work with a broad-based clientele of entrepreneurs, corporate executives and professionals. Susan is an experienced speaker, whether on interior design issues or the business of design. She is a

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38:12

1155: Deanna Metz: Sunbrella for Interior Designers:...

A Well-Designed Business® | Interior Design Business... ·

2026/01/06

Today With Deanna Metz: In today’s episode of A Well-Designed Business, I’m joined by Deanna Metz from Sunbrella for a sponsored conversation focused on how interior designers can expand their options without compromising standards, performance, or their brand reputation. Sunbrella is a name many designers already trust, but this episode goes deeper into what Sunbrella is offering designers today. We talk about their interior product lines, including stock drapery, performance throws, and fabric

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25:18

1154: WWLD: Leading the Business You’re Building Now

A Well-Designed Business® | Interior Design Business... ·

2026/01/02

Today With LuAnn Nigara:As one year closes and another begins, LuAnn steps back to talk about what leadership really looks like right now. Not resolutions. Not hustle. Not doing more. In this episode, LuAnn walks you through the CEO-level decisions that matter most when the business starts to shift, whether that shift feels fast, slow, or uncertain. She unpacks why direction matters more than speed, why better filters beat more effort, why consistency outperforms intensity, and how emotional

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24:32

1153: WWLD: Stop Making Your Business Harder Than It...

A Well-Designed Business® | Interior Design Business... ·

2025/12/30

Today With LuAnn Nigara:As the year winds down and routines slow, LuAnn takes this quiet moment to speak directly to you, no guest, no interview, just perspective. In this episode, LuAnn walks through ten patterns she sees business owners repeat over and over again that quietly make their businesses harder than they need to be. These aren’t mistakes. They’re habits, defaults, and decisions that once made sense, but may no longer serve you. Drawing from decades of experience, thousands of

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51:52

1152: LUANN FEATURED: Part 2- LuAnn Joins John...

A Well-Designed Business® | Interior Design Business... ·

2025/12/26

Today With LuAnn Nigara on The McClain Method Podcast with John McClain:Today I am excited to share Part Two of my conversation on John McClain’s podcast, The McClain Method. If Part One was about the journey, this episode is about the work. John and I dig into what actually makes a design business sustainable: mindset, pricing, branding, and the confidence to stand fully in your value. We talk candidly about what it means to be unapologetically yourself as a business owner, why professional

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63:07

1151: LUANN FEATURED: LuAnn Joins John McClain on The...

A Well-Designed Business® | Interior Design Business... ·

2025/12/23

Today With LuAnn Nigara on The McClain Method Podcast with John McClain:Today’s episode is a little different, and one I’m really excited to share with you. This is a special "LuAnn Featured" episode where I share with you my appearance on John McClain’s podcast, The McClain Method. The conversation was thoughtful, honest, and reflective enough that we knew it belonged here on A Well-Designed Business as well. In this conversation, I share the journey that began with helping my husband,

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66:59

1150: Emily Yeates: The Business Edit: The Backend...

A Well-Designed Business® | Interior Design Business... ·

2025/12/19

Today With Emily Yeates:If you’ve ever found yourself whispering, “I love design but the business side is exhausting,” this episode is your wake-up call. Emily Yeates, founder of Urban Revival and creator of The Business Edit, joins LuAnn to pull back the curtain on how she built a thriving, efficient design firm and how she now teaches other designers to do the same. From contractor headaches and pricing pitfalls to intake calls and profitable proposals, Emily doesn’t teach theory. She hands you

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65:45

1149: BEST OF SHOW: Claudia Ricciardone: Her Journey...

A Well-Designed Business® | Interior Design Business... ·

2025/12/16

Today with Claudia Ricciardone:Welcome to a Well-Designed Business. Today, I’m talking with Claudia Ricciardone, founder of Claudia Josephine Design. Claudia and I discuss those stubborn pain points that we face in starting a business. Coming from a psychology background, Claudia teaches us that pain is what actually causes us to grow in that it forces us to find a solution. Listen in as Claudia shares her own solutions as she navigated turning her hobby into a business. I don’t know about you,

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58:40

1148: In Good Company: CEO Conversations with Kate...

A Well-Designed Business® | Interior Design Business... ·

2025/12/12

Today With Kate O’Hara:Have you ever had that experience where you’re working with a client on something and they just seem to resist what you’re saying…and you ask yourself, “Why won’t they just let me do what they’re paying me to do?” Maybe you have a difficult client. But more likely, the problem is that you don’t understand that particular client’s priorities or motivations. And that’s not a reflection on you, your client probably doesn’t understand this about themselves either. Wouldn’t it

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