x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

SEO in 2026

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We"re pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes

business marketing

All Episodes

17:44

Aim for recognition over rankings – with Sukhjinder...

SEO in 2026 ·

2025/12/23

Following on from Aleyda’s advice to optimize for citation-worthiness, Sukhjinder Singh shares that brand recognition is key.Sukhjinder says: “Say goodbye to rankings and hello to recognition. It's time to appear everywhere.”Why is it time to say goodbye to rankings?“It's not a complete goodbye, but it’s changing your mindset. We're still comfortable with tracking ranking positions as one of our main metrics, and it should be one of our metrics, but we need to become more comfortable with appearing

en

17:37

Become worthy of citations – with Aleyda Solis

SEO in 2026 ·

2025/12/22

We all know that one of the most effective forms of SEO is to create a resource that garners natural links. A big part of brand SEO is to build a brand that people want to talk about. Aleyda says: “Optimize for citation-worthiness.This is easier said than done. It's about establishing yourself as an authority in your field, but in order to do that, you have to make it very clear what your unique selling proposition is and create and optimize your assets and web presence accordingly – both within

en

15:25

Make friends with brand marketers – with Joshua Squires

SEO in 2026 ·

2025/12/19

However, not all SEOs understand the key elements of brand marketing – and if you’re fortunate enough to have specialist brand marketers in your organisation, take advantage of that!Joshua says: “Brand marketers should be SEOs’ best friends.”Why is that?“Brand marketing reaches where SEO can't. It drives demand, and it drives search interest.SEO has always been an inbound channel, but lately, inbound is getting harder. With things like zero-click searches and AI overviews, the opportunities for

en

18:31

Make your brand front of mind in any conversation...

SEO in 2026 ·

2025/12/18

One element of SEO that’s more important than ever is Brand SEO. Brand SEO, according to Ashley Liddell, should be the essence of what SEO is nowadays.Ashley says: “Treat SEO as more of a brand-building activity.Look beyond the traditional KPIs of visibility and towards making your brand the preferred choice in any conversation that's relevant to you.That will make you front of mind and grow your brand awareness and brand presence.”

en

16:52

Crawling and indexing management needs to be a corner...

SEO in 2026 ·

2025/12/17

James McLoughlin shares that crawling and indexing management needs to be a corner stone of your SEO strategy in 2026, ensuring crawlers (both traditional search engine crawlers and LLM crawlers) can quickly and easily discover, understand and index any content you want surfaced in search engines and LLMs.Talking points include:What does crawling and indexing management mean in practice in 2026?How do you ensure that crawlers (both traditional search engine crawlers and LLM crawlers) can quickly and

en

15:46

Stop worrying about what it’s called; worry about...

SEO in 2026 ·

2025/12/16

With so many changes in the space, new acronyms have appeared in an attempt to describe the newer activities involved in SEO job roles. However, that’s a distraction, says Charlie Whitworth.Charlie says: “Forget the acronyms, particularly with AI search and SEO.Let's stop focusing on what it's called and focus on what we need to do.”Do acronyms not assist with articulating how SEO has changed?“I don’t think that SEO has ever been a good description of what we do. It's always been a fairly inaccurate

en

16:37

Utilise SEO to tackle highly regulated industries –...

SEO in 2026 ·

2025/12/15

Nikolas Monti-Potsolakis shares that you can take learnings from SEO changes in highly regulated industries like iGaming and apply them to other sectors.Nikolas says: “In regulated sectors, like the iGaming space, companies need to keep SEO relevant and part of their strategy.The iGaming industry is growing across all continents, and SEO shouldn't just be part of your campaign; it should be part of your infrastructure as a company.It will still remain the number one growth factor. Despite all the

en

17:07

Change your approach if you want to score high-paying...

SEO in 2026 ·

2025/12/12

It’s not only SEOs in larger organisations that now have a greater requirement to understand and relate to business leaders. This is becoming increasingly important for independent SEO consultants, too. Adrijana says: “Acquiring high-paying SEO clients requires a different approach that a lot of SEOs are not talking about.”Why does it require a different approach, and what does that approach look like?“When you want to move from full-time SEO to freelancing SEO, or get your own clients on the side,

en

15:33

Guide your business into the agentic unknown – with...

SEO in 2026 ·

2025/12/11

In addition to SEOs facing their own traffic challenges, many alsofind themselves tasked with guiding their business leaders through themassive change driven by AI agents.Ben says: “Guide your C-suite into the great agentic unknown, because if youdon't, then nobody else is going to.”What is the great agentic unknown?“I'm talking about the nature of AI agents using websites in the same way that human customers conventionally would. They are researching a topic on behalf of a user based on a prompt,

en

15:42

One Thing Remains Constant in SEO - with Martina Kölsch

SEO in 2026 ·

2025/12/10

Martina Kölsch shares that the Panda Update in 2011 was one of the first major changes by Google that she encountered. SEO is continually evolving, yet one thing remains constant: prioritising a solid SEO foundation, a clear structure, and excellent content. Many tend to overlook these essentials whenever a new trend emerges.Discussion points include:What are the key SEO essentials that many SEOs tend to overlook?Why do SEOs overlook these fundamentals?What benefit do these fundamentals provide in

en

18:18

Diversify your revenue streams to survive the...

SEO in 2026 ·

2025/12/09

One continuing trend within SEO in 2026 is the ever-increasing degree of difficulty when it comes to driving traffic from organic search. Jack Chambers-Ward advises that this should motivate you to reevaluate your overarching content publishing model.Jack says: “Create and monetise content to survive the upcoming zero-click era of search.”Will we be in an all-encompassing zero-click non-traffic era at some point in the future?“It certainly feels like we're heading that way. With a lot of what Google

en

16:52

Sell resilience and become the glue that holds an...

SEO in 2026 ·

2025/12/08

Increasingly, it seems as though SEO needs to be a complete organisational approach rather than a marketing channel, and this way of thinking is backed by Keith Goode.Keith says: “The SEO who secures buy-in isn't selling rankings, they're selling resilience.”What kind of resilience are you selling?“More specifically, it's organisational resilience.One of the challenges that you will face as an in-house SEO, and oftentimes as a consultant for companies, is getting buy-in for the things that you're

en

17:58

Combine SEO tactics with data insights to personalise...

SEO in 2026 ·

2025/12/03

Sharon Gwati-Mudzudzu shares the importance of combining SEO tactics with data insights to personalise the user journey to drive smarter decisions.Talking points include:Why do we need to Combine SEO tactics with data insights?How do you Combine SEO tactics with data insights?How does this help to personalise the user journey?What are examples of how a user journey can be personalised?How does this deliver measurable SEO success?How does this help to drive smarter decisions?How should this be

en

18:29

Stop panicking - SEO isn't dead (again) - with Jean...

SEO in 2026 ·

2025/11/26

Jean Dejsuvan shares that you shouldn't be panicking because SEO isn't dead (again)!Talking points include:Why do people think that SEO is dead?Is SEO changing significantly?What does this mean for new SEOs entering the industry?What are the foundations?How does an SEO ensure that their skills stay relevant?Where do you learn the latest SEO techniques?SEO in moving fast - what should we do ?

en

16:48

Build bespoke web apps that automate SEO workflows -...

SEO in 2026 ·

2025/11/19

Jonathon Roberts shares the importance of building bespoke web apps that automate SEO workflows - like site audits, schema generation and for in-house reporting - by integrating search-engine APIs and real-time dashboards to drastically speed up your optimisation process.Talking points include:What are bespoke web apps that automate SEO workflows?Why can’t we rely on standardised SEO platforms?What are we looking to achieve by doing this?What tasks should we be looking to run through these

en

15:17

SEO strategies must evolve to capture bottom-funnel,...

SEO in 2026 ·

2025/11/12

Ulduz Ismayilova shares that with AI disrupting top-funnel visibility, SEO strategies must evolve to capture bottom-funnel, conversion-ready traffic.Talking points include:How is AI disrupting top-funnel visibility?Why is it so key to focus on capturing bottom-funnel, conversion-ready traffic?How do you identify bottom of funnel, conversion-ready traffic?What happens to top and middle of funnel?What does this look like as a strategy?How will this continue to evolve?

en

17:09

Get expertise straight from the source - with Katie...

SEO in 2026 ·

2025/11/05

Katie Thompson shares the importance of getting expertise straight from the source - EEAT is still important and the most valuable content will come from those who have interviewed real-life, human experts.Talking points include:What do you mean by get expertise straight from the source?Why is EEAT still important?How does the importance of EEAT manifest itself?You say that the most valuable content will come from those who have interviewed real-life, human experts. What does this mean in

en

17:26

Mastering the basics now has never been important -...

SEO in 2026 ·

2025/10/29

Ryan White shares that mastering the basics now has never been important, but those basics have changed, where understanding data is now a key soft skill.Talking points include:What are the SEO basics now?Why have they changed?Why is understanding data now a key soft skill?What does this mean?How does this impact SEO on an ongoing basis?How does this impact the way that SEO works with other marketing channels?How does this impact SEO strategy?

en

17:05

Optimising for Google Organic product grids is more...

SEO in 2026 ·

2025/10/22

Callum Lockwood shares that optimising for Google Organic product grids is more important than ever.Talking points include:What are Google Organic product grids?What is “top tier product schema?”How do you implement it?How do you measure its success?What are typical blockers to visibility?How do you fix them?

en

15:49

Be strategic with your keyword research - Hannah Fox

SEO in 2026 ·

2025/10/15

Hannah Fox shares the importance of being strategic with your keyword research.Talking points include:What is strategic keyword research?How do you know what is not suitable for the blue links?Where else are you optimizing for?How do you know which keywords are right for different platforms?Is keyword volume still important?Has the way that you incorporate keywords into content changed?

en

285 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...