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PODCAST

Marketing Guides for Small Businesses

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company"s marketing system or leave it out as it may not apply to your business. Either way, you"ll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone. Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each

business marketing

All Episodes

00:48:26

Why Frequently Asked Questions Are A Goldmine for...

Marketing Guides for Small Businesses ·

2025/05/04

Want to unlock hidden potential in your marketing? This week on Marketing Guides for Small Businesses, the experts reveal how FAQs and SAQs are game-changers for SEO and even train your AI! Don't miss this episode, packed with actionable insights.

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01:05:47

Navigating a Cookieless Future

Marketing Guides for Small Businesses ·

2025/04/25

The cookie crumbles! Third-party cookies are on their way out. In this episode of the Marketing Guides for Small Businesses Podcast, learn how to navigate the cookieless future & build a killer first-party data strategy for your business.

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01:06:18

The Top Marketing Questions AI Thinks You Need...

Marketing Guides for Small Businesses ·

2025/04/23

Is AI replacing human marketers? Nope! Our marketing guides experts discuss how AI is enhancing human skills, boosting productivity, & personalizing customer experiences.

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00:46:20

About The Youtube Algorithm

Marketing Guides for Small Businesses ·

2025/04/09

Are you struggling to get your YouTube videos seen You're not alone!! In this insightful podcast, we dissect the YouTube algorithm with our Marketing Guides experts, uncovering actionable strategies to boost your organic reach. We explored the algorithm's evolution, from simple view counts to sophisticated AI-driven personalization. Learn how factors like watch time, engagement (likes, comments, shares), and even your viewers' location impact your video's visibility.

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00:49:30

Is the Sales Funnel Dead?

Marketing Guides for Small Businesses ·

2025/04/07

In this episode of the Marketing Guides Podcast, our experts debate the relevance of the traditional sales funnel in today's complex digital landscape.

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00:52:54

Episode 226 - FAQs Small Businesses Have For...

Marketing Guides for Small Businesses ·

2025/03/26

We know that marketing can feel overwhelming—there are so many strategies, tactics, and platforms to choose from. But what if you could sit down with a group of marketing experts and ask them your biggest questions? In this episode, we’re tackling the most common marketing questions we hear from small business owners—everything from ‘How do I know if my marketing is working?’ to ‘What’s the fastest way to get new customers?’ and so much more. So, whether you’re a business owner just getting

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00:55:29

What Does “CRM” Mean to You?

Marketing Guides for Small Businesses ·

2025/02/24

🎙️ Unlocking the Power of CRM for Small Businesses 🎙️CRMs are no longer just contact databases—they’ve evolved into powerful business growth tools that streamline sales, marketing, and customer service. But what exactly does a Customer Relationship Management (CRM) system mean to your business? In this episode, our marketing experts break down the myths, benefits, and real-world applications of CRM systems. Whether you’re just exploring CRMs for the first time or looking for ways to

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01:04:23

Rand Fishkin - CEO and Co-Founder of SparkToro

Marketing Guides for Small Businesses ·

2025/02/21

In this episode, we speak with Rand Fishkin, CEO and Co-Founder of SparkToro, former co-founder and CEO of Moz, co-founder of Inbound.org, and author of the book “Lost and Founder.” We discuss important SEO topics and trends, including his 2024 Zero-Click Search Study

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00:54:52

How AI Is Going To Change Marketing For Small Businesses

Marketing Guides for Small Businesses ·

2025/02/20

🎙️ Future-Proof Your Small Business Marketing with AI! 🎙️ AI is no longer a tool for big corporations—it’s revolutionizing small business marketing right now. If you’re not already using AI in your marketing strategy, you’re falling behind. In this episode, we dive into the real-world applications of AI for small businesses and show you exactly how to use AI to drive growth, save time, and reduce marketing costs. From AI-powered content creation and hyper-personalized customer experiences

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00:49:37

How To Make Powerful Marketing Easy For Your Small...

Marketing Guides for Small Businesses ·

2025/02/17

How To Make Powerful Marketing Easy For Small BusinessesIn this episode of the Marketing Guides for Small Businesses podcast, join your hosts Ian Cantle, Ken Tucker, and Paul Barthel as they delve into valuable strategies to simplify marketing for small business owners. Marketing can often feel overwhelming and time-consuming, but our experts break down practical approaches to help you tackle these challenges efficiently. Whether you're just starting out, looking to streamline your efforts,

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00:53:07

Special Guest - Mari Smith - Facebook & Instagram...

Marketing Guides for Small Businesses ·

2025/02/13

If you’re using Facebook and Instagram to market your small business, you can’t afford to miss this episode!Today, we have a very special guest: Mari Smith, the world-renowned Facebook Marketing Expert, known as The Queen of Facebook. Mari has worked with major brands, trained thousands of marketers, and is an expert on everything Facebook and Instagram. With constant changes to algorithms, ad performance, and AI integration, how can small businesses maximize their success on Meta’s

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00:51:35

Top Reasons a Small Business Should Systemize Their...

Marketing Guides for Small Businesses ·

2025/02/13

Marketing can often feel overwhelming for small business owners. The inconsistency, time-consuming manual tasks, and lack of clear results can make it difficult to grow efficiently. In this episode, we’re diving deep into why systemizing your marketing is one of the smartest moves your business can make. By putting structured processes in place, you can ensure consistency, scalability, and measurable results—all while saving time and maximizing your return on investment. We’ll explore why

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00:54:57

Building Your Brand: Creating Connections, Driving...

Marketing Guides for Small Businesses ·

2025/02/13

Building Your Brand: Creating Connections, Driving Loyalty What does it take to build a brand that resonates, inspires trust, and creates lasting connections? In this episode, we dive deep into the art and science of branding with a focus on defining your “Why,” understanding your audience, crafting compelling stories, and maintaining consistency. Whether you’re a seasoned business owner or just starting out, this episode will equip you with actionable insights to elevate your brand and

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00:50:21

How to Use AI for Customer and Sales Support

Marketing Guides for Small Businesses ·

2025/01/03

Episode 216: How to Use AI for Customer and Sales SupportAI is revolutionizing the way businesses operate, and customer and sales support are no exception. In this episode of the Marketing Guides for Small Businesses Podcast, we explore how small businesses can harness AI to enhance their customer interactions, improve response times, and streamline sales processes. Whether you’re considering AI for FAQs, appointment booking, or automating review requests, this episode will guide you

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00:53:40

Small Business Survival Guide: Marketing Strategies...

Marketing Guides for Small Businesses ·

2024/12/27

Episode 215: Small Business Survival Guide: Marketing Strategies for a Tough EconomyWhen the economy tightens, small business owners often feel the pressure to scale back on marketing. But did you know that tough economic times offer some of the greatest opportunities to outshine your competitors? In this episode of the Marketing Guides for Small Businesses Podcast, we dive into how you can not only survive but thrive during a challenging economy. Learn why doubling down on strategic

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00:54:27

Below the Bottom of the Funnel – The 3 R’s: Repeat,...

Marketing Guides for Small Businesses ·

2024/12/20

Below the Bottom of the Funnel – The 3 R’s: Repeat, Refer, and ReviewDiscover the untapped potential of post-purchase marketing in this insightful episode of the Marketing Guides for Small Business Podcast. Host Ken Tucker and his fellow marketing experts dive into the critical strategies of the “Three R’s”—Repeat, Refer, and Review—that go beyond traditional marketing funnels to ensure customer loyalty, referrals, and glowing reviews. Whether you’re aiming to build stronger relationships

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00:51:35

Building Connections That Count: A Guide to Effective...

Marketing Guides for Small Businesses ·

2024/12/14

Building Connections That Count: A Guide to Effective Business NetworkingIn Episode 213 of the Marketing Guides for Small Businesses Podcast, we dive into one of the most valuable tools for small and medium-sized businesses—networking. Business networking is far more than handing out business cards; it’s about cultivating meaningful relationships that can transform your business. Whether you’re an introvert easing into networking or a seasoned pro looking to refine your approach, this

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00:56:47

Local SEO for Contractors: A Guide to Winning Online

Marketing Guides for Small Businesses ·

2024/12/07

Episode 212 - Local SEO for Contractors: A Guide to Winning OnlineWelcome to Episode 212 of the Marketing Guides for Small Business Podcast! In this episode, our panel of experts dives into the essential strategies contractors need to dominate their local markets using Local SEO. Did you know that 14% of contractors analyzed don’t even have a website? If you’re relying solely on word of mouth or outdated methods to attract new customers, this episode is your wake-up call. From mastering

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00:50:20

Content Creation Made Easy: Start Today with Simple...

Marketing Guides for Small Businesses ·

2024/11/16

Content Creation Made Easy: Start Today with Simple Strategies To Create Content That Powers Your MarketingEver feel like content creation is overwhelming or takes too much time? Tune in to this episode of the Marketing Guides for Small Business Podcast to discover how easy it can be to generate high-impact content that connects with your audience—using strategies you can start implementing today! In this episode, host Ian Cantle leads our Marketing Guides—Ken, Jeff, and Paul—through

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00:56:29

Get More Bang for Your Marketing Buck - Conversion...

Marketing Guides for Small Businesses ·

2024/11/02

How To Get More Bang for Your Marketing Buck - Conversion Rate OptimizationIn this episode of the Marketing Guides For Small Business Podcast, we dive into the importance of Conversion Rate Optimization (CRO) and how it can help small businesses get the most out of their marketing dollars. Our expert guides share tips and strategies for improving conversion rates on websites, emails, and social media ads, ultimately increasing ROI and driving more sales. Tune in to learn how to maximize

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