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PODCAST

Marketing Guides for Small Businesses

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company"s marketing system or leave it out as it may not apply to your business. Either way, you"ll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone. Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each

business marketing

All Episodes

00:54:30

Special Guest - Carly Ries - Empowering Solopreneurs...

Marketing Guides for Small Businesses ·

2025/07/28

🎙️ Episode 237 – Empowering Solopreneurs to Build Fulfilling Businesses and LivesBeing a solopreneur can feel lonely—but it doesn’t have to be. In this inspiring highlight episode, the Marketing Guides dive into the unique challenges and incredible opportunities that come with running a business of one. From setting smarter goals to creating systems that free up your time, this episode is packed with real-world advice designed to help solopreneurs thrive both professionally and

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01:11:05

Smarter, Not Harder: How AI & Automation Are...

Marketing Guides for Small Businesses ·

2025/07/26

🎙️ Episode 236 – Smarter, Not Harder: How AI & Automation Are Revolutionizing Small Business AI and automation aren’t just buzzwords—they’re rapidly transforming how small businesses operate, market, and grow. The question is: Are you keeping up? In this forward-thinking episode, the Marketing Guides explore how artificial intelligence and automation tools are making small businesses more efficient, more competitive, and more profitable. Tune in to discover: 🤖 What AI is really

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00:54:45

Building a Community of Brand Advocates

Marketing Guides for Small Businesses ·

2025/07/25

🎙️ Episode 235 – Building a Community of Brand Advocates Wouldn’t it be amazing if your customers did your marketing for you? In this powerful episode, the Marketing Guides reveal how small businesses can turn satisfied customers into passionate brand advocates—and even build a thriving community around their business. You’ll discover: 👥 What a brand advocate really is—and why you can’t grow without them🔥 The difference between accidental word of mouth and intentional advocacy🧠 How to

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00:51:32

Consumer Search Behavior: Where Are Your Customers?

Marketing Guides for Small Businesses ·

2025/07/24

🎙️ Episode 234 – Consumer Search Behavior: Where Are Your Customers? Search behavior is changing—but is your business keeping up? In this eye-opening episode, the Marketing Guides break down key insights from BrightLocal’s latest Local Consumer Review Survey and explore where consumers are really searching in 2025. Spoiler alert: Google still dominates—but there’s more to the story. We dig into: 🔍 Why 80% of local searches still start on Google🤖 The real (and overhyped) impact of AI

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01:02:22

Special Guest Skip Adams – Real Estate Marketing...

Marketing Guides for Small Businesses ·

2025/06/03

Welcome to another value-packed episode of the Marketing Guides For Small Business Podcast! This week, Ian Cantle of Outsourced Marketing Inc. and the panel are joined by Skip Adams, a successful Albuquerque-based realtor who’s made waves with his unique approach to digital marketing, branding, and lead generation. If you've ever wondered how a small business can truly leverage YouTube, podcasts, AI, and testimonials to stand out and grow, this is a must-listen.Table of Contents: Skip

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00:59:57

Special Guest - Guy Kawasaki - How to Think Bigger,...

Marketing Guides for Small Businesses ·

2025/05/26

How to Think Bigger, Market Smarter, and Grow Faster — with Guy KawasakiWhat does it take to thrive in business today, especially when change is the only constant? In this compelling episode of the Marketing Guides For Small Business Podcast, we welcome none other than Guy Kawasaki—legendary evangelist, author, podcaster, and the chief evangelist at Canva. Join hosts Jeff Stec, Ken Tucker, and Paul Barthel for a lively, no-nonsense conversation with Guy about entrepreneurship, technology,

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00:54:28

Top Marketing FAQs: Expert Answers for Small Business...

Marketing Guides for Small Businesses ·

2025/05/09

In this episode, the Marketing Guides team answers the top marketing FAQs we hear from small business owners every week. From lead generation to budget planning, social media to SEO, this episode is your go-to guide for getting clarity on the marketing questions that matter most. 📚 Here’s What You’ll Learn: The best ways to generate more leads for your businessHow to know if your marketing efforts are actually workingWhich marketing channels are best suited for your unique businessHow

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00:48:48

Special Guest - Erin Perkins: Attract More Customers...

Marketing Guides for Small Businesses ·

2025/05/08

In this insightful episode, guest expert Erin Perkins joins the Marketing Guides to explore how small businesses can attract more customers by making their marketing more accessible. From website design to email structure and social media content, Erin walks us through practical strategies that make a difference—and increase customer loyalty and visibility at the same time. 📚 Here’s What You’ll Learn: What marketing accessibility really means (and why it’s more than compliance)Common

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00:48:26

Why Frequently Asked Questions Are A Goldmine for...

Marketing Guides for Small Businesses ·

2025/05/04

Want to unlock hidden potential in your marketing? This week on Marketing Guides for Small Businesses, the experts reveal how FAQs and SAQs are game-changers for SEO and even train your AI! Don't miss this episode, packed with actionable insights.

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01:05:47

Navigating a Cookieless Future

Marketing Guides for Small Businesses ·

2025/04/25

The cookie crumbles! Third-party cookies are on their way out. In this episode of the Marketing Guides for Small Businesses Podcast, learn how to navigate the cookieless future & build a killer first-party data strategy for your business.

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01:06:18

The Top Marketing Questions AI Thinks You Need...

Marketing Guides for Small Businesses ·

2025/04/23

Is AI replacing human marketers? Nope! Our marketing guides experts discuss how AI is enhancing human skills, boosting productivity, & personalizing customer experiences.

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00:46:20

About The Youtube Algorithm

Marketing Guides for Small Businesses ·

2025/04/09

Are you struggling to get your YouTube videos seen You're not alone!! In this insightful podcast, we dissect the YouTube algorithm with our Marketing Guides experts, uncovering actionable strategies to boost your organic reach. We explored the algorithm's evolution, from simple view counts to sophisticated AI-driven personalization. Learn how factors like watch time, engagement (likes, comments, shares), and even your viewers' location impact your video's visibility.

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00:49:30

Is the Sales Funnel Dead?

Marketing Guides for Small Businesses ·

2025/04/07

In this episode of the Marketing Guides Podcast, our experts debate the relevance of the traditional sales funnel in today's complex digital landscape.

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00:52:54

Episode 226 - FAQs Small Businesses Have For...

Marketing Guides for Small Businesses ·

2025/03/26

We know that marketing can feel overwhelming—there are so many strategies, tactics, and platforms to choose from. But what if you could sit down with a group of marketing experts and ask them your biggest questions? In this episode, we’re tackling the most common marketing questions we hear from small business owners—everything from ‘How do I know if my marketing is working?’ to ‘What’s the fastest way to get new customers?’ and so much more. So, whether you’re a business owner just getting

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00:55:29

What Does “CRM” Mean to You?

Marketing Guides for Small Businesses ·

2025/02/24

🎙️ Unlocking the Power of CRM for Small Businesses 🎙️CRMs are no longer just contact databases—they’ve evolved into powerful business growth tools that streamline sales, marketing, and customer service. But what exactly does a Customer Relationship Management (CRM) system mean to your business? In this episode, our marketing experts break down the myths, benefits, and real-world applications of CRM systems. Whether you’re just exploring CRMs for the first time or looking for ways to

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01:04:23

Rand Fishkin - CEO and Co-Founder of SparkToro

Marketing Guides for Small Businesses ·

2025/02/21

In this episode, we speak with Rand Fishkin, CEO and Co-Founder of SparkToro, former co-founder and CEO of Moz, co-founder of Inbound.org, and author of the book “Lost and Founder.” We discuss important SEO topics and trends, including his 2024 Zero-Click Search Study

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00:54:52

How AI Is Going To Change Marketing For Small Businesses

Marketing Guides for Small Businesses ·

2025/02/20

🎙️ Future-Proof Your Small Business Marketing with AI! 🎙️ AI is no longer a tool for big corporations—it’s revolutionizing small business marketing right now. If you’re not already using AI in your marketing strategy, you’re falling behind. In this episode, we dive into the real-world applications of AI for small businesses and show you exactly how to use AI to drive growth, save time, and reduce marketing costs. From AI-powered content creation and hyper-personalized customer experiences

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00:49:37

How To Make Powerful Marketing Easy For Your Small...

Marketing Guides for Small Businesses ·

2025/02/17

How To Make Powerful Marketing Easy For Small BusinessesIn this episode of the Marketing Guides for Small Businesses podcast, join your hosts Ian Cantle, Ken Tucker, and Paul Barthel as they delve into valuable strategies to simplify marketing for small business owners. Marketing can often feel overwhelming and time-consuming, but our experts break down practical approaches to help you tackle these challenges efficiently. Whether you're just starting out, looking to streamline your efforts,

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00:53:07

Special Guest - Mari Smith - Facebook & Instagram...

Marketing Guides for Small Businesses ·

2025/02/13

If you’re using Facebook and Instagram to market your small business, you can’t afford to miss this episode!Today, we have a very special guest: Mari Smith, the world-renowned Facebook Marketing Expert, known as The Queen of Facebook. Mari has worked with major brands, trained thousands of marketers, and is an expert on everything Facebook and Instagram. With constant changes to algorithms, ad performance, and AI integration, how can small businesses maximize their success on Meta’s

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00:51:35

Top Reasons a Small Business Should Systemize Their...

Marketing Guides for Small Businesses ·

2025/02/13

Marketing can often feel overwhelming for small business owners. The inconsistency, time-consuming manual tasks, and lack of clear results can make it difficult to grow efficiently. In this episode, we’re diving deep into why systemizing your marketing is one of the smartest moves your business can make. By putting structured processes in place, you can ensure consistency, scalability, and measurable results—all while saving time and maximizing your return on investment. We’ll explore why

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