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PODCAST

GLF Podcast

Sasha Berson, Grow Law

The GLF podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

business marketing

All Episodes

40:15

Still Worth It? The Long-Term Value of Legal...

GLF Podcast ·

2025/08/13

Send us a text Legal directories probably aren’t something you think about very often, but you should. Why? Because when done right, they can be a hidden growth engine for your law firm. And in this episode, Sasha Berson talks with Jason Craver of Attorney at Law Magazine, one of the sharpest minds in legal marketing, to unpack exactly how to use directories to your advantage. 📰 About Jason Craver: Jason’s been in the legal marketing world for over a decade. He’s been running legal directory

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70:22

300% Revenue Surge in 9 Months: Law Firm Growth...

GLF Podcast ·

2025/08/06

Send us a text What do you do when life hits reset? If you're Elise Buie, you build a new life—and a law firm that grows 300% in nine months. In this episode of the GLF Podcast, Elise shares with Sasha how she went from no marketing plan to running a multimillion-dollar family law firm with a team and culture people actually love. 📰 About Elise Buie: Elise is a family law attorney, entrepreneur, and culture-first leader who tripled her firm’s revenue in just nine months, without a marketing

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41:54

The Smart Way to Monetize Rejected Leads – with...

GLF Podcast ·

2025/07/30

Send us a text On this episode of the GLF Podcast, Sasha Berson sits down with Gabriel Stiritz, co-founder of Lexamica, to reveal how law firms are transforming “no” cases into a brand-new profit center. If you’ve ever had to turn away a client because of jurisdiction, case size, or practice area, you’re leaving money on the table. 📰 About Gabriel Stiritz: Gabriel is a systems thinker, legal tech founder, and former law firm COO who saw a massive hole in the referral process and built

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26:31

How to Create Effective Landing Pages That 3x Your...

GLF Podcast ·

2025/07/23

Send us a text What if your website is actually turning people away instead of converting them into clients? In this episode, Sasha sits down with Mary Blackiston, a conversion copywriter who transforms dry, robotic law firm content into persuasive, human-centered copy that actually converts. 📰 About Mary Blackiston: Mary is a copywriter with a deep focus on conversion. She helps law firms ditch the generic “we fight for you” language and finally sound like real people that clients actually

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41:48

The $10M Law Firm Framework Every Owner Should Know...

GLF Podcast ·

2025/07/16

Send us a text What if you could turn a $1M/year firm into $2M in annual profit, without adding 80 hours to your week or guessing your way through it? In this episode, Sasha Berson hosts Hamid Kohan, a Silicon Valley engineer turned legal-tech mogul who’s helped scale nearly a thousand law firms. They break down the exact blueprint, from virtual staffing to backend systems to AI, that law firm owners can follow to explode profitability. 📰 About Hamid Kohan: Hamid Kohan is the founder of

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48:46

Still Doing Paralegal Work? Why Your Law Firm Should...

GLF Podcast ·

2025/07/09

Send us a text Drowning in busy work? You’re not alone. In this episode, Sasha Berson sits down with Lindsey Corbin, founder of Delegate.Legal, to talk about how outsourcing paralegal tasks can help attorneys get their time - and sanity - back. Even if you’re not in trademark or copyright law, what Lindsey shares will open your eyes to how delegation can free you up to grow your firm and enjoy your life. 📰 About Lindsey Corbin: Lindsey is the founder of Delegate.Legal, a specialized

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41:20

From $0 to $10M: The 5-Step Law Firm Growth Plan with...

GLF Podcast ·

2025/07/02

Send us a text In this episode, Sasha Berson sits down with Jason Hennessey, the man behind Hennessey Digital, to break down the exact 5-step plan he shares with law firm owners looking to scale fast and smart. No gatekeeping, just clear, tactical advice from someone who’s done it. 📰 About Jason Hennessey: Jason Hennessey is the founder of Hennessey Digital, a $22M digital marketing agency that started from scratch and now powers growth for some of the top law firms in the country. He’s a

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47:18

Why Hourly Billing Is Killing Your Firm by Nermin Jasani

GLF Podcast ·

2025/06/25

Send us a text What if you could add $100K in profit to your firm without working harder – and have someone else do the work? In this episode, Sasha sits down with Nermin Jasani of Wildly Successful Lawyers to reveal four simple, proven levers that law firms are using right now to generate multiple six figures in profit. Just real strategies that move the bottom line. 📰 About Nermin Jasani: Nermin is a former Wall Street attorney who launched her own law firm, made every mistake in the book,

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57:48

Law Firm Branding Mistakes That Are Costing You...

GLF Podcast ·

2025/06/18

Send us a text What if a single $20K branding investment could bring you over $1M in new revenue? In this eye-opening episode, Sasha sits down with Robert Friedman, the founder of Fearless Branding, to dissect the painful truth about why most law firms don’t get chosen, even after spending a fortune on marketing. If you’ve ever wondered why your firm isn’t standing out in a saturated market, this episode will flip the script on everything you thought you knew about branding. 📰 About Robert

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30:15

How to Generate High-Intent Legal Leads with Video...

GLF Podcast ·

2025/06/11

Send us a text In this high-energy episode, Sasha sits down with David Arato, former classically trained cellist turned legal content powerhouse, and they dig deep into the insane numbers behind his business. David’s company has cranked out over 1,300 videos, worked with hundreds of attorneys, and helped some of them dominate page one of Google without lifting a finger. If you think content creation in the AI era is dead, think again. 📰 About David Arato: David is the founder of Lexicon

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30:24

$50K/Month from 5.5K Subs? YouTube for Lawyers That...

GLF Podcast ·

2025/06/04

Send us a text In this mind-blowing episode, Sasha sits down with Jeff Hampton, and this guy figured out how to turn a tiny YouTube audience into a serious revenue stream. We’re talking $40,000-$50,000 a month from a channel with just 5,500 subscribers. No, that’s not a typo. 📰 About Jeff Hampton: Jeff is a criminal defense attorney and asset protection expert for short-term rental owners. He’s also the founder of YouTube Rainmakers, a coaching business helping lawyers and other

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84:20

How to Build a Law Firm That Runs Without You with...

GLF Podcast ·

2025/05/28

Send us a text In this powerhouse episode, Sasha sits down with Josh Nelson, a guy who might just be the most business-savvy law firm owner you've never heard of. Josh runs a wildly successful estate planning and probate firm that brings in just under $12 million a year, and he built it from scratch with a business mindset that’s rare in this industry. 📰 About Josh Nelson: Josh is the CEO of Nelson Elder Care Law, a high-volume estate planning law firm that helps over 150 families every

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42:05

5 Ways to Build a Fulfilling Legal Career Without...

GLF Podcast ·

2025/05/21

Send us a text In this episode, Sasha sits down with Emily Hirsekorn, a former attorney turned career coach who’s helping lawyers build careers that actually align with their values. Emily spent years in legal practice and administration before realizing the path she was on wasn’t sustainable, so she pivoted. And now she helps other lawyers do the same, without blowing it all up. 📰 About Emily Hirsekorn: Emily is a certified career coach who works primarily with attorneys and law students to

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53:21

3 Simple Strategies to Improve Your Law Firm...

GLF Podcast ·

2025/05/14

Send us a text What if working less could actually make you more money? In this powerful episode, Sasha sits down with Mark Powers, co-founder of Atticus and one of the most trusted advisors to law firm owners for over 35 years. With over 20,000 attorneys coached under his belt, Mark reveals three surprisingly simple yet highly counterintuitive concepts that can completely transform your law firm over the next three years. 📰 About Mark Powers: Mark is the original founder of Atticus, a firm

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52:49

Build a Mission-Driven Law Firm That Wins 99% of...

GLF Podcast ·

2025/05/07

Send us a text In this episode, Sasha sits down with Brian Chase, Managing Partner at Bisnar Chase and one of the most genuinely fulfilled attorneys you'll ever hear from. Not the Instagram highlight reel kind of happy, the real deal. After 33 years in the game, Brian still says, *“I love what I do. I can’t believe I get paid for this.”* Let that sink in. 📰 About Brian Chase: Brian is the managing partner at Bisnar Chase, leading one of the top personal injury firms in the country. With

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36:09

How to Build a 50+ Person Law Firm in Just 12 Years...

GLF Podcast ·

2025/04/30

Send us a text In this episode, Sasha Berson sits down with Lisa Zeiderman, managing partner at Miller Zeiderman LLP, a powerhouse family law firm in New York with over 50 employees and more than 20 attorneys. What makes this firm special isn’t just its size. It’s how they got there. Lisa shares the behind-the-scenes systems, philosophies, and people that helped her build one of the most successful family law firms in the country, and why most law firm owners are doing it backward. 📰 About

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55:45

Law Firm Client Intake That Wins Business with Liz...

GLF Podcast ·

2025/04/23

Send us a text In this episode, Sasha Berson sits down with Liz Wendling, founder of The Rainmaking Coach, and one of the few experts laser-focused on the two most critical and overlooked moments in the client journey: the intake call and the consultation. If you think you're losing clients because of your marketing, you're probably wrong. You're losing them on the phone, before your attorneys even get a chance. So if you're tired of consultations that ghost or intake calls that go nowhere, t...

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27:35

Get Legal Referrals: The 70/80 Rule for Attorney...

GLF Podcast ·

2025/04/16

Send us a text In this episode, Sasha Berson sits down with Jason Levin, keynote speaker, author of Relationships to Infinity, and founder of Ready Set Launch, to talk about the real reason your law firm might not be growing: you're not staying in touch. If your inbox is full but your pipeline is dry, if you know a thousand people but barely talk to ten, this episode is a must-listen. 📰 About Jason Levin: Jason is the founder of Ready Set Launch, where he helps attorneys and other

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22:12

5 Keys to Running Your Law Firm Like a Real Business...

GLF Podcast ·

2025/04/09

Send us a text Are you running a law firm… or is your law firm running you? If you’re stuck working 60, 70, even 90 hours a week, wearing all the hats, and still feeling like you’re not getting ahead, this episode is a must-listen. In this episode, Sasha Berson sits down with Elizabeth Miller, the founder of From Lawyer to Law Firm Consulting Group. Elizabeth shares insights from her 10+ years of experience helping solo and small law firm owners step out of survival mode and start running the...

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34:28

Building a Law Firm That Works for You With Gary...

GLF Podcast ·

2025/04/02

Send us a text In this episode, Sasha Berson sits down with Gary Mitchell of OnTrackCoach, a pioneer in coaching lawyers and law firm owners for nearly two decades. In this episode, they break down how to escape the traditional, burnout-driven law firm model and create a business that works for attorneys. If you’re tired of feeling stuck in your own firm, this episode is for you! 📰 About Gary Mitchell: Gary Mitchell is a law firm coach, author, and speaker who has spent the last 20 years

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