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PODCAST

GLF Podcast

Sasha Berson, Grow Law

The GLF podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

business marketing

All Episodes

49:18

The $10M Law Firm Blueprint: How One Hire Changed...

GLF Podcast ·

2025/10/29

Send us a text Most law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads before making a game-changing hire that scaled RSH Legal into one of Iowa’s top firms. 📰 About Tim Semelroth: Tim Semelroth is the trail–blazing managing partner of RSH Legal, Iowa’s largest PI firm with 17 attorneys across three offices. A

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60:21

From Burnout Lawyer to 3-Day Workweek CEO (Making...

GLF Podcast ·

2025/10/22

Send us a text Failure — true failure — is staying stuck doing what you don’t love. That’s the trap Jordan Ostroff found himself in: running a 6-lawyer firm, $200K in debt, and every problem landing on his desk. In this episode, Sasha Berson and Jordan discuss how he rebuilt everything, scaling to 25 employees, raking in millions, while allowing him to work three days a week. 📰 About Jordan Ostroff: Jordan Ostroff is the brilliant founder of Driven Law and author of Love Your Law Firm. A

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37:44

Scaling to 15 Attorneys in 7 Years: A Journey of...

GLF Podcast ·

2025/10/15

Send us a text A remarkable man on a remarkable journey! In this episode, Sasha Berson swaps insights with John Cannon, the brilliant founder of Cannon & Associates. John breaks down how he scaled a criminal defense and family law firm to 15 attorneys in under 7 years… while serving in the National Guard, raising a family of three, and running a successful home building business. 📰 About John Cannon: John Cannon is the founder of Cannon & Associates, a thriving Oklahoma City law firm

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85:37

The #1 Law Firm Time Killer and How to Escape It –...

GLF Podcast ·

2025/10/08

Send us a text What if you could handle 50% more cases without hiring? In this episode, Sasha Berson chats with Manny Griffiths, co-founder of Hona, a game-changing communication tool for busy law firms. Most attorneys waste 2-3 hours a day on status calls, emails, and repetitive updates. Manny reveals how smart firms are clawing back nearly 10 weeks a year with Hona. 📰 About Manny Griffiths Manny Griffiths is the co-founder and CEO of Hona, a game-changing legal tool. After nearly a decade

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85:37

The Legal AI Tool That 2X’d His Revenue — with Travis...

GLF Podcast ·

2025/10/01

Send us a text A must-hear AI story for the ages! Travis Easton, attorney-turned-founder of AI Demand Pro, cut demand letter prep from 3 days to just 10 minutes, and doubled his firm’s revenue. In this GLF Podcast episode, Travis reveals how his AI-powered system generates emotionally compelling demand letters that read like a “John Grisham novel”. Catch Travis’ fascinating insights today. 👉 Sasha and Travis explore: — The exact moment Travis realized demand writing was crushing his f...

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56:52

The “Banking” System Used by the Top 1% to Get Filthy...

GLF Podcast ·

2025/09/18

Send us a text What if your money could grow, stay liquid, and pay you interest… at the same time? In this eye-opening GLF Podcast, M.C. Laubscher, CEO of Producers Wealth, breaks down the exact financial system ultra-wealthy families have used for 170+ years. Discover a smart way to multiply your cash, without losing control of your capital. And no, you don’t need millions to start! 👉 Sasha and M.C. unpack: — How the “family banking” system works and why it beats the S&P. — Discover the

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39:29

From $3M to $12M: How to Scale Your Law Firm — with...

GLF Podcast ·

2025/09/17

Send us a text What does it take to 4X your law firm’s revenue in just three years? Join Sasha Berson as he speaks with Keith Dyer, founder of LEXGRO, who helped one firm scale from $3M to $12M with bold marketing, smart budgeting, and a full-funnel strategy. Keith breaks down the biggest growth mistakes law firms make, and how to turn your spend into a consistent caseload. 👉 Sasha and Keith explore: — How much it took to grow one law firm from $3M to $12M in under three years — Why digital

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35:53

How Law Firm Owners Can Ditch the Burnout and...

GLF Podcast ·

2025/09/10

Send us a text Are you a burned-out law firm owner, minutes away from calling it quits? You’re not alone. Join Sasha Berson as he speaks with Allison Johs, founder of Legal Ease Consulting, who knows that struggle firsthand. After making partner at a fast-growing firm in her early 30s, she quit with no backup plan… just intense burnout. In this episode, Allison shares how she rebuilt her career to help law firm owners like you reclaim control, delegate smarter, and focus on the work that trul...

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66:05

How One IP Lawyer Went from $0 to $1.4M in Year 1 —...

GLF Podcast ·

2025/09/03

Send us a text The inspiring story of how Daniel Scola left a cushy corporate job, turned down a role at Johnson & Johnson, and built one of the biggest IP law firms in the game… from his home office! In this GLF Podcast episode, Daniel breaks down how he landed his first client in 2 weeks and went on to make $1.4M in his first year. If you’re a law firm owner, this is a masterclass in sales, risk, and relationships. Don’t miss it. 👉 Sasha and Daniel explore: – How Daniel transitioned

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38:40

The 4X Law Firm Growth Playbook with Dana Brooks

GLF Podcast ·

2025/08/27

Send us a text Most lawyers dream of doubling their firm. Dana Brooks did it four times in 14 years. In this episode, she reveals the mindset, strategy, and systems that fueled that incredible growth. From building strong referral networks to making smart acquisitions, she’s turned her PI firm into an eight-figure machine. If you're serious about growth, this is the one to listen to. 📰 About Dana Brooks: Dana is managing partner at Fasig Brooks, a fast-growing personal injury firm based in

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36:01

Make Your Law Firm Sellable: How to Reach $1M in...

GLF Podcast ·

2025/08/20

Send us a text Every law firm owner will leave the business one day. The only question is whether that happens by design or by default. In this episode, Sasha Berson talks with Brian Zapf, founder of Flight Financial, who helps law firm owners not just grow their businesses, but engineer them to be sellable, scalable, and far less stressful. 📰 About Brian Zapf: Brian is a former investment banker turned fractional CFO for law firms, and he’s obsessed with one thing: helping you make you...

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40:15

Still Worth It? The Long-Term Value of Legal...

GLF Podcast ·

2025/08/13

Send us a text Legal directories probably aren’t something you think about very often, but you should. Why? Because when done right, they can be a hidden growth engine for your law firm. And in this episode, Sasha Berson talks with Jason Craver of Attorney at Law Magazine, one of the sharpest minds in legal marketing, to unpack exactly how to use directories to your advantage. 📰 About Jason Craver: Jason’s been in the legal marketing world for over a decade. He’s been running legal directory

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70:22

300% Revenue Surge in 9 Months: Law Firm Growth...

GLF Podcast ·

2025/08/06

Send us a text What do you do when life hits reset? If you're Elise Buie, you build a new life—and a law firm that grows 300% in nine months. In this episode of the GLF Podcast, Elise shares with Sasha how she went from no marketing plan to running a multimillion-dollar family law firm with a team and culture people actually love. 📰 About Elise Buie: Elise is a family law attorney, entrepreneur, and culture-first leader who tripled her firm’s revenue in just nine months, without a marketing

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41:54

The Smart Way to Monetize Rejected Leads – with...

GLF Podcast ·

2025/07/30

Send us a text On this episode of the GLF Podcast, Sasha Berson sits down with Gabriel Stiritz, co-founder of Lexamica, to reveal how law firms are transforming “no” cases into a brand-new profit center. If you’ve ever had to turn away a client because of jurisdiction, case size, or practice area, you’re leaving money on the table. 📰 About Gabriel Stiritz: Gabriel is a systems thinker, legal tech founder, and former law firm COO who saw a massive hole in the referral process and built

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26:31

How to Create Effective Landing Pages That 3x Your...

GLF Podcast ·

2025/07/23

Send us a text What if your website is actually turning people away instead of converting them into clients? In this episode, Sasha sits down with Mary Blackiston, a conversion copywriter who transforms dry, robotic law firm content into persuasive, human-centered copy that actually converts. 📰 About Mary Blackiston: Mary is a copywriter with a deep focus on conversion. She helps law firms ditch the generic “we fight for you” language and finally sound like real people that clients actually

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41:48

The $10M Law Firm Framework Every Owner Should Know...

GLF Podcast ·

2025/07/16

Send us a text What if you could turn a $1M/year firm into $2M in annual profit, without adding 80 hours to your week or guessing your way through it? In this episode, Sasha Berson hosts Hamid Kohan, a Silicon Valley engineer turned legal-tech mogul who’s helped scale nearly a thousand law firms. They break down the exact blueprint, from virtual staffing to backend systems to AI, that law firm owners can follow to explode profitability. 📰 About Hamid Kohan: Hamid Kohan is the founder of

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48:46

Still Doing Paralegal Work? Why Your Law Firm Should...

GLF Podcast ·

2025/07/09

Send us a text Drowning in busy work? You’re not alone. In this episode, Sasha Berson sits down with Lindsey Corbin, founder of Delegate.Legal, to talk about how outsourcing paralegal tasks can help attorneys get their time - and sanity - back. Even if you’re not in trademark or copyright law, what Lindsey shares will open your eyes to how delegation can free you up to grow your firm and enjoy your life. 📰 About Lindsey Corbin: Lindsey is the founder of Delegate.Legal, a specialized

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41:20

From $0 to $10M: The 5-Step Law Firm Growth Plan with...

GLF Podcast ·

2025/07/02

Send us a text In this episode, Sasha Berson sits down with Jason Hennessey, the man behind Hennessey Digital, to break down the exact 5-step plan he shares with law firm owners looking to scale fast and smart. No gatekeeping, just clear, tactical advice from someone who’s done it. 📰 About Jason Hennessey: Jason Hennessey is the founder of Hennessey Digital, a $22M digital marketing agency that started from scratch and now powers growth for some of the top law firms in the country. He’s a

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47:18

Why Hourly Billing Is Killing Your Firm by Nermin Jasani

GLF Podcast ·

2025/06/25

Send us a text What if you could add $100K in profit to your firm without working harder – and have someone else do the work? In this episode, Sasha sits down with Nermin Jasani of Wildly Successful Lawyers to reveal four simple, proven levers that law firms are using right now to generate multiple six figures in profit. Just real strategies that move the bottom line. 📰 About Nermin Jasani: Nermin is a former Wall Street attorney who launched her own law firm, made every mistake in the book,

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57:48

Law Firm Branding Mistakes That Are Costing You...

GLF Podcast ·

2025/06/18

Send us a text What if a single $20K branding investment could bring you over $1M in new revenue? In this eye-opening episode, Sasha sits down with Robert Friedman, the founder of Fearless Branding, to dissect the painful truth about why most law firms don’t get chosen, even after spending a fortune on marketing. If you’ve ever wondered why your firm isn’t standing out in a saturated market, this episode will flip the script on everything you thought you knew about branding. 📰 About Robert

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