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PODCAST

Grow Law Podcast

Sasha Berson, Grow Law

The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

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All Episodes

39:50

Mind-blowing: Most Law Firms Grow at 5%. His Clients...

Grow Law Podcast ·

2026/04/15

Send us Fan Mail This is unheard of growth, but it’s VERY possible. In this episode, Sasha Berson sits down with Andy Goldstrom, Managing Partner at Midcourse Advisors, whose clients grow at an average pace of 40% per year (not a typo!). He explains why most law firm owners are stuck at $2-3 million, why hiring A-players is your *biggest* mistake, and why your intake process is crushing your growth. P.S. You do *NOT* want to miss how even a modest-sized law firm can create a $10 million exit....

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52:31

Your Tax Bill Shouldn’t Be THIS High (+ What CPAs...

Grow Law Podcast ·

2026/04/08

Send us Fan Mail What if we told you… you’re *significantly* overpaying on your tax bill? In this episode, Sasha Berson sits down with Moshe Amsel, CPA, enrolled IRS agent, and tax strategist, for a jaw-dropping conversation about how high-earning attorneys are *legally* slashing their tax bills (some by as much as $250,000!) and building generational wealth. Moshe breaks down the strategies most CPAs have never heard of, and drops eyebrow-raising insights on how Donald Trump was able to tell...

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40:02

AI is Crushing Margins & Taking Jobs: A Wake-Up Call...

Grow Law Podcast ·

2026/04/01

Send us Fan Mail Your margins are shrinking fast. Your associate is about to become… AI! In this episode, Sasha Berson sits down with Colin Levy, a 17-year legal tech expert, for an eye-opening conversation about how AI is rattling the legal world, shrinking profit margins, and threatening legal jobs. Colin gives law firm owners a jarring wake-up call: “The fastest way to become *LESS* in demand is to pretend the world isn’t changing.” How do you plan to stay relevant over the next 3–5 years?...

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50:02

“Make Your Phone Ring Until It Smokes”: Inside the...

Grow Law Podcast ·

2026/03/25

Send us Fan Mail How did one lawyer go from a silent phone to a wildly successful probate firm? Come find out! In this episode, Sasha Berson chats with Darren Findling, brilliant founder of The Probate Pro. They talk about his journey from working in a tiny closet office to leading one of the *most* successful probate firms in the U.S. Darren breaks down his growth formula: skipping billboards and consumer ads, building a B2B referral engine instead, and focusing on real, authentic relationsh...

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39:00

“Busyness” is Bad for Business: How Top Lawyers Make...

Grow Law Podcast ·

2026/03/18

Send a text Are you wildly busy? That might *not* mean you’re wildly successful! In this episode, Sasha Berson sits down with Phyllis Sisenwine, a 25+ year pioneer in lawyer business coaching. Together, they break down what separates a law firm owner making $400,000 from a law firm CEO making over $1 MILLION. Explore how those top “CEO” lawyers use delegation, referrals, and speaking engagements to scale faster. We can confirm: It *is* possible to get more clients without sacrificing your per...

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38:36

Client Attraction in the Next 3 Years: The War...

Grow Law Podcast ·

2026/03/11

Send a text The future is bright (but terrifying). Are you ready for the next 3 years? In this eye-opening episode, Sasha Berson interviews CJ Advertising CEO Micki Love (a 32-year legal industry veteran). They discuss how AI will completely revolutionize the client attraction game come 2028. Find out where AI crushes it with marketing and intake, and where authentic human connections still rule supreme. Micki also reveals the COSTLY mistake most firms make with 60% of their leads. Future-pro...

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36:58

The Gold Standard: How Smart Law Firms Achieve a...

Grow Law Podcast ·

2026/03/04

Send a text Is a 20-25% profit margin only a dream? Not for the top firms! In this episode, Sasha Berson sits down with fractional CFO Ryan Kimler to figure out what separates “meh” firms from the 4% that cross $1 MILLION. Ryan explains how smart owners reverse-engineer their growth, starting with their take-home pay. They dig into some math (it’s fun, we promise), like payroll, overhead, and marketing, to hit that golden 20–25% profit margin. Tune in today. 📰 About Ryan Kimler: Ryan Kimler

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33:59

Be a “Lazy” Lawyer: Expert Delegation Tips to Scale...

Grow Law Podcast ·

2026/02/25

Send a text Be lazy. Grow your law firm like crazy! In this episode, Sasha Berson sits down with the “CEO whisperer”, Cameron Herold, who helped a business scale from $2M to $106M in just 6 years! Cameron explains why most founders get trapped doing work they hate, what to delegate using a *BRUTAL* thought experiment, and why every successful firm has a CEO and COO. Serious about growing without the stress and exhaustion? Tune in today. 📰 About Cameron Herold: Cameron Herold is the wildly

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38:42

Doing the “Impossible”: The Lawyer Who Grew His...

Grow Law Podcast ·

2026/02/18

Send a text Do you panic when leads *aggressively* drop? One lawyer lost 160 leads/per month, and grew his revenue by 59%! In this episode, Sasha Berson and Eric Gros-Dubois bust the myth that “more leads = more money”. Eric breaks down how AI is replacing low-level legal tasks (for the better!), how he masterfully delegates client acquisition to his team, and the top 3 “AI-proof” skills he urges every young lawyer to develop ASAP. Tune in today! 📰 About Eric Gros-Dubois: Eric Gros-Dubois is

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50:24

Shatter the Ceiling: The #1 Mistake Keeping Your Law...

Grow Law Podcast ·

2026/02/11

Send a text Most law firms stall below $3M due to *shockingly* avoidable mistakes! In this episode, Sasha Berson welcomes close friend and colleague Mary Grinnan, a law firm growth expert, who speaks with 300–400 law firm owners every single year. Mary breaks down the winning traits of $3M+ firms, and the hidden trap keeping the rest from scaling their revenue. Is this you? Tune in now or risk everything in 2026. 📰 About Mary Grinnan: Mary Grinnan is a brilliant law firm growth specialist

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32:48

Stuck at $2–$5M? The Brutal Truth About Scaling to 8...

Grow Law Podcast ·

2026/02/04

Send us a text Eager to scale past $5M? It’s going to be stressful and deeply uncomfortable. In this episode, Sasha Berson sits down with Luis Scott of 8 Figure Firm Consulting, who’s helped 30+ firms jump from low 7 figures to $10M, $20M… and even $100M+. They break down 3 vital growth stages, why 50%+ growth should feel chaotic, and what you *must* change today if you want to scale to $10M. Tune in now. 📰 About Luis Scott: Luis Scott is the founder of 8 Figure Firm Consulting, where he

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39:15

New Level, New Devil: How to Scale Your Law Firm...

Grow Law Podcast ·

2026/01/28

Send us a text Scale too slow… and you stall. Scale too fast… and you break! Where’s the sweet spot? In this episode, Sasha Berson welcomes Mary Ellen Murrah of Vista Consulting to talk about org charts, mid-level leadership, and the systems your law firm needs to grow faster. You’ll discover how to create a strong accountability culture, build KPIs, and (as a bonus!) run a really cool “vacation test” for your employees. Watch now! 📰 About Mary Ellen Murrah: Mary Ellen Murrah is a brilliant

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33:28

$20K to Multi-Millions: The Top Growth Moves for...

Grow Law Podcast ·

2026/01/21

Send us a text Do you need massive budgets, billboards, or TV ads to grow? Not quite! In this episode, Sasha Berson sits down with Laura Ramos James, a brilliant Texas PI lawyer who built a multi–million dollar law firm on an initial $20,000/year marketing budget, and NO office or staff. Laura breaks down how Facebook groups, nonprofits, and identity-driven branding became her secret weapon to earning 6- and 7-figure cases. 📰 About Laura Ramos James: Laura Ramos James is an award-winning

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44:36

Conquer the “Dark” Side of AI (+ Build a Healthy...

Grow Law Podcast ·

2026/01/14

Send us a text AI was supposed to make life easier… so why is it burying some law firms? In this episode, Sasha Berson chats with law firm coach Brian Glass to expose the hidden downsides of AI: how it’s quietly killing your visibility, complicating SEO, and steering prospects toward competitors. But don’t panic. You’ll also learn how Brian’s firm generates 80% of revenue from one GREAT lead source, and (as a bonus!) how he lowers case acquisition costs. 📰 About Brian Glass: Brian Glass is a

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47:55

The Intake Mistake Costing You Millions (+ How to Fix...

Grow Law Podcast ·

2026/01/07

Send us a text Think you need more leads? Think again. In this episode, Sasha Berson connects with Michael Patrick Strauch, a leading legal sales expert, to expose the hidden gaps that are silently killing your signed case numbers. Michael breaks down how top firms consistently convert 2–3x more clients from the same lead flow by changing how their intake teams connect, communicate, and close. 📰 About Michael Patrick Strauch: Michael is a legal sales expert who works exclusively with law

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40:29

The Secret Behind a 0% Turnover Law Firm — with...

Grow Law Podcast ·

2025/12/31

Send us a text Most law firms are bleeding talent — especially women — because Big Law is still obsessed with 80-hour weeks. In this episode, Sasha Berson chats with Leslee Cohen, who built a powerhouse Chicago firm by hiring top lawyers with one shared deal-breaker: they refused to sacrifice life for their career. Big Law said no. Leslee said yes — and it changed everything. She reveals how her team delivers elite work, maintains sky-high retention, and has a culture people genuinely love.

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41:17

How One Lawyer Runs 6 Firms and Hit 1,000+...

Grow Law Podcast ·

2025/12/24

Send us a text Imagine signing 1,200 clients a month, without burning out OR hiring like crazy. In this episode, Sasha Berson sits down with Sam Mollaei, a 37-year-old attorney who runs 6 law firms (yes, 6)! Together, they break down the formula that lets Sam land as many as 1,200 clients every month — fueled by social media ads, airtight systems, and a team empowered by AI. Don’t let the market eat you alive. Tune in now. 📰 About Sam Mollaei: Sam Mollaei is a serial law firm entrepreneur

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37:53

Survive the SEO Earthquake: Going From Google to...

Grow Law Podcast ·

2025/12/17

Send us a text Think you know SEO? Think again! In this episode, Sasha Berson sits down with Chris Dreyer, CEO of Rankings.io, to uncover how AI search tools like ChatGPT — that now own 27% of search traffic — are shaking up the legal marketing world! From E-E-A-T to Justia and Yelp, Chris reveals the new rules of visibility today. Discover how to compete and win in the age of AI. 📰 About Chris Dreyer: Chris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency helping

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51:04

They’re Not Lazy, You’re Leading Wrong — with Steve...

Grow Law Podcast ·

2025/12/10

Send us a text Stop telling your associates to “just get out there.” In this episode, Sasha Berson sits down with Steve Fretzin to pinpoint what it takes to get your team to bring in business nonstop. Steve breaks down why most firms fail at business development (hint: it’s not because they’re lazy), and how a quietly toxic culture is killing your firm. Bonus: Get a few hard-hitting numbers (like how much every $10K case should cost to acquire). 📰 About Steve Fretzin: Steve Fretzin is one of

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51:01

Profit, Taxes & Exit: The 3 Forces Shaping Your Law...

Grow Law Podcast ·

2025/12/03

Send us a text Profit. Taxes. Exit. Your future hangs in the balance. In this episode, Sasha Berson sits down with Emil Abedian, a 20-year accounting veteran, to talk profit, taxes, and the tough reality of scaling. From his early days in Sweden to advising multimillion-dollar firms in Los Angeles, Emil has seen it all. Today, he shares how law firm owners can borrow smart, hire faster, and plan their exit — while making tax planning more profitable! 📰 About Emil Abedian: Emil Abedian knows

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83 results

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