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PODCAST

Grow Law Podcast

Sasha Berson, Grow Law

The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

business marketing

All Episodes

36:58

The Gold Standard: How Smart Law Firms Achieve a...

Grow Law Podcast ·

2026/03/04

Send a text Is a 20-25% profit margin only a dream? Not for the top firms! In this episode, Sasha Berson sits down with fractional CFO Ryan Kimler to figure out what separates “meh” firms from the 4% that cross $1 MILLION. Ryan explains how smart owners reverse-engineer their growth, starting with their take-home pay. They dig into some math (it’s fun, we promise), like payroll, overhead, and marketing, to hit that golden 20–25% profit margin. Tune in today. 📰 About Ryan Kimler: Ryan Kimler

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33:59

Be a “Lazy” Lawyer: Expert Delegation Tips to Scale...

Grow Law Podcast ·

2026/02/25

Send a text Be lazy. Grow your law firm like crazy! In this episode, Sasha Berson sits down with the “CEO whisperer”, Cameron Herold, who helped a business scale from $2M to $106M in just 6 years! Cameron explains why most founders get trapped doing work they hate, what to delegate using a *BRUTAL* thought experiment, and why every successful firm has a CEO and COO. Serious about growing without the stress and exhaustion? Tune in today. 📰 About Cameron Herold: Cameron Herold is the wildly

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38:42

Doing the “Impossible”: The Lawyer Who Grew His...

Grow Law Podcast ·

2026/02/18

Send a text Do you panic when leads *aggressively* drop? One lawyer lost 160 leads/per month, and grew his revenue by 59%! In this episode, Sasha Berson and Eric Gros-Dubois bust the myth that “more leads = more money”. Eric breaks down how AI is replacing low-level legal tasks (for the better!), how he masterfully delegates client acquisition to his team, and the top 3 “AI-proof” skills he urges every young lawyer to develop ASAP. Tune in today! 📰 About Eric Gros-Dubois: Eric Gros-Dubois is

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50:24

Shatter the Ceiling: The #1 Mistake Keeping Your Law...

Grow Law Podcast ·

2026/02/11

Send a text Most law firms stall below $3M due to *shockingly* avoidable mistakes! In this episode, Sasha Berson welcomes close friend and colleague Mary Grinnan, a law firm growth expert, who speaks with 300–400 law firm owners every single year. Mary breaks down the winning traits of $3M+ firms, and the hidden trap keeping the rest from scaling their revenue. Is this you? Tune in now or risk everything in 2026. 📰 About Mary Grinnan: Mary Grinnan is a brilliant law firm growth specialist

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32:48

Stuck at $2–$5M? The Brutal Truth About Scaling to 8...

Grow Law Podcast ·

2026/02/04

Send us a text Eager to scale past $5M? It’s going to be stressful and deeply uncomfortable. In this episode, Sasha Berson sits down with Luis Scott of 8 Figure Firm Consulting, who’s helped 30+ firms jump from low 7 figures to $10M, $20M… and even $100M+. They break down 3 vital growth stages, why 50%+ growth should feel chaotic, and what you *must* change today if you want to scale to $10M. Tune in now. 📰 About Luis Scott: Luis Scott is the founder of 8 Figure Firm Consulting, where he

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39:15

New Level, New Devil: How to Scale Your Law Firm...

Grow Law Podcast ·

2026/01/28

Send us a text Scale too slow… and you stall. Scale too fast… and you break! Where’s the sweet spot? In this episode, Sasha Berson welcomes Mary Ellen Murrah of Vista Consulting to talk about org charts, mid-level leadership, and the systems your law firm needs to grow faster. You’ll discover how to create a strong accountability culture, build KPIs, and (as a bonus!) run a really cool “vacation test” for your employees. Watch now! 📰 About Mary Ellen Murrah: Mary Ellen Murrah is a brilliant

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33:28

$20K to Multi-Millions: The Top Growth Moves for...

Grow Law Podcast ·

2026/01/21

Send us a text Do you need massive budgets, billboards, or TV ads to grow? Not quite! In this episode, Sasha Berson sits down with Laura Ramos James, a brilliant Texas PI lawyer who built a multi–million dollar law firm on an initial $20,000/year marketing budget, and NO office or staff. Laura breaks down how Facebook groups, nonprofits, and identity-driven branding became her secret weapon to earning 6- and 7-figure cases. 📰 About Laura Ramos James: Laura Ramos James is an award-winning

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44:36

Conquer the “Dark” Side of AI (+ Build a Healthy...

Grow Law Podcast ·

2026/01/14

Send us a text AI was supposed to make life easier… so why is it burying some law firms? In this episode, Sasha Berson chats with law firm coach Brian Glass to expose the hidden downsides of AI: how it’s quietly killing your visibility, complicating SEO, and steering prospects toward competitors. But don’t panic. You’ll also learn how Brian’s firm generates 80% of revenue from one GREAT lead source, and (as a bonus!) how he lowers case acquisition costs. 📰 About Brian Glass: Brian Glass is a

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47:55

The Intake Mistake Costing You Millions (+ How to Fix...

Grow Law Podcast ·

2026/01/07

Send us a text Think you need more leads? Think again. In this episode, Sasha Berson connects with Michael Patrick Strauch, a leading legal sales expert, to expose the hidden gaps that are silently killing your signed case numbers. Michael breaks down how top firms consistently convert 2–3x more clients from the same lead flow by changing how their intake teams connect, communicate, and close. 📰 About Michael Patrick Strauch: Michael is a legal sales expert who works exclusively with law

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40:29

The Secret Behind a 0% Turnover Law Firm — with...

Grow Law Podcast ·

2025/12/31

Send us a text Most law firms are bleeding talent — especially women — because Big Law is still obsessed with 80-hour weeks. In this episode, Sasha Berson chats with Leslee Cohen, who built a powerhouse Chicago firm by hiring top lawyers with one shared deal-breaker: they refused to sacrifice life for their career. Big Law said no. Leslee said yes — and it changed everything. She reveals how her team delivers elite work, maintains sky-high retention, and has a culture people genuinely love.

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41:17

How One Lawyer Runs 6 Firms and Hit 1,000+...

Grow Law Podcast ·

2025/12/24

Send us a text Imagine signing 1,200 clients a month, without burning out OR hiring like crazy. In this episode, Sasha Berson sits down with Sam Mollaei, a 37-year-old attorney who runs 6 law firms (yes, 6)! Together, they break down the formula that lets Sam land as many as 1,200 clients every month — fueled by social media ads, airtight systems, and a team empowered by AI. Don’t let the market eat you alive. Tune in now. 📰 About Sam Mollaei: Sam Mollaei is a serial law firm entrepreneur

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37:53

Survive the SEO Earthquake: Going From Google to...

Grow Law Podcast ·

2025/12/17

Send us a text Think you know SEO? Think again! In this episode, Sasha Berson sits down with Chris Dreyer, CEO of Rankings.io, to uncover how AI search tools like ChatGPT — that now own 27% of search traffic — are shaking up the legal marketing world! From E-E-A-T to Justia and Yelp, Chris reveals the new rules of visibility today. Discover how to compete and win in the age of AI. 📰 About Chris Dreyer: Chris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency helping

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51:04

They’re Not Lazy, You’re Leading Wrong — with Steve...

Grow Law Podcast ·

2025/12/10

Send us a text Stop telling your associates to “just get out there.” In this episode, Sasha Berson sits down with Steve Fretzin to pinpoint what it takes to get your team to bring in business nonstop. Steve breaks down why most firms fail at business development (hint: it’s not because they’re lazy), and how a quietly toxic culture is killing your firm. Bonus: Get a few hard-hitting numbers (like how much every $10K case should cost to acquire). 📰 About Steve Fretzin: Steve Fretzin is one of

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51:01

Profit, Taxes & Exit: The 3 Forces Shaping Your Law...

Grow Law Podcast ·

2025/12/03

Send us a text Profit. Taxes. Exit. Your future hangs in the balance. In this episode, Sasha Berson sits down with Emil Abedian, a 20-year accounting veteran, to talk profit, taxes, and the tough reality of scaling. From his early days in Sweden to advising multimillion-dollar firms in Los Angeles, Emil has seen it all. Today, he shares how law firm owners can borrow smart, hire faster, and plan their exit — while making tax planning more profitable! 📰 About Emil Abedian: Emil Abedian knows

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63:53

Think Like a Billionaire: The $400,000-a-Minute...

Grow Law Podcast ·

2025/11/26

Send us a text Imagine your time is worth $400,000 a minute. Now, start acting like it. In this episode, Sasha Berson welcomes John Kormanik, a former criminal defense attorney turned certified coach, to unpack the “billionaire mindset”. John shares how overworked attorneys can break free from burnout — and overcome the five biggest myths holding them back! 📰 About John Kormanik: John Kormanik is a former criminal defense attorney turned certified coach, keynote speaker, and author of Break

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33:03

Behind the Rise of a Top 5 Family Law Firm In Chicago...

Grow Law Podcast ·

2025/11/19

Send us a text Chicago is a brutally competitive market, and yet… Jonathan Merel survived the odds and built a colossal family law practice with 23 attorneys spanning three offices. In today’s episode of the GLF podcast, Sasha Berson and Jonathan explore how the latter went from maxing out credit cards in 2009 to leading a multimillion-dollar firm powered by the right culture and relentless marketing. 📰 About Jonathan Merel: Jonathan Merel is the founder and managing partner of Merel Family

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32:58

How to Be “One Handshake Away” From Everyone in Town...

Grow Law Podcast ·

2025/11/12

Send us a text Imagine being so well-connected that you’re one handshake away from knowing everyone in your city. That’s not a fantasy… that’s what Morris Lilienthal built in Huntsville, Alabama! In this episode, Sasha Berson explores how Morris took his law firm from old-school “grin and grip” networking to a modern marketing machine that doubled revenue, and captured 4% of their entire market. 📰 About Morris Lilienthal: Morris is a partner at Martinson & Beason, a Huntsville-based firm

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38:50

How to Beat “Goliath” Law Firms In Your Local Market...

Grow Law Podcast ·

2025/11/05

Send us a text Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unpacks how your firm can outsmart big-budget competitors, while prepping for the AI-first future of client acquisition. 📰 About Ron Latz: Ron Latz is a legal marketing industry veteran with over 15 years of experience. As founder of

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49:18

The $10M Law Firm Blueprint: How One Hire Changed...

Grow Law Podcast ·

2025/10/29

Send us a text Most law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads before making a game-changing hire that scaled RSH Legal into one of Iowa’s top firms. 📰 About Tim Semelroth: Tim Semelroth is the trail–blazing managing partner of RSH Legal, Iowa’s largest PI firm with 17 attorneys across three offices. A

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60:21

From Burnout Lawyer to 3-Day Workweek CEO (Making...

Grow Law Podcast ·

2025/10/22

Send us a text Failure — true failure — is staying stuck doing what you don’t love. That’s the trap Jordan Ostroff found himself in: running a 6-lawyer firm, $200K in debt, and every problem landing on his desk. In this episode, Sasha Berson and Jordan discuss how he rebuilt everything, scaling to 25 employees, raking in millions, while allowing him to work three days a week. 📰 About Jordan Ostroff: Jordan Ostroff is the brilliant founder of Driven Law and author of Love Your Law Firm. A

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77 results

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