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PODCAST

GLF Podcast

Sasha Berson, Grow Law

The GLF podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

business marketing

All Episodes

40:29

The Secret Behind a 0% Turnover Law Firm — with...

GLF Podcast ·

2025/12/31

Send us a text Most law firms are bleeding talent — especially women — because Big Law is still obsessed with 80-hour weeks. In this episode, Sasha Berson chats with Leslee Cohen, who built a powerhouse Chicago firm by hiring top lawyers with one shared deal-breaker: they refused to sacrifice life for their career. Big Law said no. Leslee said yes — and it changed everything. She reveals how her team delivers elite work, maintains sky-high retention, and has a culture people genuinely love.

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41:17

How One Lawyer Runs 6 Firms and Hit 1,000+...

GLF Podcast ·

2025/12/24

Send us a text Imagine signing 1,200 clients a month, without burning out OR hiring like crazy. In this episode, Sasha Berson sits down with Sam Mollaei, a 37-year-old attorney who runs 6 law firms (yes, 6)! Together, they break down the formula that lets Sam land as many as 1,200 clients every month — fueled by social media ads, airtight systems, and a team empowered by AI. Don’t let the market eat you alive. Tune in now. 📰 About Sam Mollaei: Sam Mollaei is a serial law firm entrepreneur

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37:53

Survive the SEO Earthquake: Going From Google to...

GLF Podcast ·

2025/12/17

Send us a text Think you know SEO? Think again! In this episode, Sasha Berson sits down with Chris Dreyer, CEO of Rankings.io, to uncover how AI search tools like ChatGPT — that now own 27% of search traffic — are shaking up the legal marketing world! From E-E-A-T to Justia and Yelp, Chris reveals the new rules of visibility today. Discover how to compete and win in the age of AI. 📰 About Chris Dreyer: Chris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency helping

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51:04

They’re Not Lazy, You’re Leading Wrong — with Steve...

GLF Podcast ·

2025/12/10

Send us a text Stop telling your associates to “just get out there.” In this episode, Sasha Berson sits down with Steve Fretzin to pinpoint what it takes to get your team to bring in business nonstop. Steve breaks down why most firms fail at business development (hint: it’s not because they’re lazy), and how a quietly toxic culture is killing your firm. Bonus: Get a few hard-hitting numbers (like how much every $10K case should cost to acquire). 📰 About Steve Fretzin: Steve Fretzin is one of

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51:01

Profit, Taxes & Exit: The 3 Forces Shaping Your Law...

GLF Podcast ·

2025/12/03

Send us a text Profit. Taxes. Exit. Your future hangs in the balance. In this episode, Sasha Berson sits down with Emil Abedian, a 20-year accounting veteran, to talk profit, taxes, and the tough reality of scaling. From his early days in Sweden to advising multimillion-dollar firms in Los Angeles, Emil has seen it all. Today, he shares how law firm owners can borrow smart, hire faster, and plan their exit — while making tax planning more profitable! 📰 About Emil Abedian: Emil Abedian knows

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63:53

Think Like a Billionaire: The $400,000-a-Minute...

GLF Podcast ·

2025/11/26

Send us a text Imagine your time is worth $400,000 a minute. Now, start acting like it. In this episode, Sasha Berson welcomes John Kormanik, a former criminal defense attorney turned certified coach, to unpack the “billionaire mindset”. John shares how overworked attorneys can break free from burnout — and overcome the five biggest myths holding them back! 📰 About John Kormanik: John Kormanik is a former criminal defense attorney turned certified coach, keynote speaker, and author of Break

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33:03

Behind the Rise of a Top 5 Family Law Firm In Chicago...

GLF Podcast ·

2025/11/19

Send us a text Chicago is a brutally competitive market, and yet… Jonathan Merel survived the odds and built a colossal family law practice with 23 attorneys spanning three offices. In today’s episode of the GLF podcast, Sasha Berson and Jonathan explore how the latter went from maxing out credit cards in 2009 to leading a multimillion-dollar firm powered by the right culture and relentless marketing. 📰 About Jonathan Merel: Jonathan Merel is the founder and managing partner of Merel Family

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32:58

How to Be “One Handshake Away” From Everyone in Town...

GLF Podcast ·

2025/11/12

Send us a text Imagine being so well-connected that you’re one handshake away from knowing everyone in your city. That’s not a fantasy… that’s what Morris Lilienthal built in Huntsville, Alabama! In this episode, Sasha Berson explores how Morris took his law firm from old-school “grin and grip” networking to a modern marketing machine that doubled revenue, and captured 4% of their entire market. 📰 About Morris Lilienthal: Morris is a partner at Martinson & Beason, a Huntsville-based firm

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38:50

How to Beat “Goliath” Law Firms In Your Local Market...

GLF Podcast ·

2025/11/05

Send us a text Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unpacks how your firm can outsmart big-budget competitors, while prepping for the AI-first future of client acquisition. 📰 About Ron Latz: Ron Latz is a legal marketing industry veteran with over 15 years of experience. As founder of

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49:18

The $10M Law Firm Blueprint: How One Hire Changed...

GLF Podcast ·

2025/10/29

Send us a text Most law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads before making a game-changing hire that scaled RSH Legal into one of Iowa’s top firms. 📰 About Tim Semelroth: Tim Semelroth is the trail–blazing managing partner of RSH Legal, Iowa’s largest PI firm with 17 attorneys across three offices. A

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60:21

From Burnout Lawyer to 3-Day Workweek CEO (Making...

GLF Podcast ·

2025/10/22

Send us a text Failure — true failure — is staying stuck doing what you don’t love. That’s the trap Jordan Ostroff found himself in: running a 6-lawyer firm, $200K in debt, and every problem landing on his desk. In this episode, Sasha Berson and Jordan discuss how he rebuilt everything, scaling to 25 employees, raking in millions, while allowing him to work three days a week. 📰 About Jordan Ostroff: Jordan Ostroff is the brilliant founder of Driven Law and author of Love Your Law Firm. A

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37:44

Scaling to 15 Attorneys in 7 Years: A Journey of...

GLF Podcast ·

2025/10/15

Send us a text A remarkable man on a remarkable journey! In this episode, Sasha Berson swaps insights with John Cannon, the brilliant founder of Cannon & Associates. John breaks down how he scaled a criminal defense and family law firm to 15 attorneys in under 7 years… while serving in the National Guard, raising a family of three, and running a successful home building business. 📰 About John Cannon: John Cannon is the founder of Cannon & Associates, a thriving Oklahoma City law firm

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85:37

The #1 Law Firm Time Killer and How to Escape It –...

GLF Podcast ·

2025/10/08

Send us a text What if you could handle 50% more cases without hiring? In this episode, Sasha Berson chats with Manny Griffiths, co-founder of Hona, a game-changing communication tool for busy law firms. Most attorneys waste 2-3 hours a day on status calls, emails, and repetitive updates. Manny reveals how smart firms are clawing back nearly 10 weeks a year with Hona. 📰 About Manny Griffiths Manny Griffiths is the co-founder and CEO of Hona, a game-changing legal tool. After nearly a decade

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85:37

The Legal AI Tool That 2X’d His Revenue — with Travis...

GLF Podcast ·

2025/10/01

Send us a text A must-hear AI story for the ages! Travis Easton, attorney-turned-founder of AI Demand Pro, cut demand letter prep from 3 days to just 10 minutes, and doubled his firm’s revenue. In this GLF Podcast episode, Travis reveals how his AI-powered system generates emotionally compelling demand letters that read like a “John Grisham novel”. Catch Travis’ fascinating insights today. 👉 Sasha and Travis explore: — The exact moment Travis realized demand writing was crushing his f...

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56:52

The “Banking” System Used by the Top 1% to Get Filthy...

GLF Podcast ·

2025/09/18

Send us a text What if your money could grow, stay liquid, and pay you interest… at the same time? In this eye-opening GLF Podcast, M.C. Laubscher, CEO of Producers Wealth, breaks down the exact financial system ultra-wealthy families have used for 170+ years. Discover a smart way to multiply your cash, without losing control of your capital. And no, you don’t need millions to start! 👉 Sasha and M.C. unpack: — How the “family banking” system works and why it beats the S&P. — Discover the

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39:29

From $3M to $12M: How to Scale Your Law Firm — with...

GLF Podcast ·

2025/09/17

Send us a text What does it take to 4X your law firm’s revenue in just three years? Join Sasha Berson as he speaks with Keith Dyer, founder of LEXGRO, who helped one firm scale from $3M to $12M with bold marketing, smart budgeting, and a full-funnel strategy. Keith breaks down the biggest growth mistakes law firms make, and how to turn your spend into a consistent caseload. 👉 Sasha and Keith explore: — How much it took to grow one law firm from $3M to $12M in under three years — Why digital

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35:53

How Law Firm Owners Can Ditch the Burnout and...

GLF Podcast ·

2025/09/10

Send us a text Are you a burned-out law firm owner, minutes away from calling it quits? You’re not alone. Join Sasha Berson as he speaks with Allison Johs, founder of Legal Ease Consulting, who knows that struggle firsthand. After making partner at a fast-growing firm in her early 30s, she quit with no backup plan… just intense burnout. In this episode, Allison shares how she rebuilt her career to help law firm owners like you reclaim control, delegate smarter, and focus on the work that trul...

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66:05

How One IP Lawyer Went from $0 to $1.4M in Year 1 —...

GLF Podcast ·

2025/09/03

Send us a text The inspiring story of how Daniel Scola left a cushy corporate job, turned down a role at Johnson & Johnson, and built one of the biggest IP law firms in the game… from his home office! In this GLF Podcast episode, Daniel breaks down how he landed his first client in 2 weeks and went on to make $1.4M in his first year. If you’re a law firm owner, this is a masterclass in sales, risk, and relationships. Don’t miss it. 👉 Sasha and Daniel explore: – How Daniel transitioned

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38:40

The 4X Law Firm Growth Playbook with Dana Brooks

GLF Podcast ·

2025/08/27

Send us a text Most lawyers dream of doubling their firm. Dana Brooks did it four times in 14 years. In this episode, she reveals the mindset, strategy, and systems that fueled that incredible growth. From building strong referral networks to making smart acquisitions, she’s turned her PI firm into an eight-figure machine. If you're serious about growth, this is the one to listen to. 📰 About Dana Brooks: Dana is managing partner at Fasig Brooks, a fast-growing personal injury firm based in

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36:01

Make Your Law Firm Sellable: How to Reach $1M in...

GLF Podcast ·

2025/08/20

Send us a text Every law firm owner will leave the business one day. The only question is whether that happens by design or by default. In this episode, Sasha Berson talks with Brian Zapf, founder of Flight Financial, who helps law firm owners not just grow their businesses, but engineer them to be sellable, scalable, and far less stressful. 📰 About Brian Zapf: Brian is a former investment banker turned fractional CFO for law firms, and he’s obsessed with one thing: helping you make you...

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68 results

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