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PODCAST

The CMO Whisperer

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.

business marketing

All Episodes

34:02

Cracking the Code of Customer Experience with Dave...

The CMO Whisperer ·

2025/06/20

My guest this week is back for another episode adventure. He was one of my very first guests on The CMO Whisperer—Dave Edelman. A longtime thought leader in marketing and customer experience, Dave has amassed over 1 million followers on LinkedIn. Over the past 30 years, he’s led strategy and digital marketing practices at BCG, Digitas, and McKinsey, and also served as the Chief Marketing Officer at Aetna. Today, he’s an executive advisor and senior fellow at Harvard Business School, where

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32:55

Redefining the CMO Pipeline with Jennifer Renaud

The CMO Whisperer ·

2025/06/06

My guest this week is Jennifer Renaud, CEO and board director at Coolhouse Botanics, where she leads corporate and portfolio strategy, operational expansion, and investor alignment for the Kradle pet wellness brand. With over 30 years of experience—including global marketing leadership at Oracle Marketing Cloud and Masonite—she excels in building enterprise value through growth strategy, brand revitalization, and cross-sector innovation. Throughout her career spanning enterprise

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29:05

From McDonald’s to ADT: DeLu Jackson on Brand...

The CMO Whisperer ·

2025/05/30

My guest this week is DeLu Jackson, Executive Vice President and Chief Marketing and Communications Officer at ADT. A seasoned executive with over 20 years of experience, DeLu has led marketing transformation at some of the world’s most iconic brands, including McDonald’s, Audi, Kellogg’s, Nissan, Subaru, ConAgra, and now ADT. He’s known for his data-driven, customer-first approach and for helping redefine what protection and connection mean in the smart home and small business security

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28:36

Evan Day Breaks Down the Neuroscience Behind...

The CMO Whisperer ·

2025/05/23

My guest this week is Evan Day. Evan is the VP of Digital Marketing at BriteCap Financial, where he’s been mastering the art and science of making complex things simple for over 15 years. He’s worked with giants like Comcast and global heavyweights in publishing, bringing data-driven strategy to the forefront at every stop. But that’s not all. Evan is also pursuing a Ph.D. in psychology with a focus on neuroscience—because apparently having a master’s in data science wasn’t enough

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33:46

Create the Demand to Collect the Demand: Jenny Wall...

The CMO Whisperer ·

2025/05/16

My guest this week is Jenny Wall, Chief Marketing Officer at VideoAmp, a company that's transforming the world of media measurement and advertising performance. With over 30 years of experience leading marketing for some of the most iconic entertainment and tech brands—including HBO, Netflix, Hulu, and Nickelodeon—Jenny is known for creating bold, innovative campaigns that not only drive results but shape culture. She's also been recognized as one of Adweek's most influential women in

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28:42

Lead with Heart, Scale with AI: Bruce Hershey on...

The CMO Whisperer ·

2025/05/09

My guest this week is making his second appearance on the CMO Whisperer podcast, and for good reason. He’s a CMO who’s helped Fortune 500 companies, startups, and even a scratch-made pizza shop break through the noise. He’s driven $350 million in revenue from one campaign. He’s sparked 45% growth in online grocery and built brands that lead with meaning and scale with precision. With over 25 years in the game, Bruce Hershey isn’t just a marketer—he’s a builder, a breaker, and someone who’s

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30:43

MARKETING ONLY MATTERS WHEN IT WORKS

The CMO Whisperer ·

2025/05/02

My guest this week is someone whose career path may not be linear, but it's been anything but boring. Jason Chebib started out in some of London’s top ad agencies, including Ogilvy, Publicis, J. Walter Thompson, and BBDO, where he worked alongside CMOs and future CMOs at brands like Shell, Unilever, Dyson, Mars, and Ford. Then came a pivot—from creating campaigns to teaching the science behind them. Jason traveled the world, training the next generation of marketers in what actually works

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29:21

From Data to Trust: Tory Pachis on Mastering CRM

The CMO Whisperer ·

2025/04/25

My guest this week is Tory Pachis, CMO of Amica Mutual Insurance Company, based in Lincoln, Rhode Island. Tory is a seasoned insurance executive with nearly 25 years of industry experience. At Amica, he oversees five core areas within the marketing department: marketing, data science, media and platform, branding and communications, operations and project management, and digital experience. He joined the company in 2020 as Vice President of Marketing and has since led a brand renaissance

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27:14

Think Human in the Age of AI with Doug Zarkin

The CMO Whisperer ·

2025/04/18

My guest this week is Doug Zarkin, a transformative leader in branding and marketing, known for his quick-thinking, human approach. His career highlights are many, including co-founding breakthrough advertising, youth entertainment, and lifestyle marketing campaigns; leading the successful launch of Avon’s mark. brand; and elevating Victoria’s Secret PINK into a national powerhouse. He also played a key role in driving brand transformations at Kenwood and Pro Vision. Doug is currently

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30:40

From Cultural Roots to Creative Futures: Lessons with...

The CMO Whisperer ·

2025/04/11

My guest this week is an award-winning marketer, business executive, strategist, and brand innovator. Daniel Cherry III has extensive experience across sports, CPG, lifestyle, music and entertainment, and luxury consumer categories. He’s had a storied career working with some of the world’s most iconic brands, including DC Comics, Activision Blizzard Esports, the New Jersey Devils, the New York Cosmos, and now Adidas.His work has earned numerous awards and recognitions, including a Grammy

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33:33

Where Data Meets the Forecast: Randi Stipes on...

The CMO Whisperer ·

2025/04/04

My guest this week is Randi Stipes, the Chief Marketing Officer at The Weather Company, one of the world's most trusted brands and most accurate forecasters. No stranger to marketing transformation, Randi challenges marketers to think differently about the weather and its business implications across every industry. With nearly three decades in media and marketing, she has served in a variety of roles across product, editorial, sales, and marketing, all of which have provided her with a

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25:38

Inside a Brand Strategist’s Mind with Brian Irving

The CMO Whisperer ·

2025/03/28

My guest this week is Brian Irving, the Chief Marketing Officer of Lyft. Brian has over two decades of experience building and marketing iconic global brands, including Meta, Eventbrite, Apple, Google, Levi's, and Airbnb. As CMO at Lyft, Brian leads all marketing, creative, and communications efforts for the brand. This includes developing strategy and executing product and brand marketing, overseeing the creative studio, managing social media, and handling external communications. Prior

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34:04

The Power of Brand Reinvention with Christy Hoskins...

The CMO Whisperer ·

2025/03/21

My guest this week is Christy Haskins, the VP and CMO of La-Z-Boy, leading the brand reinvigoration efforts of the nearly 100-year-old—yes, 100!—beloved brand across consumer marketing, digital commerce, consumer insights, and creative. Previously, Christy worked across brands and portfolios at Whirlpool Corporation and Nestlé Purina PetCare. Her experience spans brand management, shopper and retail marketing, innovation, and category management across well-known brands like KitchenAid,

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28:21

Marketing Mayhem & AI Magic with Steve Rotter

The CMO Whisperer ·

2025/03/14

My guest today is Steve Rotter, Chief Marketing Officer (CMO) at DeepL, a global communications platform that enables over 100,000 businesses to transform communications, reach new markets, and improve productivity. Steve is an entrepreneur, evangelist, and author, bringing over two decades of tech marketing leadership experience to his role as CMO. A two-time founder, he has had three successful exits and has been part of three unicorn companies. Steve is deeply passionate about innovative

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34:20

From Invisible Problem to Must-Have Solution : Melton...

The CMO Whisperer ·

2025/03/07

My guest today is Melton Littlepage, CMO of 1Password—trusted by more than 100,000 businesses to protect their data. 1Password gives you complete control over passwords and other sensitive business information. Melton has a 20-plus-year track record of innovation, category creation, and growth acceleration at technology companies. Prior to joining 1Password, he was the CMO of Outreach—the leading sales execution platform—helping individual sales reps and entire revenue organizations create

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39:15

Why Emotion Beats Logic in Advertising – John Kearon...

The CMO Whisperer ·

2025/02/28

In this special two-for-one episode of The CMO Whisperer Podcast, host Steve Olenski welcomes two distinguished guests – John Kearon, Founder, System1 Group, and Joel Weinberger, Professor of Psychology, Derner School of Psychology.Together, they dive deep into the fascinating intersection of advertising, emotions, and decision-making, exploring how feelings drive actions and the role of familiarity and fear in marketing. From thought-provoking insights on the power of nostalgia to the

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33:43

Sony’s Marketing Transformation: Steven Fuld on...

The CMO Whisperer ·

2025/02/21

My guest today is Steven Fuld, the former Senior Vice President, Managing Director of Corporate Marketing at Sony Corporation of America. Steven led U.S. marketing efforts in collaboration with Sony's Tokyo headquarters and operating companies such as PlayStation, Sony Pictures, and Sony Electronics. His leadership spanned brand strategy and communications, enterprise marketing, technology, and loyalty program design. His team defined Sony's brand positioning, managed paid and organic

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26:46

The Business of Soccer: How Tim McDermott is Growing...

The CMO Whisperer ·

2025/02/14

My guest today is Tim McDermott. Tim is the President of the Philadelphia Union and Union Sports and Entertainment, overseeing all club business operations. Since joining the Union in 2016, his efforts have focused on increasing brand strength, expanding the fan base, and enhancing revenue opportunities, while maintaining a commitment to growing soccer and positively impacting the community.Under his leadership, the Union have achieved significant milestones, including record partnership

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29:26

Marketing the Super Bowl & Olympics: Jenn...

The CMO Whisperer ·

2025/02/07

My guest this week is Jenn Ogden-Reese, Chief Marketing Officer at On Location, a leading premium experiences company providing access to ticket packages with enhanced hospitality and premier end-to-end travel for bucket-list events. She has more than 25 years of experience building businesses and leading multi-platform marketing and strategy.Before joining On Location, she served as CMO at several high-growth companies, including 2U, an ed-tech company serving over 44 million registered

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34:02

From Fine Art to Fintech: Suzanne Dahmer's Journey to...

The CMO Whisperer ·

2025/01/31

My guest today is Suzanne Darmory, the Chief Marketing Officer at Profundo, the only minority-owned fintech platform in the tax industry, committed to fostering inclusivity in the communities they serve. In addition to founding her own boutique agency, The Agency That Sold Agnesi, she has spent her career on both the client side—working with companies like IBM, L'Oréal, and Jackson Hewitt—and the agency side in New York (Arnold Deutsch, Gray, JWT) and London (Bates UK, Euro KG, Ogilvy

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106 results

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