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PODCAST

The CMO Whisperer

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.

business marketing

All Episodes

34:53

Turning Tech into Truth - Karen Kaukol

The CMO Whisperer ·

2025/12/05

On this episode of CMO Whisperer, Steve talks to Karen Kaukol, CMO of Entrust, about how AI is transforming both cybersecurity threats and defenses, how digital identity has evolved beyond physical credentials, and why marketers must balance frictionless experiences with rigorous security. Karen also breaks down the importance of simplifying complex technology for diverse global audiences and building trust through transparency and responsible data use.They also cover:● How AI accelerates

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37:35

Building Brands That Move - Jason John

The CMO Whisperer ·

2025/11/28

My guest this week is Jason John, a seasoned marketing leader and entrepreneur who has spent his career at the crossroads of culture and digital innovation. Jason has served as CMO at 1-800-Flowers.com and Publishers Clearing House, and he has held senior marketing roles at several iconic retail and lifestyle brands, including J.Crew and Martha Stewart, where he led large-scale digital transformation and customer growth.He was also part of Gilt Groupe during the height of the flash-sale

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30:48

Branding After .com - Rachel Sterling

The CMO Whisperer ·

2025/11/21

My guest this week is Rachel Sterling, Chief Marketing Officer at Identity Digital.Rachel leads global marketing with a focus on driving awareness and adoption of Identity Digital’s portfolio of top-level domains.Before stepping into her current role, she held senior leadership positions at Instagram, Twitter, and Google, where she built and scaled strategies across product marketing, integrated content, and events.From shaping how some of the world’s most iconic platforms connect with

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32:37

Inside Adidas: Culture of Curiosity - Chris Murphy

The CMO Whisperer ·

2025/11/14

My guest this week is Chris Murphy, Senior Vice President of Brand Marketing at Adidas North America. For over 20 years, Chris has been shaping the voice of one of the world’s most iconic sports brands. From building Adidas’s first global newsroom and forging early partnerships with Facebook and Twitter to leading the U.S. loyalty program from 12 to nearly 50 million members, Chris has been at the forefront of digital transformation in sport.Since stepping into his current role in 2022,

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30:00

Insight Meets Sustainability - Steve Phillips

The CMO Whisperer ·

2025/11/07

My guest this week is Steve Phillips, CEO of Zappi and chair of the Mayor's Sustainability Council.He has been at the forefront of transforming the insights industry. Under his leadership, Zappi has pioneered AI-driven tools that help creators worldwide test, validate, and scale ideas—long before AI became mainstream. That doesn’t mean he’s old, by the way. Today, he’s doubling down on new models that unlock deeper value from research data.He’s also the coauthor of The Consumer Insights

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35:03

Marketing Is Not a Line Item - Bill Harper

The CMO Whisperer ·

2025/10/31

My guest this week is Bill Harper, a guy who's been building brands longer than most people have been talking about branding. He's the Chief Creative Officer/CEO of BrandBossHQ , his fifth agency, where he helps businesses find the story that actually scales.Bill has worked with more than 300 brands, helped drive over $2.5 billion — that’s with a B — in new revenue, and built a playbook that small and mid-sized companies can use to punch way above their weight, just like the Fortune 1000

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47:48

Marketing With a Soul - Alan Bethke & Matthew Bershadker

The CMO Whisperer ·

2025/10/24

Last time, Alan Bethke, SVP of Marketing at Subaru of America, joined me on the show. We talked about the heart of Subaru’s “Love” campaign and why this brand has such a unique emotional connection with its customers. If you missed that episode, definitely go back and listen — though not yet, after this one. It’s truly one of the most memorable conversations I’ve had.Today, I’m thrilled to have Alan back — but this time, he’s not alone. Joining him is Matthew Bershadker, President and CEO

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31:06

From ROI to Relationships - Tifenn Dano Kwan

The CMO Whisperer ·

2025/10/17

My guest this week is Tifenn Dano Kwan, Chief Marketing Officer at Amplitude.Tifenn’s mission as a data-driven leader is to shape the future of work through superior digital experiences, great teams, and technology that customers love. What a novel idea.At Amplitude, she drives global marketing strategy and leads a team focused on helping organizations thrive in the digital era.Her career includes CMO roles at Collibra—hopefully I said that right—Dropbox, SAP Ariba, and SAP Fieldglass. A

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32:10

Brand Bravery in EdTech - John Jorgenson

The CMO Whisperer ·

2025/10/10

My guest this week is John Jorgenson, CMO at Cambium Learning Group. John spent his first seven years at Cambium leading marketing for two of its brands, where he helped grow Learning A-Z into its largest division. Now, as Enterprise CMO, he works alongside the Cambium executive team to shape strategy, creativity, and culture. What sets John apart is his vision—not just to advance education, but to empower his colleagues to do their very best work.From scaling brands to guiding enterprise

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37:17

Curiosity Fuels Leadership - Kimberley Gardiner

The CMO Whisperer ·

2025/10/03

My guest this week is Kimberley Gardiner, the CMO of Tractor Supply Company. Since 2022, she's been leading the charge on all things marketing for the country's largest rural lifestyle retailer, from big national campaigns to loyalty programs that keep their 30 million-plus Neighbor’s Club members engaged. Kimberley’s career isn't just impressive, it's diverse—she's held senior marketing roles at Volkswagen, Mitsubishi, Kia, and Toyota, and even jumped into the tech space as CMO of a

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29:31

Customer Experience Unfiltered - Jay Baer

The CMO Whisperer ·

2025/09/26

My guest this week is someone who doesn’t just talk the talk—he’s lived it, built it, and continues to help others do the same. Jay Baer is one of the most dynamic voices in business growth, customer experience, and marketing. He’s a New York Times bestselling author of seven business books, the founder of five multimillion-dollar companies, and a Hall of Fame keynote speaker.His humor and insight have captivated audiences around the world. Jay has advised more than 700 brands, including 40

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33:58

Radical Transparency in Business - Kevin Akeroyd

The CMO Whisperer ·

2025/09/19

My guest this week is Kevin Akeroyd, a veteran tech CEO with a career spanning Fortune 500 giants, private equity powerhouses, and venture-backed disruptors. He’s currently leading Sovos, a PE-backed tax and compliance AI SaaS platform. Before that, Kevin was CEO of Magna Global, the world’s largest contingent workforce technology provider. And prior to that, he took Cision public on the New York Stock Exchange in 2017 as its CEO. Early in his career, he held president-level roles at both

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30:11

Behind E.L.F. Beauty’s Viral Success with Laurie Lam

The CMO Whisperer ·

2025/09/12

My guest this week is Laurie Lam, the Chief Brand Officer at E.L.F. Beauty, the powerhouse behind E.L.F. Cosmetics, E.L.F. Skin, and Well People. With nearly two decades of experience shaping global brands, Laurie is a dynamic marketer and strategic innovator who’s redefining what an authentic, accessible beauty company looks like. Before joining E.L.F., Laurie held leadership roles at L’Oréal USA, working across the U.S., France, and Asia Pacific in marketing, e-commerce acquisition,

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33:24

Turning Public Spaces Into Brand Stages with Anna Bager

The CMO Whisperer ·

2025/09/05

My guest this week is a force in the media world, Anna Bager, President and CEO of the Out-of-Home Advertising Association of America — quite a mouthful, so we’ll just say OAAA going forward. She is leading the charge in transforming out-of-home advertising into one of the most innovative, tech-driven, and brand-friendly platforms out there.Before taking the reins at OAAA, she was the EVP of Industry Initiatives at the IAB, where she shaped the future of digital, mobile, video, and audio,

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30:44

Andrea Brimmer on Disrupting Finance and Championing...

The CMO Whisperer ·

2025/08/29

My guest is Andrea Brimmer, the Chief Marketing and PR Officer at Ally Financial, where she leads the company’s integrated marketing strategy and brand transformation. Since joining Ally in 2006 and relaunching the brand in 2009, she has redefined what a financial services company can be—putting consumers first and driving bold, disruptive growth. Under her leadership, Ally has earned spots on Fast Company’s “Brands That Matter,” and Brimmer herself has been recognized as one of Forbes’

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28:56

Brian Kotlyar Explains What’s Hype vs Reality in AI...

The CMO Whisperer ·

2025/08/22

My guest this week is Brian Kotlyar, Head of Marketing & Growth at Hightouch, the leading composable CDP that helps companies activate their data warehouses to drive personalized marketing and business operations. With 20-plus years of experience at Intercom, Sprinklr, and New Relic, Brian knows how to cut through the martech noise and build teams that turn data into real growth.

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32:37

Leadership Without Assholes Allowed — Shelley Zalis

The CMO Whisperer ·

2025/08/15

My guest this week is Shelley Zalis, CEO and co-founder of The Female Quotient, a true trailblazer known as the “Chief Troublemaker.” She has always made her mark as an entrepreneur, a global advocate for women in the workplace, and a three-time movement maker. She pioneered online research, co-founded the #SeeHer initiative, and built The Female Quotient, home to the world's largest community of women in business. With accolades like the Matrix Award and recognition as one of LinkedIn's

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32:10

Creativity as a Life Skill: Crayola CMO Vicky Lozano...

The CMO Whisperer ·

2025/08/08

My guest today is Vicky Lozano, the CMO of Crayola — yes, the company that basically defined many of our childhoods. In her role, Vicky leads Crayola’s consumer communications, partnership marketing, digital and omnichannel marketing, interactive app portfolio, education, and location-based entertainment. Before joining Crayola, she managed a $1.2 billion gum and mints portfolio at Cadbury, working on well-known brands like Trident and Dentyne.She has also held major roles at Miller

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29:07

Eric Williamson on Fixing the B2B Branding Blind Spot

The CMO Whisperer ·

2025/08/01

My guest this week is Eric Williamson, Chief Marketing Officer at CallMiner.Eric brings more than 20 years of experience across tech and consumer marketing, spanning both the agency and brand sides. At CallMiner, he leads all global marketing functions, working hand-in-hand with sales and channel teams to fuel growth and pipeline.Before stepping into his role at CallMiner, Eric served as VP of Brand and Digital Marketing at Acquia, where he led everything from creative to demand generation

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31:31

Eliot Hamlisch Is Turning Train Passengers into...

The CMO Whisperer ·

2025/07/29

My guest this week is Eliot Hamlisch, Executive Vice President and Chief Commercial Officer at Amtrak, a role he took on in September 2023. He's been leading initiatives across pricing, revenue management, marketing, product development, and the entire customer experience for Amtrak’s national network. Whether you're riding the Northeast Corridor or traveling cross-country, Eliot is focused on reinventing the journey—from schedule planning to digital touchpoints.He's helping drive Amtrak’s

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106 results

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