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PODCAST

Profitable Graphic Designer: Clients, Business, Money, and Freedom

Learn how to get graphic design clients, price your services confidently, and build a profitable design business that gives you freedom. You’re not meant to chase cheap clients or work nights just to stay afloat. Hosted by Kady Sandel, brand strategist, agency owner, and design business coach helping freelance, brand, and web designers build scalable, profitable businesses. You’ll learn how to: • Get graphic design clients and sell high-value offers • Build systems that simplify your design

arts design

All Episodes

00:30:00

167 The Portfolio Mistake That’s Costing You...

Profitable Graphic Designer: Clients, Business,... ·

2025/07/01

If your portfolio looks like a collection of everything you have ever designed, that might be exactly why high-paying clients are not reaching out.In this episode of The Profitable Graphic Designer, I am sharing the portfolio mistake that keeps talented designers stuck at low-paying projects. This is not about your design skills. It is about how you present your work, how you curate your portfolio, and how you guide potential clients to trust that you are the right designer for them.You will

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00:49:13

166 The Role of AI in Branding: Insights from Ayelet

Profitable Graphic Designer: Clients, Business,... ·

2025/06/24

If you’ve ever looked at a clean, elevated brand and thought, “How do they make it look so effortless?” - this episode is for you.I’m joined by Ayelet, a designer known for her intentional, minimal style and smart systems behind the visuals. We talked about how she approaches branding, her favorite tools (like Notion and Wix Studio), the role of AI in design, and how she keeps things creatively exciting even after years in the field.This episode is packed with perspective on staying inspired,

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00:28:54

165 How to Scale Your Design Business Without Burning...

Profitable Graphic Designer: Clients, Business,... ·

2025/06/17

You think scaling means doing more. More clients, more hours, more hustle. But what if that is exactly what is keeping you stuck?In this episode, I am sharing how I went from doing everything myself to building systems that let my business run without me. I will walk you through what scaling really looks like for a freelance designer and how to grow without burning out or working twelve hours a day.You will learn:Why working harder does not lead to growthWhat systems to build if you want to stop

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00:37:05

164 3 Design Services You Can Add Right Now to Land...

Profitable Graphic Designer: Clients, Business,... ·

2025/06/10

You can be the best designer on the planet—if your offer is limited, your income will be too. I see it all the time. Talented designers stuck at $1K projects because they’re only offering a logo or a brand board. But the clients who pay $10K? They’re not hiring someone to make things look nice. They’re hiring someone who can lead.In this episode, I’ll walk you through three high-value services you can add right now—without hiring a team or reinventing your business. These aren’t fluff. They’re the

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00:32:25

163 What Clients Actually Look for in a Brand & Web...

Profitable Graphic Designer: Clients, Business,... ·

2025/06/03

Most designers focus on making things look good, but that’s not what high-paying clients are actually looking for. They want clarity, confidence, and someone who understands how design impacts their business. In this episode, I’m breaking down what clients really care about when they’re hiring a brand or web designer and how you can stand out by showing up differently. You’ll learn how to position yourself as more than just a designer, build trust instantly on your website, and shift from selling

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00:38:03

162 Scaling Your Design Business with the Right Tools...

Profitable Graphic Designer: Clients, Business,... ·

2025/05/27

Most designers only see the output of design platforms, but today we’re talking to someone who actually helps build the tools we use every day.Miri from the Wix Studio product team joins me for a conversation about what freelance designers and agencies really need to grow their businesses. We talk about workflows that make a difference, how platforms are evolving, and what premium clients are actually looking for right now.You will learn:What most designers overlook when choosing platforms and

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00:35:15

161 How to Increase Your Income as a Brand Designer

Profitable Graphic Designer: Clients, Business,... ·

2025/05/20

Most brand designers are underpaid. Not because they lack talent, but because they’re offering deliverables instead of solutions. If you’re still charging $1K or $2K for full brand identity packages, this episode is going to shift the way you think about your value. I’m walking you through the three income levels most designers operate in, what premium clients actually want, and how to offer web design without needing to learn code. We’ll also look at exactly what goes into a $10K plus project so

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00:27:48

160 How Delegation Helped Me Work Only 4 Hours a Day...

Profitable Graphic Designer: Clients, Business,... ·

2025/05/13

If you’re still doing everything yourself, this episode is your wake-up call. I’m sharing how I went from working nonstop to running my design business in just 4 hours a day. You’ll hear exactly what changed, how I started delegating, and how tools like Wix Studio can help you simplify without hiring a developer.You will learn:How to identify which tasks to delegate firstWhat systems you need to hand off work easilyWhy doing less can actually increase your revenueHow platforms like Wix Studio

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00:25:42

159 Freelance Designers Struggle Because of This –...

Profitable Graphic Designer: Clients, Business,... ·

2025/05/06

The reason most freelancers struggle is not because their design skills are not good enough. It is because they are thinking like freelancers, not business owners. If you are tired of chasing projects, lowering your prices, and constantly starting from scratch, it is time to fix this.Today, I am breaking down exactly why most designers stay stuck and how to shift into building a profitable design business that finally pays you what you are worth.You will learn:Why better design skills are not the

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00:27:18

158 The Portfolio Mistake That’s Costing You...

Profitable Graphic Designer: Clients, Business,... ·

2025/04/29

Your portfolio might be the reason clients keep ghosting you or pushing back on your prices. Not because your design work is not good enough, but because your portfolio is sending the wrong message.Most designers fill their portfolios with visuals like logos and mockups and forget that high-paying clients are not looking for pretty work. They are looking for proof that you understand business and strategy.I am breaking down the portfolio mistakes that keep you stuck with low-budget clients and

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00:22:17

157 What Separates $3K Designers from $10K+ Designers

Profitable Graphic Designer: Clients, Business,... ·

2025/04/22

Most designers stay stuck at $3K projects because they’re pricing wrong, targeting the wrong clients, and positioning themselves as just another freelancer. The difference between a $3K designer and a $10K designer isn’t design skills. It’s how they run their business. In this episode, I’m breaking down exactly what separates the two with real examples you can apply today.You will learn:Why pricing by hours or deliverables is killing your incomeHow to position your services so clients happily pay

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00:22:55

156 The Secret to Attracting Clients Who Value Your Work

Profitable Graphic Designer: Clients, Business,... ·

2025/04/15

Tired of clients who don’t see the value in branding, question your prices, or treat design like an afterthought? The problem isn’t your work - it’s how you’re positioning and selling it. Clients don’t automatically understand the value of branding. You have to show them.In this episode, I’m breaking down exactly why you’re attracting clients who don’t respect your expertise and how to shift your positioning so you start working with people who actually see branding as a business investment.You will

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00:11:02

155 How I Went From $500 Clients to $10K+ Branding...

Profitable Graphic Designer: Clients, Business,... ·

2025/04/08

If you prefer watching instead of listening, this episode actually comes from one of my YouTube videos. You can watch it here: https://youtu.be/WdSlsIkvnrETired of being stuck with $500 clients who question your rates, ghost you, or don’t take your work seriously? I’ve been there. In this episode, I’m sharing the exact shifts I made to go from low-budget projects to consistent $10K+ branding clients. I’ll walk you through what I changed in my messaging, how I positioned myself as an expert, and

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00:13:30

Why Most Designers Stay Stuck (And How to Finally...

Profitable Graphic Designer: Clients, Business,... ·

2025/04/07

To celebrate 3 years of The Profitable Graphic Designer podcast, I’m offering 30% off The Profitable Designer Program with code CAKE this week only!Join by Wednesday to get a free 30-minute 1:1 coaching call with me!👉 aventiveacademy.com/programIn this extra episode, we dive into the reasons why so many talented designers stay stuck—underpaid, overworked, and unsure of how to scale. I’ll share exactly what you need to do to transition from freelancer to creative CEO and start building the design

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00:25:37

154 3 Mistakes Keeping Designers Stuck with...

Profitable Graphic Designer: Clients, Business,... ·

2025/04/01

If you keep landing clients who expect a full brand identity for a few hundred dollars, it’s not just bad luck—it’s a sign that something in your approach needs to change. High-paying clients don’t randomly find designers, and they definitely don’t hire based on just “good design.” In this episode, I’m breaking down the three biggest mistakes that keep designers stuck working with low-budget clients and what you need to do differently to start attracting premium clients.You will learn:Why

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00:27:24

153 How to Find Logo Clients Who Will Pay You Premium...

Profitable Graphic Designer: Clients, Business,... ·

2025/03/25

If you’re still offering logo design as a standalone service and wondering why high-paying clients aren’t hiring you, this episode is going to change everything.Premium clients don’t just want a logo. They want a full brand identity that positions them for success. And if you’re still marketing yourself as just a logo designer, you’ll always be compared to the cheapest option.In this episode, I’m breaking down exactly why you’re struggling to attract high-ticket logo clients and how to fix it. I’ll

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00:29:00

152 Why $10K Design Clients Aren’t Hiring You (And...

Profitable Graphic Designer: Clients, Business,... ·

2025/03/18

High-paying clients aren’t avoiding you because you’re not talented—they just don’t see you as the expert they need. If you’re stuck working with low-budget clients while hearing about other designers landing $10K+ projects, it’s time to fix what’s keeping you invisible to premium clients. I’ll break down exactly why they aren’t hiring you and what you need to change today.You will learn:The biggest mistakes that make high-paying clients ignore your servicesHow to position yourself as a premium

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00:25:24

151 Why Some Designers Get Clients on Repeat (And...

Profitable Graphic Designer: Clients, Business,... ·

2025/03/11

Some designers always seem to have a steady stream of clients, while others struggle to get inquiries. The difference? Messaging. If your website, Instagram bio, or content doesn’t clearly communicate your value, you could be pushing clients away without realizing it. In this episode, I’m breaking down exactly how to refine your messaging so it attracts high-paying clients instead of repelling them.You will learn:The three things your messaging must communicate instantlyHow to turn your website into

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00:23:47

150 How to Land High-Paying $10K+ Design Clients ASAP

Profitable Graphic Designer: Clients, Business,... ·

2025/03/04

There are clients out there right now who are ready to invest $10K+ in design services—are you positioned to attract them? The biggest difference between designers struggling with low-budget clients and those landing high-ticket projects isn’t talent—it’s strategy. In this episode, I’ll show you how to reposition yourself, find premium clients, and close high-value deals confidently. Plus, I’ll share details on my 12-week business course, where I walk you through the exact process to make this your

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00:24:24

149 How Smart Designers Are Using AI to Scale Their...

Profitable Graphic Designer: Clients, Business,... ·

2025/02/25

AI is shaking up the design industry, and the smartest designers are using it to work faster, scale their businesses, and increase profits. I’ll show you exactly how I use AI in my branding and design agency to streamline workflows, enhance client communication, and automate marketing. If you’ve been wondering whether AI is a tool or a threat, this episode will give you the clarity (and strategy) you need.You will learn: How to use AI to create mockups, proposals, and marketing content The best AI

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188 results

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