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PODCAST

Sound in Marketing

Dreamr Productions

NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? Host Jeanna Isham of Dreamr Productions and Sound In Marketing Learning explores how far brands are willing to go to make their companies and products memorable and profitable through sound strategy. Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.

business marketing

All Episodes

09:18

Sonic Branding For the Small Business Ep. 118

Sound in Marketing ·

2023/02/07

Sonic branding traditionally has been seen as a “big business thing”. I believe that the small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast. This episode was a reboot from a previous article I wrote in 2022; Sonic Branding for the Small Business. Thank you to Netflix, Mastercard, Visa, Intel and McDonalds for some great sonic logo examples. Thanks also to the Shane Company and Purple mattress for some fun sensorial

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11:49

3D Audio; Following The Sound Ep. 117

Sound in Marketing ·

2023/01/17

We naturally listen to sound in 3D. Why are we not taking this into consideration within our advertising and content creation? This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience. Special thanks to Tanvi Phadke and the team at Studio Resonate for your hard work in developing better and better 3D audio ad experiences. For more info on creating 3D in your audio ads, you can find them here. For those interested in

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14:03

Marketing Past COVID With Sound Ep. 116

Sound in Marketing ·

2023/01/10

COVID has and is doing a number on us. Emotional connection and understanding is what we’re craving. Now is not the time to sell. Now is the time to relate and learn and grow. How can we do that through sound in marketing? This episode was a re-boot from an article with the same name that I wrote back in 2021. Thanks to Pixabay Sound Effects, Old Radio World, and NPR for some great clips. The musical examples listed in order of appearance are; Fairy Tale, Untitled Sound Logo, Satisfying Ending Logo,

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14:16

Are Jingles Better Than Sonic Logos Ep. 115

Sound in Marketing ·

2023/01/03

What’s the difference between a jingle and a sonic logo anyway? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast. This episode was a re-boot from an article I wrote back in 2019. Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some excellent examples and to Lucas/McFaul agency, Michael Levine, Trio, Made Music and Massive Music for actually creating these iconic songs and

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11:02

What Does A Black T-Shirt Sound Like Ep. 114

Sound in Marketing ·

2022/12/20

What does a black t-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers. This episode was a re-boot from an article with the same name that I wrote back in 2020. Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provoking insights. Thank you also to Free Clip sounds for the sprinkling of flavor here and there. The experimental sound of a black t-shirt and other “sound

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08:38

The Sound Of Sadness Ep. 113

Sound in Marketing ·

2022/12/13

What if we could better monitor our emotional intake by better analyzing what "sad music" really sounds like to an individual? What if music could help save us from depression? This episode was a re-boot from an article with the same name that I wrote back in 2021. Thanks to Artlist’s library of killer musicians for Beach Day by Max Hixon (my summertime example) and Catnip Addict by Bunker Buster (my lowkey summertime example). I also snuck my own tracks in there. Anthem as my happy music example

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21:02

Episode 112- The Sound of a Nation (Part Two)

Sound in Marketing ·

2022/09/27

We dig deep into cross cultural exploitation and global pride. Music is a uniter in bad times as well as good. Join us as we explore some extremely powerful examples from America to the Ukraine. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy. To listen/watch the examples listed in this episode, here are some links: Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox ended his World Tour early to fight for his country. When the streets were bare in Kiev, he took to

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14:51

Episode 111- The Sound of a Nation (Part One)

Sound in Marketing ·

2022/09/20

What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com. For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject. You can find the Sound In Marketing Podcast on

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20:49

Episode 110- Sound Aged Cheese (Part Two)

Sound in Marketing ·

2022/09/06

Cheez It gets a sonic makeover in this fun project with Pandora. Steve Keller tells me all about their partnership with Kellogg on this very unique study of changing the molecularly structure of microorganisms. Here’s some great reference links in regards to our Aged By Audio

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19:42

Episode 109- Sound Aged Cheese (Part One)

Sound in Marketing ·

2022/08/30

Ever wondered what happens when you play hip hop to cheese for 6 and a half months? Join the conversation with me and Steve Keller of Pandora as we discuss his latest project with Cheez It. Here’s some great reference links in regards to our Aged By Audio

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12:26

Episode 108- The Home Depot Song (Part Two)

Sound in Marketing ·

2022/08/23

Brand Voice is no longer just about the copy. It can be a sound. It can be music. In Home Depot’s case, it’s the Orange Theme. Listen into my conversation with Lisa Destafano VP of Brand Marketing and Creative as we discuss “the sound of doing”. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com. For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read

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15:19

Episode 107- The Home Depot Song (Part One)

Sound in Marketing ·

2022/08/16

Did you know The Home Depot has a song? And they’ve been using that song since 2013? Come learn more as I speak with Lisa Destefano VP of Brand Marketing and Creative about how Home Depot uses all the senses to connect with their customers. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com. For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles

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20:00

Episode 106-The Aflac Duck (Part Two)

Sound in Marketing ·

2022/08/09

Tom Amico and Eric David only had “ears” for Gilbert Gottfried when they were choosing a spokes voice for the iconic Aflac duck. Take a listen to this fun episode with great commercial examples sprinkled throughout. For more on Tom and Eric’s work, check out TomAndEric911.com. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com. For more on the latest in sound marketing these days, go to www.soundinmarketing.com

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16:54

Episode 105- The Aflac Duck (Part One)

Sound in Marketing ·

2022/08/02

Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck. This week, I spoke with Tom Amico and Eric David, the creators of the Aflac duck. Check back next week for the conclusion to our interview. For more on Tom and Eric’s work, check out TomAndEric911.com. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com. For more on the latest in sound marketing these days, go

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09:40

Episode 104- Chevy Silverado’s Walter the Cat (Part Two)

Sound in Marketing ·

2022/07/26

What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke with Jane Hussar, Chevrolet Silverado Advertising Manager. In this episode, we talk all about it with fun commercial examples sprinkled within. To see the Chevy’s latest trucks, click here. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com. For more on the latest in sound marketing these days, go to

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13:06

Episode 103- Chevy Silverado Walter the Cat (Part One)

Sound in Marketing ·

2022/07/19

Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager sat down with me and discussed how it all came about. Check out Walter in Winter, Walter At the Lake here. To see the latest trucks, check out the Silverado here. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com. For more on the latest in sound marketing these days, go to

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18:46

Episode 102- The Sound of Corporate Sponsorship (Part...

Sound in Marketing ·

2022/07/12

Even in the background, music can be used in subtle ways to invoke different stories. In the case of National Public Media (NPM), music is just one of the characters in their story. NPM is able to create subtle cues to the audience differentiating NPR programming from their sponsored ad experience. NPM’s use of custom music allows them the flexibility to set their message apart. For more on what NPM is doing check out www.nationalpublicmedia.org for more information. For more on creating branded

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19:43

Episode 101- The Sound of Corporate Sponsorship (Part...

Sound in Marketing ·

2022/07/05

Season Five of the Sound In Marketing Podcast kicks off with an interview about corporate sponsorship advertising. My guests were Sara Barbour and Shannon Boerner of NPM. Sponsorship advertising needs to resonate with the audience that is listening. In the case of National Public Media (NPM), that audience is NPR listeners. NPM goes to great lengths to create content that not only resonates but tells a clear story with a journalist approach. Relatability, intentionality, and person first

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12:25

Episode 100- What I Have Learned So Far

Sound in Marketing ·

2021/12/14

We made it to episode 100!! I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes. WHAT I HAVE LEARNED SO FAR. I go over the path that the Sound In Marketing podcast has taken through sensory marketing, brand equity, immersive customer experiences, ethical and fair use in audio, diversity and lack thereof, and social audio. We end with predictions and hopes for 2022 and beyond. Thank you to all of you that have supported the podcast thus far. I really

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15:51

Episode 99- What Is Audio Content in Conversational...

Sound in Marketing ·

2021/12/07

What Is Audio Content for Conversational AI (Part Two) with Ron Jaworski of Trinity Audio We talked about keeping the engagement going within audio content, customizing ad spends to appropriate content, innovation, and where we were just 15 years ago. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific

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142 results

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