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PODCAST

Deconstructing Data

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

business marketing

All Episodes

00:41:25

Authentic Trust in Partner Marketing (Affiliate &...

Deconstructing Data ·

2025/06/19

What does it take to build trust and results through partner marketing today?On this episode of Deconstructing Data, we’re joined by Tye DeGrange, CEO of Round Barn Labs and a growth expert with nearly two decades of experience driving acquisition and retention for both Fortune 500 brands and high-growth startups. From eBay to Amazon to advising VC-backed companies, Tye has seen what works and what doesn’t, when it comes to scaling through data-driven strategy.We’ll dive into:1. Partner Marketing:

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00:41:51

What’s Next in AI: Beyond Generation and Hype

Deconstructing Data ·

2025/06/19

Generative AI may be dominating the headlines but it’s only the starting point.In this episode of Deconstructing Data, we’re joined by Ron Green, Co-founder and CTO, a serial tech entrepreneur and AI expert with multiple successful exits under his belt. With an MSc in Artificial Intelligence and decades of hands-on experience, Ron brings a sharp perspective on where AI is heading and how to separate real impact from the hype.We’ll explore:1. Day Zero of AI: Generative AI is Just the Beginning2

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00:30:35

Beyond the Click: Transforming Advertising with Data...

Deconstructing Data ·

2025/06/13

Advertising is evolving, fast. And data is at the center of it.On this episode of Deconstructing Data, we’re joined by Omar Tawakol, CEO and Founder of Rembrand, a visionary leader with a deep track record in AI, data, and digital advertising. Omar brings a bold perspective on how brands can move beyond basic metrics and start leveraging data to truly transform business growth, strategy, and marketing decisions.We’ll explore:1. AI and Big Data: Revolutionizing Storytelling and Branding2. Data-Driven

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00:42:46

Beneath the Iceberg: Smarter Data, Better Marketing...

Deconstructing Data ·

2025/06/02

Not all marketing data is created equal and sometimes, what you don’t see is what matters most.On this episode of Deconstructing Data, we’re joined by Emeric Ernoult, CEO and co-founder of Agorapulse, a leading social media management platform. With 25 years of experience in SaaS and social media, Emeric brings a refreshingly honest take on what it really means to be data-driven and how to cut through the noise to find what actually works.We’ll get into:1. Marketing Metrics: What Should You

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00:37:39

Smarter Data Assets: From Creation to Customization

Deconstructing Data ·

2025/05/16

Data is only as powerful as what you do with it and how well you understand the people behind it.In this episode of Deconstructing Data, we’re joined by Mike Hattub, Chief Solutions Officer at AnalyticsIQ, where data science meets cognitive psychology. With over 30 years of experience in database marketing, consulting, and financial services, Mike helps brands turn complex data into smarter strategies that fuel real growth.We’ll explore:1. Building a Best-in-Class Third-Party Data Asset2. Leveraging

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00:45:48

AI-Powered Consumer Insights: Innovation, Ethics, and...

Deconstructing Data ·

2025/05/16

AI is changing how we understand consumers and the shift is just getting started.On this, Deconstructing Data, we’re joined by Suraj Narayanan Sasikumar, Chief Technology Officer at Socialtrait and a researcher in deep reinforcement learning and generative modeling. Suraj brings a rare mix of hands-on AI expertise and real-world application, leading cutting-edge innovation at the intersection of technology, marketing, and human behavior.We’ll dig into:- Transforming Consumer Research with AI

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00:41:29

Strategies Brands Are Using To Attract Customers

Deconstructing Data ·

2025/04/28

Consumer behavior is shifting fast and AI is leading the way.In this episode of Deconstructing Data, we’re joined by Mike Ford, CEO of Skydeo, a leader in data-driven insights and technology innovation. With experience founding multiple tech companies, Mike brings a sharp perspective on how AI is reshaping personalization, travel, and dining trends for 2025.We’ll explore:1. AI & Tech: Personalizing Customer Experiences in 20252. Travel Trends 2025: AI & Digital Influence3. The Ozempic

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00:47:54

Revolutionizing Advertising: AI & First-Party Data in...

Deconstructing Data ·

2025/04/28

The future of advertising is here and it’s powered by AI and first-party data.On this episode of Deconstructing Data, we’re joined by Rajiv Khaneja, CEO & Founder of AdButler, an expert in ad tech, entrepreneurship, and data-driven innovation. With a deep focus on privacy-first advertising, Rajiv is helping brands navigate the shift toward AI-powered targeting and optimization.We’ll explore:1. AI-Driven Micro-Targeting Using First-Party Data2. Real-Time Ad Optimization with AI3. AI-Powered

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00:40:27

Turning Data Into Business Impact with Robin Patra,...

Deconstructing Data ·

2025/04/11

What does it take to drive massive business growth through data? According to Robin Patra, it’s not just dashboards and KPIs—it’s aligning people, processes, and systems with real intelligence.In this episode of Deconstructing Data, host Jessie Lizak (Fractional CMO at BDEX) and Adam Fitzgerald (Enterprise Sales Director at BDEX) sit down with Robin Patra, the Director of Data, Analytics & AI at ARCO Construction. With 20+ years of experience spanning Cisco, BlackRock, and now construction,

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00:44:24

Better Data, Smarter Marketing & Stronger Security...

Deconstructing Data ·

2025/04/09

What happens when your CEO and CMO are both out, and the tech and sales teams take the reins? You get one of the most dynamic and insightful episodes of Deconstructing Data to date.In this special episode, BDEX's Chief Technology Officer David Wellborn and Enterprise Sales Director Adam Fitzgerald host Bill Bruno, CEO of Celebrus. Broadcasting live while Jessie Lizak (Fractional CMO at BDEX) was on the road in Florida and David Finkelstein (CEO of BDEX) was tending to family matters, this

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00:42:35

Matt Spiegel, EVP TruAudience at TransUnion | Data,...

Deconstructing Data ·

2025/03/17

AI. Data. Identity. The future of marketing is all about connecting the dots—but too many companies are still stuck in fragmented systems, struggling to unify customer insights.On this episode of Deconstructing Data, Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, breaks down the real barriers to personalization at scale and why data silos are holding businesses back.→ Why identity resolution is the missing link in Martech→ How leading brands are solving the data fragmentation

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00:27:34

The AI Super Connector: How Boardy.ai is Changing the...

Deconstructing Data ·

2025/03/07

AI-driven networking is no longer a concept, it’s here. Boardy.ai has already facilitated over 9,000 calls and helped startups land funding and partnerships, all through the power of AI-driven introductions.For the first time, an AI will be an active guest on Deconstructing Data, engaging in real-time conversation, not just answering pre-programmed questions.In this episode, we’ll explore:1. How Boardy Got Started and What Is It2. Can AI Replace Human Connectors?3. How Boardy Determines Who You Need

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00:45:34

The State of AI & Breaking Data Silos with Sav Khetan

Deconstructing Data ·

2025/03/03

AI is revolutionizing how businesses operate, but are companies truly prepared to harness its power? The biggest roadblock to AI adoption isn’t the technology itself, it’s people, processes, and mindset.In this episode of Deconstructing Data, we sit down with Sav Khetan, VP of Product Marketing at Tealium, to explore:→ The State of AI → What’s hype vs. reality? What’s working today?→ Data for AI → How collection, management, and activation impact success→ Breaking Data Silos → Why unifying your

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00:41:47

Humanizing Data: Cyberpsychology and the Future of...

Deconstructing Data ·

2025/02/27

Hyper-personalization is the standard. AI curates your content, ads follow you across platforms, and brands strive to predict your every move.But according to Jess Lewis, CTO at CROSSMEDIA USA, too much personalization is actually hurting marketing.In this episode of Deconstructing Data, Jess explains how cyberpsychology, the study of human behavior in digital spaces, is reshaping audience targeting, media planning, and data-driven marketing strategies.→ The problem with hyper-personalization and

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00:49:41

AI, Enterprise Transformation & the Future of...

Deconstructing Data ·

2025/02/17

On this episode of Deconstructing Data, we are getting into AI-driven enterprise transformation with Mike Finley, CTO and Co-Founder of AnswerRocket.Mike shares his journey from physics to AI, the evolution of intelligent systems, and how businesses can leverage AI agents to make smarter decisions. We discuss:→ AI and Agency – What defines AI as an agent and why that matters.→ AI in Enterprise – How companies are using AI to transform processes.→ GenAI Roadmap – What businesses should prepare for

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00:41:39

AI, Growth Ops, and Rethinking Sales Strategies with...

Deconstructing Data ·

2025/02/10

In this episode ofDeconstructing Data,Jessie Lizak (Fractional CMO at BDEX) andDavid Finkelstein (Founder & CEO of BDEX) sat down withKris Rudeegraap, Co-CEO of Sendoso, to explore how AI is revolutionizing corporate gifting and direct mail.✅ AI-driven gifting is enhancing personalization and increasing engagement.✅ Direct mail is making a comeback—outperforming email in key metrics.✅ A recentHockeyStack study found that gifting doubled win rates and sped up deal closures by 29%.✅ Companies

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00:40:53

How Data is Keeping TV King | Deconstructing Data...

Deconstructing Data ·

2025/02/03

Television isn’t dying, it’s evolving. And data is playing a bigger role than ever in making TV advertising smarter, more targeted, and more effective.In this episode of Deconstructing Data, we sit down with Justin Rosen, SVP of Data & Analytics at Ampersand, to break down how data is shaping the future of TV and why it continues to be a dominant force in advertising. From media fragmentation to addressable TV strategies, we explore how data-driven insights are helping advertisers maximize

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00:43:41

Transforming Customer Engagement Through Personalization

Deconstructing Data ·

2025/01/27

Join us for a fresh episode of Deconstructing Data featuring Tina Nelson, Director of Product Strategy at Optimizely. Together, we explore how data-driven personalization is changing the way businesses connect with customers. Here’s what Tina will share: 1. Retail Revolution: Data-Driven Consumer Trend Analysis 2. Personalization Prowess: Tailoring Experiences Through Data 3.. Trust Through Transparency: Ethical Customer Data Practices Tina brings real-world insights from her work at Optimizely,

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00:44:57

Mastering Data and AI: Insights, Flow, and Execution...

Deconstructing Data ·

2025/01/21

Balancing Speed and Trust in AI: Insights from John Telford on Deconstructing DataIn this episode of Deconstructing Data, we are joined by John Telford, Chief Client Officer at Bounteous, to explore the intersection of data, AI, and trust in today’s business world. With nearly 30 years of experience in digital marketing, John brings a wealth of knowledge and perspective on how businesses can leverage AI and data to transform customer experiences while maintaining transparency and accountability. AI

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00:41:05

Leveraging Data for Effective Ad Campaigns with...

Deconstructing Data ·

2025/01/12

Ever wonder if your campaign targeting is hitting or missing? On this Deconstructing Data, we set the records straight with Charles Lai, Director of Analytics at Exverus Media. Charles brings real-world examples and actionable insights to help you fine-tune your approach.In this episode, we dive into three critical areas of modern advertising: 1. Marketing Mix Modeling: Ad Strategy 2. Tracking Multi-Channel Ad Brand Impact 3. AI Tools: Capabilities and Limitations 4. Tech Stack Whether you work

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