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PODCAST

Deconstructing Data

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

business marketing

All Episodes

00:41:27

Mastering Marketing Analytics Across Social, Search,...

Deconstructing Data ·

2026/01/30

Most marketers have access to more data than ever, yet still struggle to make sense of it.From social metrics to Google Analytics to on-site behavior, the challenge isn’t getting the numbers. It’s knowing what to do with them.On this episode of Deconstructing Data, we’re joined by Cynthia (Clements) Krantz, MAJ, Founder and President of Mezzo Creative LLC, to explore how brands can connect data across platforms, create meaningful insights, and build smarter campaigns.We’ll also break down how to

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00:40:58

Rethinking Paid Media for Smarter Buying

Deconstructing Data ·

2026/01/16

This episode of Deconstructing Data features Vlad Zhovtenko 🇺🇦, CEO and Co-Founder of RedTrack.io, who brings over two decades of experience in digital marketing and advertising. From the rise of banner ads in the early 2000s to the evolution of programmatic advertising and now back to affiliate marketing and analytics, Vladyslav has seen it all.With deep expertise in ad tracking and attribution, he joins us to explore why the paid media playbook hasn’t changed much in 100 years, and what needs to

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00:38:15

How to Prepare Business Data for Automation and...

Deconstructing Data ·

2026/01/12

Most companies are drowning in dashboards but starving for action.In this episode of Deconstructing Data, we’re joined by Tom Firth, Co-founder of Cotera to talk about what it really takes to make your business data work for you not just sit in reports.Tom brings a fresh perspective on data readiness, automation, and the new era of AI agents. We explore how businesses can shift from static insights to real-time, data-driven decisions, and why breaking down silos is step one.Topics include:1. AI

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00:37:27

From Startup to Scale: Smarter Marketing, Fewer...

Deconstructing Data ·

2025/12/15

From launching to scaling, how do founders get marketing right the first time?This week on Deconstructing Data, we're joined by Julie Matzen, Co-founder of The Boarderline and seasoned marketing and brand strategist with over 20 years of experience helping businesses build smarter funnels, stronger brands, and better campaigns.Julie has reimagined digital advertising for startups and scaling companies alike. From founding the Mayday Agency to advising brands on everything from rebranding to

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00:44:11

Full-Funnel Growth: Smarter Attribution and Revenue...

Deconstructing Data ·

2025/12/09

How do you know your marketing is actually working?On this episode of Deconstructing Data, we’re joined by Adam Ortman, Founder and President of Kinetic319, to explore the truth behind performance, beyond just clicks and conversions.Adam brings decades of experience at the intersection of media, analytics, and consumer psychology, helping major brands like Nike, American Express, and UnitedHealth Group build smarter media strategies that actually drive revenue.Together, we’ll break down how to move

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00:46:41

From Data to Impact: Driving Behavior, Insights &...

Deconstructing Data ·

2025/12/02

Tim Berney, CEO of VI Marketing and Branding, brings more than 30 years of strategic marketing leadership to this week’s episode of Deconstructing Data. As the founder of one of the region’s leading agencies, Tim has helped brands across industries adapt to the digital shift, using data to shape smarter campaigns and more meaningful engagement.In this conversation, we’ll explore how data can drive behavior change, power stronger marketing insights, and personalize public messaging efforts to

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00:44:58

Why First-Party Data Beats Silos and Drives...

Deconstructing Data ·

2025/12/02

When data lives in silos, marketing falls short.This week on Deconstructing Data, we’re joined by Cedric Chereau, a seasoned leader in customer engagement and personalization, to unpack why first-party data is every marketer’s most powerful asset, and how to turn it into meaningful action.With years of experience transforming loyalty programs into scalable, data-driven engines for growth, Cédric brings unique insight into what it really takes to drive ROI from your marketing stack.We’ll dig into:1

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00:43:49

Smarter Marketing With AI, Insights, and Data Targeting

Deconstructing Data ·

2025/11/14

Janet Barker-Evans, Chief Creative Officer at AbelsonTaylor Group, is a creative force known for leading award-winning work across nearly every marketing discipline. From brand campaigns to CRM, digital innovation to experiential marketing, she has consistently pushed the boundaries of what's possible, across industries like pharma, tech, CPG, and finance.Today, she leads high-impact creative teams focused on transforming healthcare and wellness brands. An early digital pioneer, Janet now

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00:43:49

Turning Data Into Stories: Insights, Impact & Tech

Deconstructing Data ·

2025/11/14

Numbers tell a story, if you know how to read them.On this episode of Deconstructing Data, we’re joined by Laura Forester, an award-winning marketer and strategist who blends data with storytelling to create meaningful brand connections. As Director of US Brand Strategy at Gravity Global, Laura is passionate about human-centered design and turning insights into action.We’ll explore:1. Data and Storytelling: A Powerful Marketing Duo2. The Divine in Data: Finding the Narrative3. DRIP in Marketing:

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00:40:30

From Cookies to Consent: Reclaiming Data Power in the...

Deconstructing Data ·

2025/10/29

On this episode of Deconstructing Data, we are joined by Jordan Smith, Founder and CEO of MyModel, Inc., the platform powering the first user-owned supply of real-time behavioral data.Jordan shares her journey from navigating the "cookiepocalypse" as a Sales Manager at Taboola to founding a company focused on creating brokerless, consent-based access to behavioral data. Her vision: to build a future where consumers are no longer passive data points, but active participants in the value

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00:44:13

First-Party Data Power: AI, Personalization, and...

Deconstructing Data ·

2025/10/29

Ashleigh Cook, CMO of RainFocus, is joining Deconstructing Data on October 16 to break down how modern marketers are unlocking the power of first-party data, personalization, and AI, especially when it comes to event strategy.Ashleigh has built and scaled global marketing programs that actually move the needle. Her approach is rooted in data, driven by strategy, and focused on impact. From demand gen to client marketing, she knows what works, and how to prove it.In this episode, we’ll dive into:1

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00:44:45

From Chaos to Clarity: Mastering Marketing Data in 2025

Deconstructing Data ·

2025/10/17

Modern marketing is experiencing a data reckoning. From fractured insights to inconsistent measurement, marketers are under more pressure than ever to make sense of the chaos.On this episode of Deconstructing Data, we’re joined by Outi Karppanen, Lead Marketing Industry Strategist at Supermetrics, to explore what it really takes to navigate marketing data overload and unlock true performance.With over a decade of experience translating complex trends into clear strategies, Outi helps teams connect

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00:45:22

AI Agents Supply Chain and the Future of Retail...

Deconstructing Data ·

2025/10/03

What happens when unsold inventory turns into opportunity instead of waste?On this episode of Deconstructing Data, we’re joined by Amrita Bhasin, Co-Founder and CEO of Sotira, to uncover how AI, supply chain strategy, and reverse logistics are reshaping the $800B retail space.Amrita is a nationally recognized retail leader whose work has been featured in Forbes, Fortune, Bloomberg, CNBC, and more. As the head of Sotira, she helps retailers and brands discreetly offload and monetize unsold inventory,

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00:41:21

Data to Dollars: Fueling AI and Marketing Success

Deconstructing Data ·

2025/10/03

How do you turn your data and content into actual business outcomes?Join us for Deconstructing Data on September 25 as we welcome Marni Carmichael, Head of Marketing at ImageSource, a process automation powerhouse helping organizations make work easier through smart technology and even smarter marketing.With over 25 years of experience in product marketing and strategy, Marni has led high-performing teams, delivered 25% year-over-year SaaS revenue growth, and built ABM programs that retain 97% of

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00:40:16

The True Cost of Dirty Data in AI, How Bad Data...

Deconstructing Data ·

2025/09/15

Bad data is more than an inconvenience, it’s a revenue killer.This week on Deconstructing Data, we’re joined by Eli Goodman, CEO and Co-Founder at Datos, A Semrush Company leading the way in enterprise data intelligence. Eli brings powerful insights into how dirty data impacts AI model accuracy, increases operational costs, and weakens customer trust.If you’re working with machine learning, predictive analytics, or any form of AI-driven decision-making, data quality isn’t optional, it’s

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00:47:53

AI-Driven Growth: Restructuring, Strategy, and Scale

Deconstructing Data ·

2025/09/15

Join us live for Deconstructing Data as we welcome Eric Vaughan, CEO at IgniteTech, with decades of experience leading enterprise software companies through AI-first transformation, M&A integration, and digital reinvention.Eric has executed more than 60 mergers and acquisitions, turning around underperforming companies and consistently delivering 60–70%+ EBITDA by embedding AI into every layer of the business. In this episode, he’ll share how AI is being used to drive profitable restructuring,

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00:42:31

From Clicks to Connections: Data Matching and...

Deconstructing Data ·

2025/09/03

What if you could know exactly who is visiting your website, without a form fill?On this episode of Deconstructing Data, we’re joined by Jesse Ouellette, Founder of LeadMagic, to explore the cutting edge of visitor identification, data matching, and scalable infrastructure.Jesse has built a SaaS solution that helps businesses reveal anonymous website traffic and map it to decision-makers. His work sits at the intersection of B2B-to-B2C identity resolution, cloud computing, and high-volume data

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00:45:33

Inside the Stacks: How Shopify Brands Enrich Data for...

Deconstructing Data ·

2025/08/22

What’s powering the most successful Shopify brands right now? A smarter, leaner data stack.On this episode of Deconstructing Data, we’re sitting down with Kyle Hamar, CEO of OmniRocket, who has spent over a decade helping eCommerce brands scale through data strategy, automation, and revenue-focused systems.We’ll break down the data challenges facing online sellers and how leading brands are turning customer intelligence into conversion wins.1. Customer Segmentation Strategy: Personalization That

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00:45:21

From Conversations to Conversions With Ai

Deconstructing Data ·

2025/08/15

What if your customer conversations held the keys to your next revenue breakthrough?Ryan Johnson, Chief Product Officer at CallRail, joins us live to explore how AI is reshaping the way modern businesses understand, engage, and convert their leads. With more than 15 years of experience growing product teams and scaling platforms to $100M+ ARR, Ryan brings a powerful blend of startup grit and enterprise insight.Before CallRail, he helped scale Banjo's AI innovation through a $100M Series C, and

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00:45:08

Why First-Party Data Is Your Career's Secret Weapon...

Deconstructing Data ·

2025/08/15

On this episode of Deconstructing Data is for the marketers who know their martech stack is only as strong as their data foundation.We’re going live with Ana Mourão (again), Global CRM & CDP Advisor at Stanley Black & Decker, Inc. and one of the sharpest voices in first-party data strategy.Ana has unified 7M+ customer profiles across global markets, cut acquisition costs by 15%, and built data frameworks that actually move the needle on ROI. She's not just tech-smart she’s

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