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PODCAST

Football Insights Academy Podcast

Tom Butterfield & David Bromley

Welcome to The Football Insights Academy Podcast, the ultimate destination for football enthusiasts, aspiring analysts, scouts, and recruitment professionals who want to understand the beautiful game beyond what’s visible on match day. This podcast is dedicated to demystifying the world of football analytics, scouting, and recruitment while empowering listeners to elevate their understanding of the game. Each episode is packed with: Deep Dives into Playing Styles: Learn how teams operate on and off

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All Episodes

35:28

Ep13: How to Work With AI Like a Football Recruitment...

Football Insights Academy Podcast ·

2025/05/17

Join the Waiting List - Free Beginners Course Episode Summary:In this episode, Tom and David dive deep into how AI, particularly large language models like ChatGPT, can be integrated professionally into the football recruitment process. It's not about asking vague questions and hoping for magic — it’s about treating your AI assistant like a valued member of your recruitment team.The duo discuss the critical difference between casual and professional use of AI, highlighting prompt engineering,

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48:04

Ep12: The Recruitment Process That Helps You Think...

Football Insights Academy Podcast ·

2025/05/09

Join the Free Football Analyst Kickstarter ChallengeRecruitment Process with AI Integration PDFSummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the evolving landscape of football recruitment, emphasizing the importance of a structured process that incorporates AI and data analysis. They break down the recruitment process into three key stages: Talent IdentificationPlayer Evaluation Target Acquisition Highlighting the need for clubs to

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34:32

Ep11: Why the Future of Football Recruitment Belongs...

Football Insights Academy Podcast ·

2025/05/04

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the evolving landscape of football recruitment, emphasising the significant impact of AI on analysis and decision-making. They outline essential skills for future analysts, including building a repeatable recruitment process, working with AI as a copilot, and the importance of storytelling in presenting data. The conversation highlights the urgency

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37:20

Ep10: What Makes A Good Recruitment Decision?

Football Insights Academy Podcast ·

2025/04/27

Join the Waiting List - Free Beginners Course Episode 10 Tables and ChartsSummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the intricacies of football recruitment. They explore what constitutes a good recruitment decision, the importance of having a clear process, and the challenges of evaluating player fit versus talent. The conversation also delves into the global market for players and the adaptability challenges that come with it. A case

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36:31

Ep9: We're Building A Football Club - Want In?

Football Insights Academy Podcast ·

2025/04/18

Join the Waiting List - 4-Day Football Analyst Kickstart ChallengeSummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the critical role of data analysis in football, discussing its implications for recruitment and scouting. They explore the recruitment process within football clubs, emphasising the importance of collaboration between coaches, analysts, and scouts. The conversation introduces the concept of a 'War Room' simulation to

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44:41

Ep8: Does Momentum Make A Difference?

Football Insights Academy Podcast ·

2025/04/06

Join the Waiting List - Free Beginners Course As we get towards the business end of the season we get cup finals, promotion races, play off scrambles, and relegation battles. Pundits, Coaches and Fans will start talking about the need to 'Get Some Momentum' moving into this critical stage of the season....We can probably think of a team who stormed into the play offs, made the great escape from relegation.... but does it happen as often as we think? Frankly, we wanted to see if momentum was real, or

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42:09

Ep7: How Important Is Scoring The First Goal? Is It...

Football Insights Academy Podcast ·

2025/03/28

Join the Waiting List - Free Beginners Course How many times do you watch a game of football where the commentators or pundits say 'The first goal will be vital today.'Yeah of course you always want to score first, because you want to score!! But does it really make a difference who scores the first goal in an EFL Championship game?We threw that logical hand grenade to David Bromley who set about collecting the data and changed the raw information into a format that gave us a clear insight into; 1)

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27:41

Ep6: Why It's So Important To Try And Create A...

Football Insights Academy Podcast ·

2025/03/22

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the importance of transforming raw data into actionable insights in football analytics. They emphasise the need for storytelling through data, the significance of context in interpreting numbers, and the value of visualising data to enhance understanding. The conversation also highlights the necessity of simplifying complex information to make

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28:40

Ep5: Important Storytelling Stats - Turning Numbers...

Football Insights Academy Podcast ·

2025/03/15

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the importance of transforming raw data into actionable insights in football analytics. They emphasize the need for storytelling through data, the significance of context in interpreting numbers, and the value of visualizing data to enhance understanding. The conversation also highlights the necessity of simplifying complex information to make

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38:53

Ep4: Key Passing Metrics - Passes Into the Final...

Football Insights Academy Podcast ·

2025/03/07

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the intricacies of football analytics, focusing on the importance of understanding basic metrics and the role of passing metrics in evaluating player performance. They discuss the significance of quick passing and the contextual factors that influence the effectiveness of passes to the final third. The conversation emphasizes the need for

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31:51

Ep3: Progressive Passes and Progressive Runs - What...

Football Insights Academy Podcast ·

2025/02/28

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the significance of progressive passes and runs in football analytics. They explore how these metrics contribute to a team's ability to create scoring opportunities and destabilise defenses. The conversation emphasises the balance between technical skill and the willingness to take risks on the pitch, highlighting the evolving nature of

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50:38

Ep2: Expected Goals (xG) and Expected Assists (xA) -...

Football Insights Academy Podcast ·

2025/02/21

Join The Waiting List For Our Free CourseSummaryIn this conversation, David Bromley and Tom Butterfield delve into the intricacies of football analytics, focusing on the concepts of Expected Goals (XG) and Expected Assists (XA). They discuss how XG provides a metric for evaluating the quality of goal-scoring opportunities, taking into account various factors such as player position and shot quality. The conversation transitions to XA, which assesses the likelihood of a pass leading to a goal,

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38:48

Ep1: The Secret to Finding Hidden Gem Players with...

Football Insights Academy Podcast ·

2025/02/14

Football Analytics Foundations FREE Course - Join the waiting List SummaryIn the inaugural episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the transformative role of data in football, particularly in recruitment. They explore how data analytics can uncover hidden gems in the sport, emphasising the importance of a systematic approach to player analysis. The conversation highlights successful case studies of clubs like Brentford and Brighton, which

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44:38

Ep100: Want To Learn How To Become A Football...

Football Insights Academy Podcast ·

2025/02/06

Free Course Waiting List - Sign up and we'll keep you updated on what's happening at the 'Football Insights Academy', and give you the opportunity to ask us questions. SummaryIn this 100th and final episode of the Attacking the Championship podcast, hosts Tom Butterfield and David Bromley reflect on their journey, discussing the evolution of their podcast and the growing importance of data analytics in football. They explore the role of data analysts, the need for data-driven decisions in

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42:47

Ep99: January Transfer Window - Could These Players...

Football Insights Academy Podcast ·

2025/01/18

Charts and Graphs for Episode 99SummaryIn this episode of the Attack in the Champute podcast, hosts Tom Butterfield and David Bromley discuss the current state of various football clubs as they approach the January transfer window. They analyze the needs of teams like QPR, Sheffield United, Sheffield Wednesday, Stoke City, and Sunderland, focusing on potential player signings and the impact of injuries on team performance. The conversation highlights the importance of strategic player acquisitions

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43:50

Ep98: EFL Championship - Matchday 27 (Futile)...

Football Insights Academy Podcast ·

2025/01/13

SummaryIn this episode, hosts Tom Butterfield and David Bromley discuss the upcoming FA Cup matches and review their predictions for the Championship. They analyze key matchups, including Burnley vs. Sunderland, Millwall vs. Hull, Plymouth vs. QPR, Cardiff vs. Swansea, and Luton vs. Preston, providing insights into team dynamics, player performances, and tactical approaches. The conversation highlights the unpredictability of the Championship and the significance of momentum in determining match

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41:52

Ep97: January Transfer Window - Could These Players...

Football Insights Academy Podcast ·

2025/01/10

Charts and Graphs for Episode 97SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss the upcoming January transfer window, focusing on potential targets for various teams in the Championship. They analyze the needs of Luton Town, Middlesbrough, Oxford United, and Millwall, exploring player performance metrics and recruitment strategies. The conversation highlights the importance of chance creation, attacking support players, and the impact

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50:36

Ep96: EFL Championship - Matchday 26 (Futile)...

Football Insights Academy Podcast ·

2025/01/03

SummaryThe conversation delves into the recent managerial changes in the Championship, discussing the implications for teams like Stoke, Plymouth, and Hull. Predictions for key matchups are made, highlighting the strengths and weaknesses of each team. The hosts analyze the tactical approaches of teams like Swansea and West Brom, and the potential for Leeds to capitalize on Hull's transitional phase. The discussion wraps up with a focus on Watford's home strength against Sheffield United. In this

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52:25

Ep95: January Transfer Window - Could These Players...

Football Insights Academy Podcast ·

2025/01/03

Charts and Graphs for Episode 95SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss various themes surrounding the Championship, including festive reflections, analysis of recent games, and insights into the January transfer window. They explore the importance of player creativity, the impact of analytics on shooting trends, and the significance of acting early in the transfer market. The conversation also delves into specific clubs like

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33:09

Ep94: EFL Championship - Matchday 24 (Futile)...

Football Insights Academy Podcast ·

2024/12/27

SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss the upcoming Match Day 24 fixtures in the Championship, providing insights and predictions for each game. They delve into team form, player performances, and the impact of the Christmas schedule on match outcomes. The conversation covers a range of matches, including Preston vs Sheffield Wednesday, Sheffield United vs West Brom, and Middlesbrough vs Burnley, among others, highlighting

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134 results

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