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PODCAST

Football Insights Academy Podcast

Tom Butterfield & David Bromley

Welcome to The Football Insights Academy Podcast, the ultimate destination for football enthusiasts, aspiring analysts, scouts, and recruitment professionals who want to understand the beautiful game beyond what’s visible on match day. This podcast is dedicated to demystifying the world of football analytics, scouting, and recruitment while empowering listeners to elevate their understanding of the game. Each episode is packed with: Deep Dives into Playing Styles: Learn how teams operate on and off

sports soccer

All Episodes

30:37

Ep33: What Will Data Never Be Able To Tell Us?

Football Insights Academy Podcast ·

2025/11/07

Join the Free Kickstart ChallengeSummaryThe conversation explores the interplay between data and instinct in decision-making, emphasizing the importance of knowing when to trust each. It highlights the limitations of data and the necessity of context in understanding outcomes.TakeawaysIt's not data versus instinct. It's knowing when to trust each one of those two things.Data should not be seen as the sole answer provider.There are grey areas in data interpretation that need awareness.Context is

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28:49

Ep32: From Data to Dressing Room: How Insights...

Football Insights Academy Podcast ·

2025/10/31

Join the Free Kickstart ChallengeIn this episode David and Tom talk about one of the three most important skills that can help the analyst translate the data into usable insights that could help them gain the trust of the coach. You could calculate the greatest data finding of the century...... but if you can't speak the language of the coaching staff then it's going in the bin. Find out how to make that leap from your laptop to a seat in the dressing room. Useful LinksJoin the Free Kickstart

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54:21

Ep31: Why Some Teams Overachieve: From Brentford to...

Football Insights Academy Podcast ·

2025/10/24

Ep31: 2024/25 EPL Team PersonalitiesMjällby ArticleJoin the Free Kickstart ChallengeSummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the concepts of overachievement and underachievement in football, particularly focusing on the Premier League. They discuss the performance index used to measure team efficiency, highlighting Brentford's remarkable success and Liverpool's effective spending. The conversation also touches on the

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32:50

Ep30: Match Analysis Myths: What TV Pundits Get 'Wrong'!

Football Insights Academy Podcast ·

2025/10/17

Join the Free Kickstart ChallengeSummaryIn this episode, Tom Butterfield and David Bromley delve into the world of match analysis and punditry, exploring common myths and misconceptions that arise in football commentary. They discuss the differences between the roles of pundits and analysts, highlighting how entertainment often takes precedence over technical accuracy in TV commentary. The conversation covers several prevalent myths, such as the idea that a team 'didn't want it enough' or that a

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39:40

Ep29: Scouting in the Age of AI: What Football Clubs...

Football Insights Academy Podcast ·

2025/10/10

Join the Free Kickstart ChallengeSummaryIn this episode, Tom Butterfield and David Bromley discuss the integration of AI in football, particularly in scouting and recruitment. They explore how clubs are adopting AI technologies, the importance of clarity and communication in data analysis, and the future of AI in the sport.The conversation emphasises that AI is a tool to enhance human insight rather than replace it, and highlights the need for scouts to adapt to these technologies to remain

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46:25

Ep28: Inside the 11-Stage Funnel: From 'What Do We...

Football Insights Academy Podcast ·

2025/10/02

Join the Free Kickstart ChallengeSummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the complexities of football recruitment, emphasizing the challenges posed by data overload and the necessity of a structured approach. They introduce an 11-stage recruitment process that encompasses talent identification, player evaluation, and target acquisition, highlighting the importance of defining objectives, understanding playing styles, and bridging

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20:29

Ep27: From Pilot Sessions to Future Evolution -...

Football Insights Academy Podcast ·

2025/09/26

Join the Free Kickstart ChallengeSummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley reflect on the recently concluded War Room series, discussing its structure, the importance of feedback, and the role of the First 11 platform in football recruitment. They explore how to engage different groups in football, the search for competitive edges, and the future directions of their initiatives, emphasising the need for continuous improvement and

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26:48

Ep26: From shortlist to Target Matrix — Turning Data...

Football Insights Academy Podcast ·

2025/09/19

Join the Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the intricacies of the football recruitment process, focusing on the blend of human evaluation and technology. They explore the importance of video scouting, live scouting, and off-field factors in player recruitment, as well as the role of AI in enhancing scouting efforts. The conversation emphasises the need for a structured approach to recruitment, allowing

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35:49

Ep25: How Do You Filter 700,000 Players Down To a...

Football Insights Academy Podcast ·

2025/09/12

Free Kickstart Challenge Course In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the intricacies of the 11-stage recruitment process in football. Join them as they explore how strong beginnings lead to successful outcomes, the importance of defining club identity and playing style, and the role of data-driven decision-making in scouting. Discover how this comprehensive approach transforms a daunting pool of 700,000 players into a refined

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36:46

Ep24: Building Your Player Recruitment House!! The...

Football Insights Academy Podcast ·

2025/09/05

Join the Waiting List - Free Kickstart Challenge IntroductionTom and David kick off Episode 24 with a warm welcome and a bit of humor about their recording setup. Football Season Insights: A deep dive into the unpredictable nature of the current football season, discussing teams like Man City, Spurs, and West Ham. Recruitment Process: The duo explores the parallels between football recruitment and house renovation, emphasizing the importance of having a structured process. War Room Series: Insights

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38:29

Ep23: The Steps of a Real Recruitment Process - Steps...

Football Insights Academy Podcast ·

2025/08/26

Join The War RoomJoin the Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the current football season's unpredictable start, delve into the recruitment process for football clubs, and introduce the upcoming War Room sessions. They explore the importance of structured scouting, the role of video analysis, and the significance of the target matrix in player recruitment. The conversation emphasizes the need for clubs

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34:04

Ep22: The Steps of a Real Recruitment Process - Steps...

Football Insights Academy Podcast ·

2025/08/21

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the stages of the First 11 app workflow, focusing on player recruitment and data analysis. They discuss the importance of defining objectives, identifying playing styles, and specifying player roles. The conversation highlights the integration of AI in scouting processes, the significance of key performance indicators, and the use of video

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40:57

Ep21: Behind the Curtain: The First Steps of a Real...

Football Insights Academy Podcast ·

2025/08/17

Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the intricacies of football recruitment and discussing the importance of defining clear recruitment objectives. They explore the recruitment process using the first 3 steps of the 'First Eleven' process, emphasising the significance of understanding team playing styles and the role specifications needed for effective player evaluation. The conversation highlights the

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42:18

Ep20: Inside the Machine – How Smart Clubs Build...

Football Insights Academy Podcast ·

2025/08/11

Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the evolution of football tactics and the importance of structured recruitment processes. They delve into the 11 stages of recruitment, emphasising the need for clear objectives, key performance indicators, and the role of AI in enhancing recruitment strategies. The conversation highlights the significance of defining team playing styles and the practical application of

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29:40

Ep19: Moving Away From Complex Chaos Towards Simple...

Football Insights Academy Podcast ·

2025/08/01

Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the evolving landscape of football recruitment. They explore the typical recruitment setup in clubs, the importance of aligning recruitment with playing style, and the challenges of organising data effectively. David introduces the concept of his 11-stage recruitment process (First XI) designed to bring clarity to the chaos of data and decision-making in football

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34:14

Ep18: The Shadow Team Model: Training to Build...

Football Insights Academy Podcast ·

2025/06/20

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the intricacies of football recruitment strategies. They explore the importance of persistence in achieving success, the concept of a shadow team for future planning, and the tools necessary for effective player evaluation. The conversation emphasises the need for a consistent recruitment system that can withstand personnel changes and the

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36:11

Ep17: The Thinking Behind the Shortlist — How to...

Football Insights Academy Podcast ·

2025/06/13

Join the Free Kickstart Challenge Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss various aspects of football recruitment, including the challenges faced by players in international matches, the constraints that scouts encounter, and the importance of evaluating players from multiple perspectives. They emphasise the need for a systematic approach to player evaluation and the necessity of understanding the different concerns of

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43:09

Ep16: Scouting with Constraints — How Real-World...

Football Insights Academy Podcast ·

2025/06/08

Join the Waiting List - Free Beginners Course Luis Enrique and Kylian MbappeSummaryIn this episode, hosts David Bromley and Tom Butterfield discuss the dynamics of their podcast, personal updates, and the impact of technology on traditional roles. They delve into the constraints faced in football recruitment, particularly financial limitations and the importance of player fit within a team's system. The conversation emphasises the need for adaptability and understanding in the evolving landscape of

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44:18

Ep15: What a Recruitment Department Actually Does —...

Football Insights Academy Podcast ·

2025/05/31

Join the Free Beginners Course SummaryIn this conversation, David Bromley and Tom Butterfield explore the intricacies of football analysis and recruitment. They discuss the importance of contextualizing metrics, the process of translating coach requirements into actionable data, and the significance of key performance indicators in player evaluation. The dialogue emphasizes the transition from amateur scouting to professional recruitment, highlighting the systematic approach needed to identify and

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37:25

Ep14: Future-Proofing Yourself — Why Augmented...

Football Insights Academy Podcast ·

2025/05/23

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the integration of AI in football recruitment. They discuss the importance of understanding AI's capabilities, particularly neural networks and natural language processing, and how these technologies can enhance the recruitment process. The conversation emphasizes the significance of prompt engineering to obtain valuable insights from AI,

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134 results

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