x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Affluent Buyer Script

Script Marketing

Welcome to The Affluent Buyer Script, the go-to podcast for owners of high-end outdoor product and service businesses ready to attract affluent homeowners and turn leads into luxury-level sales. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven

business marketing

All Episodes

20:21

How to See Exactly What Your Clients Are Googling to...

The Affluent Buyer Script ·

2025/08/15

Most outdoor businesses are flying blind when it comes to their website traffic. They have no idea how people are finding them—or why they aren’t showing up at all. That’s where Google Search Console comes in. In this episode, Katy breaks down how to use this free but often overlooked tool to uncover exactly what your clients are Googling, which pages are pulling their weight, and what might be quietly hurting your visibility online. No tech jargon. No overwhelm. Just a smart, simplified

en

16:16

Don’t Reinvent the Wheel: 10 Ways to Repurpose Older...

The Affluent Buyer Script ·

2025/08/12

That blog post from last year that got great traction? It’s not done working for you. In this episode, Katy Doss of Script Marketing breaks down how outdoor product and service businesses can repurpose high-performing content into new formats that reach more affluent buyers — without starting from scratch. You’ll learn: How to identify content worth repurposing Easy ways to refresh blogs, videos, emails, and social posts 10 proven strategies to stretch your best content across multiple

en

15:20

Three AI Tools That Give You a Competitive Edge...

The Affluent Buyer Script ·

2025/08/05

You know about ChatGPT — and let’s be honest, your competitors are already using it. So how do you stand out and stay ahead with AI? In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing shares three lesser-known AI tools that help outdoor product and service businesses market smarter, not harder. Whether you're tired of clunky PowerPoint decks, frustrated with generic AI answers, or just looking for a fresh way to ideate and create, these tools can save you time and

en

18:18

From Fluff to Firepower: How to Turn Testimonials...

The Affluent Buyer Script ·

2025/07/29

Most testimonials are soft praise — and completely miss the mark. If your client reviews say “Great team! Highly recommend!” but don’t actually sell, this episode is for you. In this episode of The Affluent Buyer Script, Katy breaks down why traditional testimonials fall flat — especially with affluent buyers — and how to flip them into powerful persuasion tools using the Objection-Crushing Framework. You’ll learn: Why affluent buyers don’t care about feel-good fluff How to rework testimonials

en

16:39

Google Local Services Ads: Are They Worth It for...

The Affluent Buyer Script ·

2025/07/22

Google Local Services Ads — those little boxes with star ratings and “Google Guaranteed” badges — show up at the very top of search results. But are they worth it for your luxury outdoor business? In this episode, Katy breaks down the pros, cons, and real-world realities of LSAs. You’ll learn how they work, why they can be a powerful tool for attracting affluent homeowners, and where they fall short (especially if your brand depends on visual storytelling and a premium vibe). Whether you're a

en

16:55

If Marketing Feels Like a Struggle, It Could Be Your...

The Affluent Buyer Script ·

2025/07/15

If marketing feels like an uphill battle, your brand might be to blame. In this episode of The Affluent Buyer Script, we’re breaking down why your brand is the foundation of all your marketing — and how an outdated, inconsistent, or unclear brand can quietly sabotage your efforts. You’ll learn: 5 signs your brand is making marketing harder than it should be How a strong, cohesive brand makes marketing easier (and more effective) What a brand refresh really involves (hint: it’s probably not a

en

22:57

Your Proposal is Killing the Sale: How to up your...

The Affluent Buyer Script ·

2025/07/08

Is your proposal helping you close the deal — or quietly killing it? In this episode of The Affluent Buyer Script, we’re diving into why those trusty old Word docs and flat PDFs won’t cut it anymore when you’re selling high-end outdoor products and services. Your affluent buyers expect more. A lot more. And your proposal is one of the most important tools you have to reinforce your brand, build trust, and justify your pricing. We’ll cover: Why proposals matter more than ever What’s wrong with

en

20:52

Funny Sells – How to Inject Humor into your Marketing

The Affluent Buyer Script ·

2025/07/01

Humor can be a marketing superpower—if you know how to use it. In this episode, we’re talking about how to inject humor into your luxury outdoor marketing without looking unprofessional, cheesy, or like you just discovered memes in 2021. You’ll learn: Why humor works (even for buyers spending $200K on a pool) Why it can be risky—and how to avoid the cringe 5 easy ways to add humor to your marketing Where to use humor for the biggest impact How to use ChatGPT to make this whole process

en

14:52

Underdog Advantage: How to Market When You’re NOT...

The Affluent Buyer Script ·

2025/06/24

Feel like your competitor has a sign in every yard and a billboard on every block? Welcome to life as the underdog. But being the little guy in your market doesn’t mean losing—it means leaning into what makes you different. In this episode, Katy Doss of Script Marketing breaks down how to market like a pro when you’re not the top dog. From flipping the narrative on your size to outshining the big guys with better content, faster service, and bolder personality, you’ll get real-world strategies

en

20:15

Scoot Over, Suits: 10 Tips to Sell More with LinkedIn

The Affluent Buyer Script ·

2025/06/17

LinkedIn isn’t just for job hunters and tech bros anymore. In 2025, it’s a powerful discovery tool for affluent homeowners—and a major missed opportunity for luxury outdoor brands that ignore it. In this episode, Katy Doss breaks down exactly how outdoor product and service businesses can use LinkedIn to stay top of mind, build trust, and drive more sales (without sounding like a corporate brochure). She shares 10 smart, specific strategies—from using multi-image posts and native documents to

en

17:20

Your Sales Call Tune-up for Closing Deals Faster

The Affluent Buyer Script ·

2025/06/10

Your marketing is finally doing its job—leads are coming in, the phone is ringing, and prospects are reaching out. But here’s the big question: What happens when they do? In this episode of The Affluent Buyer Script, Katy Doss walks you through how to handle that very first sales conversation after your marketing has worked. Because whether you’re a landscape designer, outdoor product pro, or luxury service provider, that initial call or meeting sets the tone for everything that follows. We’ll

en

26:18

Free, Powerful, and Totally Underused: Maximize Your...

The Affluent Buyer Script ·

2025/06/03

If you’re not using Google Business Profile to market your outdoor business… you’re leaving money (and dream clients) on the table. In this episode, Katy Doss of Script Marketing breaks down how this completely free tool can become your best-performing, 24/7 sales rep. You’ll learn: What Google Business Profile actually is (and where it shows up in search) Why it’s a direct line to better SEO and more high-end leads How to get verified—without wanting to throw your phone across the yard What to

en

15:01

7 MORE Tips to Grow Your Outdoor Business with Email

The Affluent Buyer Script ·

2025/05/27

Is your email marketing just... existing? In this episode of The Affluent Buyer Script, host Katy Doss dives into 7 next-level email marketing tips specifically for outdoor product and service businesses. Whether you’re a landscaper, pool builder, outdoor kitchen pro, or anything in between—your emails should be driving clicks, building connections, and booking ideal clients. From sending at the right time (hint: not on the hour) to writing subject lines that actually get opened, this episode gives

en

16:26

Don’t Skip the Strategy: Why Going Straight to...

The Affluent Buyer Script ·

2025/05/20

If you’ve ever said, “We just need more leads,” and then jumped into posting on Instagram, launching an ad, or updating your website without a real plan—you’re not alone. But that quick-fix approach? It’s likely costing you thousands of dollars and hours of time. In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing unpacks why skipping the strategy step in your marketing is one of the most expensive mistakes outdoor luxury businesses can make. You’ll learn: What a real

en

22:33

7 Lessons to 10X Your Outdoor Business

The Affluent Buyer Script ·

2025/05/13

What if growing your business wasn’t about working harder—but working less? In this episode of The Affluent Buyer Script, host Katy Doss is diving into the book “10X is Easier Than 2X” by Dan Sullivan and Benjamin Hardy. I’m sharing 7 game-changing lessons from the book—plus how I’m using them in my own business—and translating them into practical, powerful strategies for luxury outdoor product and service companies. If you're tired of the grind, buried in busy work, or stuck trying to scale with

en

23:22

5 Psychology Secrets to Make High-End Homeowners Say Yes

The Affluent Buyer Script ·

2025/05/06

Affluent homeowners don’t make fast, impulsive decisions—especially when it comes to high-ticket outdoor projects. If you want to sell to them successfully, you need to understand what really drives their behavior. In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing breaks down five science-backed psychology principles that influence how affluent buyers think, decide, and ultimately say yes. From building trust to signaling status (without sounding salesy), these tips will

en

14:13

Traditional Media Yay or Nay: A Guide for Your...

The Affluent Buyer Script ·

2025/04/29

Is traditional media dead? Not quite—but it does need a reality check. In this episode of The Affluent Buyer Script, Katy Doss breaks down which traditional marketing tactics still pack a punch (hello, high-end print mailers) and which ones should be gracefully retired (looking at you, FM radio ads). If you're a luxury outdoor product or service business trying to reach affluent homeowners, this episode is your cheat sheet. Katy walks through 10 common traditional media options—from newspaper ads

en

18:03

Top Video Tips for Your Outdoor Business

The Affluent Buyer Script ·

2025/04/22

Let’s be honest – video can feel a little intimidating. But if you're running a luxury outdoor business and not using video to market yourself? You're leaving trust, attention, and ultimately sales on the table. In this episode, Katy breaks down how to create short-form video content (think Reels, YouTube Shorts, and even TikToks) that actually connects with affluent homeowners – and does it all using just your phone. You’ll learn: Why video is a must for Meta and YouTube ads How to film

en

14:34

Measuring Marketing ROI: What’s Actually Working?

The Affluent Buyer Script ·

2025/04/15

“Is any of this actually working?” If you’ve ever squinted at a marketing report and asked that question, you’re in good company. In this episode, Katy Doss of Script Marketing breaks down what it really means to measure ROI in high-end outdoor product and service businesses – where sales cycles are long and results don’t always show up in a neat little chart. Learn why looking for “the one” marketing tactic is a mistake, how to calculate your real ROI, and what tools can help you track what’s

en

20:38

Don’t Tank Your Traffic: How to Keep Your Google...

The Affluent Buyer Script ·

2025/04/08

You finally got your website ranking on Google—and now you’re ready for a redesign. But hold up: if you’re not careful, that shiny new site could send all your hard-earned SEO straight down the drain. In this episode of The Affluent Buyer Script, Katy Doss breaks down how to protect your website authority (aka your site’s digital reputation) during a rebuild. You’ll learn why even small changes—like renaming your About page—can wipe out your search rankings, and exactly what to do to keep your

en

79 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...