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PODCAST

The Landscaping Growth Script

Script Marketing

Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline.Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting

business marketing

All Episodes

26:05

#88: How to Attract Better Employees to Your...

The Landscaping Growth Script ·

2026/04/07

Most landscaping companies think they have a labor problem. They can’t find good people. They’re always hiring. Turnover feels constant. But what if the issue isn’t just hiring? In this episode of The Landscaping Growth Script, Katy Doss breaks down why your labor challenges are not just an operations problem—they’re a marketing and positioning problem. You’ll learn: How the type of work you attract impacts your ability to hire and retain employees Why most landscaping companies struggle to

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25:05

#87: 6 Landscaping Objections That Are Actually...

The Landscaping Growth Script ·

2026/03/31

If you run a landscaping business, you’ve heard them all: “You’re too expensive.” “We’re getting other quotes.” “We need to think about it.” “We’re not ready right now.” But what if objections aren’t a sales problem… and are actually a marketing clarity problem? In this episode of The Landscaping Growth Script, Katy Doss breaks down six common landscaping objections and shows you how to reframe each one as a positioning opportunity. You’ll learn how to: Justify premium pricing without

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10:51

#86: What Growth-Minded Owners Can Learn from the 100...

The Landscaping Growth Script ·

2026/03/24

Every landscaping business owner knows what’s coming in late March. The phone rings nonstop. Estimates stack up. Crews are stretched. Clients want everything done before Memorial Day. And many call it the “100 Days of Hell.” But what if busy season isn’t the problem? In this episode of The Landscaping Growth Script, Katy Doss offers a calm, strategic perspective on what peak season really reveals about your business. Because busy season doesn’t create chaos — it exposes it. You’ll learn: Why

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22:43

#85: The 8 Psychological Triggers Behind Every...

The Landscaping Growth Script ·

2026/03/17

Most landscaping companies market features. Before-and-after photos. Materials. Years in business. But that’s not why homeowners say yes. In this episode of The Landscaping Growth Script, Katy breaks down the 8 psychological motivators that actually drive landscaping sales — from stress reduction and social belonging to loss aversion and identity. Grounded in buyer psychology, this episode will help you attract better clients, reduce price objections, increase average project size, and stop

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12:53

#84: Geo-What? Geofencing vs. Geotargeting for...

The Landscaping Growth Script ·

2026/03/10

Geofencing and geotargeting sound like complicated digital ad jargon — but the difference between them can dramatically impact the quality of leads your landscaping business attracts. In this episode of The Landscaping Growth Script, Katy Doss breaks down these two strategies in plain English and explains why most landscaping companies selling $20K–$100K projects should think carefully before investing in “location-based ads.” You’ll learn: The real difference between geofencing and

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24:37

#83: 7 Ways to Sell More Enhancements

The Landscaping Growth Script ·

2026/03/03

Most landscaping companies say enhancements are a priority — but they’re selling them like optional extras. In this episode of The Landscaping Growth Script, Katy Doss breaks down 7 practical, psychology-backed ways to turn enhancements into predictable, high-margin revenue. If you’re tired of quoting mulch refreshes only when someone asks… If enhancement revenue feels random instead of strategic… If you want to grow without adding more trucks or territory… This episode walks you through how

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21:45

How to Do a Competitor Audit (And Why It Might Be the...

The Landscaping Growth Script ·

2026/02/24

Your clients are already comparing you to someone. The question is — do you know who that someone is? In this episode of The Affluent Buyer Script, we’re talking about competitor audits — what they are, why they matter, and how to use them to sharpen your message, clarify your value, and attract the kind of clients who aren’t just browsing... they’re ready to buy. You’ll learn: What to include in a strong competitor audit (it’s more than just “what they charge”) How to uncover competitors you

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10:21

Why Bing Ads Might Be Your Luxury Brand’s Secret Weapon

The Landscaping Growth Script ·

2026/02/17

Google Ads might get all the attention, but if you’re only advertising there, you could be missing a big slice of your ideal audience — and paying more than you need to. In this episode, we’re talking about Microsoft Ads (yep, Bing Ads) and why they deserve a spot in your marketing mix — especially if you're targeting affluent homeowners planning high-end outdoor projects. You’ll learn: Why Bing Ads are perfect for reaching older, wealthier, desktop-using buyers How to get started (hint: it’s

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15:40

Sponsorships: How to Maximize, and How (and When) to...

The Landscaping Growth Script ·

2026/02/10

You get asked to sponsor things all the time — charity galas, golf tournaments, fun runs, your crew leader’s kid’s baseball team. Some are great. Some are a waste of money. In this episode, we’re breaking down how to tell the difference. You’ll learn: How to evaluate sponsorships quickly (without a spreadsheet meltdown) What makes a sponsorship actually worth the spend How to politely decline when it’s not a fit — without burning bridges And if you do say yes, how to make sure it delivers real

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24:06

How to Build a Referral System for Your Outdoor Business

The Landscaping Growth Script ·

2026/02/03

Most outdoor product and service businesses say their best clients come from referrals. But very few have an actual system in place to encourage, track, and grow those referrals. In this episode of The Affluent Buyer Script, Katy Doss breaks down the 7 steps to building a real referral system for your outdoor business — one that turns happy clients into consistent, high-quality leads without awkward asks or gimmicky incentives. You’ll learn: Why referrals don’t happen by accident (and why “hope”

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20:00

Lessons from Luxury: What the Hospitality Industry...

The Landscaping Growth Script ·

2026/01/27

What do luxury hotels and five-star restaurants have to do with your outdoor business? A lot more than you think. In this episode, Katy Doss shares insights from her agency days working with high-end hospitality brands — plus a few standout lessons from the book Unreasonable Hospitality by Will Guidara — and breaks down how outdoor product and service businesses can create unforgettable client experiences that lead to stronger referrals, repeat clients, and premium pricing without lowering their

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18:29

Promo Products That Don’t Suck: Gifts Clients, Leads,...

The Landscaping Growth Script ·

2026/01/20

You’ve seen the bad promo items—cheap pens, stress balls, and koozies that go straight in the trash. But when promotional products are done right? They create loyalty, spark referrals, and keep your brand top-of-mind. In this episode, Katy breaks down how to choose branded gifts and swag that feel thoughtful, useful, and aligned with the kind of high-end work you do—whether you’re designing luxury outdoor spaces or managing long-term maintenance contracts. You’ll learn: What to give clients

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21:01

Marketing, Party of 1: 9 Ways to Survive and Thrive...

The Landscaping Growth Script ·

2026/01/13

Let’s be real — being a solo marketer in a luxury outdoor business is like planning a black-tie gala… by yourself… while also designing the invitations, handling RSVPs, cooking the meal, and live-tweeting the event. In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing dives into the reality of being a one-person marketing team trying to serve an affluent audience with sky-high expectations. You’re responsible for polished branding, compelling messaging, social media,

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22:27

Back to the Fundamentals: 7 Timeless Marketing Moves...

The Landscaping Growth Script ·

2026/01/06

Ready to stop chasing the next algorithm update and start focusing on what actually works? In this kickoff episode for 2026, Katy Doss of Script Marketing dives into the 7 marketing fundamentals every luxury outdoor brand needs to revisit. From the psychology of persuasion to the power of great branding, human connection, and why good design still wins trust — this episode is a no-fluff reminder that the best marketing strategies aren’t always the newest. They’re the ones that work. You’ll learn

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16:38

Don’t Skip the Strategy: Why Going Straight to...

The Landscaping Growth Script ·

2025/12/30

If you’ve ever said, “We just need more leads,” and then jumped into posting on Instagram, launching an ad, or updating your website without a real plan—you’re not alone. But that quick-fix approach? It’s likely costing you thousands of dollars and hours of time. In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing unpacks why skipping the strategy step in your marketing is one of the most expensive mistakes outdoor luxury businesses can make. You’ll learn: What a real

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15:23

How 10 Touchpoints Can Shorten Your Sales Cycle...

The Landscaping Growth Script ·

2025/12/23

Most business owners think their marketing isn’t working because they’re not reaching the right people. But in reality, the problem isn’t who they’re reaching—it’s how often. The average buyer needs to see a brand’s message 10-15 times before making a purchase, especially when it comes to high-ticket outdoor products and services. So if you’re relying on just one or two marketing channels, it could take months (or longer) to build enough brand awareness to close a sale. In this episode, we’re

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19:11

Make 2026 A Banner Year for your Business

The Landscaping Growth Script ·

2025/12/16

It’s the last new episode of 2025—and we’re ending on a high note. In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing walks you through five high-level moves outdoor product and service businesses can make to create serious momentum heading into 2026. Because let’s face it—2025 was a mixed bag for many in the industry. Growth slowed. Projects stalled. But that doesn’t mean you have to settle for “meh” again next year. Katy shares how to: Build a real strategic plan (not

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22:09

9 Marketing Wins from 2025 (You Should Definitely...

The Landscaping Growth Script ·

2025/12/09

What marketing tactics ACTUALLY worked for our clients in 2025? Like got real results? I’m giving you 9 in this week’s episode of the Affluent Buyer Script. We’re talking: The ad platform that quietly crushed it (and isn’t Google or Meta) The offline tactic that drove leads months after the send The free AI tool that helped us write better, faster A simple email strategy tweak that improved clicks instantly …and a few “Wait, why weren’t we doing this already?” moments We’ve got a ton of

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11:02

Want More Right-Fit Leads? Say Who You’re NOT For

The Landscaping Growth Script ·

2025/12/02

What if telling people who your product or service isn’t for actually helped you sell more? In this episode, Katy shares eye-opening research out of Georgetown, the University of Alabama in Huntsville, and Florida International University that shows negative framing — as in “Not for risk-taking investors” — can significantly boost interest and conversions. You'll learn why this works so well with preference-driven purchases (like luxury outdoor living), how it triggers exclusivity and trust, and

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20:02

The NEW Social Media Rules for 2026

The Landscaping Growth Script ·

2025/11/25

Social media in 2026 isn’t what it used to be — and if you're still treating it like a free marketing tool, you're probably feeling the sting of fewer likes, less engagement, and leads that have all but vanished. In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing breaks down what’s really working on social media right now — and what’s absolutely not. You’ll learn: Why organic reach is basically dead How paid social can actually drive leads (without a massive

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