x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Affluent Buyer Script

Script Marketing

Welcome to The Affluent Buyer Script, the go-to podcast for owners of high-end outdoor product and service businesses ready to attract affluent homeowners and turn leads into luxury-level sales. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven

business marketing

All Episodes

15:40

Sponsorships: How to Maximize, and How (and When) to...

The Affluent Buyer Script ·

2026/02/10

You get asked to sponsor things all the time — charity galas, golf tournaments, fun runs, your crew leader’s kid’s baseball team. Some are great. Some are a waste of money. In this episode, we’re breaking down how to tell the difference. You’ll learn: How to evaluate sponsorships quickly (without a spreadsheet meltdown) What makes a sponsorship actually worth the spend How to politely decline when it’s not a fit — without burning bridges And if you do say yes, how to make sure it delivers real

en

24:06

How to Build a Referral System for Your Outdoor Business

The Affluent Buyer Script ·

2026/02/03

Most outdoor product and service businesses say their best clients come from referrals. But very few have an actual system in place to encourage, track, and grow those referrals. In this episode of The Affluent Buyer Script, Katy Doss breaks down the 7 steps to building a real referral system for your outdoor business — one that turns happy clients into consistent, high-quality leads without awkward asks or gimmicky incentives. You’ll learn: Why referrals don’t happen by accident (and why “hope”

en

20:00

Lessons from Luxury: What the Hospitality Industry...

The Affluent Buyer Script ·

2026/01/27

What do luxury hotels and five-star restaurants have to do with your outdoor business? A lot more than you think. In this episode, Katy Doss shares insights from her agency days working with high-end hospitality brands — plus a few standout lessons from the book Unreasonable Hospitality by Will Guidara — and breaks down how outdoor product and service businesses can create unforgettable client experiences that lead to stronger referrals, repeat clients, and premium pricing without lowering their

en

18:29

Promo Products That Don’t Suck: Gifts Clients, Leads,...

The Affluent Buyer Script ·

2026/01/20

You’ve seen the bad promo items—cheap pens, stress balls, and koozies that go straight in the trash. But when promotional products are done right? They create loyalty, spark referrals, and keep your brand top-of-mind. In this episode, Katy breaks down how to choose branded gifts and swag that feel thoughtful, useful, and aligned with the kind of high-end work you do—whether you’re designing luxury outdoor spaces or managing long-term maintenance contracts. You’ll learn: What to give clients

en

21:01

Marketing, Party of 1: 9 Ways to Survive and Thrive...

The Affluent Buyer Script ·

2026/01/13

Let’s be real — being a solo marketer in a luxury outdoor business is like planning a black-tie gala… by yourself… while also designing the invitations, handling RSVPs, cooking the meal, and live-tweeting the event. In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing dives into the reality of being a one-person marketing team trying to serve an affluent audience with sky-high expectations. You’re responsible for polished branding, compelling messaging, social media,

en

22:27

Back to the Fundamentals: 7 Timeless Marketing Moves...

The Affluent Buyer Script ·

2026/01/06

Ready to stop chasing the next algorithm update and start focusing on what actually works? In this kickoff episode for 2026, Katy Doss of Script Marketing dives into the 7 marketing fundamentals every luxury outdoor brand needs to revisit. From the psychology of persuasion to the power of great branding, human connection, and why good design still wins trust — this episode is a no-fluff reminder that the best marketing strategies aren’t always the newest. They’re the ones that work. You’ll learn

en

16:38

Don’t Skip the Strategy: Why Going Straight to...

The Affluent Buyer Script ·

2025/12/30

If you’ve ever said, “We just need more leads,” and then jumped into posting on Instagram, launching an ad, or updating your website without a real plan—you’re not alone. But that quick-fix approach? It’s likely costing you thousands of dollars and hours of time. In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing unpacks why skipping the strategy step in your marketing is one of the most expensive mistakes outdoor luxury businesses can make. You’ll learn: What a real

en

15:23

How 10 Touchpoints Can Shorten Your Sales Cycle...

The Affluent Buyer Script ·

2025/12/23

Most business owners think their marketing isn’t working because they’re not reaching the right people. But in reality, the problem isn’t who they’re reaching—it’s how often. The average buyer needs to see a brand’s message 10-15 times before making a purchase, especially when it comes to high-ticket outdoor products and services. So if you’re relying on just one or two marketing channels, it could take months (or longer) to build enough brand awareness to close a sale. In this episode, we’re

en

19:11

Make 2026 A Banner Year for your Business

The Affluent Buyer Script ·

2025/12/16

It’s the last new episode of 2025—and we’re ending on a high note. In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing walks you through five high-level moves outdoor product and service businesses can make to create serious momentum heading into 2026. Because let’s face it—2025 was a mixed bag for many in the industry. Growth slowed. Projects stalled. But that doesn’t mean you have to settle for “meh” again next year. Katy shares how to: Build a real strategic plan (not

en

22:09

9 Marketing Wins from 2025 (You Should Definitely...

The Affluent Buyer Script ·

2025/12/09

What marketing tactics ACTUALLY worked for our clients in 2025? Like got real results? I’m giving you 9 in this week’s episode of the Affluent Buyer Script. We’re talking: The ad platform that quietly crushed it (and isn’t Google or Meta) The offline tactic that drove leads months after the send The free AI tool that helped us write better, faster A simple email strategy tweak that improved clicks instantly …and a few “Wait, why weren’t we doing this already?” moments We’ve got a ton of

en

11:02

Want More Right-Fit Leads? Say Who You’re NOT For

The Affluent Buyer Script ·

2025/12/02

What if telling people who your product or service isn’t for actually helped you sell more? In this episode, Katy shares eye-opening research out of Georgetown, the University of Alabama in Huntsville, and Florida International University that shows negative framing — as in “Not for risk-taking investors” — can significantly boost interest and conversions. You'll learn why this works so well with preference-driven purchases (like luxury outdoor living), how it triggers exclusivity and trust, and

en

20:02

The NEW Social Media Rules for 2026

The Affluent Buyer Script ·

2025/11/25

Social media in 2026 isn’t what it used to be — and if you're still treating it like a free marketing tool, you're probably feeling the sting of fewer likes, less engagement, and leads that have all but vanished. In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing breaks down what’s really working on social media right now — and what’s absolutely not. You’ll learn: Why organic reach is basically dead How paid social can actually drive leads (without a massive

en

13:59

How AI Is Changing Local Marketing for the Outdoor...

The Affluent Buyer Script ·

2025/11/18

AI isn’t just the future — it’s already the new front door for local businesses. In this episode, Katy Doss of Script Marketing breaks down how artificial intelligence is changing the way affluent homeowners find and choose outdoor product and service companies. From ChatGPT recommendations to AI-driven reviews and content, this shift is rewriting the rules of local visibility. You’ll learn: Why your next client might be asking AI — not Google — who to hire How to make sure your business is

en

15:36

Use the Off Season Like a Marketing Pro – Part 2

The Affluent Buyer Script ·

2025/11/11

You’ve got the time — now it’s time to use it wisely. In Part 2 of our Off-Season Checklist series, Katy Doss dives into the backend systems and strategies that help luxury outdoor brands close more deals and create better client experiences. If Part 1 was about visibility, Part 2 is about what happens after they find you. We’re talking email automations, Google profile cleanup, getting on video (even if you hate it), offboarding clients like a pro, and tightening up that sales process so your

en

16:13

Use the Off Season Like a Marketing Pro – Part 1

The Affluent Buyer Script ·

2025/11/04

The installs may be slowing down, but this is not the time to go quiet. In this episode of The Affluent Buyer Script, we’re kicking off a two-part series designed to help luxury outdoor product and service businesses make the most of their off-season. Host Katy Doss breaks down 5 key marketing moves to set you up for a profitable and less chaotic 2026 — from refining your messaging and using AI the right way, to overhauling your visual assets and finally getting that truck wrap redesign off your

en

20:11

The Marketing Funnel Explained (And why it matters...

The Affluent Buyer Script ·

2025/10/28

You’ve probably heard the phrase “marketing funnel” tossed around like confetti — but what does it actually mean? And more importantly, how does it apply to your outdoor product or service business? In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing breaks down the three essential stages of the marketing funnel: Awareness, Consideration, and Conversion. You’ll learn: Why affluent homeowners need a different marketing approach The biggest mistake outdoor businesses make

en

21:04

Custom ChatGPTs: Your Secret Weapon for Sales and Sanity

The Affluent Buyer Script ·

2025/10/21

Wish you could clone yourself to crank out proposals, social content, and blog posts without burning out? Good news: you kinda can. In this episode of The Affluent Buyer Script, host Katy Doss breaks down custom GPTs - your new not-so-secret weapon for saving time, staying on-brand, and scaling your business without adding a single person to payroll. Whether you’ve never heard of a custom GPT or you’re still wondering if AI is just a fad, this episode will show you: What a custom GPT actually is

en

17:57

How Google’s Q4 Updates Help you Beat Your Competition

The Affluent Buyer Script ·

2025/10/14

Your ideal clients may not be buying a pergola in December—but they are Googling it. In this episode, Katy breaks down Google’s newest Q4 updates and what they mean for luxury outdoor businesses selling high-consideration services. From discovery-driven search and storytelling in AI Overviews to smarter YouTube strategy and AI-powered ad tools, you’ll learn how to influence affluent buyers now so you win the work in spring. You’ll learn: Why Q4 is your influence season (not your off-season) How

en

16:59

Align Marketing and Sales to Grow Your Outdoor Business

The Affluent Buyer Script ·

2025/10/07

In this episode of The Affluent Buyer Script, we’re breaking down the difference between marketing and sales—and why both are essential if you want to grow your outdoor business with high-end clients. You’ll learn: Why marketing without sales leads to missed opportunities (and vice versa) What happens when the two teams aren’t aligned (hello, ghosted leads) The math that proves marketing might actually matter more than sales in some cases And how to create a seamless experience for affluent

en

32:26

Turn $100 into $100K: The ROI of Strategic Gifting

The Affluent Buyer Script ·

2025/09/30

You’ve wrapped up a big outdoor project. The client’s happy. You’re exhausted. Time to move on, right? Not so fast. In this episode, I’m joined by Jamie Shibley of The Expressory to talk about one of the most overlooked revenue-generating strategies in your business: thoughtful gifting. And no, we’re not talking about branded koozies or stress balls. We’re talking about strategic, meaningful follow-ups that turn happy clients into raving fans who refer you over and over again. We dig into: How

en

84 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...