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PODCAST

HeyOrca Podcast

Discover how to build a successful career (and life!) in social. Every week, the HeyOrca Pod get together with our community of social media managers to share strategies and tactics, explore the latest industry news, and help you grow an engaged community. Want to become a more confident and effective social media manager? Whalecome to the HeyOrca Pod!

business marketing

All Episodes

38:42

How to develop a strong brand voice

HeyOrca Podcast ·

2025/02/25

Is your brand voice strong and recognizable, or does it feel a little all over the place? In this episode, we’re diving into the art of crafting a distinct and consistent brand voice that resonates with your audience. Our resident writer, Lysle, breaks down simple steps to define and refine your brand voice, tactical exercises your team can use right away, and how to maintain consistency—no matter who’s writing. Whether you're starting from scratch or fine-tuning your messaging, this episode will

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44:20

How to grow your personal brand through thought...

HeyOrca Podcast ·

2025/02/04

Unlock the power of thought leadership and take your personal brand to the next level! We couldn't talk about thought leadership without the amazingly talented and well-known thought leader Christina Garnett, Chief Community Officer here at HeyOrca. In this episode, we will be diving into topics such as: how you can create your own brand market fit, how to grow without burning out (balance is key!) and how to position yourself for the opportunities you want most If you’ve been wanting to expand on

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39:16

2025 Social Media Predictions with Lia Haberman

HeyOrca Podcast ·

2024/12/24

We love ending the year by gathering with our community to chat about what the next year holds. This year, we have two very special guests joining us! Lia Haberman, Corporate Marketing Consultant and writer of the popular newsletter ICYMI, and Joe Teo, CEO of HeyOrca, joined us to share their thoughts on what’s coming up for the industry in 2025! In this final episode of 2024, we touch on the biggest social media updates we saw in 2024 and our social media community predictions for 2025.Music:

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29:34

Copywriting formulas for social media managers

HeyOrca Podcast ·

2024/12/03

There's no secret trick for writing social content, BUT there are formulas! Join us to dive into the copywriting formulas every social media manager needs to know. In this episode, we're going to break down: the easy copywriting formulas that will add oomph to your content, real-world examples that will make you go, "Ohhh, now I get it!" and copywriting cheat sheets that you'll really want to screenshot. Don’t miss out!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow

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32:34

How to handle a social media crisis

HeyOrca Podcast ·

2024/11/12

Have you ever been in a social media crisis? Here's how to handle a social media crisis, whether you’ve been there before, want to learn new tips, or you’re getting prepared just in case it happens to you. In this episode, we sit down with Sadie Wigg, Marketing Manager at Creative Pod and touch on important topics such as: the early signs of a social media crisis and how to catch it early, all things damage control, the “after crisis” plan that your team can follow and best practices on how to avoid

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36:33

How to engage and moderate your Instagram community

HeyOrca Podcast ·

2024/11/05

Community-building is the main character this year. And Instagram is its best friend! Instagram provides a plethora of opportunities to build a strong community and we want to help you leverage them all. In this episode, you will learn about content strategies that will help you engage your audience, tips and tricks for successful community moderation, and what analytics to look at to track your community growth.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow

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31:41

How to engage and moderate your TikTok community

HeyOrca Podcast ·

2024/10/29

TikTok is such an incredible platform to build community on and we want to help you utilize it. To do so, we brought in TikTok pro Lorrie Rose, freelance Marketing Executive, to guide us on how to grow a strong and trusting community through engagement and moderation. Through this conversation, you will learn all there is to know about TikTok and more when building community and engaging with your audience. Don't miss out!Music: "Haymaker" by Steven BeddallProducer: Mai Vo

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33:10

How to create a community-led content plan

HeyOrca Podcast ·

2024/10/08

Are you tired of constantly chasing after algorithm changes? In this episode, ourr hosts Joe Teo and Christina Garnett share their insights on shifting the focus from algorithms to a more sustainable and fulfilling approach — a community-led content strategy. Some big takeaways will include how to determine content pillars, how to segment your content, and community-centric planning. This one is perfect for marketers, social media managers, and content creators looking to foster a deeper connection

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23:37

How to fix a failing client relationship

HeyOrca Podcast ·

2024/10/01

Saving a client relationship can be tough . . . but it can be done! We’re here to help make the process easier. In this episode, join us as we dive into topics such as the warning signs of an unhappy client, the common issues that may be impacting your client relationship, ways you can try and save your client and when it’s time to let a client go.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: /

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35:20

Copywriting for Social Media Ads

HeyOrca Podcast ·

2024/09/03

Encore alert! We brought back a podcast favorite topic . . . copywriting! This time around, we covered copywriting tips for social media ads from our resident writer Lysle and our paid ads specialist Jonathan. You'll get to hear the advice and thoughts on strategies to inspire your next ad campaign, creative ways to work with (not against) platform policies, and best practices for writing ads that spark conversions.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow

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43:54

How to start planning your client's holiday campaigns...

HeyOrca Podcast ·

2024/08/27

The holiday season is a BUSY time for everyone, so the earlier you start planning, the better. And of course, we want to help you make this process as easy as possible. This is why we brought in holiday campaign pro Laura Kilpatrick, Director of Communications at FearWorm, to show you exactly how to start planning for the holidays. In this episode, we will cover topics such as the right time to start planning your holiday campaign, a step-by-step process for how to approach holiday campaign

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31:26

How to stay engaging in a boring industry with...

HeyOrca Podcast ·

2024/07/23

Working in a boring industry doesn’t mean you have to post boring content! Join us as we discover how to energize your social media community even if your industry is . . . not the most exciting. With powerhouse social pro, Coleena Raynor, Marketing Coordinator in the wealth management industry, we will learn about the creative ways to build connections and approach social media trends.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca

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38:40

How to plan social media content as an agency with...

HeyOrca Podcast ·

2024/07/09

What’s one way to grow your agency . . . without the growing pains? Make sure you have a top-notch content planning process in place! In this episode, we sit down with Lauren Don, Creative Director and Founder at Don Creative Group, who will reveal how her agency collaborates to create killer social media content for their clients. Lauren will go over topics such as the planning process, how to collaborate on content with clients, and what tools work best for growing agencies.Music: "Haymaker" by

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36:20

How to optimize your client's LinkedIn profile for...

HeyOrca Podcast ·

2024/06/25

Have you boarded the LinkedIn train? If not, this is your chance to get a ticket! LinkedIn is home to over 1 billion users. And 82% of B2B marketers achieve success on the platform. If you want to stand out on LinkedIn, you’ve got to optimize your profile (or your clients’ profile) for SEO. In this episode, we sit with LinkedIn Coach and Trainer, Fatima Khan, to learn her favorite tips and tricks that will help elevate your LinkedIn profile.Music: "Haymaker" by Steven BeddallProducer: Mai Vo

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34:54

How to price your social media management services

HeyOrca Podcast ·

2024/06/18

One of the biggest questions we see online is, “How much should I charge for my social media management services? Every agency and freelancer is so different – so what’s the standard? In this episode, our hosts touch on important topics such as: ✅ How you price your services (hourly, by project, or retainer)✅ The most important pricing factors that SMMs should consider✅ Real-world pricing suggestions, the biggest challenges, and MORE!Music: "Haymaker" by Steven BeddallProducer: Mai Vo

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22:48

Social media news from May you NEED to know

HeyOrca Podcast ·

2024/06/11

Come join us on this episode to discover all the need-to-know trends, social news, and industry changes from May 2024. We’ve collected all the updates so you can focus on more important things (and look like a total pro in front of your clients!).Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

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34:18

*The* framework for building your community on social...

HeyOrca Podcast ·

2024/06/04

Community is the one thing your competitors can't copy. But it's not the easiest thing to build, especially from scratch. In this episode, community experts Joe Teo and Christina Garnett walk us through their Social Media Manager Community Building Canvas, and share us their insights on: What community is (and what it isn't)The questions you need to be able to answer to build a successful communityHow to measure successMusic: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow

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28:34

How to write an effective case study

HeyOrca Podcast ·

2024/05/28

Having a case study to show potential clients is so important! It could be the deciding factor for a potential client. In this episode, the two hosts go through tips and tricks about how to write an effective case study. In addition, they will also be doing a LIVE review of the HeyOrca community’s portfolios! Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

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33:35

How to master the TikTok algorithm and get noticed

HeyOrca Podcast ·

2024/05/21

The TikTok algorithm feels like one of the greatest social media mysteries! In this episode, we have a conversation about the following topics:✅ How the TikTok algorithm works (we’re going to master this mystery!)✅ Optimizing your content to get on the algorithm’s good side✅ Engagement tips that will help you build your community or grow your client's pageIf you’ve struggled to gain traction on TikTok, tune in!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow

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37:34

How to build a community on LinkedIn with Christina...

HeyOrca Podcast ·

2024/05/14

Create for your community, not the algorithm. In this episode, we are joined bz community building expert, Christina Garnett, and discuss the topic of building a thriving community on LinkedIn. Some things that will be covered include:✅ How she grew her LinkedIn community to 17,000+✅ Community-building best practices (and real-world advice!)✅ Engagement tips and tricks that will help you connect with your crew or client's ideal audience.Music: "Haymaker" by Steven BeddallProducer: Mai Vo

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52 results

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